Willy Gissen

    • Member Type(s): Communications Professional
    • Title:President
    • Area of Expertise:Online public relations, SEO
    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: Online public relations, SEO
      Summary of expertise:
      In 2003, Willy Gissen founded Cut-It-Out Communications, a Westchester County public relations agency specializing in online activities including search engine optimization, social media, email marketing and corporate blogs.

      Mr. Gissen has been certified in advanced search engine marketing and local search by the Search Engine Academy and Planet Ocean Communications respectively. He authored a monthly column on public relations and marketing for the Westchester County Business Journal and has appeared on multiple radio shows to discuss small business development, social media and public relations.

      Previously, Mr. Gissen served on the communications and operational staffs of gubernatorial and Congressional campaigns. He holds a degree in Government from Harvard College.
      Blog/Web site: http://www.cioediting.com
      Books/articles published:
      Bring Video into Your PR Practice;
      Don't Underestimate the Power of a Blog;
      Have You Mastered the Twitter-verse?;
      Using PR for SEO;
      Conquering the Bane of Public Relations;
      Client Websites Serve as the Foundation for Online PR;
      Email Marketing: An Online Workhorse;
      Online Evolution Revolutionizes PR;
      The Three Branches of Online Public Relations;
      New Tools, New Challenges for PR Pros;
      Establishing a Facebook Outpost for Your Business;
      Weave a Web of Visibility;
      Sizing Up the Best Marketing Strategy;
      Perfecting Your Pitch;
      How to Edit Your Employees' Writing

      Business Council of Westchester
      Prior media experience:
      press releases, corporate blogs, email newsletters, bylined articles, radio shows, pitching reporters
      Educational background:
      Harvard College
      Phillips Exeter Academy
      chess, baseball, politics

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