Michael Laderman

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    • Member Type(s): Communications Professional
    • Title:Asst. VP, Comm. and Marketing
    • Organization:Barry University
    • Area of Expertise:Media relations, Marketing, Advertising
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My Expertise

    My Expertise

      Area(s) of expertise: Media relations, Marketing, Advertising
      Summary of expertise:
      Twenty-five years experience -- eight as a nine-time Florida Press Association award-winning journalist, 17 in public affairs, marketing and advertising at Nova Southeastern University and Barry University.
      Awards/associations/memberships:
      Ten (10) awards for marketing/advertising and publication/design, including:
      • 25th Annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report (“Preparing You” Newspaper Series/Advertising Campaign, Gold Medal, 2010)
      • CASE (Council for Advancement and Support of Education) District III, Magazine Publishing Improvement (Barry Magazine, Award of Excellence, 2007)
      • Admissions Marketing Report’s 20th Annual Admissions Advertising Awards, Newspaper/Advertising Series (“Thank you, Sister Jeanne,” Merit Winner, 2004)
      • National Association of Intercollegiate Athletics Sports Information Directors Association (NAIA-SIDA) Publication Contest, Combined Basketball Brochure Contest (fourth place, 1999-2000)
      • NAIA-SIDA Multi-Sport Brochure Contest/Spring Sports (fifth place, 1999-2000)
      • NAIA-SIDA Multi-Sport Brochure Contest/Fall Sports (sixth place, 1999-2000)
      • NAIA-SIDA Combined Basketball Brochure Contest (eighth place, 1998-99)
      • NAIA-SIDA Multi-Sport Brochure Contest (seventh place, 1997-98)
      • Florida Press Association (FPA) Newspaper/Self Promotion (first place, 1994)
      • FPA Newspaper/Self Promotion (third place, 1992)

      Seven (7) Florida Press Association journalism and photography awards, including:
      • The Sally Latham Memorial Award for Florida’s top Serious Editorial Column in 1995
      • Sports Column (second place, 1995)
      • Serious Editorial Column (first place, 1995)
      • Editorial Column/First Amendment Defense (third place, 1993)
      • Sports Column (honorable mention/fourth place, 1993)
      • Serious Editorial Column (second place, 1991)
      • Sports Photo (second place, 1990)

      Three (3) Administrator of the Year awards, including:
      • Florida Sun Conference (FSC) Male Athletic Administrator of the Year, 1998-99
      (The only male non-athletic director to ever win this award)
      • NAIA Southeast Region Athletics Administrator of the Year, 1997-98
      (The only Sports Information Director in the nation to ever be honored with an NAIA region administrator of the year award)
      • FSC Male Athletic Administrator of the Year, 1997-98 (First of two consecutive conference honors)

      Two (2) awards for excellence in media relations, including:
      • CASE III Grand Award for Media Relations Project, 2004. (The first “Grand Award” ever won by Barry University, and the school’s first honor for media relations)
      • American Express Award for excellence in Institutional Advancement, 2001, Nova Southeastern University

      Member: Public Relations Society of America
      Member: American Marketing Association

      Prior media experience:
      Sports Editor/Columnist/Reporter:
      The Community News, 1987-95
      Freelance:
      The Miami Herald, Sun-Sentinel, Hollywood Sun-Tattler, South Florida SportsNews 1987-95
      Television and Radio commentator, host:
      Sunshine Network, Selkirk Cable, WAVS AM

      Educational background:
      Bachelor of Arts in Humanities
      Nova Southeastern University (www.nova.edu), Fort Lauderdale, Florida

      Associate of Arts in Journalism
      Broward College (Formerly Broward Community College, www.broward.edu), Fort Lauderdale, Florida

Profile TagsPlease separate tags with commas

  • Director, Online Community Relations
    ProfNet
    @profnet
    NJ
  • Community Editor
    ProfNet Connect (PR Newswire)
    @editorev
    NJ

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