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My ExpertiseMy Expertise
Area(s) of expertise:
PR, communications, social media, web2.0
Summary of expertise:
A marketing, communications and branding leader with more than 20 years of experience conceiving and implementing successful messaging, branding, business development, customer service and public relations campaigns, Bruce Mendelsohn is Principal and CEO of The Hired Pen, a strategic marketing, communications and PR firm. Since leaving the U.S. Army in 1993, Mr. Mendelsohn has earned national level PR, communications, and social media accolades in law enforcement, business, and the US government and military. He has researched and presented a report to the US Congress in support of a national plan to transform Federal detention management functions and operations; promoted the beloved national crime-fighting icon, McGruff the Crime Dog; and helped to promote and raise funds for the $80 million campaign to build the National Law Enforcement Museum. He also founded and operated a marketing communications consultancy, The Hired Pen. Mr. Mendelsohn has wrote, placed and been interviewed for stories in national media outlets, including CNN's Wolf Blitzer Presents, The Situation Room, and Headline News, ABC Nightly News, CBS Evening News, FOX News, Associated Press, America Online, The New York Times, USA Today, The Boston Globe, and TV, radio, and newspapers throughout the U.S. A graduate of Vassar College, Mr. Mendelsohn holds a Master of Science degree in Systems Management from the University of Southern California's Marshall School of Business. His Twitter feed, @brm90, is listed among the Top 100 Branding Experts to Follow on Twitter, and he earned Constant Contact "All Star" status in 2011 and 2012. He has completed 17 marathons, is an award-winning triathlete, and a certified Madd Dogg Spinning Instructor.
Blog/Web site:
www.the-hired-pen.com
Twitter:
http://twitter.com/#!/brm90
Books/articles published:
web.mit.edu/gordonelp www.cdio.org www.nleomf.com Article in "Materials Today" magazine | materialstodaycolumn11-09.pdf
Awards/associations/memberships:
- Elected Official, Auburn (MA) Public Library Board of Trustees - Constant Contact "All Star", 2011 & 2012 - Top 100 Branding Expert to Follow on Twitter (@brm90) - Top 100 Leadership Expert to Follow on Twitter (@gordonmitelp)
Prior media experience:
- CNN Wolf Blitzer Presents, The Situation Room - Headline News - ABC Nightly News - CBS Evening News - FOX News - Associated Press - America Online - The New York Times - USA Today - The Boston Globe - UK Globe & Mail - Worcester (MA) Telegram & Gazette
Educational background:
- M.S.S.M. (Organizational Behavior), University of Southern California (Marshall School of Business) - B.A. (History), Vassar College |
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