Matt Schmitt

    • Media Contact:
      Tracie Wilbanks
    • Member Type(s): Expert
    • Title:President and Chief Innovation & Strateg
    • Organization:Reflect
    • Area of Expertise:Digital Media Solutions

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My Expertise

    My Expertise

      Area(s) of expertise: Digital Media Solutions
      Summary of expertise:
      Matt Schmitt founded Reflect in 2001, with the purpose of providing Fortune 1000 companies with an enterprise broadcasting software application to power in-store digital media networks. Reflect’s software enables large, geographically dispersed organizations to share and disperse rich media content over distributed corporate networks. In his role, Schmitt leads the company’s efforts in its mission to empower consumer-facing companies, positively impacting sales and brand equity through the strategic use of in-store digital media solutions.

      Prior to founding Reflect, Schmitt created and managed the emerging technologies group for Yahoo! Inc., where he worked with business units to develop and deploy rich media solutions to Yahoo! properties. Schmitt also managed several groups at, the pioneering webcasting company which had a successful IPO and was subsequently acquired by Yahoo! Inc. in 1999.

      Previously, Schmitt managed operations for Fox Sports Direct, the satellite broadcasting unit of Fox Sports. He worked closely with the major sports leagues and cable affiliates to facilitate nationwide delivery and distribution of programming. In addition, he helped facilitate Fox Sports’ programming conversion from analog to digital broadcasting, and helped launch new programs, such as NFL Sunday Ticket.
      Blog/Web site:
      Books/articles published:
      Platt Retail Institute's Journal of Retail Analytics, Q2, 2013
      Fourth Leg of the Stool – The Store’s Role in Brand Media
      Advisory Board Member - Digital Screenmedia Association
      Brain Trust Panel - Retail Wire

      2014 Digital Signage Magazine DIGI Award Winner - Best Interactive Technology Roll-out - Best Buy / Verizon Wireless Shop-in-Shop
      2014 DSA Award of Excellence - Best Cultural Interactive Digital Signage

      Reflect and The Old State Bring Home 2014 DSA Award of Excellence

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