As we enter the home stretch of 2015, marketers are busy planning and budgeting for another year of content creation. Beyond the normal stumbling blocks of content planning, the pressure is on for brands to take their creativity up a notch as more companies experiment with different storytelling techniques, formats and cutting-edge platforms. Teaming up with experts for next year’s content efforts can help alleviate some of the pressures of creating enough content with a high level of quality. Here’s how:
Experts can help you prepare for changes to come.
Technology and consumer behavior are two things that never remain the same from beginning to end of the year but impact almost every type of business. For example, in 2015 mobile devices caused shifts in how consumers shop during the holidays and even how they receive healthcare. Experts who forecast trends can provide critical insight to help businesses prepare for change and create content that will fit these contexts.
Experts can help breathe new life into outdated content.
The New Year doesn’t have to mean your content planning has to start from scratch. Refreshing older content with new research and insights from experts is a great way to make the most of limited resources while staying on top of the new trends.
Guest article contributions fill content gaps.
For smaller teams, planning an editorial calendar can be a tough job, whether that’s coming up with enough story ideas or finding enough people to write them. Contributed articles from third-party experts brings fresh perspectives that keep readers interested in your content -- and can sometimes be more persuasive than if a brand were to deliver a particular message.
Experts can make or break the attendance of in-person or online events.
People attend conferences for the networking opportunities and to learn from great speakers. However, if you wait until the last minute to secure speakers, they might not necessarily fit the bill in terms of content or audience interest. Getting a head start on securing speakers and building relationships with them will be reflected in the quality of your event.
Enlisting the help of experts at the planning stages of your content strategy will be well worth it in the execution stage. If you need help finding experts to forecast new trends, update your research, contribute guest articles or speak at upcoming events, consider submitting a query via ProfNet. It’s easy and it’s free! Click here to submit a query now.