Anyone who has implemented a plan for monitoring online conversations and social media mentions knows how tough tracking all these discussions can be for even the most ambitious and well-intentioned communicator.

That’s why findings from a survey conducted by PR Newswire and PR News aren’t terribly surprising.  Fewer than 40% of small-business communicators monitor conversations daily, despite the speed with which conversations and rumors can take hold online. The good news is that only 3% of communicators reported they don’t do any monitoring. Another 18% indicated they monitor conversations weekly.

One reason why the majority of communicators aren’t listening on a daily basis likely stems from the simple fact that many people find themselves relying upon multiple channels in order to keep tabs of key social networks and online groups.

The the survey found that the topics monitored were roughly even, distributed between monitoring for the brand, the industry and (to a slightly lesser degree) competitors.

The Small Biz PR Report covered the survey comprehensively in the article titled, "37.7% of Communicators Monitor Conversations Throughout Each Day."

PR Newswire is conducting another survey , this time on the topic of content marketing. Your participation is invited! Take the content marketing survey.

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