Thanks to the Public Relations Society of America, students seeking their master’s degree in business administration (MBA) might soon find themselves taking courses on public relations and crisis communications in addition to traditional offerings like accounting and finance.
Earlier this month, the PRSA announced its MBA Initiative, a program designed to address what it calls “a lack of training in communications and reputation management skills among MBA graduates.” Through the initiative, a select group of business schools will implement PRSA-developed strategic communication coursework in the fall of 2012, with a wider national rollout planned for the following year.
The move was prompted by the PRSA’s recent survey of 204 American business leaders, which found a “knowledge gap” in the communications and reputation management skills training of MBA graduates.
The surveyindicates that business leaders think public relations skills are vital, but companies aren't as knowledgable about PR as they'd like to be.
Continue reading and find the survey results at this Public Relations Agency's blog.