Running a successful blog or online business is not easy. You live and die by the traffic that your content attracts. Developing a continuous stream of amazing content requires a lot of time and creativity. There are many tools that can assist you in the content development process. Here are just few that might be helpful for tracking your blog analytics, creating attractive images and managing social media:
Measure and Track Your Results
n order to design an effective content development process, you need to know what your audience responds to. You have to track specific metrics and gather information about where your traffic is coming from, how many page views you are getting overall and what keywords are driving this traffic to your site. There are some excellent tools for obtaining this information.
- Google Analytics: The granddaddy of web analysis tools, Google Analytics provides comprehensive metrics on your website.
- CrazyEgg: This tool provides a unique graphical representation of your website data in an easy-to-read format.
- StatCounter: This software offers a powerful set of tools to analyze the activity that is taking place on your blog in real time.
- Other good tools include Market Samurai and SiteMeter.
You can try many of these tools for free so that you can find the ones that work best for your site before committing to a subscription.
Work With Attractive Images
We all know that blog posts accompanied by attractive images are more successful. Having the right image associated with your your blog post is of the utmost importance. In addition, breaking up your text with images helps keep people reading your post. It may be tempting to simply copy images that you like from the Internet without permission. This is a bad idea. If the image is owned by another person, he could bring legal action against you for copyright infringement.
As a blogger, you need to develop sources for obtaining good images. You can pay for a license to use copyrighted images, use free images with the Creative Commons license that permits sharing, or create your own images.
Continue reading this article on PR Toolkit: Top Tools for Managing the Content Development Process