Melanie Rembrandt

    • Member Type(s): Communications Professional
    • Title:CEO
    • Area of Expertise:
    • Member:ProfNet

    To become a ProfNet premium member and receive requests from reporters looking for expert sources, click here.

    Got Local PR? Think Bigger for Better Results!

    Wednesday, February 10, 2016, 7:23 PM [General]
    0 (0 Ratings)

    It’s time to set large, PR (public relations) goals and exceed expectations!

    Do you love your current public relations (PR) plan? Do you even have one in place?

    If not, you are losing out on third-party credibility you simply cannot obtain in any other way. And if you are just concentrating on local media, it’s time to branch out!

    Valentine’s Day is almost here, and cupid is waiting to strike.

    Isn’t time you fell in love with your PR activities?

    Here’s how…

    6 Steps to Skyrocket Your Business to Stardom!

    1. Write down your unique solutions.

    If you don’t have a marketing plan in place, this is where you start. Make a list of all of the problems you solve for your target-market and why you are different from the competition.

    2. Be creative.

    Take your list from the step above and think of a clever way to communicate each solution, or message, to your audience. For example, maybe you have someone dress up in a bear costume outside of the local grocery store giving away coupons for your famous “bear claws.” You can offer photo/video opportunities with the bear, and use them in your marketing and publicity materials.

    3. Go worldwide.

    Stop thinking local and small. Why not tell the world about what you have to offer?

    Let’s say you do the “bear costume” activity above. Don’t stop there. Take it online. Ask people to vote for their favorite “bear” photo or video and win a prize.

    In the process, you’ll build excitement, get more site visitors and draw attention to your products and services. That’s free advertising… and it’s more credible because it’s coming from others.

    4. Write an interesting press-release with search terms.

    Today, press releases are all about letting people know you have news online. But instead of writing a boring release about your company, add some excitement and information people will find valuable.

    For example, take a photo or video of your bear costume and add that to your announcement about the contest. And be sure to use keywords relevant to your news in the release. This way, the search engines, media members and your target-market will find the news much easier. (To find out how to write a good press release, check out the link at the end of this blog, or take a look at “Simple Publicity.”

    5. Get the word out.

    Know that reporters are not necessarily going to start calling you when you post your press release. There is just too much “noise” out there. You need to do more.

    Call targeted, media members and let them know about your activity. For example, if you know your “bear” is going to be at the local store, let the press know about it in advance so they can be there. If they don’t show up, take your own photos and send them to the press.

    Post your news on social media, write a blog about it, send a note via e-mail to your customers, add it to your newsletter, and more. Think of all the ways you can get your message out, and do it!

    6. Use the results.

    When your PR activity finishes, use the results to your advantage. Follow-up with new, potential customers who registered for your newsletter, commented via social-media or took part in your contest/event/activity. Use their photos and testimonials to market to new customers.

    Look at your Google Analytics and see which content got the most clicks and worked best. Then, write more of that popular content. If your PR activity was really successful, you can even turn it into another PR activity by creating a new press release, blog, white paper, video, etc. about the successful results!

    This is just the beginning…

    There is so much you can do when it comes to public relations so don’t settle for small, local activity. Be creative and get the word out to your target market and specific media-members.

    It takes time and effort, but it can be fun and exciting. Plus, you can significantly boost sales and worldwide, online awareness in the process. But most important, you’ll obtain third-party credibility from outside sources that money can’t buy!

    Now, what are you going to do today to jumpstart your public-relations activity?

    For additional help with your SEO press release and PR activity, please see these insights and feel free to contact me here.

    How to Improve Your Sales Copy in Minutes

    Thursday, February 4, 2016, 4:31 PM [General]
    0 (0 Ratings)

    5 Simple Steps to Sales-Copy SuccessBtoB Content Strategy to boost sales at

    You are a small-business owner with a non-existent, content-marketing budget. This means you write all of your sales materials and hope for the best.

    Well, don’t despair!

    Even though you can’t hire a professional copywriter or content strategist right now, that doesn’t mean you can’t steal a few of their tricks to write “copy that sells.”

    And the best part is, you don’t need to spend a lot of time to see drastic results. So…

    Got 20 Minutes or Less? Boost your sales with these, five content tricks!

