Polina Opelbaum

    • Member Type(s): Communications Professional
    • Title:Community Services Specialist
    • Organization:ProfNet
    • Area of Expertise:social media, editing, writing

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    The Q&A Team: How PR Pros and Journalists Can Work Together

    Tuesday, January 27, 2015, 3:01 PM [The Q&A Team]
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    It's important for PR professionals to maintain a strong relationship with journalists. Sometimes it may be challenging for PR professionals to know the best place to pitch a journalist, or how to connect with a journalist on a social networking site. Alex Yong (@ggsolutions123), reporter for Small Business Trends and blogger for Techmania411, shares tips and suggestions for how PR professionals can connect and build working relationships with journalists. Read them here:

    What type of topics do you write about on Small Business Trends?

    I'm the NYC connection for them, so I write about various topics, including product unveilings. Product unveilings are sometimes unique, like the time IHS and Paychex announced big data would be used for a new monthly index of regional small business progress. It's a product, though it's not a B2C one, which is what many people think of when they hear the word "product".

    How do you like to be pitched (e.g., phone, email, etc.)?

    I strongly prefer Skype for pitches -- just the messaging part of Skype -- I don't mean Skype video. I heard that if an ISP doesn't like an email -- and that can be for any reason -- you simply won't ever see that piece of mail, not even in your spam folder. If that's true, that's scary for the sender and the receiver. I'd like to thank Gail Gardner of Growmap for pointing this out.

    As for phone pitches, no, those are dreadful, unless we had great rapport in person. When pitching through Skype, tell me immediately if you're a PR agent or a principal. It helps put me in the right frame of mind before chatting. Phone pitches from principals are the worst because the pitches can ramble on, without respecting my time, and then I'm forced to be brusque, which isn't my natural personality. At least PR agents know to not ramble, thank goodness. Either way, avoid calling.

    What’s the best way for a PR professional to follow up about a pitch?

    For me, it's Skype. Just ask if something's gone cold. Most of the time, the answer to that is yes. And don't be aggressive.

    How can a journalist and PR professional maintain a positive working relationship?

    One thing that can be done is really simple. When event RSVP lists are being made, keep me "top of mind" and email me that invite. If you really want to get on my good side, Skype message me within a minute of that email going out, then I'll know to look for it specifically. Add my name and confirm I'm on the event list without me even needing to respond!

    Try to be quick about things. I know it's not always easy when your clients all have a different pace, but try.

    Remind your clients that journalists tend to love data sources we can cite, so send data that's beneficial for both your side and ours. It gives us a good starting point. We absolutely love good images, with proper credit and the rights to use, of course. That's a huge, huge thing to remember.

    Make things easy for us, and your clients will see their name in lights and think you're a great PR person. With me, it's easy, just remember these three things: event list, data, and legal images.

    Are there any events you like to attend that help you meet and connect with PR professionals for future articles?

    Most events I go to are great for meeting peers (e.g., journalism-oriented events at Brandwatch, AMECorg.com), principals (e.g., unveilings, TechCrunch Disrupt), and cool executives (e.g., Shelly Palmer's Annual Digital Media Summit). Though PR is often on site at these things, I notice PR is usually busy helping with check-ins or running around to help the event go as smoothly as possible.

    How do you use Twitter? Does it help you to stay on top of trending topics and connect with experts?

    Yes to both. The funny thing is, I rarely check the sidebar where Twitter shows what's trending -- it's seldom relevant to me, even after I set it to local.

    What I do is make full use of Twitter lists. I can't get enough of them. They might even be the best feature of Twitter. When you group people into lists, you can hear about trends and pay attention to the accounts who tweet niche tweets with their niche's slang. Where there's slang, there's a niche. Where there's a niche, expect news and trends and community. On mobile Twitter, I use third-party tools so I can go directly to lists with one touch.

    What are some do's and don’ts for PR professionals trying to reach out or connect with you on Twitter?

