On Amir

    • Media Contact:
      Melinda Battenberg
    • Member Type(s): Expert
    • Title:Associate Professor of Marketing
    • Organization:Rady School of Management/UC San Diego
    • Area of Expertise:marketing, consumer behavior

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My Expertise

    My Expertise

      Area(s) of expertise: marketing, consumer behavior
      Summary of expertise:
      Marketing strategy, consumer behavior, pricing, judgment and decision-making, risk and uncertainty, behavioral economics, business analytics
      Blog/Web site: http://rady.ucsd.edu/people/faculty/amir/
      White paper/research:
      Guilt Accounting Theory (with Kristen Duke) – revision invited at Journal of Consumer Research

      Goal Proximity, Social Information, and Giving: When Norms Backfire (with Coby Morvinski
      and Matt Lupoli) – under review Psychological Science

      How Incentive Framing Can Harness the Power of Norms (with Kristen Duke and Alicea Lieberman) – under review Journal of Consumer Research

      Books/articles published:
      The Effect of an Interruption on Risk Decisions, Journal of Consumer Research (2017). (with Daniella Kupor & Wendy Liu, & On Amir)

      A Tutorial in Consumer Research:Keeping it Real in Experimental Research – Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior (2017). Journal of Consumer Research (with A. Morales and L. Lee)

      Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral Economics (2017). CA: A Cancer Journal for Clinicians (with K. Shuval, T. Leonard, J. Drope, D.Katz, A.Patel, M. Shepard, and A.Grinstein)

      MSI Research Award: “New Product Adoption,” #4-1842, 2014

      Robert Woods Johnson Foundation research grant for Healthy Choices.

      MSI Junior Scholars 2009

      Association of Consumer Research
      Association of Consumer Psychology
      Society for Judgement and Decision Making
      American Psychological Society
      American Marketing Association

      Prior media experience:
      Best Credit Card Deals, WalletHub, April 11, 2017

      Sanctity of Mind: Who owns an idea when an employee invents—and who should?, April 21, 2017

      Marines may ditch ‘The Few, the Proud’ slogan, San Diego Union Tribune, October 11, 2016

      The free-shipping wars have begun, San Diego Union Tribune, October 2013

      Educational background:
      Ph.D., Management Science, Marketing, Massachusetts Institute of Technology

      B.S., Computer Science, Israeli Open University, Tel Aviv
      High-tech, biotech, defense

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