Words, when cobbled into descriptive sentences, can create some of the most striking works of art. These verses wield the power to convey detailed messages, paint vivid images and absorb all readers—while informing audiences.
Mark Ragan, CEO of Ragan Communications (the leading publisher of corporate communications, public relations and leadership development), recently hosted a writing webinar that discussed how communicators can sharpen their prose. At the heart of communications is storytelling, and in order to successfully express narratives, clear writing is the vehicle that turns tangled thoughts into dramatic tales.
Unblemished writing has never been so important during the digital age as newsrooms dwindle and blogs flourish. As a result, brand journalism has spawned, enabling companies to act as media outlets, report their stories and generate engaging content that they can propagate across the Web.
Before putting pen to paper or finger to keyboard, Ragan offered the following seven tips for crisp writing:
- Clarity—above all. Simple, clear language delivers stories best. Writers must say what they mean and birth narratives that not only convey personalization, but do so in a conversational tone.
To read more, visit www.inkhouse.net/seven-ingredients-for-c....