Maria Perez

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    • Title:Director, Audience Content
    • Organization:ProfNet
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    Six Pieces of Advice From 2015 WiCi Awards Honorees

    Friday, October 2, 2015, 8:53 AM [Event Recaps]
    0 (0 Ratings)

    On Sept. 24, more than 100 people gathered for New York Women in Communications’ 2015 WiCi Awards ceremony, held at the iconic Condé Nast offices at 1 World Trade Center in New York City, to celebrate the extraordinary talent of six rising stars in communications.

    The WiCi Awards recognizes emerging leaders for making a difference and significant contributions in the changing landscape of communications. This year’s WiCi honorees included:

    • Penny Abeywardena, commissioner, Mayor’s Office for International Affairs, City of New York
    • Jessica Bennett, editor, contributor, The New York Times; columnist, Time.com; contributing editor, Lean In
    • Katrina Craigwell, director, global content and programming, GE
    • Carrie Hammer, CEO, Carrie Hammer
    • Jolie Hunt, principal, Hunt & Gather, Inc.
    • Genevieve Roth, senior director of special projects, Glamour

    The event, hosted by previous Matrix Award honoree Dyllan McGee, founder/creator of MAKERS, left many full of inspiration, with each of the honorees sharing personal stories, valuable career advice and what key traits contributed most to their success. 

    Here are some key pieces of advice shared from each of the six exceptional women being honored:

    • “Being generous will set you apart from others. It doesn’t matter how much or little you have, try to be generous with what you have. I think generosity and honesty contribute most to success.” – Jolie Hunt
    • “Good and on deadline is better than late and perfect, every time.” – Genevieve Roth
    • “Be a force for good and bring others along with you.” – Penny Abeywardena
    • “Passion, persistence and resilience contribute most to success.  Those who are successful know that when you get 99 ‘no’s, the 100th could be a ‘yes’. – Carrie Hammer
    • “Don’t be afraid to fail. If it doesn’t work, try something else.”  -- Jessica Bennett
    • Have a strong support system, both professional and personal. They will be there for you when times get rough.” – Katrina Craigwell

    For additional takeaways from the program and this amazing group of women, follow the hashtag #WiCi15 on Twitter.

    How to Break Into Magazine Writing

    Thursday, October 1, 2015, 9:48 AM [#ConnectChat]
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    One of the hardest parts of becoming a freelance writer is getting your first assignment. How do you find the right magazine for your story idea? And once you do, how do you get the magazine to give you an assignment?

    We recently hosted a Twitter Q&A with freelance writer Lisa Iannucci (@virgintraveler), who shared tips on writing for both consumer and trade magazines, including how to find assignments, how to create better relationships with your editors, and more.

    Lisa has written many articles for consumer and trade publications. On the consumer side, she has written for Weight Watchers, Muscle & Fitness, Parenting, Shape, ePregnancy, SkyGuide Go (American Express), American Health, USA Weekend,  Parenting, New York Magazine and more. She has also written for the trade market as a regular contributor to New England Condominium, The Cooperator, Business Travel News, DDIFO (a Dunkin’ Donuts trade journal); Sports Travel and more.

    She is also the founder of The Virgin Traveler (thevirgintraveler.com), a travel blog for those who always wanted to travel and are finally getting the chance, and co-host of "Sports Palooza Radio" (blogtalkradio.com/sportspalooza). A member of the American Society of Journalists and Authors, she has written, contributed to, and ghostwritten 14 other books.

    Lisa, what’s the most important thing someone should know about writing for consumer publications?

    Come up with a fresh idea. So much has been done before. What new twist can you give it -- new research, new anecdotes? Say you want to write about diets. What new research is there? Is there a new weight-loss procedure?

    Shameless plug: And you can use ProfNet to find that information! prn.to/1VlClZS 

    I'll second that shameless plug. I use ProfNet all the time to network and find sources and something new for my articles.

    What makes writing for trade publications different than writing for consumer publications?

    To write for consumers, you have a broader audience, but to write for trades it's a specific niche that deals with one topic. Example of consumer magazines, Woman's Day, Time, Sports Illustrated. Examples of trades are Creative Screenwriting or Birdwatching magazine.

    Do you have to be an expert on that niche in order to write for trade pubs?

    Not necessarily. I don't own a Dunkin' Donuts franchise, but I write for one of their trades. It depends on the magazine. If it's very technical or medical, then you should come to the table with some knowledge of the subject matter. Also, some magazines require a specific background to write for them, while others don't. Read the articles and see who the writers are.

    Which do you prefer, consumer or trade pubs?

    Honestly, I love my trades. I'll write for both, but with trades, the editorial process is easier/faster. Less hands. Many consumer magazines have "committees" of editors. One article can take months (even more than a year) to go from idea to print. On the flip side, some consumer magazines pay very well if you break in. But for me, trades are steadier work/pay. When I started, I saw my name in consumer magazine lights. When one story took a year to see in print, I rethought that.

    If you’re just starting out and have no connections, what’s the best way to go about getting an assignment?

    Find out the editor/contact and write to them telling them you are looking for freelance work. You can also start with pitching a magazine an idea and why you should write it. Learn how to write a query letter (there are books). If you want to write for a medical journal and you're a nurse, say it. If you want to write for a bird magazine and it's your hobby, say that.

    The best advice on landing an assignment is "write about what you know." Start there and then find magazines where you can do that.

    How does someone go about finding a trade pub to pitch? How do they know which magazines even exist?

    Writer's Market is a great place to start, but you can ask associations what their trade magazines are; they'll know. Also, I've Googled "real estate trade pubs," for example, so you can search it with the industry you are looking for. To find out if they exist, do the old fashioned thing -- call. Some are just websites now, but you can still write for them.

    Once you’ve identified a publication, how do you find out the correct person to pitch?

    Years ago, it used to be easy -- you'd call and get a contact name/number. Now, many magazines use generic editorial emails. Look at their masthead or on their website and start there. Find the editor's name/email. If they have a phone number, call.

    You want to see who the editors are and then target the right one. For example, if you're pitching a fitness story, you want a health editor, not the main ediotor. If they just have one editor, you'll just pitch him/her, so it depends. Keep in mind that one editor may handle multiple magazines, so impress them and they may use you again for other assignments.

    What should your very first pitch contain? Do you have to have the article already written out?

    No, don't write it yet. A query letter should intrigue them about the idea. Make the first paragraph riveting so they want more. Then tell them why you as the writer. Do you have experience? Contacts? Sell it!

    Writing is more marketing than you think. If they like it, they'll contact you for more info or an assignment. They will tell you details, etc., so don't write it yet.

    What’s the difference in pay between consumer pubs and trade pubs? Does one pay better than the other?

    Yes and no. You might make more money with consumer magazines per article, depending on the magazine, but if it takes months to finish the article, go through edits and get paid, well? If you're writing a lot, fine, but for me, trades often pay faster with less edits, so since this is my business, I make more with trades. Other writers might say differently. It depends on your own career as you go. At one time, I made more with consumer magazines. Now it's different for me.

    Thanks, Lisa, for the great insight. I’m sure this will be very helpful to those just starting out or considering a career as a freelance magazine writer. And remember, whether you’re just starting out or are a veteran writer, ProfNet can help you find the experts you need: prn.to/1VlClZS

    Upcoming Twitter Q&A: How to Break Into Magazine Writing

    Monday, September 28, 2015, 1:21 PM [#ConnectChat]
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    One of the hardest parts of becoming a freelance writer is getting your first assignment. How do you find the right magazine for your story idea? And once you do, how to you get the magazine to give you an assignment?

