Area(s) of expertise: International PR, Sustainability, SME
Summary of expertise:
elped multinational organizations develop and maintain their corporate reputation. She led award-winning campaigns in North America, Europe and Asia-Pacific; Founded Expedition PR, a boutique agency that focuses on connecting emerging global players with their markets. Certified CSR Practitioner; Adjunct Professor (PR/Social Media Marketing) at St. Francis College
Blog/Web site: http://www.expeditionpr.com
Co-authored the chapter on global corporate communications in the revised edition of “Reputation Management: The Key for Successful Public Relations and Corporate Communications”, edited by John Doorley and Helio Fred Garcia (December 2010). Previously she wrote about online media relations in the book “Transnational Communications” by the European Federation of PR professionals (CERP) and Free University Berlin.
Master in Information and Communication Sciences from Sorbonne in Paris, France, and a Master of Arts in Communication from Free University in Berlin, Germany, as well as Diploma in European Public Relations.
Certified as a CSR practitioner (CSR-P) by the Centre for Sustainability and Excellence and the Institute of Environmental Management and Assessment (IEMA).
China, International Communications Practices, How technology enables sustainability
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