    Well, I don't have a list of do's and don'ts. It's a good idea for PR professionals to add me to a Twitter list. Since every list has a name, that action will let me know how I'm perceived. If I'm added to a list named "trends" or "social media" or whatever the PR pro thinks of my tweets, the act of listing me, and where I'm put, meaning the name of the list -- gives me clues about how I'm perceived. If I'm added to a list and the word "awesome" is in the list name, it makes me smile, but many Twitter users will simply list me in "journalists". If you're a PR pro using targeted list names, it clues me in that you're a PR pro of the highest caliber.

    As for don'ts, I guess just don't overtweet with my @name because excessive tweeting like that will show up if anyone does an internal search of my @name. Also, don't list me in "people who aren't nice!" or something like that, because it's not true. I'm relatively sweet.

    What other social networking sites are you a fan of, and how do they help you with your work?

    I like Google Plus and LinkedIn. Google likes to experiment, but LinkedIn has a few advantages over Google Plus. For example, LinkedIn Premium is free for journalists, but only if we attend at least one of their special journalism webinars, which, as you can imagine, is only open to journalists. And we only need to attend one per year. LinkedIn Premium lets us use InMail, which is a way to send a message to anybody. I guess LinkedIn feels journalists aren't immature to where we'd spam and abuse InMail. The webinar requirement is smart because it allows LinkedIn to address the journalist userbase monthly and show off features that aren't well-known. One webinar often has hundreds of journalists listening in on it. And they're not long webinars, which is another nice thing. One rule that's enforced even before webinar attendance is that you're part of the LinkedIn for Journalists group, which requires approval and can take 12 weeks or longer to get in.

    As a blogger for Techmania411, you review products. How important is to have a clear and concise disclosures page?

    I think clear and concise was the minimum I could do; after all, it's just a hobby blog. Since some product reviews are on the blog, I thought it was wise to put something up there. However, I might advise a high-traffic, "rising star" blog with tons of reviews to get an attorney to write a page that'll have a strong chance of holding up in court, if a situation ever gets to that point. Hopefully never, but it's good to have legs to stand on.

    What did you outline in your disclosures page? Do you modify it frequently?

    Well, interesting story on that. I wrote it based on experience and I feel it doesn't need much updating anymore. In the past, I'd update it as I learned the ins and outs of events and PR. I'll tell you something funny. Many people out there talk about events, brands, PR, the FTC, campaigns, reviews, etc., but they don't have first-hand experience in that world, have never attended even one event, etc. That's like me reading tons about baking, meanwhile I've never baked even a single muffin, yet I pontificate on baking. How absurd and annoying would that be?

    One aspect of my blog's disclosure page reflects the fact that agencies won't always tell a blogger that he or she is part of a larger campaign. It's not exactly ethical for agencies to do that, but agencies tend to obey what the clients want, rather than advising clients on what's smart and what's stupid, unfortunately. My page addresses that, because if the FTC is holding you and your client's feet to the fire for unethical practices, you can bet the farm I'm going to protect myself. I refuse to get dragged down with a naughty agency or brand, if push comes to shove. While that's unlikely, it's good to be somewhat prepared. My advice to bloggers is: Protect yourself before you think you need it.

    In your opinion, how are these five different: journalists, reporters, citizen journalists, bloggers, and corporate bloggers?

    I feel citizen journalists who are consistently tweeting and using Facebook truly like sharing the latest news and being in the know via social media. A passionate one might believe some issues aren't getting "enough attention" and that he or she is one of a handful of like-minded people with the same calling.

    Reporters are often just conveniently around for an assignment and know how to research and write. But if you look at a journalist's body of work, meaning a body of work that isn't totally new, it can read like a time capsule or mini-history of an issue, beat, or sector. I often use the metaphor of a teen girl's journal. It's a written record and it's chronological with story arcs. It's the easy way to remember: Journal, journalist. While a journalist might not aspire to be a historian per se, in time, a good one can be something like a historian and his or her content can be referenced. A reporter's body of work could be all over the place, sometimes cohesive, sometimes not.

    As for brand bloggers and bloggers, I feel they're similar in name only. I see them as incredibly different. People and brands value the opinions of bloggers, but brand bloggers? I'd say that's more of a B2B thing where the brand feels they "must" have a blog to showcase testimonials, business wins, and guides, etc., for SEO and because the competition is doing it.

