Rob Frankel

    • Media Contact:
      Dan Janal, PR LEADS
    • Member Type(s): Expert
      Communications Professional
    • Title:Branding Strategist
    • Area of Expertise:
    • Member:ProfNet

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My Expertise

    My Expertise

      Summary of expertise:
      Contributing to CNN, FOX, NBC, WSJ, NYT and others on brands and branding issues. Unlike others, Rob Frankel connects the dots from brand strategy to the bottom line, defining branding as "being perceived by prospects as the only solution to their problem¿"
      Blog/Web site:
      White paper/research:
      Blog, if you can handle it,
      Books/articles published:
      "The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else"
      Prior media experience:
      Video clips at:

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  • Director, Audience Website Operations


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