It’s official. I am a true Pinterest fan! I have spent the past three months setting up boards and posting interesting content to my Pinterest profile, sharing them on my networks, and following other Pinners.
So what does Pinterest mean for you and your business? It gives you an opportunity to share relevant information about your business. It allows you a different platform to showcase your products and services. It is a whole new network of individuals communicating in a visual and unique way.
Pinterest has given me an opportunity to broaden my footprint within my social media network. With such growth and success I have created some simple Pinning tips to share with my clients on how to effectively use Pinterest for your business. I know you will find them beneficial. Use them as a guide as you begin pinning.
Following are the five P’s for Pinterest Pins:
1. Post... to your other social media networks.
Post your pins to your other social media networks. Let others know that you have pinboards and offer. This means including your interesting content that you may have on your personal blog.
2. Pin… Often
Post something to one of your boards everyday. Not only does it ensure you are staying engaged, but you will be surprised what other pinners find interesting, giving you a good feel for what is relevant to others within the online marketplace.
3. Participate… Follow other Pinners
I cannot begin to tell you some of the interesting things others post. Not only do I follow their boards, but I find myself looking for their recent posts to find out what great new info they have to share. In turn, they follow me back, giving me an opportunity to share and increase my social media relevancy and acumen.
4. Products… Share your favorite products, apps and more on your boards.
This includes books, services, videos, even tickets to an event. Whatever you have to offer, share it on one of your boards. If your focus is events, create an event board and share your upcoming events there with links to purchase tickets. Just make sure you include a brief description and a link to the site.
5. Publicize… Let people know you have a Pinterest account
Add the icon to your website, your email signature line. Post it to your Facebook and LinkedIn pages and include it in your email newsletters. A great way to share your Pinterest boards would be to highlight one of them in your monthly or weekly email blasts. Whatever way you choose, make sure you have great images and links for people to click.
So what boards will you create today? Don’t just stick with the ones given to you. Make them relevant to your industry. Use your keywords for your boards, and explore others' profiles, especially those within your fields of interest and expertise. And, above all else, keep it fun, light and engaging.
Happy Pinning!
Find me on Pinterest: pinterest.com/tiamarshae
Find me on Twitter: @TiaMarshae
Find me on Facebook: EGO Trip Media