    1. Use the Spelling-and-Grammar-Check-Feature.
    Ok. This may be a lame tip, but you’d be surprised how many Web pages, brochures, press releases, blogs, and more go live with errors. Avoid making a bad, first-impression and hit the spell-and-grammar-check button! Then, read everything one last time to ensure your content is correct and looks professional.

    2. Shorten your Sentences and Paragraphs.
    Read your sentences aloud. Are they long-winded? If so, edit them so they are short and sweet. Then, cut your paragraphs too. This will make it easier-to-read and help you convey your points more succinctly.

    3.  Add Sub-Headers.
    To break up your content even more, add small headlines, or sub-heads, before you start a paragraph that discusses a new point in your copy. Many people will just scan these headlines so ensure that they provide valuable information. This is also a great place to enter keyword phrases for the search engines.

    4. Replace Verbs with Action.
    Review your sentences and see if you write with verbs that talk about actions in the past. For example, do you say things like “we went,” “this happened,” “she said,” “they discussed,” etc.?

    If so, go through your content, and change all of the passive verbs to action verbs such as go, happens, says, discuss, etc. These updates will add a sense of urgency to your content… which is much more exciting to read then things that happened in the past!

    5. Add a Call-to-Action.
    What happens at the bottom of your content? Just it just end, and that’s it?

    If so, add a question with a feedback-area, link to a specific Website-page where people can get more information, ask readers to join your newsletter, and more. Keep site visitors engaged and on your Website by giving them a specific, action to take. Then, track that action to see if your content is doing what you want it to do.

    Done. You just improved your content.

    If you want better results from your content, steal these tips from the pros. Within 20 minutes or less, you can fix errors, make your copy easier to read, add excitement, communicate your message, and more.

    Simple steps? Yes! But, they can make a huge different on sales and credibility for your business.

    Now, what are you going to do to improve your content in minutes?

    For additional help with your content-marketing strategy, please see these insights and feel free to contact me here.

    7 Secrets Sales are Hiding in Your Blog Right Now!

    Wednesday, January 27, 2016, 10:17 AM [General]
    0 (0 Ratings)

    Are you missing out on more income at this very moment?

    If you take the time to write a regular blog and post it, that’s great. But you may be missing out on some key factors to significantly boost sales, online awareness and more.

    There are so many advantages to writing regular, blog-posts. Are you using them to your advantage?

    With this in mind, here are…

    7 Secret, Sales-Opportunities Hiding in Your Blog Content Right Now!

    1. Valuable information only you can provide.

    What are you writing about? If you just write “what moves you at the moment,” you are missing out on a huge opportunity to beat the competition. You have great tips, ideas and insights that are unique to you and your business. Use that to provide interesting and valuable information to your target-market.

    Before you start writing, think about your customers. What do they want to know right now? What will they want to read and share with others?

    Think and plan before you write. You’ll provide better content that actually makes a difference in your sales, online reputation and more.

    2. A portion of your overall, marketing message.

    When you plan your blog content, think about how it relates to the overall, marketing message you are trying to communicate right now. Your blogs can be a key part of your promotions and sales campaigns. After all, they provide a great way to educate, inform, entertain, and provide unique data about your products and services without direct “selling.”

    3. Links to more information and a specific landing-page.

    What happens at the end of your blog? I really hope you are giving readers a link to valuable information on your site relevant to the content or sending them to a landing-page for a specific product or service.

    If your blog provides interesting information, readers will want to see more. Be sure you give it to them as quickly and easily as possible. This not only keeps visitors on your Website longer, but it also gives you a way to track links and see what content is most popular.

    4. SEO keywords.

    As you write your blog, focus on a particular topic. Then, be sure to use keywords relevant to that topic in your headline, sub-head and throughout your content. Now, by all means, you do not want to stuff your blog with the same words over and over. But, be sure you keep them in the back of your head while you write, and use them accordingly.

    Your blog should flow smoothly and provide value. And if you use words relevant to your topic, the search engines will have an easier time finding your blog and listing it in their results. (If you really want your blog to skyrocket to the top of the search engines, hire a professional, SEO content strategist to help you. With a little coding and research, you can get fantastic results!)