    What's a great piece of advice you've heard or read lately?

    I ran across a very good piece by Contently's Shane Snow. I think it's helpful for communications or media professionals. It's saying we shouldn't accept bad answers when we ask questions. Sometimes we’re afraid of revealing that we don't know about something, so we'll nod instead of doing a smart interruption, and we walk away unclear. One tip was to repeat an answer back to someone, so that he or she can hear how vague the answer sounded, which can induce a better answer with better clarity. The advice in that article is the best I've seen in a long time.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us atprofnet@profnet.com.

    The Q&A Team: Top Professional Goals of 2015

    Tuesday, January 13, 2015, 9:53 AM [The Q&A Team]
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    Before New Year’s Day, people take some time to think about their personal goals and resolutions for the new year. Some people set a goal to join the gym and work on their fitness. Others set a goal to learn a new hobby or skill.

    For this Q&A Team post, we asked media and communications professionals to share their top professional goal for this year. Each professional completed this sentence:

    My top professional for 2015 is to…

    “Extend the value of our platform as we work on opening up Wochit to any storyteller. As outlets like Facebook and Twitter become more significant in terms of video, we want to help anyone quickly create and publish.” - Drew Berkowitz, senior vice president of Wochit

    "Speak to two new individuals a day and ask them a question. This has been an eye-opening experience for me and in 2015 I will continue this. In addition, though people would love to learn everything about everything, we are not (yet) machines, singularity is not yet here, and in order to accomplish my professional goals, I have committed to enabling and empowering at least one person per week." - Eugene Borukhovich, cofounder of Q!

    “Given the acceleration of blended campaigns, I’m very keen to come up-to-speed on paid media in 2015. By paid, I don’t mean traditional advertising, but the areas like sponsored content, PPC, native advertising, Outbrain, etc., that have potential synergy with PR.” - Lou Hoffman, CEO of the Hoffman Agency

    “Create a blog from scratch and build it up by networking – in-person through blogger conferences, and online through social media.” – Melissa Ibarra, online communities services specialist, ProfNet

    “Spend more time sharing my knowledge of and passion for the public relations industry by writing more bylined articles and participating in more professional speaking opportunities.” -Jenni Izzo, VP of PR at Costa Communications Group

    “Work with our staff/team in having them sit in on different business meetings and conference calls to get a feel for all aspects of the PR operations. Sometimes the left side of the floor needs to live and breathe on the right side, as it’s all eventually connected!” - Adrienne Mazzone, president of TransMedia Group

    “Drastically increase my capabilities around big data, around analysis, insight derivation, and strategy formulation based on what big data tools and methods can tell me. The ugly reality right now is that for every piece of data we can see, there are dozens of pieces of meta-data about that data that we either can’t see or can’t analyze as efficiently as we would like. We’re just getting started on this journey as an industry and we have a lot of catching up to do, so my professional goal for this year is to make as much personal progress as I can.” – Christopher Penn, vice president of marketing technologies at Shift Communications

    “Bring our clients closer to their customers. I want to use our laser-focused communications strategies to set clients apart in an increasingly competitive marketplace. This creates brand advocates from satisfied consumers and sets the stage for sustainable success for our clients.”  - Robert Buhler, chairman at MMI

    “Create exceptional content. I know this may sound sort of redundant, I mean we hear it a lot right: Create great content! But it goes a bit deeper than that. We may have to cut down what we produce in order to clear the decks to put out extremely helpful stuff. So I looked through some of the things I've been putting out there and thought: I can do better. This year I want to create some really amazing things in terms of content: checklists, exciting new ideas, and new ways for authors to gain traction for their book. I want to up the ante from ‘this is good’ to ‘this is really fantastic.’ I want to discover marketing ideas that no one else is doing to keep it fresh. And as a side note, that quote is permeating every part of my business. If it's good enough, it's got to go.” -- Penny Sansevieri, president/CEO of Author Marketing Experts

    "Rebalance my life so I'm spending at least 50 percent of my time in the ‘real world.’ I've already attended a nonprofit event (DefyVentures.org), a book club, and a sewing class. Not only did I meet some incredible new people, I unplugged from my devices for at least four hours this week!” - Nancy A. Shenker, founder/CEO of theONswitch

