Finding a story to share with your social media audience is important for every company. Yet, the struggle may be to find the right story at the right time to share on your Twitter, Facebook, or LinkedIn page.
Scredible provides an easy and reliable solution for this problem.I got the chance to speak with Scredible's social and data marketing manager Lori Friedrich, who explained how Scredible works as well as how it can help companies with their social media efforts. Read what Friedrich had to say:
Can you please explain how Scredible works?
The Scredible application uses machine learning (AI) to take the heavy lifting out of online information gathering, reading, sharing, analysis, and reporting. And an on-going assessment function allows Scredible to provide granular coaching in real-time so subscribers can attain social competency. The result is a real-time Professional Branding Ecosystem™.
How did you come up with the idea for Scredible?
The concept was seeded by the frustration of learning, and then integrating, multiple applications to achieve a single goal -- 21st century communication. As far back as the mid-90s, Scredible founders were pioneers of online communities for professionals. We have long valued the collaborative potential of such communities, but it became clear that the difficulty experienced by most users in getting a message across, and then being heard amidst the background noise limits the potential -- NB: this is particularly true for time-pressed professionals. The Scredible solution was conceived to harness the intelligent, adaptive, and relationship capabilities of AI, with the goal of making social effortless and effective.
How is Scredible different from other social media applications?
First wave social media apps made the process more efficient. Enterprise platforms added analytics functionality and reporting, but for the most part, such apps failed to solve the threshold problem of today’s economy: The need to be socially competent in real-time, and then to stay that way, painlessly. For professionals, this means knowing how to find the right information when it’s needed, when and where to use it optimally, and how best to share it in order to build and maintain a trusted brand, with a real-time assessment function that brings the user up-to-speed on any particular social need. That’s what Scredible does in a single-point solution -- that is the Scredible edge.
Can any type of company benefit from Scredible?
Scredible is designed to work for "Brand Me". As such, it has value for individuals and professionals in companies of any size. The pricing structure, from free to enterprise, ensures maximum distribution and use.
Can a social media or marketing team integrate Scredible into their social media efforts?
Scredible’s Web and mobile applications are cloud-based, allowing the system to work for individual, agency, and enterprise users. Marketing departments may use the "Team" function to manage campaigns, or use the app standalone. Future releases will solidify and simplify integration with complementary enterprise systems.
Can Scredible help a company achieve a variety of different goals, i.e., increasing their social media presence on Twitter?
Scredible completes the loop from interest to objective. This ensures that companies and individuals desiring to, for example: 1) increase their presence on Twitter; 2) publish more authoritatively on LinkedIn; and 3) measure and quantify ROI based on social outreach, can achieve any or all of these goals using Scredible.
How does the application gather content and from where?
Scredible servers are fed by a system that identifies news, trends, and other online content; analyzes relevance to a subscriber’s profile and goals; then predicts the engagement outcome. The resulting analysis is applied to create iterative search strings used to draw results from Scredible data sets and the wider Internet.
Once research is complete and the post/tweet has been formulated, where does it get posted? What social media site options are provided?
Posting venues are at the discretion of the user. Currently, Scredible output may be posted to Twitter, Facebook, LinkedIn, also Google+ and other social and media networks, using the integrated copy-post feature. Once posted, at the users’ discretion, posts will appear on personal streams and full feedback analytics are available within the Scredible application.
Does the company receive any type of reporting or tracking once the post/tweet has gone out?
See above. There is a monitoring and metrics dashboard that drills down to individual post or tweet level, allowing users a real-time view of their posting activity and engagement.
Currently, you can sign up for the beta version of Scredible, when do you plan on releasing it?
On Nov. 6 at the Dublin Web Summit.
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