Journalists on Twitter

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    Maria Perez

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Interacting with Journalists on Twitter
7 years ago  ::  Nov 02, 2010, 10:32 CDT #1
Maria Perez
Director, Audience Website Operations
ProfNet
@themariaperez
NJ
Posts: 3,104
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Journalists: What kind of interaction do you like to have with PR pros and experts on Twitter? Do you like for them to pitch you via Twitter? What are some of the do's and don'ts?


PR pros/experts: What are some of your best practices for interacting with journalists on Twitter?

7 years ago  ::  Nov 02, 2010, 11:03 CDT #2
Keith Trivitt
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Getting to know the reporter on Twitter - actually interacting with them, engaging in a little back-and-forth reparte, etc., I have found to work far better than blindly retweeting a few of their articles and then sending them a quick "Hey, I have a story idea for you!" tweet.


Much like traditional media relations, it all comes back to how well do you know the reporter, what they cover, their demeanor, etc. and how much trust that reporter/blogger has in you and who you represent. And that means actually putting in the time - often, a lot of time - getting to know the reporter/blogger on a slightly more personal level than maybe you would in traditional media relations practices.


I've had the best experiences in working with reporters and bloggers on Twitter after I spent some time reading their articles and posts, maybe commenting on a few, sharing to my followers and engaging in some quick dialogue with that reporter/blogger on specific points I liked, or maybe even disagreed with (when approrpiate), while offering, over time, an opportunity to speak to additional sources should they be interested.


Like traditional media relations, there is no one set way, IMO, of working with reporters and bloggers on Twitter. It all comes down to what feels right and works well for the individual and their organization.


@KeithTrivitt

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