    For our next #ConnectChat, we’ll talk with freelance writer Lisa Iannucci, who will share tips on how to break into magazine writing for both consumer and trade magazines. She’ll talk about how to find assignments, some tips for creating better relationships with your editors, and more.

    The chat will take place Tuesday, Sept. 29, from 3 to 4 p.m. EDT on Twitter. Just follow the #ConnectChat hashtag to see the questions and Lisa’s answers. And if you have a question you’d like to ask Lisa, feel free to jump in at any time. Just make sure to use the #ConnectChat hashtag to ensure Lisa sees your question.

    About Lisa Iannucci

    Lisa has written many articles for consumer and trade publications. On the consumer side, she has written for Weight Watchers, Muscle & Fitness, Parenting, Shape, ePregnancy, SkyGuide Go (American Express), American Health, USA Weekend,  Parenting, New York Magazine and more. She has also written for the trade market as a regular contributor to New England Condominium, The Cooperator, Business Travel News, DDIFO (a Dunkin’ Donuts trade journal); Sports Travel and more.

    Lisa is the founder of The Virgin Traveler (thevirgintraveler.com), a travel blog for those who always wanted to travel and are finally getting the chance, and co-host of "Sports Palooza Radio" (blogtalkradio.com/sportspalooza). A member of the American Society of Journalists and Authors, she has written, contributed to, and ghostwritten 14 other books.

    ProfNet Success Story: Carol Stevenson, Kevin/Ross Public Relations

    Tuesday, September 15, 2015, 11:18 AM [Success Stories]
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    When ProfNet user Carol Stevenson sent us a note letting us know about recent media hits for her client that were a result of ProfNet queries, we knew we wanted to feature her as our success story of the month.

    Carol recently secured her client a mention on the HealthLeaders website after replying to a ProfNet query (see: FTC and DOJ May Spoil Mega-Mergers Among Payers).

    We and the client were quite pleased with this hit. It is a prestigious healthcare trade and the topic was right in the client's ‘sweet spot.’”

    But that wasn’t all. Carol was also able to pitch two of her clients in response to one query, which resulted in these hits:

    But wait, there’s more: Her client, MDS Consulting, was also included in an article in Managed Care Contracting & Reimbursement Advisor; she landed this great profile about a doctor through a ProfNet query: Internist/Hospitalist Finds His Outlet; and a client was featured in Physician's Money Digest: ICD-10 Testing: Medical Practices Lagging.

    That’s pretty impressive! We “sat down” with Carol to find out how she has been so successful and what advice she has for other ProfNet users:

    Carol, how do you choose which ProfNet queries to respond to each day?

    I browse *every* ProfNet email that comes in. The first thing I do is scan the all-caps subject categories in search of those that apply to my clients. This typically includes health, insurance and business. I then review the topic and media outlet. For our clients, I want to make sure that the media outlet is a good fit for them. For example, in some cases, a blog makes sense for a client, whereas other clients' messages are better suited for nationally known consumer and trade publications. I rarely respond to cloaked queries. (Luckily, cloaked queries don't come up very often.)

    What do you include in a typical response?

    • My subject line always matches the topic in the ProfNet query. For example, when I responded to the HealthLeaders query on behalf of Strategic Health Group, my subject line read, "Will the FTC Block Health Insurer Mergers?" because that is what the journalist had provided for his article topic.
    • I begin my pitch with "In response to your ProfNet query..." This lets the journalist know how I heard about his need for a source.
    • I briefly explain why my source is an expert on the topic and offer some key points about the insight my source has to offer on the topic.
    • My pitches always include an offer to schedule an interview along with my contact information.

    Do you have tips for PR people for responding to ProfNet queries?

    • Research the reporter and news outlet. This gives you insight into the journalist's writing style, interests and biases.
    • Don't pitch off-topic. It's a waste of the journalist's time and a poor reflection of your credibility if you're offering a source that isn't right for their topic.
    • Confirm that your source is available for an interview and comfortable with the topic.
    • Keep your pitch brief. Some of my shortest pitches have been the most successful. I try to touch on as many points from the reporter's query as I can without getting too verbose. Bullet points can be helpful.
    • Once an interview is scheduled, prep your client by providing them with background about the publication and journalist as well as key points on the article topic.

    In addition to responding directly to appropriate queries, ProfNet has allowed me to become familiar with news outlets that I didn't previously know existed. I also appreciate ProfNet Connect for additional insight into media relations and the PR profession.

    Carol, thank you for that wonderful advice! I’m sure your fellow ProfNet users will find it helpful!

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query


    Upcoming Events for PR, Marketing and Media Professionals

    Friday, August 28, 2015, 12:54 PM [Upcoming Events]
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    Here are a few events from around the PR, marketing and media worlds that are coming up over the next few weeks. Have one you’d like to add? Email us the details and we’ll include it in our next post.

    Event: Is the Price Right? How to Price and Structure Your Next PR or Marketing Contract
    Host: IPRA and PRSA NCC
    Date: Sept. 3
    Location: Vienna, Va.
    Summary: Suzanne Carawan, chief marketing officer, HighRoad Solution, will discuss the essential components of structuring and pricing PR and marketing contracts, including pricing strategies; cultural, social and technological effects on pricing; competitive research; and what to include in (and leave out of) your next client contract.
    Complete event info here.

    Event: Coming Home, Convention & LGBT Media Summit
    Host: NLGJA
    Date: Sept. 3-6
    Location: San Francisco
    Summary: Join more than 350 journalists, news executives, communications professionals and educators to celebrate the 25th year of NLGJA, Coming Home National Convention and 11th Annual LGBT Media Summit.
    Complete event info here.

    Event: A Conversation With Ana Navarro
    Host: The Poynter Institute
    Date: Sept. 10
    Location: St. Petersburg, Fla.
    Summary: Ana Navarro, political contributor to “The View,” ABC and CNN, will examine issues important to Hispanic voters and how they will impact the 2016 presidential race.
    Complete event info here.

    Event: PR Innovations: Using Virtual Reality as a Storytelling Tool
    Host: PRSA Dallas
    Date: Sept. 10
    Location: Dallas
    Summary: Greg Cohen, vice president of corporate communications at The Patrón Spirits Company, shares the behind-the-scenes story of how and why “The Art of Patrón Virtual Reality Experience” was created. Following the presentation, attendees can step into the Patrón Hacienda via virtual reality headsets and experience the ancient art of tequila making.
    Complete event info here.

    Event: PR Boot Camp: Key Concepts and Techniques of Effective Public Relations
    Host: PRSA
    Date: Sept. 15-16
    Location: New York
    Summary: Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need. Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues presently facing the public relations profession and participate in hands-on teamwork as you create your own public relations plan based on a case study.
    Complete event info here.

    Event: Get Social With Social Media
    Host: IABC Detroit
    Date: Sept. 16
    Location: Plymouth, Mich.
    Summary: Hear how Comcast successfully used social media to successfully reach targeted audiences and achieve sales goals. Michelle Gilbert, vice president public relations, Comcast Cable Heartland Region, will share how Comcast built its brand and drove sales through two award-winning social media campaigns.
    Complete event info here.

    Event: How to Get on Radio and TV
    Host: National Press Club
    Date: Sept. 17
    Location: Washington, D.C.
    Summary: Television and radio appearances can broaden the reach of a print story, and advance the careers of the reporters who wrote them. But if your publication doesn't have a bevy of publicists to line up such appearances, it falls to you. It can be difficult to navigate such terrain. The NPC Journalism Institute's Professional Development Committee is offering a primer designed to explain how to get the attention of bookers as a subject matter expert, and stay on their list. The committee is also working on a follow-up panel on how to shine once you're on the air.
    Complete event info here.

