The most popular social channels for content marketing. Source: Joe Pulizzi of the Content Marketing Institute.

PR Newswire had a large contingent on the ground at the recent Content Marketing World. Why? Content marketing is a logical fit for our core customers. Take a look at the most effective content marketing tactics, unveiled today by Joe Pulizzi of the Content Marketing Institute:

1)      In-person events

2)      Case studies

3)      Videos

4)      Webinars/webcasts

5)      Email newsletters

6)      Blogs

7)      Articles on own websites

8)      Research reports

9)      E-books

10)   White papers

11)   Social media (not including blogs)

This list should look pretty familiar to most PR people. We’ve all promoted our organization’s content at one time or another.  But have we thought about this content holistically, not as a piecemeal campaign, but as part of the universe of content deployed by your brand to attract and engage new audiences?

No?

You’re not alone. Fact is, there is still a lot of powerful opportunity for marketers to learn from PR pros about audience targeting and engagement, and there’s plenty for PR pros to borrow from the marketing teams in terms of spicing up content.

Without a doubt , content marketing is gaining power and attention. According to Pulizzi, 54% of marketers are increasing their content marketing spend -- to 31% of marketing budget this year, up from 26% in 2011.

So why is PR Newswire interested in content marketing? Because distribution is a key component of content marketing. Building distribution -- reach to media, syndication to websites and seeding of social media -- into a content marketing plan will fuel your program; attract new, qualified audiences; and improve your overall results.

For more highlights of Content Marketing World, check out all our posts from the conference on the Beyond PR blog.