    5. Something to share.

    After you write your blog, do you just post it and relax? Well, don’t take a snack-break just yet!

    Once you post your blog on your Website, it’s time to share it. Look at your overall, marketing plan and figure out who you are going to share the blog with, how and when. You may want to post it on various, social-media mediums, use it in an e-mail campaign or newsletter, distribute it on numerous, Web sites, share it via a video, and more.

    Don’t just let your blog sit there. Let people know about it!

    6. Customer follow-up.

    After you distribute your blog accordingly, check the results. If people respond with questions and comments, get back to them immediately, and provide them with the valuable information they need.

    Ask them if they’d like to join your mailing-list, receive a demo or sample, set up an in-person meeting, and more. Your blog can introduce you to potential customers. Be sure to follow-up so you don’t miss out on any, new sales-opportunities.

    7. Future plans.

    Monitor your blog results on a regular basis and check your site analytics.

    What are site visitors looking at the most?
    What are they sharing with others?
    Which content is the most popular?
    Which blogs lead to actual sales?

    This is valuable information you can use to plan future content. Your potential customers are telling you exactly what they want. Be sure to listen!

    No More Blog Secrets. Just Sales!

    Now that you know how much your blog can do for your business, it’s time to use these secrets to your advantage. Look at blogs as a part of your overall, marketing plan. Convey valuable information with appropriate links and keywords, share the content, follow-up accordingly, and review your results.

    By giving your blogs just a little bit more attention, you may see a significant boost in sales.

    How are you going to use these 7 secrets to boost your sales today?

    For more blog tips to help your business succeed, check out these copywriting insights, and feel free to contact me here.

    How to Turn Content into Sales

    Wednesday, January 20, 2016, 11:01 AM [General]
    0 (0 Ratings)

    You have a unique, competitive advantage. Are you using it?

    You’ve spent hours writing really cool blogs, social-media posts and Website content that rocks… or does it?

    It’s one thing to write copy, it’s another thing to have your content actually create sales for your business.

    Content provides a unique way for you to stand out from the competition and bring in loyal fans and customers. But if you don’t have the right content-marketing-strategy in place, you waste time and money… and miss out on a huge opportunity.

    With this in mind, here are…

    5 Steps to Turn Your Content into Sales

    Learn how to turn content into sales here.

    1. Plan Ahead.

    What do you want to accomplish with your content?

    Do you want to communicate a specific message, bring in new customers, sell a product or service, or something else?

    Before you start writing, create a content-marketing strategy.

    This is where you write down all of the goals you want to achieve with your content, the type of content you are going to write to achieve those goals and the tracking mechanisms (specific links to product-landing pages, site analytics, clicks, etc.) for each piece of content.

    Then, you create an editorial calendar which spells out exactly what you are writing, who is writing it, when it’s due, how it will be tracked, etc.

    1. Use SEO.

    If you are going to post content, ensure that it is optimized for the search engines. Otherwise, you miss the opportunity to build online awareness, organically.

    And at a minimum, this involves using the expertise of an SEO professional who can conduct the right research, provide keywords, add the appropriate coding to all content on a regular basis, and track the results accordingly. Then, your copywriters can use this information in all of their content to help increase online awareness.

    1. Write Copy That Sells.

    To ensure that your content actually makes an impact on sales, there are some key things that need to be done. If you are writing a blog, article, newsletter, or other piece of content simply to provide value to your customers, avoid sales language and actually provide information readers will want to share with others. And at the end of your content, provide a link to get more information. Just be helpful.

    If you are writing landing pages, e-mail campaigns, advertisements, and other marketing-content that is strictly meant to sell, it needs to be written in a certain way by a trained copywriter. Here, it is definitely worth it to hire a professional. An experienced copywriter knows how to word things so that your target-market pays attention and wants to buy your products and services.

    1. Ensure Your Copy Works Together.

    All of the content that your business produces should work together like a well-tuned orchestra… and this is where your content-marketing strategy and editorial calendar become essential tools for success.

    For example, if you post a special report relative to a specific product or service, you’ll want to have your press release, social-media, blogs, e-mail campaigns, landing page, Website content, marketing materials, and all, other relevant content, relate to that same message or campaign. Your content needs to guide customers through a process that leads to a sale.