    Event: Effective Messaging: Writing and Speaking With Words That Resonate
    Host: PRSA
    Date: Sept. 17
    Location: Chicago
    Summary: Many media interviews and spokespeople are ineffective due to one reason -- their key messages fail to resonate with audiences. Weak, bulleted key messages kill interviews, speeches and written communications because they add no context to the conversation, they fail to be quotable and they are generally empty words. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages. Prepare to throw out your old beliefs and adopt a new approach that will benefit you, your spokespeople and your employer for decades to come.
    Complete event info here.

    Event: Strategic Planning for the Practical Communicator
    Host: IABC
    Date: Sept. 17 – Oct. 8
    Location: Online
    Summary: As communication professionals, we are often challenged by our colleagues in management to assure that measurable objectives and well-conceived strategies are in place before we apply tactics. This course will be an interactive tutorial that delivers a simple strategic planning model with the emphasis on developing measurable objectives, which enable us to build a strategic communication plan and move away from “order taker” syndrome.
    Complete event info here.

    Event: The Digital PR Strategist’s Toolkit: Working Smarter in the Ever-Changing Communications Landscape
    Host: PRSA
    Date: Sept. 18
    Location: Arlington, Va.
    Summary: Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape. Join Shonali Burke, ABC, acclaimed and award-winning social public relations strategist, for a deep dive into the skills and tools public relations professionals need to stay abreast of in the digital age.
    Complete event info here.

    Event: Excellence in Journalism 2015
    Host: SPJ, RTDNA and NAHJ
    Date: Sept. 18-20
    Location: Orlando
    Summary: Hosted by the Society of Professional Journalists, the Radio Television Digital News Association and the National Association of Hispanic Journalists, the Excellence in Journalism 2015 conference is set to be the journalism event of the year and will be host to top news professionals from broadcast, print and digital newsrooms around the country.
    Complete event info here.

    Event: 2015 Conference on Journalism
    Host: New York Press Club
    Date: Oct. 3
    Location: New York
    Summary: Planning is underway for the New York Press Club Foundation's 23rd annual Conference on Journalism. Save the date and plan to attend New York's most accessible and informative gathering of journalists, journalism students, academics, and those in the know. Conference details and program coming soon.
    Complete event info here.

    Event: National Conference: Connect … Engage … Advance
    Host: The Association for Women in Communications
    Date: Oct. 9-10
    Location: Kansas City
    Summary: Attendees will have the opportunity to connect with other AWC members and speakers from around the country.  The speakers during the conference will engage everyone to think how best to utilize their communication skills as they inspire and challenge all to advance in their professional careers.
    Complete event info here.

    Event: ScienceWriters2015
    Host: National Association of Science Writers
    Date: Oct. 9-13
    Location: Cambridge, Mass.
    Summary: A meeting for science writers, by science writers. Join us for professional development workshops, briefings on scientific research presented by the Council for the Advancement of Science Writing, and lab tours and science field trips organized by Knight Science Journalism at MIT.
    Complete event info here.

    Event: Media Day 2015
    Host: PRSA Cincinnati
    Date: Oct. 14
    Location: Cincinnati
    Summary: Communications professionals will learn about new trends in marketing, public relations, communications, branding and more. The event will focus on topics such as reputation management, content strategy and the convergence of media.
    Complete event info here.

    Event: High Octane: Canada West Region Conference
    Host: IABC Canada West Region
    Date: Oct. 15-17
    Location: Calgary, Alberta
    Summary: This biannual conference is designed for business communication and public relations professionals at the intermediate to senior levels of career development and will feature tracks for leadership and best practices, in addition to the unique blend of networking and fun that has become the signature of IABC events worldwide.
    Complete event info here.

    Event: ASNE-APME 2015 Convention
    Host: American Society of Newspaper Editors
    Date: Oct. 16-18
    Location: Stanford, Calif.
    Summary: Lively and topical sessions will focus on digital transformation and the innovative use of technology in the newsroom; diversity in the newsroom and in reaching new audiences; First Amendment and access issues; newsroom leadership.
    Complete event info here.

    Event: ASME NEXT Magazine Workshop
    Host: American Society of Magazine Editors
    Date: Oct. 21-22
    Location: New York
    Summary: In this two-day seminar for junior-level editors on print and digital fundamentals will cover how to pitch and assign, line edit, write display type, work with art and photo, write and edit for the Web, maximize the value of social media, and manage your career.
    Complete event info here.

    Event: Mobile Matters: Maximizing Moment-to-Moment Media
    Host: American Society of Magazine Editors
    Date: Nov. 5
    Location: New York
    Summary: Despite mobile’s rapid pace of consumer adoption -- and the fastest growing audience platform for magazine brands today -- it is still largely untapped from an engagement and monetization perspective. Mobile Matters will bring together leaders in magazine media and the many technology partners working to harness all that the promise of the mobile platform has to offer.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

    Expert Roundup: 2016 Presidential Election (Continued)

    Tuesday, August 18, 2015, 1:23 PM [General]
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    Following area additional experts who are available to discuss various election-related issues. You can view the original roundup here: prn.to/2016election

    You can also submit a query to the hundreds of thousands of experts in our network – it’s easy and free! Just fill out the query form to get started: prn.to/pncalerts.

    Will McInnes
    CMO
    Brandwatch
    “It’s no secret that social is changing almost every landscape, including politics. It’s also not surprising that, traditionally, presidential candidates might not know how to draft a tweet, yet they do understand the power social yields and surround themselves with people proficient at creating and sustaining social campaigns. For 2016, social will be critical for reaching various demographics – just take a look at how each candidate chose to announce their candidacy and it’s clear that the battleground for the popular vote in the 2016 presidential race will take place largely via social. This week’s first GOP debate is the first indicator of who’s leading the race – on social.”
    McInnes can speak to trends in the industry that will impact the race. Brandwatch has up-to-the-minute data on which candidates are winning in the battle for buzz and which topics are getting the most social traction.
    Contact: Marissa Toselli, Brandwatch@inkhouse.com

    Matthew Gerber, Ph.D.
    Associate Professor of Communication
    Director of Glenn R. Capp Debate Forum
    Baylor University
    “A good public debater should have strong presence. Presence is a little hard to define, but it entails confidence and the ability to communicate one’s expertise and qualifications to the audience. It is often not the candidate with the most political experience that ultimately wins the election. It is the candidate who has the ability to persuade the audience that they he or she is the most qualified for the job, even if he or she lacks significant political experience. At least part of that persuasive ability rests in the candidate’s presence and rhetorical skill.”
    Gerber, who directs Baylor University’s nationally recognized debate program, is a seasoned debate coach and judge who can provide expert commentary on the U.S. presidential debates. As a college debater, he qualified for the National Debate Tournament three times. He’s judged hundreds of college, high school and public debates during his career. His research areas include argumentation and debate, rhetorical criticism and, specifically, the rhetoric of American foreign policy. Baylor’s debate program has been represented at the National Debate Tournament more than 50 times since 1947, including three national championships and nine Final Four appearances.
    Contact: Eric Eckert, Eric_M_Eckert@baylor.edu

