Scott Lorenz

    • Member Type(s): Communications Professional
    • Title:President
    • Organization:Westwind Communications
    • Area of Expertise:Book Marketing, Medical and iPhone App
    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: Book Marketing, Medical and iPhone App
      Summary of expertise:
      Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhone App developers, authors, doctors, lawyers, inventors and entrepreneurs. Learn more about Westwind Communications at: or contact Lorenz at or by phone at 734-667-2090.
      Blog/Web site:
      White paper/research:
      Big Ideas Need Big PR

      Article summary:
      There’s ONE thing that propels most business. What is it? Publicity-PR! It’s the one common theme that runs through the history of all great companies. Publicist Scott Lorenz says, “If you want to get your company on the radar then put PR in your plan.”

      Big Ideas Need Big PR | How to Use YouTube in Public Relations | 52 Ways to Promote Your iPhone App
      My clients have been featured by The Wall Street Journal, Fast Company, Business Week, Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, USA Today, Woman's World, & Howard Stern to name a few.
      Prior media experience:
      Scott Lorenz has been quoted by numerous media outlets including NBC Nightly News, ABC TV, Los Angeles Times, French Channel 5, Wall Street Journal, USA Today, CNN, Detroit Free Press, Wall Street Start Up Journal and dozens of books about marketing and public relations.
      Educational background:
      1978 Graduate of the University of Nevada Las Vegas (UNLV)
      Scott Lorenz has worked with many famous inventors and entrepreneurs including Tom Monaghan, Jack DeLorean, Dr. Joe Pelerin inventor of GrindGuardN and Alex Wortman, inventor of Bumper Bowling. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books.
      Ideal Customer is...
      Our ideal customer is the top decision maker, I.E. Owner, CEO, President, Managing Partner etc. If your fortune is on the line and
      it’s yours personally then I want to talk to you. I like decisive people who don't need 14 committees to approve a press release, a
      marketing idea or marketing strategy. We can move fast. I like customers who can move with us.
      • Finance >> Venture Capital
      • Ent/Media >> Book
      • Health >> Medical Equipment
      Ideal Partner is...
      Our ideal partner sees value in outsourcing PR to an expert publicist. Ad agencies and publishers in particular without a PR department can benefit from using Westwind Communications as we'll deliver PR for the client. Unlike many things PR is more art than science which is why we typically work on a monthly retainer basis.

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  • Director, Audience Website Operations