The beautiful colors of the Fall are slowly fading and being replaced with crisp air, warm fires and the thoughts of giving and sharing with friends, family and clients. With the seasons change comes preparation for the Holiday’s and some innovative ways for you to connect with your clients, colleagues and brand ambassadors via your social networks.
Take a look at some innovative ways to engage your clients through social media networks and begin gearing up for the holiday season in some different and innovative ways. We here at EGO Trip Media have decided to begin this season of giving by sharing some ideas for your Social Media Holiday Cheer Campaign.
Client Video Holiday Messages
Instead of a card, send a personalized video to your top 10 clients. A handwritten card in today’s technology age does go a long way, but imagine your client receiving a personal video made by you. It conveys an even more dynamic and intimate message. This is an investment in some of your time, but it also shows your client that you are invested in them and appreciate their business, and allows you to create a personal connection with them. This is a wonderful idea for those within the non-profit sector wishing to add a social media layer to your top tier donors. Whether the video is produced and sent via email or you send a special thank you DVD it allows the recipient to know that they are valued. Be sure to also post an overall video message on your website thanking all of your valued clients for their business and send an email inviting them to view a special holiday message from you and your team.
Facebook Custom Holiday Landing Page
Create a simple but unique Holiday Welcome page. On it post an fall and winter specials you may have coming up. Set this page up so when followers visit your page this is the first thing they see when they visit your page.
Holiday Email Marketing
Sending a generic email from your company saying Seasons Greetings fromThe Best Business in the World is the standard and overused online way to say Thank You to your clients. Why not create a custom Holiday message for your top 10 clients thanking them for their specific business and share with them a holiday infographic of their business growth between you and your client.
The Ultimate Holiday Gift… A Discount
We use the end of the year as a time to see where our profits and losses are. Where our successes are, and where we can be more efficient. Take this time to look at who your clients are, what work you are doing for them and how you can offer them an incentive and thank them for their business. This can be better than any holiday greeting card. Start the year off with a 20% discount of a service or product that your client uses on a regular basis.
Host a Holiday Meetup Party
Whether it’s a discussion on Twitter or Facebook or if you want to have a holiday Meetup. Share your expertise and get insight from your network on what they want to see and hear from you in the coming year. Offer some sort of incentive for participating in person. Do some simple giveaways, product sampling and special member discounts to those who show up for the event. This is a great way to launch a customer loyalty program for 2012 and get real feedback on how people enjoy your products and services. This is a great promotion for service based industries like hair and nail salons, restaurants, theaters, etc… Promote it using all of your social networks and when the people show up make sure you get tons of pictures and video testimonials to share across your online platforms.
Don’t sleep on your connections on LinkedIN. Create a slideshare account and create a fun Holiday PowerPoint for your business. Share it on your personal profile, company page, your groups and with your network. If you have not talked to your connections in awhile this would be a great time to do so, and to get them engaged with your brand.
Holiday Check In
Last but not least… List your business on Foursquare or Yelp. Consider offering a gift card or special promotion for the 111th person to check in at your location everyday, or for the best Tips that they offer while visiting. Create a unique offer to those checking in and take pictures of their favorite dessert or outfit. You can get creative as you want with this one, and truly make it a unique experience for customers visiting your establishment.
We hope these hints have inspired you to get your social media Holiday Cheer campaign going.
If you need assistance please feel free connect with EGO Trip Media to assist you in creating and managing your Holiday social media campaign.