The term tree hugger used to be an insult. It harks back to a day when environmentalists were thought of as quacks or, worse, hippies. In this term, protecting the earth was equated with physically embracing a tree. But that's not really the case anymore. Once fringe terms like 'veggie burger' and 'hybrid car' are now part of the mainstream. Going green is in. And blogs like Treehugger are forging ahead with this new wave of consciousness. Even their name, Treehugger, seems to embrace that which was once meant to dismiss; now worn as a badge of honor, a brand.
And the site is working hard toward that end. They boast over 30 original posts a day. And they've got about 50,000 posts in their archive. Today the site transitions between updates on national parks and congressional voting records to a back to school green gift guide as well as a recipe for a Bloody Mary tomato salad.
The site's designed to cover every angle of the green movement. They have sections on Design, Culture, Travel, Science, Fashion, Food, Cars, Business and Health. And that should come as no surprise. Being green pervades every facet of our lives. It should be encouraged and embraced in everything we do. It's no longer just for tree huggers.