Area(s) of expertise: Social media, content curation and PR
Summary of expertise:
Todd started out as a technologist, working on some great projects in the early days of the Web, including one of the first "virtual university" projects, as well as early Web interfaces for a couple popular enterprise resource planning (ERP) platforms.
But in his heart, he knew he was a communicator. So he slowly ingratiated himself with his marketing teams and made his way to the dark side: PR. He's led regional, national and global public relations teams in the telecommunications, CAD/CAM, networking and Web spaces with great results. Along the way, his technology background ensured that he was an early social media and Web 2.0 adopter -- launching his first blog in 2004.
Oh, and it's a binary clock if you're curious, but if you ask him about it, he'll try to tell you how to read it, so tread cautiously.
Blog/Web site: http://itsfreshground.com/
Todd serves as a founding member and interim board member of the Social Media Club and currently runs the Boston chapter; serves as vice president of social media for the Publicity Club of New England; was recognized as a 2009-2010 Fellow of the Society for New Communications Research; and sits on the IABC’s Social Media Release Working Group -- ensuring that PR and marketing are well-represented in social media efforts.
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