Most companies understand the importance of social media, big data, and mobile technology. Yet, instead of having these three initiatives work together, they segregate them and end up seeing limited return.

In our next Twitter chat, David Giannetto, SVP at Salient Management Company and author of "Big Social Mobile," will discuss why companies should integrate these initiatives into each other, how this can be done, and the benefits to an integrated approach.

To participate in the chat, join us on Twitter on Tuesday, Feb. 3, from 3 to 4 p.m. EST and follow the #ConnectChat hashtag to follow the conversation between @dgiannetto, @ProfNet and the rest of the chat participants.

If you cannot join us on the day of the chat, you can find a recap on ProfNet Connect the following day. We hope you will join us!

About David Giannetto

David Giannetto is widely recognized as one of the most influential thought-leaders at the intersection of all things information. Working with some of today's leading brands he provides both the technology and methodology necessary to create, understand and utilize information to improve performance. He has been listed as a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine, and is the author of 'Big Social Mobile" (Palgrave, December 2014) and the award-winning "The Performance Power Grid" (Wiley, 2006).

Giannetto's hands-on experience managing within the Fortune 2000 and as a consultant has created his reputation as one of few speakers, writers and practitioners who can make complex theory actionable methods, creating tangible results, driving differentiation, influencing consumer behavior and creating sustainable superior performance. He is a writer for the American Management Association and the Huffington Post, and is SVP at Salient Management Company.

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