Area(s) of expertise: Online public relations, SEO
Summary of expertise:
In 2003, Willy Gissen founded Cut-It-Out Communications, a Westchester public relations agency specializing in the incorporation of online activities in traditional campaigns. He has built a strong reputation as an online public relations and SEO consultant, holding a #1 Google ranking in regional public relations for several years.
Mr. Gissen has been certified in advanced search engine marketing and local search by the Search Engine Academy and Planet Ocean Communications respectively. He authored a monthly column on public relations and marketing for the Westchester County Business Journal and appeared on the radio show "Westchester Means Business," hosted by the head of the Business Council of Westchester, Marsha Gordon.
Mr. Gissen also served on the communications and operational staffs of gubernatorial and Congressional campaigns. He holds a degree in Government from Harvard College.
Blog/Web site: http://www.cioediting.com
Don't Underestimate the Power of a Blog
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Using PR for SEO
Prior media experience:
Standard and online press releases, corporate blogs, email newsletters, bylined articles, pitching reporters
Phillips Exeter Academy
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