The idea of quality content has been around since 2011 when Google's Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does that mean?
If you are worried about your content falling short, this five-point checklist will put your mind at ease.
1. Is My Content Error Free?
Trustworthiness is a major factor when it comes to a page's ranking with Google. Boosting a company's integrity is also one of the main focuses of any content marketing strategy, as consumers are much more likely to make a purchase from a business they trust. Content that is riddled with grammar errors and misspellings, uses bogus or outdated sources, or is poorly organized will not only fail to rank well with Google, it will not rank at all with consumers.
Before marking any project as complete, take the time to read the text out loud to yourself. Reading aloud forces you to go slower and hearing your words can help you find clunky sentences and other errors. Don't be afraid to use tools like Grammarly, Ginger, or PaperRater. While none of them are perfect, they will all help you catch basic errors and typos.
2. Did I Follow Proper Formatting Guidelines?
Most people do not have time to carefully read everything they come across on the Web. Instead, people tend to skim through a page for the most important details and only go back and read everything if something clues them in that it's worth it. Make skimming efficient by breaking up large blocks of text with descriptive subheadings and breaking out long lists into bullets.
It is also helpful to keep most of your Web content light and conversational to make it easy to digest quickly, while keeping paragraphs short so readers are not overwhelmed with huge blocks of text.
Continue reading this article on PR Toolkit: Your Five-Step Guide to Creating Quality Content -- Every Time.