    1. Track. Track. Track.

    As I’ve mentioned above, all of your content needs to have tracking mechanisms in place to see if it is actually doing what you want it to do. This is an essential part of sales.

    Every blog needs its own URL that can be tracked through site analytics. Each e-mail campaign requires a unique link that can be tracked to a specific, landing-page with its own URL. You get the idea.

    Each piece of content you produce should have some form of tracking.

    Otherwise, how are you ever going to know what content is working and what to change for the best results?

    In addition, it’s essential to track your site analytics on a regular basis along with competitor and industry data.

    What are your customers clicking on most?

    What’s trends and hot news do you notice?

    This is valuable information you can use to write new and unique content that your customers will want to read.

    Creating content is so much more than writing.

    If you want to increase sales for your company and have a competitive edge, create a content-marketing strategy. This way, you can give your target-market valuable information they can use and share.

    Offer unique and interesting content only your business can provide. Write your copy with a specific purpose in mind, track the results and make changes as necessary.

    This is the way to turn content into sales. Otherwise, you are just wasting time and missing out on a huge opportunity to significantly grow your business!

    How are you going to use your content to increase sales today?

    For help creating your content-marketing strategy, and more information, please contact me here.

    How to Avoid a PR Nightmare!

    Wednesday, January 13, 2016, 10:47 AM [General]
    0 (0 Ratings)

    5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis

    Learn how to avoid a PR crisis

    With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes to bring in sales, keep loyal customers, compete, and create a successful business.

    And today, media members have access to news anytime, anywhere. This means that all of your company communications need to have a strategy, plan and execution that work like a well-oiled machine. Otherwise, you could be hit with a negative issue that can easily escalate into a PR crisis.

    What to do? Plan ahead with these…

    5 Steps to Avoid Losing Everything in a PR Crisis

    1. Know your business.

    What does your business stand for and what unique products and services do you provide? What are your key policies for working with people on all levels? Better know this information backwards and forwards in advance of a media call.

    2. Prepare the right documentation.

    What’s that? You don’t have specific policies documented?

    Now is the time to put all of your company policies in writing. This includes social-media rules for employees, a style guide, guidelines for communicating with internal and external audiences, emergency plans, media-communication directions, and more.

    Think about the various issues that are important to your business and document pertinent guidelines and rules. Now is the time to officially establish these policies in writing… before you need them.

    3. Be aware.

    What’s going on in your industry and the world? What are your competitors doing?

    Follow all of the trends and issues that relate to your business and customers at all times. This way, you can plan ahead for issues while providing the latest content and marketing messages that appeal to your target market.

    4. Prepare for the worst situation.

    Think about the negative aspects of your business. If you were a reporter, what would you uncover about your company right now?

    Try to figure out the worst possible story that could “leak out,” and prepare for it. If you have products and services that don’t work, fix them. If there are issues you just can’t fix, prepare adequate data to fulfill your obligations to customers. This may include return policies, guarantees, instructions, warnings, and more.

    Also, get some media training if you are the one who needs to speak to the press. It’s essential to know how to say the right thing at the right time.

    Remember… while you may think your “secrets” are safe, they’re not. No matter what, media members will discover the truth, and then you’ll have to deal with it, whether it’s good, bad or ugly.

    5. Have a content-strategy plan and tracking system in place.

    Do you have a strategic, content-marketing plan in place? This is a system where all of your messages are planned out in advance with the goal, responsible party, deadline, and tracking mechanism for each. And this includes all of your Website copy, SEO, marketing materials, social-media posts, articles, newsletters, e-mail-campaigns, press releases, promotions, advertisements, events, and more.

    With this plan, you know exactly what is going on with all of your communications now and in the future. Not only does this keep things organized with documentation, but it also tells you exactly what (and who) is working and what isn’t so you can make the appropriate changes right away.

    Not only does this plan prepare you for media inquiries and negative issues that may arise, but it enables you to provide the best possible content, products and services to your customers. Plus, a well-organized content-marketing plan can save you an enormous amount of time and money while providing an edge over the competition.

    Don’t Think a PR Crisis Can Happen To You?

    While you may think your company is prepared, it may not be. All it takes is one, negative Twitter post, an unhappy customer spreading lies or an employee issue. There are many things you just can’t control as a business owner.

