story orginally posted on Storify.com
Thoughts from the panel discussion at SXSW 2012
I had the great opportunity this past week to attend SXSW in Austin, TX and sit on an incredible panel with some even more incredible people. I'm biased, but I think this was one of the best panel discussions at SXSW this year (and Mashable said it would be too!).
The discussion was moderated by MultiVu Director of Multimedia Engagement - Tom Miale (@tmiale). He led a group of really smart folks who worked in and around media:
Alicia Stewart - Sr. Editor / Producer at CNN
Tony Uphoff (@tonyuphoff) - CEO of UBM Techweb
Shelli Whitehurst (@codenamemax) - CEO / Director of Strategy of Code Name Max (and gets the award for traveling the furthest by coming from Australia)
Michael Pranikoff (me - @mpranikoff) - Global Director of Emerging Media at PR Newswire
via PRNewswireGlobal on Flickr
16 days agoThe discussion was fast and furious and the audience was really trying to keep up with it. I could try to tell my story from the discussion, but it's better for me to take the key points that resonated with the audience that was there.
"The daily newspaper is getting lonely sitting on the driveway." @TonyUphoff #vetting #sxswThomas Hynes
The way we get our news has changed. Life is moving faster than ever, and so is news and information, but as Alicia Stewart and Tony Uphoff pointed out:
"We'd rather be right than first." - Alicia Stewart, CNN #vetting #sxsw
"Twitter breaks the news -then you turn to an additional source w brand trust." @TonyUphoff #vetting #SXSW via @PRNewswire
However, while speed is challenging us to source our news more, CNN is using it's iReport service to allow their viewers to be a prt of the story to present perspectives that might not otherwise get seen.
"Alicia @CNN on #iReports - they want viewers to be part of the story; allows us to hear other news we've never heard of - #sxsw #vetting ^KL"
This lead to some discussion about the pace of news and the movements of CNN iReport and The Guardian Open Journalism project. We were very lucky to have come across this video that they created in our prep for the discussion.Guardian open journalism:
Three Little Pigs advert - the Guardiantheguardian
However, with the idea of open journalism, the discussion turned to the blurring of the lines between bloggers and journalists.
“#VETTING #SXSW If readers trust a blogger or non-journalist source will they will follow up to verify truth of story?
Alicia Steward from CNN and Shelli Whitehurst debated about opinion and facts.
"You're entitled to your own opinions, but you're not entitled to your own facts." Alicia Stewart, CNN #vetting #sxsw ^th"
Tony Uphoff rebutted some of the discussion about how the lines might be blurring, but that Journalism is like marketing, everyone thinks that can do it until they try.
“Journalism is like marketing. Everyone thinks they can do it until they try. Via @tonyuphoff #vetting #sxsw
“Everyone with iPhone is not a journalist, but they are all content creators - the difference is intent to creat credible news #Vetting #SXSW
Finally, the discussion turned to the idea that brand marketers and companies are becoming their own media
“@jmaccx: Intresting trend: every company is a media company #vetting #sxsw @mpranikoff”
The idea that brands are now creating content faster than some traditional news organizations let Tony Uphoff to state:
"RT @PRNewswire: "Content is the new advertising." @TonyUphoff #vetting #sxsw ^th"
However, if this is true, the audience and the panel were in complete agreement that in today's world and with the pace of news:
“Preach. RT @JenPearsall: Every - EVERY - brand needs social media as part of crisis plan. #vetting #sxsw
It was a great discussion, and we can't thank everyone enough who attended in person and participated online.