    Harlan Ullman
    The Killowen Group
    “Not one candidate at the Republican debate had specific plans for how to repair a government that was badly broken along party lines -- only the belief it could be done. And many were simply ill informed or not informed on basic facts. Some of the biggest whoppers, for example, concerning only the Iranian nuclear deal were: abrogate the agreement on taking office irrespective of whether it was working or not; deny Iran all nuclear capacity even though the non-proliferation treaty guarantees nuclear power for peaceful purposes; re-station missile defense in Europe to protect against a nuclear Iran even though, over the next few years, the process is underway to deploy such systems. Equally blunt critique could be liberally applied to the other topics. That is not to say Democrats are any better. Perhaps because that field is a quarter of the size, their debates will be less entertaining. But the Democrats have one big advantage Republicans ignore at their peril: to win the presidency, the magic number is 270 electoral and no popular votes. Arguably, the Democratic candidate most likely over 200 electoral votes virtually assured. Demographics for women and minorities are also skewed in their favor, especially as the Republicans in the debate had little to say to change that dynamic. And Mr. Trump's answer to a question of why he has described women as "pigs" and worse did little to gain the female vote. If Republicans are truly serious about winning the White House, they need to come to their electoral senses. First, facts matter. Words are cheap. Basic understanding of reality, rather than fantasy or whim, must underwrite policy prescriptions. Second, women and minorities most likely will determine the next president. Third, politics in Washington and internationally are far tougher, more complex and complicated. The naiveté shown by many of the candidates will not survive prime time. Will their prescriptions improve? One hopes, but hope may be the only possibility.”
    Washington, D.C.-based Ullman is a former naval officer with combat commands in the Vietnam War and later in the Persian Gulf. He chairs The Killowen Group, which advises leaders of government and business at the highest levels, including presidential candidates here and abroad, through a brains-based approach to strategic thinking. Since the 1980s, he has developed a reputation as a strategic thought leader and thinker in the public and private sectors. He is known for the doctrine of shock and awe and sits on advisory boards for the Supreme Allied Commander Europe and Commander US Forces Europe. Currently a senior adviser to the Atlantic Council and Business Executives for National Security, he was a Distinguished Senior Fellow at the National Defense University and professor of military strategy at the National War College. A student and practitioner of global economies, he writes often on the financial crises in UPI and other media, and sits on the boards of both private and public companies in the high-technology and financial services sectors. His latest book is “A Handful of Bullets -- How the Murder of Archduke Franz Ferdinand Still Menaces the Peace.”
    Website: harlanullman.net
    Contact: Ryan McCormick, ryan@goldmanmccormick.com

    How to Turn off a Reporter With Just Five Words

    Tuesday, August 18, 2015, 11:27 AM [General]
    0 (0 Ratings)

    If you were on Twitter yesterday, you may have seen tweets with the hashtag #sourcefromhellin5words.

    The brainchild of Linda Formichelli, co-founder of The Renegade Writer and UsefulWritingCourses.com, the hashtag gave writers the opportunity to share five-word phrases that make them never want to interview a source again.

    Here is a roundup of some of the top phrases shared by writers:

    • “Can I review before publishing?” (@joyfc)
    • “I must approve final draft.” (@write4income)
    • “Oh, don’t use my name.” (@seanfdriscoll)
    • “It’s all off the record.” (@lisarab)
    • “Don’t quote me on that.” (@Steph_Steinberg)
    • “Hey don’t use this, but…” (@josephcurrency)
    • “Don’t use any of this.” (@seancolahan)
    • “Has this been published yet?” (@urbanmusewriter)
    • “Make me sound good, okay?” (@sheehanwriting)
    • “Just quote from my book.” (@gwenmoran)
    • “Read Chapter 7 of my book.” (@urbanmusewriter)
    • “Answers are in my book.” (@caroleenoury)
    • “It’s all on my website.” (@anngol)
    • “Just get quotes from my website.” (@write4income)
    • “Can’t you just email me?” (@urbanmusewriter)
    • “Just email me the questions.” (@clarionev)
    • “Totally forgot about our interview.” (@savvysuburban)
    • “My idea’s better than yours.” (@cassiemccorvey)
    • “My lawyer has to approve.” (@mariannevill714)
    • “We’re creating a new paradigm.” (@lformichelli)
    • “That publication isn’t big enough.” (@willieshamorris)
    • And, my favorite (albeit more than five words): “Write the story, let me read it, and then I’ll decide if I want to be interviewed.” (@annielogue)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. All you have to do is fill out a quick form telling us what you’re looking for, your deadline, and how you want to be contacted, and we’ll send it to the appropriate experts in our network. The best part? It’s free! Get started here: Send a query.

    Breaking Into Beauty and Fashion Writing

    Wednesday, August 5, 2015, 12:28 PM [#ConnectChat]
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    Most people think writing for beauty and fashion publications is all about glamorous events and free product samples. Well, that is part of it, but being a beauty and fashion writer is also a lot of work.

    On Tuesday, Aug. 4, I interviewed Janene Mascarella (@MrsWrite), a well-known beauty and fashion writer, via Twitter. Janene shared her insight on beauty and fashion magazines and how you can break into writing for them.

    Janene is the beauty director of BELLA New York, overseeing the luxury magazine’s Beauty Scene section. She writes and assigns about 10 splashy pages in each issue, featuring the latest beauty tricks, tips and trends. She has also been published as a freelancer in various publications, including Washington Post, Newsday, CNNMoney.com, Cosmopolitan, Self, Glamour, Health, Cooking Light, Women's Health, USA Today, Scholastic Parent & Child, Woman's Day, Parenting, Parents, Family Circle, Babytalk, American Baby, Weight Watchers, Arthritis Today, Working Mother, Fodor’s Travel, AOL Travel, CBS News, Hamptons Magazine, AARP Bulletin, American Way, Chase.com and many others. She is also a weekly columnist of Parade Magazine's Community Table.

    Janene, thanks so much for joining us today! Can you tell us a little bit about what you do for BELLA New York? What’s a typical day like?

    I’m always working on something fun for BELLA. It’s such a fabulous publication. It’s really my dream job!

    I handle the Beauty Scene section and a two-page home décor feature called “Sophisticated Spaces.” I do get a crazy amount of pitches/products/press releases. Staying organized can be a challenge.

    And it may be 90 degrees out here in New York, but right now I’m working on holiday gift guides!

    It’s so important for people to remember magazine lead times.

    Yes, we’re already done with the fall issues!

    Some people think beauty and fashion writing is all about attending parties.

    There are lots of events and parties – more than I could possibly attend – but there’s so much non-glam work involved too. It’s really great to get up from my computer chair and network. BELLA is having a big celebrity White Party in the Hamptons next week. I’m excited to get dressed up and mix and mingle.

    What is something writers might not realize about writing for the beauty and fashion industry?

    When writing beauty and fashion copy, you want to strike a balance of being informative, entertaining, relevant and useful to readers. Useful is key. We try not to make readers feel like they need that $50 eye cream to be beautiful. There are just so many products and brands out there. I really do try and test so much.

    Do you deal only with experienced beauty writers, or would you take a pitch from someone new to the industry?

    For the print version, it’s not a beginner’s market. Experience is important, as is having the contacts in the industry. But I got an assignment for a national magazine my first time pitching – not a clip or a clue. I just never mentioned it. I had an idea and followed through with confidence. So I say swing for the fences!

    For BELLA’s website, there is always room for new talent. We have a “Write for BELLA” tab on the site: t.co/lVgMk7rxX0

    In general, what do beauty industry editors look for from freelancers?

    What catches my eye: clever packaging; delivering the info in a fun way; a smart way to frame the topic; a catchy headline. Don’t just give me a list of products.

    Also, knowing and nailing the magazine’s voice is so important. Pitch the magazines you love to read.

    And being nice and easy to work with is everything.

    What is a big no-no for a writer pitching a beauty/fashion story?

    What we were just talking about – not knowing the magazine’s tone or demographic. Some are obvious that they never even read the magazines, with pitches far off in left field.

    Also, don’t address the pitch as “Dear editor.” I don’t like that.

    What kinds of things do you look for when being pitched by a writer?

    First, be fun. Beauty and fashion should be fun! Magazine writing should be chatty and conversational. Lots of folks miss that!

