Area(s) of expertise: Career Development, Marketing
Summary of expertise:
Nancy A. Shenker likes to say that she has crossed the "digital divide," fostering better communications between digital natives and digital immigrants. She recently co-authored a book for young women entering the work force called "Don't Hook Up With the Dude in the Next Cube: 200+ Career Secrets for New Grads." She offers a wide range of advice on personal branding, finding (and keeping) "the job of your dreams" and workplace behavior.
Nancy is also Founder & CEO of theONswitch, a strategic marketing company that helps small and mid-size businesses grow through a proprietary process -- IMAGINE, FOCUS, BUZZ, and PROFIT. It takes clients from vision to revenue at an accelerated pace.Since launching theONswitch in 2003, she has helped 100+ clients in various sectors -- shelter, kids,education and camp, retail, green business, health/wellness, food and marketing services -- launch, re-brand, and flourish. Although she is a digital immigrant (born before the personal computer and web era), she is now fluent in all forms of online media and combines her 30 years of in-depth traditional marketing experience with online techniques for business growth.
Blog/Web site: www.nunumedia.com
Don't Hook Up With The Dude in the Next Cube: 200+ Career Secrets for New Grads The Sins of Social Media and How to Avoid Them Bitch Slap: When Women Misbehave at Work
AB, University of Michigan
Graduate Diploma in Book Publishing from NYU
Graduate Work at Kellogg's School of Communications/Marketing
Marketing/social media etiquette
Small business tips
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