Susan Shelby

    • Member Type(s): Communications Professional
    • Title:Principal
    • Organization:Rhino Public Relations
    • Area of Expertise:Public Relations
    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: Public Relations
      Summary of expertise:
      Responding to a growing market need for cost-effective, results-oriented, and smart public relations (PR) services, Rhino Public Relations offers long-term PR programs and shorter-term consulting engagements.

      Advocating a straightforward approach to executing PR programs, Rhino PR helps companies ‘take charge’ of their PR initiatives and focus on the timeless fundamentals that create great PR results: great writing, creative thinking, tenacious media relations, and diligent follow-through.

      Current clients include Acentech, Advanced Signing, Environments at Work, Fort Point Project Management (formerly Corporate Project Partners), GEI Consultants, HMFH Architects, Hobbs Brook Management LLC, Margulies Perruzzi Architects (formerly Margulies & Associates) and Payette. Previous clients have included AirClic, Applied Risk Management, ManageSoft, Inmagic, Boston Data Centers, J.M. Coull and Macomber Builders.

      Susan served as the President of the Boston Chapter of the Society for Marketing Professional Services (SMPS) and is a former Director-at-Large on the Publicity Club of New England Board of Directors. Susan was elected president of the Board of Directors of the Franklin Square House Foundation, whose purpose is to support women and families by making bricks and mortar grants for two kinds of projects: the provision of transitional and permanent housing primarily for women, and the support of daycare centers accessible to all.

      She served on the IFMA Boston Career Preservation Task Force (CPTF), as well as the communications committee for IFMA Boston. A member of New England Women in Real Estate (NEWiRE) since 2005, Susan served on the membership committee, and helped handle PR for the 2010 CREW Convention, which took place in Boston. Currently, she is co-chair of NEWiRE Communications. Previously, she served on the board of directors of the Publicity Club of New England.
      Blog/Web site:
      White paper/research:

      Four Easy Steps of PR
      Books/articles published:

      Crisis Communications

      SMPS Marketing Communications Awards (MCA)
      Media Relations, 1st place (2009)
      Media Relations, 3rd place (2010)

      SMPS Boston Recognizing Outstanding Communications (ROC) Awards
      Holiday Piece (2009)
      External Corporate Communications Program (2009)
      Sponsor of the Year (2009)

      Publicity Club of New England, Bell Ringer
      Organizational Identity Campaign, Merit Award

      IFMA Boston, Awards of Excellence - "You Make It Happen" Award as a member of the Career Preservation Task Force

      Top 10 PR Specialist, Women's Business Boston (two years in a row)

      Associations & Memberships:
      ACEC MA
      Publicity Club of New England

      Educational background:
      1993 – 1994
      The French Library and Cultural Center/Paris Chamber of Commerce and Industry
      -Certificate in Commercial and Economic French

      1988 – 1989
      Université libre de Bruxelles
      -Certificate in European Studies

      1984 – 1988
      American University
      -B.A., International Relations, French/West European Area Studies
      public relations, re-branding, business networking

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