Polina Opelbaum

    • Member Type(s): Communications Professional
    • Title:Community Services Specialist
    • Organization:ProfNet
    • Area of Expertise:social media, editing, writing

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    9 Tips for Effective PR Surveys

    Tuesday, October 21, 2014, 2:30 PM [General]
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    A PR survey can serve many purposes, such as explore key audience messages, support the promotion of a brand, or create new content for an eBook or infographic. A PR survey may also be a flash poll, designed to pick up on a very current story in the news, or a survey to set an agenda with new insights.

    Regardless of the purpose, an effective PR survey gets to the point quickly and asks clear questions.

    Neil Cary, market research consultant and founder of Surveygoo and Asia Opinions, shared the following nine tips to help create an effective poll: bit.ly/1Dxg1QN

    Being Part of the Crowd

    Friday, November 30, 2012, 3:52 PM [General]
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    This past Sunday, Lifetime took a break from showing Christmas movies by premiering the highly publicized movie, "Liz and Dick." The movie was supposed to help jump-start Lindsay Lohan’s career and showcase her acting abilities, which were forgotten due to her personal issues. After adding to the 3.5 million viewers on Sunday, I decided to log on to my social networking sites to read any mentions about the movie.  Oh, there were mentions – it was as if they released "Mean Girls 2." Reading the reviews and going through the tweets, I realized some of the criticism sounded the same. Personally, I have seen worse movies, but this also doesn’t mean I will be adding this movie to my DVD collection.

    Reading all the comments brought me back to my college days, where I learned about social psychology and the impact of a crowd on an individual’s behavior. Perhaps, this behavior is transferable in the digital world and can help explain the powerful negative reaction that occurs amongst a large group of people. The internet does give the public an outlet for self-expression, and without as many consequences that come with expressing your opinion in front of a physical, live audience.

    Wikipedia describes deindividuation as a “psychological state of decreased self-evaluation and decreased evaluation apprehension causing antinormative and disinhibited behavior.” Twitter, forums, etc., allow you to hide behind a veil and protect your true identity. You do not necessarily have to disclose your private information or real name, but you can create another identity. This may bring comfort to an individual who would otherwise internalize their aversion towards a movie, song, etc. In addition to the level of anonymity that exists on social networking sites, there is also a level of comfort that exists in agreeing or reiterating a crowd’s opinion. Individuals are more likely to retweet or reply with a similar or more passionate response when it is the trending opinion of their fellow followers.

    Do you often use Twitter, forums, etc., to express your opinion? If so, do you always use your real name?

    Flickr image via RYANISLAND

    Facebook Copyright Scam Not Enough to Make Users Scram

    Tuesday, November 27, 2012, 2:12 PM [General]
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    Facebook: The privacy saga continues

    Yesterday, Facebook users decided to take a stand by posting a copyright notice to their status update. The notice referenced an unrelated and misspelled international treatise, stating that Facebook requires written permission to utilize a user’s content. This information is inaccurate, because even though users maintain the copyright to their content, they are still giving permission for Facebook to share and use their content. The bottom line: This supposed loophole turned out to be a hoax.

    I have been a Facebook user for some time now, and I have never been too concerned with figuring out the loopholes to their system -- not because I don’t care about protecting my privacy, but because I accepted that I have to sometimes play by Facebook’s rules to share specific moments of my life with college friends, family, etc. I don’t love the idea, but I am also not yet ready to disconnect from this social networking site. I know, I know – what can I say, I am weak to the cute pictures of puppies and hilarious e-cards. 

    It seems like most users have come to terms with Facebook’s privacy policy, because the number of active users only continues to rise. As evidenced yesterday, users will not give up the fight to protect their privacy -- but they will also not stop “liking” and sharing their content. Maybe each user has his/her own reason for accepting Facebook’s terms and conditions, or perhaps it has just become the norm to be digitally connected, and, without it, people feel isolated from the crowd. This may just mean that Mark Zuckerberg is one step closer to world dominat…I mean his “social mission” – to make the world more open and connected.

    Did you fall victim to the copyright hoax? Is the Facebook privacy issue enough to make you discontinue using Facebook?

    Flickr image via opensourceway