Every month, I highlight one successful blogger on The Blog Blog. By “successful,” I mean someone who has been blogging for at least three years and has seen their audience engagement grow significantly. For this month’s feature, we have Preeti Moberg.
We conducted the following interview with Moberg:
1) What is your name and title?
My name is Preeti Moberg. I am the founder of Blue Mango Weddings.
2) What is the name and URL of your blog?
3) Which audience does your blog cater to?
Each blog provides wedding inspiration catered to couples in niche markets -- South Asian weddings and Jewish weddings, respectively.
4) What inspired you to create your blog?
When I was planning my own Indian wedding, I was shocked by the lack of resources online to help me along the way. After a bit of research, I eventually learned that there’s just not much information for ethnic niche couples in the mainstream wedding blog market. With this in mind, I started writing about my personal experience of planning my own Indian wedding. Other South Asian couples found it to be a useful resource and we started seeing growth! Today, we are seed funded by an incubation company.
5) What makes your blog so unique?
While we do focus on wedding inspiration for our niche markets, we feature celebrations from all budgets, styles, and locations. We want every couple in our niche markets to visit our blog and find something relatable that they will save for later.
6) What is your ultimate blogging goal?
Our eternal blogging goal is to be the go-to blog for our niche markets! We aim to be a one-stop resource for all things wedding for South Asian couples and Jewish couples.
7) If you could choose one piece of advice to give to new bloggers, what would it be? Have you made any mistakes and learned from them?
Who hasn’t made mistakes? I, for one, have made tons of mistakes! What I’ve learned from the mistakes in my past is to always keep moving forward and to never stop believing in myself. You would be surprised by the power of a positive attitude.
8) How successful has your blog grown to become versus when you first started it? If you could provide simple metrics, that would be great.
The growth of our blog has been phenomenal. Initially, we were the “newbie” on the wedding blog scene, but over the years, we have grown to become the second largest wedding blog in the South Asian wedding market.
9) How does blogging benefit you?
Not only does blogging provide a wonderful outlet for creativity, but it has also helped me build meaningful relationships within the wedding community. Through my blogging experience, I’ve been able to increase the amount of conferences and speaking engagements in which I am a part of.
10) Any other interesting stories or information you would like to provide?
It all goes back to our wedding. My husband is Swedish and I’m Indian, which means when it came to planning our wedding, we had no idea what to do! At the time, we were trying to plan a wedding in India from our home in Sweden. I don’t think I need to tell you how crazy and confusing that could get. Growing up, I was raised between two religions and cultures, while my husband was raised Lutheran. We truly ended up with our “Big Fat Indian Wedding,” with sixty friends flying in from all over the world for our seven-day wedding extravaganza!
I’d have to say that it was this whirlwind wedding experience that drove us to develop and grow the wedding blog.
11) Which blogging platform did you use in the beginning, and what are you using now (e.g., WordPress, Tumblr, etc.)? If applicable: Why did you switch platforms?
Initially, I started out using Facebook, Twitter, and Tumblr as a way to reach couples. At the time, those were the social media sites to be a part of. As time went on, it became clear that Pinterest and Instagram where the places to be, so today our focuses are on Pinterest, Instagram, and Tumblr.
12) Do you make a living off your blog, or is it just a hobby?
I make a living from my blog, but that doesn’t mean I don’t cherish it as much as a hobby.
13) How do you feel about paid advertisements?
Blogs are businesses; they are publishers. There shouldn't be problems with paid advertisements – it’s a win-win situation.
It’s great to find inspiration through the success of others. If you feel you make a great candidate for next month’s “Blogger of the Month,” please feel free to email me at email@example.com.
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