    “Share the many interesting and some disturbing dating experiences from my blog to an informative book on relationship wellness. The book will be an interactive what-not-to-do guide on how to establish healthy relationships. Also, for those looking for an ideal date, I would like to create an online dating solution that utilizes video conferencing as part of the pre-meet process and on a ‘happiness hypothesis algorithm’ I designed. - Clarissa Silva, behavioral scientist and founder/blogger of “You’re Just a Dumbass”

    “Provide focused strategic media placements for my clients in financial and professional services, insurance and technology. In the rush of daily media relations activity, it’s more important than ever to maintain focus on the big-picture marketing goals.” - Henry Stimpson, APR, owner of Stimpson Communications

    “Better DilogR’s engagement, feedback and analytics, where we have already accomplished over 300 percent increases in leads and over 35 percent increases in sales and customer retention by adding in minutes interactivity, such as quizzes, polls and surveys to content -- videos, images, slides, and photos.” – Alexandra Spirer, principal at DilogR

    “Learn how to use social media for more effective media relations." - Evelyn Tipacti, community relations specialist at ProfNet

    “Continue to promote my newly published book, 'The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed' (AMACOM). The book is geared toward established and startup entrepreneurs who prefer to manage the PR function themselves. It provides nuts-and-bolts tips on common tactics such as media relations, social media, networking and speaking engagements.” - Jennefer Witter, CEO/founder of the Boreland Group

    “Have more fun! I believe in working hard, but I also believe it is critical to play hard. If we aren't having fun at work, what's the point!? My company is all about healthy advice and support, but the name is also a fun way to laugh about the stress of marketing (and overcome it). My top goal is to keep the fun pumping through my company -- with our marketing, our teamwork and with our clients.” - Lorrie Thomas, CEO of Web Marketing Therapy

    *Photo via JobsDB.com

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Top 10 Q&A Team Posts of 2014

    Tuesday, December 30, 2014, 12:00 PM [The Q&A Team]
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    It's been a great year with many different questions answered about social media, communications, media, and much more in The Q&A Team column. Thank you to all the experts who provided their expertise about these various topics. Here's a list of the top Q&A Team posts from 2014:

    15 Tips for Creating the Perfect Headline. The first thing most readers notice is the headline of an article, blog post, press release, etc. It is important that the headline catches the reader’s attention and persuades them to continue reading. Our ProfNet experts shared tips on creating the perfect headline: prn.to/1p0sXHN

    Get a Grip on Your Handshake. Experts shared the different types of handshakes out there and tips for improving your handshake: bit.ly/18MnV97

    Your Next Social Media Obession: When discussing well-known social media platforms that are used by many, most people think of Facebook, Twitter, LinkedIn, etc. But, what will be the next social media platform that will get everyone talking and signing up for? Here's what our knowledgeable network of experts had to say about this topic: prn.to/1koaGFC

    Most Annoying Social Media Features. We all have certain social media features that make us want to scream. We asked our network of experts which social features they find the most annoying, and here is what they said: prn.to/1ckFbTQ

    Infographics That Communicate Your Message. If you are looking to deliver a particular company message in an educational and entertaining way, then infographics are a great option. ProfNet experts provided their tips for creating successful infographics: prn.to/1iZXuPX

    Marketing for Mompreneurs. Mompreneurs shared how to put together a powerful marketing plan, successfully manage social media accounts, and other helpful marketing lessons: prn.to/XbeqAi

    The Business of a Mompreneur. Mompreneurs explained the definition of a mompreneur as well as how they got into their business: prn.to/1so1kwu

    How to Become Socially Credible. It maye be a struggle to find the right story at the right time to share on your Twitter, Facebook, or LinkedIn page. Scredible provides an easy and reliable solution for this problem. Scredible's social and data marketing manager Lori Friedrich, explained how Scredible works as well as how it can help companies with their social media efforts: prn.to/1sdmuhb

