Nancy A Shenker

    • Media Contact:
      Nancy Shenker
    • Member Type(s): Expert
      Communications Professional
      Media - Freelancer
      Media - Print Journalist
    • Title:CEO/Founder
    • Organization:theONswitch and nunu media
    • Area of Expertise:Career Development, Marketing
    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: Career Development, Marketing
      Summary of expertise:
      Nancy A. Shenker likes to say that she has crossed the "digital divide," fostering better communications between digital natives and digital immigrants. She recently co-authored a book for young women entering the work force called "Don't Hook Up With the Dude in the Next Cube: 200+ Career Secrets for New Grads." She offers a wide range of advice on personal branding, finding (and keeping) "the job of your dreams" and workplace behavior.

      Nancy is also Founder & CEO of theONswitch, a strategic marketing company that helps small and mid-size businesses grow through a proprietary process -- IMAGINE, FOCUS, BUZZ, and PROFIT. It takes clients from vision to revenue at an accelerated pace.Since launching theONswitch in 2003, she has helped 100+ clients in various sectors -- shelter, kids,education and camp, retail, green business, health/wellness, food and marketing services -- launch, re-brand, and flourish. Although she is a digital immigrant (born before the personal computer and web era), she is now fluent in all forms of online media and combines her 30 years of in-depth traditional marketing experience with online techniques for business growth.
      Blog/Web site:
      Books/articles published:
      Don't Hook Up With The Dude in the Next Cube: 200+ Career Secrets for New Grads The Sins of Social Media and How to Avoid Them Bitch Slap: When Women Misbehave at Work
      Educational background:
      AB, University of Michigan
      Graduate Diploma in Book Publishing from NYU
      Graduate Work at Kellogg's School of Communications/Marketing
      Story interests:
      Career development
      Marketing/social media etiquette
      Small business tips
      Cross-generational communication

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