Consumerist is a website run first and foremost for the consumer. In a sea of lofty claims, poor results and all around false advertising, their main goal is to protect the consumer. Look around. That's a rare thing.
Empowerment is a big part of Consumerist's mission. The site not only offers examples of shoddy customer service, rip-offs and other scams, but they also inform their readers on how to take action against such chicanery.
Consumerist is the non-profit subsidiary of Consumers Union. They do NOT take any outside advertising. In fact, their ethics are pretty clear and even more stringent than disavowing advertising dollars. On their site they ask all readers to take note of two basic guidelines:
1. We do not take outside advertising of any kind, and we do not respond to advertising inquiries. Please do not contact us regarding advertising.
2. We do not exchange links or post links based on anything other than editorial discretion, and do not reply to link exchange requests. All links that appear on our sites do so solely based on their value to our readers, as determined by our editors.
Basically, Consumerist won't be bought. And they're here to make sure you and I aren't out there buying any junk. In this day and age, that's not only refreshing, it's downright rare.