    How to Get From Q to A. We spoke with Eugene Borukhovich, cofounder of Q!, a new social search app. Borukhovich discussed with us the idea behind Q!, how the app works, as well as other information you should know about social search: prn.to/1bMne0f

    Secret Behind the Rise of Ello. There was a lot of buzz about the social networking site Ello. ProfNet experts shared how Ello is different from other social networking sites, and why it gained such popularity: prn.to/1yVWSFH

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    How to Pitch Health Care Reporters

    Tuesday, December 16, 2014, 4:20 PM [The Q&A Team]
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    Dear Q&A Team,

    I am interested in pitching health care reporters. I want to know what type of story ideas I should and shouldn’t pitch. I’m looking for the best time to pitch health care reporters. Any other tips would also be appreciated!

    Infectious Ideas


    Dear Infectious Ideas,

    On Dec. 3, I attended an event hosted by HPRMS about pitching health care reporters and editors. The event was moderated by Nancie Steinberg, senior vice president of Hill+Knowlton Strategies and president of HPRMS. The panelists included:

    Here are some helpful highlights from each panelist:

    Irina Ivanova

    Crain’s NY Business covers anything and everything that impacts the business community in NYC. Our readers are small-business owners, entrepreneurs, and  decision-makers in their fields. Our coverage tends to be less consumer-focused and more about how something will affect somebody’s business. We write about politics and policy, but as it impacts the business. I mostly write for Crain’s Health Pulse, which is a daily subscription newsletter. It is all about business and healthcare in NYC. The newsletter has four stories every day, and we write all of them and don’t link to anywhere else. If you want to pitch us, it has to be in NY and has to have a business angle. I find stories by being on Twitter a lot, reading financials and press releases. I read every single email that I get. My tip is to do your research. Make sure you pitch what the reporter covers. My email is iivanova@crain.com.

    Dan Goldberg

    Capital NY was bought by Politco. We cover politics and policy in a variety of different topics. I cover health. We tend to focus on how policy is affecting business and politics and the decisions that are made within the city and state. We are a subscription model like Politco, so our audience tends to not be individuals but hospitals, health systems -- anywhere where there is a group of people. I generally look at data stories. We look for stuff about something coming in front of the city council or state legislature, or something being lobbied for or against. I have a free newsletter that you can sign up for, which will give you a good idea of the stories I cover. The newsletter is a good place for PR pitches that are not a full story, but more about someone being promoted or winning an award. My tip is if something has been in the news, it probably has been written. As a general rule, unless it is a story that you think will keep moving forward or you have a fresh angle, a reporter will most likely not cover that same story. My email is dgoldberg@capitalny.com.

    Jessica Firger

    I write the content for CBS News Interactive. We produce general consumer news content every day. We do a lot of study stories. The studies that I tend to choose are typically more general. For example, we covered a mammography story yesterday. We wouldn’t necessarily cover a less common cancer, because our audience is probably not going to our site for that. I do more enterprise stories, and I find my own but also look to PIOs for ideas. When I say enterprise stories, I mean longer features that I can spend a day or so doing and would translate well into video. Stories about patients are of high interest. For a bigger feature, I probably wouldn’t consider a story that doesn’t involve a patient. If you book a morning or evening story with the CBS Network, I would be interested in an email that gives me a heads up, because it would be great to collaborate. I also welcome pitches that have a possibility to include photos. My email is jessica.firger@cbsinteractive.com.

    Meredith Engel

    We really like inspiring patient stories. We do a lot of study stories as well as diet and fitness stories. I am always reachable by email and rarely answer my phone. One email is OK and then a follow up email, but after that it’s probably going to be a no, unfortunately. We love the NY angle, but we also cover inspiring stories from overseas and other states. My tip is to make you sure you're pitching the right outlet -- I don’t work for the NY Post. If a main competitor has a covered a story, then that’s not really a selling point for me. We love exclusives and it’s a great way to get into the paper. My email is mengel@nydailynews.com.


    How do you feel when your colleagues receive the same pitch that you also received?

    Engel: If it doesn’t work for me but it might work for my education team, then I am happy to forward it on to them. I would try to not simultaneously pitch, send it to me first and then try someone else.