    Also, connections and contacts in the industry. There is just no time for handholding. Print works many months in advance. You need to pick up on trends before they emerge, so having fashion and beauty PR contacts is a must.

    Is it more important to have a background in beauty/fashion industry (even if not as a writer) or as a writer in another industry?

    It’s extremely helpful but if you’re passionate about it, you have to start somewhere. Immerse yourself in the industry, pay attention, network. No background? Start building one!

    Do you have to live in a major city, like New York?

    I don’t think so at all. I never was asked where I live until they needed to send the check.

    How can freelancers find out the best person to pitch in a particular industry/publication?

    This is a no-brainer: call! In the age of email, a phone call is most welcomed (and noticed) at many pubs. Ask nicely, and chances are you’ll get someone friendly and chatty and willing to help you.

    What are some of the hottest topics in the beauty and fashion industry right now?

    DIY/at-home spa and salon treatments are very popular. Also, there are a lot of high-tech devices to beautify -- lasers, microdermabrasion, etc. – but they can be costly and not all deliver as promised. I happen to love the “beauty subscription box” trend. It’s a fun way to try and discover new things, delivered to your door. There are also lots of great apps that are like the Uber of beauty. You can book an at-home manicure, airbrush tan, facial, even a massage. I actually tried the at-home massage service and it was amazing. I LOVE MY JOB!

    Any last words of advice to aspiring beauty and fashion writers?

    I hear this all the time: “I started a beauty blog and am waiting for editors to notice me.” Editors are super-busy and probably not scouring the Internet for new talent. Stay dedicated to that beauty blog, but don’t just wait around. Find a magazine you love and read, and start pitching ideas. Don’t wait hoping something big will happen. Go out and make it happen. Pitch something only you can write – an essay, perhaps – something funny or relatable. If you truly have your heart set on beauty and fashion writing and you believe in yourself, it will show – and pay off.

    Thanks, Janene. That’s great advice!

    And writers, remember: When you’re writing those articles, ProfNet can help you find sources, at no charge: prn.to/1KONeLp.

    Expert Roundup: 2016 Presidential Election

    Wednesday, August 5, 2015, 10:42 AM [Expert Alerts]
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    With the 2016 presidential election season under way, we put together a roundup of political experts on various election-related issues. We will be updating this and adding new experts throughout the 2016 election.

    You can also submit a query to the hundreds of thousands of experts in our network – it’s easy and free! Just fill out the query form to get started: prn.to/pncalerts.

    Thomas P. O’Neill III
    Founder and Chief Executive Officer
    O’Neill and Associates
    A former lieutenant governor of the Commonwealth of Massachusetts, O’Neill offers a veteran’s view of New England politics and running political campaigns. During his term of office from 1975 to 1983, O’Neill created and administered the Office of Federal-State Relations in Boston and Washington, D.C. Prior to becoming lieutenant governor, he served as a member of the Massachusetts House of Representatives. The son of the late U.S. Speaker of the House of Representatives Thomas P. “Tip” O’Neill Jr., O’Neill offers a unique vantage point from which to comment on the politics of the 2016 presidential race, the U.S. Congress, and New England statewide races, as well as the past, present and future of the Democratic Party, from FDR to today. The founder and CEO of O’Neill and Associates, New England’s leading government relations and communications firm, O’Neill is an expert in messaging, crisis communications, public speaking and the intersection of government and business. He is available to provide analysis on the following topics: the New England political landscape; a historical and current perspective on intraparty relations and governing in times of partisanship; current state and direction of the Democratic Party; the changing Democratic electorate.
    Contact: Jennifer Hardin, jhardin@oneillandassoc.com

    Patrick Flavin, Ph.D.
    Assistant Professor of Political Science
    Baylor University
    “Teachers, historically a group with a high turnout in elections and a tendency to vote Democrat, may be less predictable, given many prominent Democrats’ call for tying teachers' pay to student performance and expanding charter schools -- ideas unpopular with teachers' unions. You might see less enthusiasm, or teachers might be more likely to stay home than vote.” Conversely, recent moves in several states to roll back teacher collective bargaining may spur them to vote, he said. Young voters, meanwhile, could pack a considerable punch for the Democratic nominee: "The question isn't whom they would be more likely to vote for, but how much they'll turn out to vote. In 2008, there was a big increase in young voters. But they're still the least likely age group to vote."
    Flavin studies American politics, particularly political inequality, government representation of public opinion, political behavior -- including teachers’ union political activism -- quantitative methods and the impact of political processes on citizens' quality of life. In his research, he has studied why the political opinions of poor citizens are underrepresented in the policy decisions made by state governments. In a 2005 study, he found that people living in countries with governments that have a greater number of social services report being more satisfied with life. His findings, based on data from the World Values Survey, were published in the journal Politics & Policy.
    Contact: Terry Goodrich, terry_goodrich@baylor.edu

    Curt Nichols, Ph.D.
    Assistant Professor of Political Science
    Baylor University
    “It has become progressively harder for presidents to become so-called ‘transformative’ leaders,” Nichols says. “Some suggest that this development is an artifact of the welfare state and the general ‘thickening’ of the institutional environment that trails in its wake.” Yet political actors have more ways to affect change than just ripping out and replacing -- or “displacing” -- institutions, he said. In fact, within an environment that affords defenders of the status quo strong "veto possibilities," it also is possible to “layer” institutions, “convert” them, or allow them to “drift.” It thus still may be possible for modern, environmentally constrained presidents to successfully reorder institutions. Nichols has shown this in his recent scholarly work, in which he employs computer simulation and historical case study to demonstrate the viability of alternate leadership possibilities. “Presidents exploiting what context gives them should still be able to get a lot done," Nichols suggests.  "What may be hard to do, is for us to give up the hope for transformative leadership and see that presidents are better seen as playing a key role in the periodic rejuvenation of governance."
    Nichols’ research often intersects at the crossroads of presidential studies and American political history. He has two book-length projects in the works. They separately examine the role that the president and the Supreme Court play in the American governing cycle. His historically oriented work has been published in American Politics Research, The Forum, Law and Social Inquiry, Presidential Studies Quarterly, and Polity. He has further used a statistical method known as regression analysis to evaluate presidential ranking polls conducted by The Wall Street Journal, C-SPAN and the Siena Research Institute.  He concludes that eight factors are consistently used by experts to give presidents their rating scores.
    Contact: Terry Goodrich, terry_goodrich@baylor.edu

