Before New Year’s Day, people take some time to think about their personal goals and resolutions for the new year. Some people set a goal to join the gym and work on their fitness. Others set a goal to learn a new hobby or skill.
For this Q&A Team post, we asked media and communications professionals to share their top professional goal for this year. Each professional completed this sentence:
My top professional for 2015 is to…
“Extend the value of our platform as we work on opening up Wochit to any storyteller. As outlets like Facebook and Twitter become more significant in terms of video, we want to help anyone quickly create and publish.” - Drew Berkowitz, senior vice president of Wochit
"Speak to two new individuals a day and ask them a question. This has been an eye-opening experience for me and in 2015 I will continue this. In addition, though people would love to learn everything about everything, we are not (yet) machines, singularity is not yet here, and in order to accomplish my professional goals, I have committed to enabling and empowering at least one person per week." - Eugene Borukhovich, cofounder of Q!
“Given the acceleration of blended campaigns, I’m very keen to come up-to-speed on paid media in 2015. By paid, I don’t mean traditional advertising, but the areas like sponsored content, PPC, native advertising, Outbrain, etc., that have potential synergy with PR.” - Lou Hoffman, CEO of the Hoffman Agency
“Create a blog from scratch and build it up by networking – in-person through blogger conferences, and online through social media.” – Melissa Ibarra, online communities services specialist, ProfNet
“Spend more time sharing my knowledge of and passion for the public relations industry by writing more bylined articles and participating in more professional speaking opportunities.” -Jenni Izzo, VP of PR at Costa Communications Group
“Work with our staff/team in having them sit in on different business meetings and conference calls to get a feel for all aspects of the PR operations. Sometimes the left side of the floor needs to live and breathe on the right side, as it’s all eventually connected!” - Adrienne Mazzone, president of TransMedia Group
“Drastically increase my capabilities around big data, around analysis, insight derivation, and strategy formulation based on what big data tools and methods can tell me. The ugly reality right now is that for every piece of data we can see, there are dozens of pieces of meta-data about that data that we either can’t see or can’t analyze as efficiently as we would like. We’re just getting started on this journey as an industry and we have a lot of catching up to do, so my professional goal for this year is to make as much personal progress as I can.” – Christopher Penn, vice president of marketing technologies at Shift Communications
“Bring our clients closer to their customers. I want to use our laser-focused communications strategies to set clients apart in an increasingly competitive marketplace. This creates brand advocates from satisfied consumers and sets the stage for sustainable success for our clients.” - Robert Buhler, chairman at MMI
“Create exceptional content. I know this may sound sort of redundant, I mean we hear it a lot right: Create great content! But it goes a bit deeper than that. We may have to cut down what we produce in order to clear the decks to put out extremely helpful stuff. So I looked through some of the things I've been putting out there and thought: I can do better. This year I want to create some really amazing things in terms of content: checklists, exciting new ideas, and new ways for authors to gain traction for their book. I want to up the ante from ‘this is good’ to ‘this is really fantastic.’ I want to discover marketing ideas that no one else is doing to keep it fresh. And as a side note, that quote is permeating every part of my business. If it's good enough, it's got to go.” -- Penny Sansevieri, president/CEO of Author Marketing Experts
"Rebalance my life so I'm spending at least 50 percent of my time in the ‘real world.’ I've already attended a nonprofit event (DefyVentures.org), a book club, and a sewing class. Not only did I meet some incredible new people, I unplugged from my devices for at least four hours this week!” - Nancy A. Shenker, founder/CEO of theONswitch
“Share the many interesting and some disturbing dating experiences from my blog to an informative book on relationship wellness. The book will be an interactive what-not-to-do guide on how to establish healthy relationships. Also, for those looking for an ideal date, I would like to create an online dating solution that utilizes video conferencing as part of the pre-meet process and on a ‘happiness hypothesis algorithm’ I designed. - Clarissa Silva, behavioral scientist and founder/blogger of “You’re Just a Dumbass”
“Provide focused strategic media placements for my clients in financial and professional services, insurance and technology. In the rush of daily media relations activity, it’s more important than ever to maintain focus on the big-picture marketing goals.” - Henry Stimpson, APR, owner of Stimpson Communications
“Better DilogR’s engagement, feedback and analytics, where we have already accomplished over 300 percent increases in leads and over 35 percent increases in sales and customer retention by adding in minutes interactivity, such as quizzes, polls and surveys to content -- videos, images, slides, and photos.” – Alexandra Spirer, principal at DilogR
“Learn how to use social media for more effective media relations." - Evelyn Tipacti, community relations specialist at ProfNet
“Continue to promote my newly published book, 'The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed' (AMACOM). The book is geared toward established and startup entrepreneurs who prefer to manage the PR function themselves. It provides nuts-and-bolts tips on common tactics such as media relations, social media, networking and speaking engagements.” - Jennefer Witter, CEO/founder of the Boreland Group
“Have more fun! I believe in working hard, but I also believe it is critical to play hard. If we aren't having fun at work, what's the point!? My company is all about healthy advice and support, but the name is also a fun way to laugh about the stress of marketing (and overcome it). My top goal is to keep the fun pumping through my company -- with our marketing, our teamwork and with our clients.” - Lorrie Thomas, CEO of Web Marketing Therapy
*Photo via JobsDB.com
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