Michael Laderman

    • Member Type(s): Communications Professional
    • Title:Asst. VP, Comm. and Marketing
    • Organization:Barry University
    • Area of Expertise:Media relations, Marketing, Advertising

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My Expertise

    My Expertise

      Area(s) of expertise: Media relations, Marketing, Advertising
      Summary of expertise:
      Twenty-five years experience -- eight as a nine-time Florida Press Association award-winning journalist, 17 in public affairs, marketing and advertising at Nova Southeastern University and Barry University.
      Ten (10) awards for marketing/advertising and publication/design, including:
      • 25th Annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report (“Preparing You” Newspaper Series/Advertising Campaign, Gold Medal, 2010)
      • CASE (Council for Advancement and Support of Education) District III, Magazine Publishing Improvement (Barry Magazine, Award of Excellence, 2007)
      • Admissions Marketing Report’s 20th Annual Admissions Advertising Awards, Newspaper/Advertising Series (“Thank you, Sister Jeanne,” Merit Winner, 2004)
      • National Association of Intercollegiate Athletics Sports Information Directors Association (NAIA-SIDA) Publication Contest, Combined Basketball Brochure Contest (fourth place, 1999-2000)
      • NAIA-SIDA Multi-Sport Brochure Contest/Spring Sports (fifth place, 1999-2000)
      • NAIA-SIDA Multi-Sport Brochure Contest/Fall Sports (sixth place, 1999-2000)
      • NAIA-SIDA Combined Basketball Brochure Contest (eighth place, 1998-99)
      • NAIA-SIDA Multi-Sport Brochure Contest (seventh place, 1997-98)
      • Florida Press Association (FPA) Newspaper/Self Promotion (first place, 1994)
      • FPA Newspaper/Self Promotion (third place, 1992)

      Seven (7) Florida Press Association journalism and photography awards, including:
      • The Sally Latham Memorial Award for Florida’s top Serious Editorial Column in 1995
      • Sports Column (second place, 1995)
      • Serious Editorial Column (first place, 1995)
      • Editorial Column/First Amendment Defense (third place, 1993)
      • Sports Column (honorable mention/fourth place, 1993)
      • Serious Editorial Column (second place, 1991)
      • Sports Photo (second place, 1990)

      Three (3) Administrator of the Year awards, including:
      • Florida Sun Conference (FSC) Male Athletic Administrator of the Year, 1998-99
      (The only male non-athletic director to ever win this award)
      • NAIA Southeast Region Athletics Administrator of the Year, 1997-98
      (The only Sports Information Director in the nation to ever be honored with an NAIA region administrator of the year award)
      • FSC Male Athletic Administrator of the Year, 1997-98 (First of two consecutive conference honors)

      Two (2) awards for excellence in media relations, including:
      • CASE III Grand Award for Media Relations Project, 2004. (The first “Grand Award” ever won by Barry University, and the school’s first honor for media relations)
      • American Express Award for excellence in Institutional Advancement, 2001, Nova Southeastern University

      Member: Public Relations Society of America
      Member: American Marketing Association

      Prior media experience:
      Sports Editor/Columnist/Reporter:
      The Community News, 1987-95
      The Miami Herald, Sun-Sentinel, Hollywood Sun-Tattler, South Florida SportsNews 1987-95
      Television and Radio commentator, host:
      Sunshine Network, Selkirk Cable, WAVS AM

      Educational background:
      Bachelor of Arts in Humanities
      Nova Southeastern University (www.nova.edu), Fort Lauderdale, Florida

      Associate of Arts in Journalism
      Broward College (Formerly Broward Community College, www.broward.edu), Fort Lauderdale, Florida

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