Shel Horowitz

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    • Member Type(s): Expert
      Communications Professional
    • Title:Green Marketing
    • Organization:GreenAndProfitable.com
    • Area of Expertise:green sustainable marketing book publish
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My Expertise

    My Expertise

      Area(s) of expertise: green sustainable marketing book publish
      Summary of expertise:
      green sustainable marketing book publish Expert in Green and ethical marketing, sustainable business, book publishing, energy saving, going green, frugal marketing, cheap marketing, social movements, social change environmental activism, environmental activist, frugal fun. Award-winning author of eight books. Columnist, Green and Profitable (self-syndicated). Former host (4 years): Principled Profit: The Good Business Radio Show. Blogger since 2004.
      Blog/Web site: http://greenandprofitable.com
      Books/articles published:
      Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson) Grassroots Marketing: Getting Noticed in a Noisy World Grassroots Marketing for Authors and Publishers Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle (e-book) Principled Profit: Marketing That Puts People First The Penny-Pinching Hedonist: How to Live Like Royalty With a Peasant's Pocketbook Marketing Without Megabucks: How to Sell Anything on a Shoestring Nuclear Lessons: An Examination of Nuclear Power's Safety, Economic, and Political Record (with Richard Curtis and Elizabeth Hogan) Over 1000 published articles; see attached resume
      Shel Horowitz writing resume
      Awards/associations/memberships:
      International Association of Earth-Conscious Marketers (founder) Independent Publishers of New England (founder) Independent Book Publishers Association List of awards: http://greenandprofitable.com/shels-blog/multiple-award-winning-blogger/ National Writers Union
      Prior media experience:
      I do 80-100 media interviews in a typical year (print, Internet, radio, and occasional TV). Have been quoted repeatedly in New York Times, Boston Globe, Wall Street Journal, Bottom Line, Christian Science Monitor, L.A. Times, Woman's Day, Entrepreneur, USA Today, many others. Broadcast interviews ranging from a few minutes to an hour, for ABC News, affiliates of NBC, Fox, NPR. Interviewed by international media including Voice of America, radio stations on four continents, La Repubblica (Rome) Semana (Bogota), etc. See detailed list at http://www.guerrillamarketinggoesgreen.com/category/in-the-media
      Educational background:
      B.A., Communications/Theater, Antioch College, Yellow Springs, OH
      References:
      Ira Bryck, employed me for 14 years to cover UMass Family Business Center conferences and hired me twice as a speaker: 413-545-1537, bryck at contined.umass.edu Brian Jud, had me as a guest on his half-hour TV show three times and brought me in to speak to several conferences, 860-675-1344, brianjud at comcast.net
      Interests:
      Green business, green and ethical marketing, environmental justice, social change, saving the world, self-publishing, book publishing, writing, social media, arts and culture, frugal fun, travel, organic food, fair trade movement, sustainability, entrepreneurship

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