Summary of expertise:
Nancy A. Shenker is Founder & CEO of theONswitch, a strategic marketing company that helps small and mid-size businesses grow through their proprietary process ¿ IMAGINE, FOCUS, BUZZ, and PROFIT. It takes clients from vision to revenue at an accelerated pace. Since launching theONswitch in 2003, she has helped 100+ clients in various sectors including shelter, kids and camp, retail, green business, health/wellness, food and marketing services launch, re-brand, and flourish. Although she is a ¿digital immigrant¿ (born before the personal computer and web era), she is now fluent in all forms of online media and combines her 30 years of in-depth ¿traditional¿ marketing experience with online techniques for business growth. In 2008, she launched NEON, a division dealing primarily with social media and BOND, an event management division.
Blog/Web site: www.theonswitch.com
Nancy, the author of two blogs and often-quoted new media and marketing expert, possesses a unique combination of skills and experiences ¿ and more than 50 years of life¿from Hippy to Wiki. A former corporate marketing executive, ¿late-life entrepreneur,¿ and pro at connecting people with opportunities, she has applied social media to grow her own and clients¿ businesses as much as 1200%, increase exposure, and build loyal customer bases.
She is the co-author of Your Handy Dandy Guide to the Web, an overview of web development and author of Your Handy Dandy Guide to Trade Shows and the 10 Volts tip series (www.10volts.com). She also publishes two blogs and a monthly e-newsletter.
o The current President of the Westchester chapter of the Assn. of Women in Communication. o A supporter of SCOPE, which makes summer camp available and affordable to every child by funding accredited, not-for-profit camps with camperships for children in need. o A provider of pro bono marketing and public relations services to non-profit Yonkers Partners in Education which, in partnership with the public and private sectors, strives to ensure that all children who attend the Yonkers Public Schools have access to a quality education that prepares them for high school graduation, college, work, and success in life. o A past participant in PENCIL¿s ¿Principal for a Day¿ program which builds and supports customized relationships between business leaders and principals to inspire innovation and transform public schools. She developed programs for the Young Women¿s Leadership Foundation School in Jamaica, Queens.
Prior media experience:
Shenker is also a Contributing Editor for the New York Enterprise Report. She has been published and quoted in The New York Times, Forbes.com, Business Week, Enterpreneur.com, Smart Money TV, AT&T¿s and Lowe¿s websites, and many other media.
She holds an AB in English and Psychology from of the University of Michigan in Ann Arbor and a Graduate Diploma in Book Publishing from New York University. She also completed Kellogg¿s Executive Communications program and teaches Marketing in the School of Continuing Education at New York University.
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