Suzanne Bates

    • Member Type(s): Expert
      Communications Professional
    • Title:CEO
    • Organization:Bates Communications
    • Area of Expertise:
    • Member:ProfNet

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My Expertise

    My Expertise

      Summary of expertise:
      Bates improves the performance of organizations by shaping leaders and teams to engage, align, and inspire others to drive results. Our team of experts has decades of experience as leadership coaches, organizational consultants, communications leaders, and executive development practitioners. Our CEO, Suzanne Bates, is the bestselling author of four business books (Speak Like a CEO, Motivate Like a CEO, Discover Your CEO Brand, All the Leader You Can Be). The firm developed the first research-based assessment of executive presence, the Bates ExPI.
      Blog/Web site:
      White paper/research:
      The Bates Executive Presence Index™ is a leadership model that takes executive presence to a deeper level. Through extensive research in leadership, communications, psychology, and social action theories and literature, we've clarified executive presence as a three-dimensional model of character, substance, and style. Within these dimensions are 15 distinct facets that are proven to make up a leader's overall presence and level of influence. The Bates ExPI™ multi-rater assessment tool measures perceptions of the leader’s strengths and development areas within these 15 unique facets. Perceptions of critical stakeholder groups are compared with the leader’s self-perceptions in order to identify strengths and gaps.
      Books/articles published:
      Speak Like a CEO: Secrets for Commanding Attention and Getting Results (McGraw Hill 2005) Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! (McGraw Hill 2008) Discover Your CEO Brand: Secrets for Embracing and Maximizing Your Unique Value as a Leader (McGraw Hill 2011) Leading the High Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish (McGraw Hill 2012) All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence (McGraw Hill 2016)
      CEO Suzanne Bates is past President of the New England Chapter of the National Speakers Association, a past member of the Women's Presidents Organization, past member of the board of the Girl Scouts of Eastern Mass, and past president of the Massachusetts Women's Political Caucus. She has earned the Pinnacle Award from the Boston Chamber of Commerce, The Exceptional Women Entrepreneurial Award, and the Alan Weiss Award for Excellence, among others.
      Prior media experience:
      CEO Suzanne Bates spent decades as an on-air personality with major market television stations WBZ-TV Boston, WCAU-TV Philadelphia and WFLA-TV Tampa-St. Petersburg put her at the center of major news stories with the opportunity to interview thousands of political leaders, CEOs, business people, authors and celebrities. She won an AP News Award and was part of a team that won the Columbia DuPont, the highest award in journalism. Today as a nationally recognized expert in business communications and leadership, Suzanne has appeared in hundreds of publications including the New York Times, Forbes Magazine, Business Week, Investors' Business Daily, the New York Post,Wall St. Journal, and, and on countless television programs including the Today Show, Fox Business Morning, New England Cable News, CBS Radio, and more.
      Educational background:
      B.S. in Journalism from the University of Illinois

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