    Darren Davis
    Professor of Political Science, Associate Vice President of Research
    University of Notre Dame
    “Presidential polling is not always an accurate predictor, and results often are misleading; one can get public opinion polls to say what people want them to say.”
    Davis is a nationally recognized expert in public opinion, elections and voting behavior. He is the author of “Negative Liberty: Public Opinion and the Terrorist Attacks on America.” His research includes political and social consequences of fear, political correctness, measurement of racial attitudes, political tolerance, and the social-psychology of African-American political attitudes and behavior. Expertise: political psychology and behavior, elections and voting behavior, racial politics.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Robert Schmuhl
    Director, John W. Gallivan Program in Journalism, Ethics & Democracy
    Professor of American Studies and Journalism
    Schmuhl is a critic of the current state-by-state caucus and primary process: “The process for selecting the highest office is hopelessly confusing, constantly changing and seriously flawed.”
    Schmuhl often serves as an expert resource for reporters seeking comment on the American political landscape and its relationship with the media. He is the author or editor of 11 books, including “Statecraft and Stagecraft: American Political Life in the Age of Personality,” which describes the cult of personality taking over politics, and “Wounded Titans: American Presidents and the Perils of Power.” Expertise: relationship between politics and the media.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Joe Urbany
    Professor of Marketing, Mendoza College of Business
    University of Notre Dame
    On negative campaigning, Urbany said: “In our studies, we find that even though people believe that negative advertising is less influential, that it’s going to be less persuasive, they counter-argue it more, they give fewer support arguments to it, yet it has a stronger impact on migrating or changing voter tendency. Even if they don’t like it, it still can have an impact on shifting attitudes overall.”
    Urbany is among the nation’s most productive and leading authors of consumer marketing research and was a widely quoted source during the 2008 presidential election on negative campaigning. He is the co-author of a paper titled, “Confirmation and the Effects of Positive and Negative Political Advertising.” Expertise: negative campaign ads research.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Daniel Birdsong
    Lecturer, Political Science
    University of Dayton
    "The 2016 election will be fascinating to watch as unlimited Super PACs bring more money into the race than before, and candidates harness social media tools to reach voters and influence the news media. Ohio will be at the heart of it all as a critical battleground state for the general election. No Republican has won the White House without winning Ohio, and since 1960 no Democrat has won the presidency without winning Ohio."
    Birdsong teaches on American politics, the presidency, campaigns and elections, media and politics, and public opinion and political behavior. He has a background in polling and policy research.
    Bio: www.udayton.edu/news/find_an_expert/poli...
    Contact: Meagan Pant, mpant1@udayton.edu

    Jamie Longazel
    Assistant Professor, Sociology
    University of Dayton
    "After decades of politicians presenting themselves as ‘tough’ on crime, the United States now imprisons far more people than any other country in the world. As we approach the 2016 election, it appears the political winds have shifted: both parties are now touting criminal justice ‘reform.’ Republicans seem eager to reduce penal costs while Democrats are attentive to disparities in the administration of justice. It will be interesting to see the proposals that come out of various campaigns."
    Longazel's research focuses on crime and inequality, race relations, and immigration law and politics. He is co-author of The Pains of Mass Imprisonment. He is currently investigating the politics surrounding local immigration laws such as those in Alabama, Arizona, South Carolina, and Hazleton, Pa.
    Bio: www.udayton.edu/news/find_an_expert/poli...
    Contact: Meagan Pant, mpant1@udayton.edu

    Joe Valenzano III
    Assistant Professor, Communications
    University of Dayton
    "From a communication standpoint, both party's candidates will have very different, but equally important, challenges. For Hillary Clinton, the challenge is one of both style and ethics. For the nominee who emerges from the crowded Republican field, the obstacle will be primarily in developing content that broadens the base of the party. It is quite possible that whoever overcomes their rhetorical issues better will sit in the Oval Office in January 2017."
    Valenzano's research focuses on rhetoric and public communication, political communication, and religious communication and culture.
    Bio: www.udayton.edu/news/find_an_expert/poli...
    Contact: Meagan Pant, mpant1@udayton.edu

    Joshua Ambrosius
    Assistant Professor, Political Science
    University of Dayton
    "The urban electorate is identifying less and less with the Republican Party’s candidates and platform. Urban appeal should nonetheless be a key consideration for Democrats in the post-Obama age as they craft their ticket. The trends uncovered in my research suggest that Democrats will continue to paint our biggest towns blue — even if the shade is a bit lighter next time around without President Obama's urban credentials. Republicans must compensate for their deficiency in the nation’s densest counties by softening their harsh stances on social welfare policy, immigration reform, religious freedom, and same-sex marriage and diversifying the top of the ticket. While some GOP candidates may address one or two of these, others are digging in and bolstering their conservative credentials on these issues."
    Ambrosius studies voting patterns in urban areas. He published "Blue City...Red City? A Comparison of Competing Theories of Core County Outcomes in U.S. President Elections, 2000-2012" in the Journal of Urban Affairs.
    Bio: www.udayton.edu/news/find_an_expert/poli...
    Contact: Meagan Pant, mpant1@udayton.edu

    Michelle Pautz
    Associate Professor, Political Science
    University of Dayton
    "Environmental issues are likely to take a back seat to other policy issues, despite growing movement internationally to address climate change. Although significant portions of the American public say they would like candidates to address environmental issues, candidates are unlikely to do so. A candidate's view on climate change is likely to continue to be an important litmus test with the base of their political party."
    Pautz's research focuses on environmental policy and regulation; government accountability; film and politics; and the administration of policy.
    Bio: www.udayton.edu/news/find_an_expert/poli...
    Contact: Meagan Pant, mpant1@udayton.edu

    Peter Berlin
    Lawyer
    “The main force driving Trump’s surge right now is lack of ‘political correctness.’ The electorate (and certainly the GOP electorate) really sees this as refreshing. People are so used to politicians (and many in media altogether) watching their every word, being afraid of being called intolerant and apologizing at the drop of a hat for anything that they question most politicians’ sincerity. Moreover, they believe an honest discussion can rarely be had in that type of environment because everyone is walking around on their tippy toes afraid to have something come out of their mouth that can potentially be seen as offensive. Trump doesn’t care. He doesn’t apologize, he’s brash and he doesn’t fold. It seems that many of his current supporters believe in the basic principles that he espouses, but that they wouldn’t themselves say it the manner he does (e.g., the John McCain comments). Yet, I think the supporters believe that they ‘know’ what he means and that he breaks the mold by not backing down or apologizing for every slight misstep of the tongue. They find this more refreshing and exciting than the political speak that goes around from one election cycle to another. Many voters want to hear ‘normal’ discussion of issues in the way they themselves think and discuss them with their friends and colleagues, not in the stifled way it’s done on the cable news networks today.”
    Based in Los Angeles, Berlin is a frequent commenter on high-profile legal, legislative and other matters, and has been interviewed and provided commentary to Forbes, Reuters, Los Angeles Times, Law360, and a host of other newspapers and related media. His commentary and expertise revolves around center/right-based political issues that include: gun control, legislation, candidacy performance and strategy issues, foreign affairs, as well emerging political issues facing the current crop of hopefuls.
    Website: www.losangelescrimelawyer.com
    Contact: peter@berlinfirm.com

    Carl Christman
    Speaker and Mentalist
    Christman, a mentalist and body language expert, is available to offer insights into what the candidate’s say about them: “What candidates say is not nearly as important as how they say it. Their body language and micro-expressions often tell us more about their true feelings than their actual speeches.”
    Christman is a teacher, author, and speaker. He plays with language, psychology and non-verbal communication to educate and entertain audiences. His bestselling book, “How to Read Minds and Influence People,” explores communication from a radically different perspective. It unlocks the science of mind reading and helps people harness the power of persuasion. It offers readers the tools to relate to people and positively influence them.
    Website: www.carlchristman.com
    Contact: carl@carlreadsminds.com

    Grant Neeley
    Department Chair, Political Science
    University of Dayton
    "We have an unprecedented number of candidates for the Republican nomination. Given recent historical rulings and legislation that have settled some of the larger social issues like same-sex marriage and the Affordable Care Act, it will be interesting to see where candidates go with their policy issues. With the number of foreign military issues that the U.S. is currently involved, a candidate's vision of how the U.S. should engage the world is a policy area that is of utmost importance."
    Neeley's research interests include public opinion, voting behavior, public administration and political behavior. He also teaches classes in morality policy, public sector human resource management and has published research on concealed carry laws and traffic safety. Neeley is a public affairs officer in the Navy Reserve and has worked for the Institute for Policy Research at the University of Cincinnati and the Social Science Research Institute at the University of Tennessee.
    Bio: www.udayton.edu/news/find_an_expert/poli...
    Contact: Meagan Pant, mpant1@udayton.edu