    Ivanova: I think transparency is best. Be very clear in your email that you are also sending your pitch to another colleague, so I can check with that person.

    Goldberg: I am fine with it. It doesn’t bother me.

    Do you find an interest in press releases that come over the wire?

    Goldberg: I use them sometimes. Also, I am sometimes surprised by the ones that come over the wire that no one emailed to me. The releases that I find most helpful are acquisitions and business-related news.

    Do visuals make or break a pitch?

    Engel: They definitely help and don’t hurt.

    Firger: For me, it is always a yes. The fewer stock photos I can use the better. If it is a new technology, then it needs to be translated visually in a way that will be interesting to the general reader, otherwise it may be a tough sell.

    Ivanova: We do photos and videos on paper and online. We have a photographer and videographer, so we like to do our own stuff. If we’re considering a story to do for the Web or paper, the possibility to get a visual can make or break it.

    Goldberg: For a pitch for us, it doesn’t really matter whether you have photo or video.

    Is there a particular day of the week you prefer to get pitches?

    Ivanova: We are daily so any day is fine.

    Goldberg: There isn’t a particular day.

    What would get one of you to attend an event where there is potential news?

    Goldberg: I generally first look at who is speaking.

    Engel: It depends on the speaker.

    Ivanova: The speaker is what I would consider first. If it’s a topic that I would like to know more about it or are readers would like to know about, then I might also consider that.

    How does social media play a role in finding and distributing stories?

    Goldberg: I have a very large Twitter list that I follow. I also follow a lot of health reporters in metro areas and national health reporters. If everybody is talking about something, that gives me a good sense that it's probably news. Since we have a subscription model, it’s not a primary focus for us when disseminating stories. We don’t tweet out stories behind our paywall, but we tweet the ones in front of it.

    Engel: We have a separate handle for the health section. We do tweet out the stories we produce and post them to Facebook. If a story is doing well and getting a lot of leverage, we may tweet it out again if it’s not very time sensitive. If it’s doing well on social, we might put the story on the homepage.

    Ivanova: I follow a lot of health reporters and institutions. If there’s something major going on, I would find all the people involved and follow them. When deciding if something is really a story, you really need to evaluate who is talking about it and how many people are talking about it. We tweet out a lot of stuff that isn’t in Crain’s health polls, just because it’s easier for people to read.

    Engel: I tweet some of my stuff, but we have social media editors who do it all day. I do use Twitter to find stories and see what people are talking about. I also search hashtags a lot. If something is trending, I definitely use hashtags to see what people are saying.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    The Truth Behind the Online Behaviors of Millennials

    Tuesday, December 2, 2014, 4:24 PM [The Q&A Team]
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    Marketers realize that Millennials are a powerful group with a lot of buying power. For marketers to target this group, they really need to understand their online behaviors. What's really important to Millennials when it comes to social?

    Social Media Club NYC had a meeting to discuss what makes Millennials tick. Here are some highlights from the meeting:

    - The perception of Millennials does not match what’s in reality.

    - Bob Knorpp likes to refer to Millennials as digital natives, because it means you grew up with technology and expect it to be part of your life. It also means that you can get what you want instantaneously without waiting for it.

    - What drives Millennials to participate online is the thought that they’re important and part of this media, as well as the ability to connect with people and broadcast their feelings.

    - Millennials are better at balancing the realities of technology with the realities of people in front of them.

    - Here is an article in Time about the secret language of young teen girls on Instagram: tinyurl.com/njf6nc4

    - Millennials are using different social networks for different things. They’re good at figuring out which network to use for a particular purpose.

    - It’s important for marketers to figure out their content and how they target Millennials is mobile optimized. It’s about giving Millennials some contextual service that is best delivered on their mobile device.

    - The Millennial demographic is most likely to attend an event that is sponsored by a brand that they have some real connection to.

    - Companies that don’t have employees have on social can cause Millennials to look elsewhere. Here is an article on LinkedIn about Millennials and companies: tinyurl.com/kuugq66

    - If companies tried listening on social and allowed employees to participate and engage with each other, this would give a much better impression to the outside world about the organization than any snippy tweet the company puts out during the Super Bowl.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

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