    But instead of stressing out over a potential, PR nightmare, do something about it!

    Know your business, create the appropriate documentation, be aware of what is going on in your industry and the world, and develop a complete, content-strategy-marketing plan with tracking mechanisms in place. You’ll not only be prepared for the worst, but you’ll be able to provide your customers with the best products, services and content possible. This means more business success and sweet dreams!

    Do you have a PR crisis-prevention process in place?

    For help avoiding a communications nightmare, please see these tips on content-marketing strategy or contact me here.

    Is Content Marketing Strategy Dead?

    Wednesday, January 6, 2016, 10:50 AM [General]
    0 (0 Ratings)

    No…You Just Have to Avoid Costly Shortcuts!

    It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content.

    According to The Content Marketing Institute article on Key Roles for Building a Lean, Mean Content Marketing Machine in 2016, “86 percent of marketers recognize the need to produce exceptional content right now. And this need is all for a very good reason: because content marketing is an extremely effective tactic for engaging consumers.”

    Compete and win with content-marketing strategy.

    Sure. There is a lot of buzz about content-marketing strategy, and many businesses are producing lots of content… so how do you stand out from the competition?

    Provide Unique, High-Quality Content That Provides Value to Your Customers.

    You can find numerous copywriters and services willing to produce content for you at very little cost. Perhaps, you have tried this method, failed and given up on content marketing entirely?

    Well, note that a good, content-marketing strategy only works when you:

    • Develop a specific plan to reach unique goals;
    • Prepare an editorial calendar with responsibilities, timelines and potential outcomes for all of your venues (Web, e-mail, social media, press, print, etc.);
    • Create valuable and unique content specific to your target market;
    • Track progress, test and change content when needed;
    • Review activities and update accordingly for the best results.

    All of these steps need to be in place in order to see sales skyrocket with content marketing.

    Yes, it’s a lot of work, but if you go for the “easy-and-cheap” route with shortcuts, you just waste time and money on bad copy that doesn’t do anything but make a negative impression.

    Instead, create a complete, content-marketing-strategy plan that starts with good research so you know what your competition is doing and more important, exactly what your customers want. Then, plan the content you will write relevant to that research. Develop various topics for blogs and social-media posts, Website landing pages, newsletters, press releases, e-mail campaigns, articles, tip sheets, videos, and more. And be sure that this content is unique to your business.

    Avoid posting content just to post it. Instead, know what to expect from each tactic, monitor the results and make changes as needed. This way, you can see what is working and change what’s not.

    Content Marketing Strategy Works When Done Correctly.

    If you have tried posting content in the past with little results, I suggest you give it another try.

    Spend the time and money to work with an experienced, content strategist who will create a detailed plan that works, and use good copywriters (they make a huge difference!). Provide unique, well-written information to your customers that they will actually look forward to reading and share with others, and you will see sales increase. Then, you can enjoy a competitive edge and the best year ever!

    Not sure where to begin? Check out these free tips on content strategy.

    And for help boosting your sales right away with content marketing, please contact me here.

    What Matters Most In Your Small Business?

    Thursday, December 17, 2015, 9:22 AM [General]
    0 (0 Ratings)

    It’s time to stop and think about what’s really important for ultimate success.

    It’s the end of the year and time to reflect on your small business… and life. Happy New Year!

    How did you do?
    Did you have a good year?
    Were sales up or down?

    When you have a quiet moment, and the “holiday rush” comes to an end, take a moment to think about this year and the year to come.

    What is really important to you?

    Here are a few things to consider…

    • Is your business just about making money?

    If you are solely in business to make money, that’s fine. But at the end of each year, no matter how much sales increase, you may feel a little empty inside. After all, money cannot provide love.

    Look at Jimmy Stewart’s character in the classic movie, “It’s A Wonderful Life.” He spent most of his life dreaming of leaving his small town, traveling around the world and having a great income. And when this didn’t happen, he was miserable. It took an angel to make him realize that during his life, he had really accomplished a lot by helping hundreds of people, raising a happy family and having many friends who loved him dearly.

    And this brings me to my next point…

    • What are you focusing on?

