I was looking for a blog to write about today, when I was suddenly distracted by breaking news. The New York Times had just announced they were bringing in a new executive editor. Since first reading about this story, I've seen this news item in A LOT of places, all over the web. It seems everyone is talking about it.  But I saw it first on Business Insider.

Originally launched in 2007 as Silicon Alley Insider, Business Insider is now an overarching network that includes Silicon Alley Insider, Clusterstock and Law Review to name a few. Together, the Business Insider network of sites covers finance, entertainment, green technology and digital innovations.

Even though the network of blogs came online in 2007, Business Insider was founded in 2009. That same year, the blog was named Official Webby Honoree for business blogs. Not too shabby for a newcomer.

And truthfully, the name Business Insider might be somewhat of a misnomer. Because, today the blog offers more than just insight into the business world, but also breaking news like the item above. There's even advice on how best to navigate the murky waters of social media. (For example, "When to Unfriend an Ex" is a featured story on the site today.) What's more, the site isn't written by stodgy titans of industry. As a matter of fact, they're even accepting submissions.