    Rich Rubino
    Political Analyst and Author
    Rubino is a walking encyclopedia of political knowledge, has his finger on the pulse of all the candidates and prospective candidates, and can compare these candidates to those who have run for election in the past. He is the author of three books: “The Political Bible of Humorous Quotations from American Politics,” “Make Every Vote Equal: What a Novel Idea,” and “The Political Bible of Little Known Facts in American Politics.” He blogs regularly for the Huffington Post; appears weekly as a political analyst on KFBK in Sacramento; and has made numerous appearance on TV (MSNBC, FOX News, Al-Jazeera) and more than 100 radio stations.  He has also worked for Support Popular Vote, a group working to change the way electoral votes are allocated within the Electoral College. He holds a Bachelor’s degree in political science and communications from Assumption College, and a Master’s degree in broadcast journalism from Emerson College.
    Contact: David Thomson, David@thomsoncommunications.com

    Mark Noll
    Professor of History
    University of Notre Dame
    Noll is one of the nation’s foremost scholars of religious and cultural history and is a prominent participant in dialogues between evangelical and Catholic scholars. Selected in 2005 by Time magazine as one of the 25 most influential evangelicals in America, Noll is the author of numerous books, including “God and Race in American Politics,” which traces the explosive political effects when religion and race intermingle. A former professor of religion and history at Wheaton College where he co-founded the Institute for the Study of American Evangelicals, Noll has served as a visiting teacher at Harvard Divinity School, University of Chicago Divinity School, Westminster Theological Seminary, and Regent College of Vancouver, B.C. Expertise: intersection of race, religion and politics.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Kevin Fullington
    Co-chair, Government Relations Practice
    Herrick, Feinstein LLP
    Fullington is co-chair of the government relations practice at Herrick, Feinstein LLP, a prominent 140-lawyer firm headquartered in New York City. He regularly comments on New York state and national politics on television as a Republican consultant. Before joining Herrick, Fullington spent 10 years in government, most recently as the liaison to the New York City Council during the administration of Mayor Michael Bloomberg, negotiating legislation, advancing his legislative agenda, testifying before City Council and making policy recommendations. He can discuss: Republican presidential primary and general election strategy; news regarding specific Republican candidates; U.S. House and Senate Republicans' legislative agenda and the balance of power in each chamber; New York City and statewide political topics, including Mayor de Blasio and Governor Cuomo.
    Contact: Tim Ragones, pro-herrick@prosek.com

    Christopher Malone, Ph.D.
    Associate Professor and Chair, Political Science Department
    Pace University
    Malone is an expert on presidential elections and voting whose academic research focuses on race and American political development, democracy and citizenship. In January 2004, he was identified by the Washington Post as one of the nation's most innovative professors. From 2004-2010, he co-taught a course on American Politics and Public Policy with C-SPAN’s Executive Producer Steve Scully that aired every Friday afternoon on the C-SPAN networks. During the 2000 presidential campaign, he helped produce and appeared in the PBS show for teens, “In the Mix,” teaching young voters about analyzing campaign ads. Malone reviews books for the Law and Politics Book Review and has analyzed politics for Good Morning Hudson Valley, USA Today, The New York Times and WINS 1010 in New York City. He has also been quoted in more than a hundred news articles on presidential politics and has appeared on local New York City television news shows analyzing presidential politics.
    Contact: Bill Caldwell, wcaldwell@pace.edu

    David A. Caputo
    President Emeritus, Professor of Political Science
    Pace University
    Caputo has taught courses on “Presidential Leadership: Politics of Change,” “Road to the White House,” and “The Future of Democracy: Presidency.” He received his B.A. in government in 1965 from Miami University in Oxford, Ohio. As the recipient of a Woodrow Wilson National Fellowship, Caputo enrolled at Yale University, where he went on to earn two master’s degrees in political science and his Ph.D. (1970). He has contributed to news organizations including Fox, CNN, ABC, and CBS.
    Contact: Bill Caldwell, wcaldwell@pace.edu

    Christopher P. Borick
    Professor of Political Science and Director, Institute of Public Opinion
    Muhlenberg College
    Dr. Borick is a political scientist and director of the Muhlenberg College Institute of Public Opinion in Allentown, Pa. He is a nationally recognized public opinion researcher who has conducted over 200 large-scale public opinion surveys during the past 15 years. The results of these surveys have appeared in numerous national newspapers and other publications. He currently conducts surveys for the Morning Call newspaper in Allentown, Pa., and has published and presented over 30 articles and four books in the area of public policy and public opinion. He can speak to a wide variety of topics related to public policy analysis and public opinion across the country, with particular interest in Pennsylvania and the northeast.
    Contact: Nikki Rhoads, ngum@muhlenberg.edu

    Melissa Deckman
    Professor of Political Science, Washington College
    Affiliated Scholar, Public Religion Research Institute
    Deckman’s areas of specialty include religion and politics, Maryland politics, and women and politics. Her forthcoming book, “Mama Grizzlies: Motherhood, Feminism, and the Tea Party in America,” is under contract with NYU Press. Her examination of the impact of the “War on Women” on the 2012 presidential election (co-authored with John McTague) was published recently in American Politics Research. In addition to more than a dozen scholarly articles, she is the author of “School Board Battles: the Christian Right in Local Politics” (Georgetown University Press 2004) and co-author of the textbook “Women and Politics: Paths to Power and Political Influence,” with Julie Dolan and Michele Swers, now in its second edition with Pearson/Prentice Hall. She appears frequently as a guest for a variety of public affairs programs on public radio and television to discuss Maryland politics and has been cited in numerous articles, including those for the New York Times, Baltimore Sun, Christian Science Monitor, and Pundifact.
    Contact: Kay MacIntosh, kmacintosh2@washcoll.edu

    Chris Markowski
    Founder
    Markowski Investments
    Markowski is an author, radio personality, investment broker, and political analyst. As the personality behind “Watchdog on Wall Street,” he is never afraid to fight against the lies and manipulation of Wall Street. He has warned American consumers about the largest scandals and corruption years before they made headlines. His honest approach to business is in stark contrast of what many investors are exposed to every day. His stance as a politically independent, conservative libertarian is an ideology that is on the upswing but still has few publicly recognizable advocates. Markowski is always up-to-date on current news topics and welcomes interviews.
    Website: www.watchdogonwallstreet.com/
    Contact: Alexa Miller, alexa@flackable.com, or Brian Hart, brian@flackable.com

    Jonathan Alpert
    Psychotherapist and Author
    As a psychotherapist, Alpert can offer a unique perspective into the minds of the candidates and voters.  He has his finger on the psychological pulse of the nation and can offer insight into how people are feeling, what they want, and the psyche of the candidates.
    Alpert is a Manhattan psychotherapist and author of “Be Fearless: Change Your Life in 28 Days.”  He appeared as an expert in the 2010 Oscar-winning film “Inside Job,” about the financial crisis. He has television experience and is often interviewed on current events, lifestyle and hot-button issues, and more.
    Website: www.jonathanalpert.com
    Contact: jonathan@jonathalalpert.com

    John McGlennon, Ph.D.
    Chair, Department of Government
    College of William & Mary
    McGlennon, a professor of government at William & Mary since 1974, has been widely published on presidential nominating politics, political party activists, Southern politics, and especially Virginia politics. He has provided commentary to the New York Times, NPR, Christian Science Monitor, Orlando Sentinel, Red Eye Radio and other media outlets.
    Contact: jjmcgl@wm.edu