    When you run a business, it’s easy to get caught up in administrative tasks, sales, employee issues, accounting, marketing, PR… the list goes on and on. But if you don’t stop and think about what you are doing on a regular basis, you’ll end up being overwhelmed and not really accomplish anything.

    For example, if you are only concerned about making money, are you giving each of your customers the attention they deserve? If you focus on what really matters to them, you’ll provide better products and services… and actually end up increasing sales in the process.

    And this goes for your life too. How is your business affecting the time you spend with family and friends, pursuing recreational activities, enjoying hobbies, and more? Remember… life is about much more than making money.

    • Keep it simple.

    If things are out of control and you wonder where the year went, it’s time to re-evaluate. Write down your goals and what you think will make you happy (and this includes both personal and professional ambitions for the year). And keep it simple. The last thing you need are goals that are overwhelming!

    For example, you may write something like this:

    What is my goal in 2016?
    Spend more time with my family.

    How am I going to accomplish this?

    Hire someone to help with social-media tasks and copywriting.
    Hire a virtual assistant to help with administrative tasks that I don’t need to be doing.
    Create a weekly “To Do” list so I know what I need to do and what tasks I can outsource to others to complete.

    You can reach your goals. It’s just a matter of thinking about them, writing them down and figuring out what you need to do to accomplish them. The problem is… most of us don’t take the time to stop and think about our lives, and time just flies by!

    What will make you successful?

    Everyone has their own idea of success. If you want to make a lot of money like most business owners, that’s fine. Just be sure to spend time outside of the office giving to others, pursuing hobbies and personal interests and having fun!

    Think about what really matters to you and what will make you happy. Then, write down simple goals and ways to accomplish them. Then, next year at this time, you’ll reflect on what a wonderful year you had and be excited about making new goals for the year to come!

    Thank you for reading this. Have a wonderful holiday and Happy New Year!

    I wish you all the best, and if there is anything I can do to help, please write to me here.

    5 Fast Ways to Boost Holiday Sales with Content Marketing Now!

    Friday, December 11, 2015, 9:59 AM [General]
    0 (0 Ratings)

    Take a few hours to make changes that bring results

    It’s the peak of the holiday season, and your sales are flat. What can you do?

    Here are…

    5 Fast Ways to Boost Holiday Sales with Content Marketing Now!
    Boost holiday sales with content marketing from Melanie Rembrandt

    1.      Review your site.
    Potential, new customers are visiting your site to find gifts. Do you give a good, first impression? People are not going to buy from you if your site has misspellings, links that don’t work and other errors. Clean up your content and keep visitors on your site!

    2.      Update old data.
    Do you have outdated news, press releases, blogs, social-media posts, and other content on your Website? Get rid of it or add new content. Shoppers want to see that a company is current and credible. Old news is not good news.

    3.      Make it easy to buy.
    When shoppers visit your site, how easy is it for them to buy your products and services? Make it super simple with one-click navigation and purchase options. And provide user-friendly descriptions, shipping information, a quality guarantee, and clear-cut instructions for returns.

    4.      Distribute a marketing e-mail.
    Create a holiday coupon-code for a limited time, and distribute it via e-mail. If you can’t offer any kind of discount, send out a holiday message to thank your customers and wish them the best in the New Year. You’ll remind customers about your products and services while providing some kind of value. Plus, you can track sales directly from this e-mail.

    5.      Use social media.
    Create specific content that links to special products and sales on your site, and promote it via your social-media channels. You can also create a holiday blog, tip sheet, podcast, Infographic, press release, or some, other form of content that provides value to your target market. If written well, the search engines will find this data and help you build online awareness.

    Provide Holiday Help and Cheer.

    If you want to boost holiday sales quickly, think about your customers. What do they want right now?

    Provide a Website that is simple to navigate, find information and make a purchase. And offer coupons, tips and valuable content they can use. By thinking about others and spreading holiday cheer, you’ll provide helpful information to others and build more credibility and awareness for your products and services. This leads to more sales now, and more important, loyal customers in the New Year!

    What are you going to do today to improve your content and help customers get what they need this holiday season?

    For help with your content marketing this holiday season, check out these tips or write to me here.

    Stop Being Overwhelmed by December Content Marketing!

