Simon Needham

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    • Media Contact:
      Roger Darnell
    • Member Type(s): Expert
    • Title:Co-Founder & Executive Creative Director
    • Organization:ATTIK
    • Area of Expertise:Commercial directing, creative direction
    •  
    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: Commercial directing, creative direction
      Summary of expertise:
      Executive creative director for ATTIK U.S. and commercial director behind numerous high-profile television campaigns and brand films for ATTIK's top clientele, including Scion and Lexus. In 2012, Simon directed the first-ever Super Bowl spot for Lexus.
      Simon is an internationally recognized expert on branding, creativity, design, cross-media advertising, viral advertising, film and video directing and production, the use of computer graphics imagery (CGI) and visual effects, the evolving role of the advertising creative director.
      Blog/Web site: www.attik.com
      White paper/research:
      ATTIK's TAXI 'a street marketing methodology developed to gain insights into the youth market mindset' has been used to conduct extensive research into a variety of target markets. Findings for the Gen Y audience identify strong ties to individuality, self-expression, word-of-mouth communications, diversity, style and an urban lifestyle ' as well as clear aversions to poor advertising and notions of 'being marketed to.' Current comprehensive information on numerous markets is available to ATTIK's clients.
      Books/articles published:
      2009: NoiseFive
      2001: Noise Four
      1999: Noise 3.5
      1997: Noise 3
      1996: Noise 2
      1995: BOB (Noise 1)
      Latest ATTIK news releases here: http://darnellworks.com/attik/releases.htm

      Awards/associations/memberships:
      Recent: FWA Favourite Website Award honors for several Scion websites created under Simon's creative direction; Premier Print Awards Best of Automotive Category honors; New York Festivals' Gold World Medal for Computer Animation and Silver World Medal for Best Special Effects; Best Commercial Animation in the Australian Effects and Animation Festival.
      Prior media experience:
      Simon contributes regularly to creative business-to-business and consumer-oriented media outlets.
      Educational background:
      Typography and print design studies at Batley School of Art, 1984-1986.Honorary Doctor of Letters degree from the University of Huddersfield, 2000.

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  • Director, Online Community Relations
    ProfNet
    @profnet
    NJ
  • Community Editor
    ProfNet Connect (PR Newswire)
    @editorev
    NJ

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