As Pinterest has grown into the third-largest social media platform, its over 10 million members have been making a huge impact.
Pinterest referral traffic has surpassed Google+, LinkedIn and YouTube traffic combined -- and, as we reported here earlier, brands are seeing an increase in revenue generated by pinned content. (See “Selling in Social” for details.)
Not surprisingly, PRNewswire.com has seen an increase in Pinterest traffic since January 2012, and PR Newswire content has been widely pinned, liked and repinned.
Our clients distribute some fantastic visuals -- gorgeous photos, infographics and interesting products -- with their press releases. So, to make it easier to share them on Pinterest, we've added the "Pin It" button to news release pages with images. Yet another reason why adding a visual to your release can increase engagement!