    Wednesday, December 2, 2015, 6:34 PM [General]
    3.7 (1 Ratings)

    Stop the madness and focus on what works with your B2B and B2C content strategy

    Don't get overwhelmed with content marketing.

    You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you need to finish at work before you go on a holiday break and the year ends. It’s a busy time of year for everyone. But please don’t get overwhelmed.

    Instead, here are a few tips to stop the madness and have a successful month... at home and with your B2B and B2C content marketing:

    1. Stop the activities that aren’t working.

    Look at your analytics. Are people really looking at your Instagram account and then going to your landing page to make a sale? What about your other campaigns?

    If you know which marketing activities are working, concentrate on those this month. Then, reassess the others in next year’s marketing plan.

    2. Write good content that actually gets read.

    Instead of writing a ton of blogs, e-mails, tip sheets, newsletters, and more, figure out which piece of content will work the best for what you are trying to accomplish. Then, spend the time to write a unique, high-quality piece, optimize it for the search engines and distribute it to the right audiences who will actually read it. You’ll spend less time writing and more time capturing new customers.

    3. Take a moment to think.

    Stop running around, go to a quiet place and think about your immediate goals. What really needs to be done today, tomorrow and in the weeks ahead for you to be successful this year? Make a list and figure out what activities can wait until you have more time to give them the attention they deserve.

    After all, if you rush to complete tasks just to complete them, you are going to waste time and effort… and you might even turn-off new customers with a bad first-impression.

    Keep Your Content Marketing Simple.

    There is a lot that needs to be finished in a short amount of time this month. But instead of stressing out, keep it simple. Focus on the B2B and B2C content-marketing projects that will produce the best results… and that you can complete on time.

    Try to organize your activities, and take a few minutes to think and plan. Otherwise, the holidays will fly by, and you’ll miss this very special time of year!

    What’s your favorite, holiday time-saver? Let us know below.

    And for more help with your content-marketing plans, please see these entries or write to me here.

    Do Your Customers Actually Read Your BtoB Content?

    Friday, November 20, 2015, 12:47 PM [General]
    3.7 (1 Ratings)

    Stop boring people with bad, BtoB content

    You may be wasting time, money and resources on all that copywriting

    You hire an experienced copywriter to write your BtoB content. You have some excellent newsletters, blogs, e-mails, and articles going out on a regular basis.

    But do you know if your customers are actually reading it?

    Here are some ways to find out what’s going on and to actually provide BtoB content that actually does something…

    Monitor and Update Your BtoB Content Regularly.

    When you publish a piece of content, does it have a unique link at the end where readers click when they are finished? You can use this link to see how many people actually read the content and went to the next action step you designed.

    You can also look at your Google Analytics to see how many people actually clicked on the URL of the content. Review your social-media conversations too. Are people sharing your content?

    These are just some of the ways to track your content to make sure it is actually doing what you want it to do. And by monitoring your content, you can see what your site visitors are actually reading the most. If they aren’t looking at your content, you need to provide something new and different. If they are reading it, then you are doing something right. Prepare new content with the same, popular topics in mind.

    What If Customers Aren’t Reading Your Content?

    If you see that site visitors are just not looking at your content, it may not be the content. It may be the way it is presented.

    Many people just don’t like to read anything. They are inundated with messages, and reading can be a chore.

    Have you thought about providing content in different formats? How about creating videos, podcasts, Webinars, Infographics, apps, and more? There are a multitude of ways to get your message out there, and you may find that you thought your target market viewed content in one way, when in reality, you are going in the wrong direction.

    If this is what is happening, it’s time to have some fun. Think about new and interesting ways you can reach out to your customers.

    What about doing a fun contest or survey?

    How about having your biggest fans create video testimonials?

    Maybe you can help out a charity with a fundraising event or throw a special party?

    You are only limited by your imagination!

    Stop Sharing Boring Content That Doesn’t Work!

    If you really want your BtoB content to work, you need to give your customers what they want and provide something unique. Stop doing what your competitors are doing! Instead, think of some original ways to provide valuable information people will want to look at and share with others.

    It’s time to end the yawning and have some fun!

    What are you going to do to make your BtoB content sizzle and get eyeballs?

    For help with your BtoB content strategy, please see these entries, or contact me here.

    Page 1 of 2  •  1 2 Next

Blog Categories