ProfNet previously introduced our Twitter followers to an on-air personality who offered her take on how public relations professionals should pitch broadcasters. We also heard tips from a third-party media consultant. Now, we’ll solicit advice from an expert who pitches morning show segments every day.
Maggie McMahon is a media relations specialist for MultiVu, PR Newswire’s multimedia production and distribution group. She’ll take over the @MultiVu handle and join ProfNet’s next Twitter chat, scheduled for Tuesday, Mar. 8 from 3 to 4 p.m. EST. To participate, simply follow the hashtag #ConnectChat. We’ll begin the discussion with a few questions for Maggie. You’re welcome to chime in and ask your own questions at any time. Just remember to attach the #ConnectChat hashtag.
In an election year, pitching anything outside of political news may seem like a tough sell. So, what are producers nibbling at? What’s bound to flop? And what’s the best approach? Maggie knows. She books satellite interviews on behalf of clients all the time.
Maggie first experienced the highs and lows of booking as a telemarketer while in college. This position involved frequent rejection, punctuated with occasional victory that was marked by ringing a bell.
After college Maggie worked as a book publicist, beginning by representing poets, which is the equivalent of working in the mailroom in book publishing. She soon found a niche in style books and worked on several bestselling campaigns. When the book publishing business declined in the early 2000s, Maggie segued into booking satellite media tours.
As media relations specialist for MultiVu since 2010, Maggie books satellite interviews with national and local television shows to promote a wide array of companies and products from healthcare to cars to non-profits and more.
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