Area(s) of expertise: Brand Strategy
Summary of expertise:
As Halo’s lead marketing and brand strategist, Mark can help re-craft your mission, re-stake your position, and
transform your business. He becomes your consumer, lives your brand, and immerses himself in your culture to
precisely diagnose business, branding, or communications issues that inform smart, strategic, and highly effective
As part of Halo’s executive roundtable, Mark oversees the development of all communications programs to ensure
each targeted message bears a single brand focus. He has been a key contributor to the recent successful
rebranding efforts and fifififinancial growth of Halo clients including Bank of Smithtown, St. George’s University, and
Mount Airy Casino Resort.
Mark has over 20 years of experience with diverse top-tier consumer and business-to-business brands in food &
beverage, beauty, education, oil & gas, technology, insurance, fifinancial services, and telecommunications including
Mobil, Mrs. Paul’s Seafood, AXA, Clairol, and the Colombian Coffee Federation.
Blog/Web site: www.thehalogroup.com
As part of his current responsibilities at Halo, Mr. Sutter has overseen integrated marketing communications programs for a diverse set of clients, and helped develop a highly unique approach to brand building. By working closely with organizations and going deep inside to identify hidden opportunities ('white spaces') as well as outside to exploit nascent marketing gaps, he has uncovered new growth opportunities, calibrated internal business processes and helped transform frontier brands into category leaders. As a result, Mr. Sutter has helped businesses to realign their business goals with their marketing objectives and secured 'bottom line' organizational growth in highly competitive markets such as Higher Education and Banking.
- American Association of Advertising Agencies
- American Marketing Association
- Long Island Advertising Club
Prior media experience:
Mr. Sutter is holds a bachelor's degree in Marketing from Stonehill College. He has also completed advanced Marketing and Business courses at Columbia University's School of Business
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