    Brian W. Smith, Ph.D.
    Professor of Political Science, Associate Dean, School of Behavioral and Social Sciences
    St. Edward’s University, Austin, Texas
    An active teacher, Smith teaches a range of courses, including “The Presidency,” “Voting Behavior,” “Congress,” and “Political Statistics.” He is the recipient of the University's Richard B. Hughes Teaching Excellence Award and was a finalist for the University’s Distinguished Teaching Award. He is a frequent political commentator for KVUE-ABC Austin, KTBC-FOX Austin, TWC News Austin, and nationally and locally on NPR. His research interests include third-party voting, Texas politics and comparative electoral systems. He earned his Ph.D. in political science at Pennsylvania State University, a Master’s degree in political science at Pennsylvania State University, and his Bachelor’s degree in political science at Bloomsburg University. Topics he can discuss include: electoral issues, voting behavior, Texas presidential candidates, Texas voting behavior, Texas presidential elections, and Texas presidential campaigns.
    Contact: Ryann Collier, ryann@arrowatwork.com

    Kent Syler
    Adjunct Professor of Political Science
    Middle Tennessee State University
    Syler has been involved in Tennessee politics for over 30 years. Starting as a campaign “sound truck” driver in 1978, Syler has gone on to become one of Tennessee’s most respected political strategists. He managed Congressman Bart Gordon’s first campaign in 1984 and his tough re-election campaigns in 1994 and 1996. He served as Gordon’s Tennessee chief of staff from 1985 until his retirement in 2011. Syler has been actively involved with dozens of other campaigns ranging from city council to governor and U.S. Senate. He has taught as an adjunct professor, assistant professor, and lecturer in the Political Science Department since 2002. He has BS and MA degrees from MTSU.
    Contact: Gina Logue, gina.logue@mtsu.edu

    David Campbell
    Professor of Political Science and Department Chair
    University of Notre Dame
    Campbell studies writes and lectures on American politics, political participation, religion and politics and education policy. He is particularly interested in and articulate about the influence of religions and cultures on political behavior. He is the author of many essays, reviews and books on these subjects, including “American Grace: How Religion Divides and Unites Us,” which he co-authored with Robert Putnam and which has won two awards, and “Why We Vote: How Schools and Communities Shape Our Civic Life,” in which he argues that a strong sense of civic duty springs not only from a person’s contemporary social environment, but also from one’s formative experiences, especially adolescence. Expertise: religion and politics, political behavior, education policy.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Michael Desch
    Professor of Political Science
    University of Notre Dame
    Desch is an expert on U.S. foreign and national security policies. His current research focuses on how to bridge the gap between academic research and policymaking. He is the co-author of, most recently, "Privileged and Confidential: The Secret History of the President's Foreign Intelligence Advisory Board," as well as “Power and Military Effectiveness: The Fallacy of Democratic Triumphalism,” “When the Third World Matters: Latin America and U.S. Grand Strategy,” and “Civilian Control of the Military: The Changing Security Environment.” Prior to his academic appointments, Desch has served on the staff of a U.S. Senator, as an intelligence analyst at the U.S. Department of State, and as national defense analyst at the Congressional Research Service. Expertise: American foreign policy, international relations, international security.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Luis Fraga
    Professor of Transformative Latino Leadership and Political Science
    University of Notre Dame
    Fraga's primary interests are in American politics, where he specializes in the politics of race and ethnicity, Latino politics, immigration policy, education politics, voting rights policy and urban politics. His most recent co-authored book is “Latinos in the New Millennium: An Almanac of Opinion, Behavior, and Policy Preferences” (Cambridge University Press 2012). He is the co-author of several books focusing on Latinos and education. In 2011, President Obama appointed him to the President’s Advisory Commission on Educational Excellence for Hispanics. He is co-chair of the Postsecondary Education Subcommittee. In 2011, Hispanic Business named him one of the top “100 Influentials” in the U.S. He is the immediate past president of the board of directors of OneAmerica, an immigrant rights and advocacy organization based in Seattle. He is also one of six principal investigators on the Latino National Survey (LNS), the first-ever state-stratified survey of Latinos in the U.S. Expertise: politics of race and ethnicity, immigration policy, voting rights policy.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Geoff Layman
    Professor of Political Science
    University of Notre Dame
    Layman specializes in political parties, political behavior, and religion and politics, focusing especially on long-term changes in the parties and their electoral coalitions. His first book, "The Great Divide: Religious and Cultural Conflict in American Party Politics" (Columbia, 2001), examines the growing division of the Democratic and Republican parties along religious and cultural lines. Layman currently is involved in two book-length projects: one on "conflict extension" and polarization in American party politics, and another on the political causes and consequences of growing secularism in the U.S. Expertise: religion and politics, public opinion, electoral behavior.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Vincent Phillip Muñoz
    Professor of Religion and Public Life
    University of Notre Dame
    Muñoz’s recent research has focused on the theme of religious liberty and the U.S. Constitution. In his award-winning book, “God and the Founders: Madison, Washington, and Jefferson,” he questions the traditional view of the founding fathers’ stance on religious liberty. Muñoz rejects the consensus view that the founding fathers agreed about the meaning of religious liberty by showing how Presidents James Madison, George Washington, and Thomas Jefferson disagreed about the separation of church and state. He explains why the founders’ disagreement means that no single church-state position can claim the exclusive authority of America’s founding history. In doing so, Muñoz reveals how the founders have been misused by Supreme Court justices, demonstrates the limits of “originalism” in church-state jurisprudence, and explains how the founders’ different positions would adjudicate contemporary church-state controversies. His scholarship on the meaning of the First Amendment's protection of religious liberty has been cited by the Supreme Court. Expertise: constitutional law, American politics, political philosophy.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Dianne Pinderhughes
    Professor of Political Science and Africana Studies and Department Chair
    University of Notre Dame
    Pinderhughes studies inequality with a focus on racial and ethnic politics and public policy. She is the author of “Race and Ethnicity in Chicago Politics: A Reexamination of Pluralist Theory” and co-author of "Uneven Roads: An Introduction to U.S. Racial and Ethnic Politics," as well as numerous articles, including several for the National Urban League’s “State of Black America.” She also is interested in the creation of American civil society institutions in the 20th century and is analyzing their influence on voting rights policy. Pinderhughes is the first vice president of the International Political Science Association, the former president of the American Political Science Association, and is a member of the Board of Governors of the Joint Center for Political and Economic Studies. Expertise: racial, ethnic and urban politics, voting rights policy.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Benjamin Radcliff
    Professor of Political Science
    University of Notre Dame
    Radcliff works at the intersection of American and comparative politics. His current research focuses on the social scientific study of happiness within the multi-disciplinary field sometimes labeled happiness economics. His most recent book, "The Political Economy of Human Happiness" (Cambridge University Press), has received wide attention within both the academy and the popular press. Radcliff has also produced a series of empirical articles focusing on political participation, elections and public policy outcomes in the industrial democracies and across the American States, with a special focus on the role of organized labor. Expertise: politics and happiness economics, organized labor.
    Website: www.benjaminradcliff.com
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Christina Wolbrecht
    Associate Professor of Political Science
    Director, Rooney Center for the Study of American Democracy
    University of Notre Dame
    Wolbrecht is the author of "The Politics of Women's Rights: Parties, Positions, and Change" (Princeton, 2000), which received the 2001 Leon D. Epstein Outstanding Book Award from the Political Organizations and Parties Section of the APSA, and the co-author of the forthcoming "Counting Women's Ballots: Female Voters from Suffrage Through the New Deal" (Cambridge, 2016). She is the co-editor of "The CQ Guide to U.S. Political Parties" (CQ Press, 2014) and of "Political Women and American Democracy" (Cambridge, 2008). Expertise: American political parties; women and politics.
    Contact: Mandy Kinnucan, mandy.kinnucan@nd.edu

    Angela D. Ledford
    Professor of Political Science
    The College of Saint Rose
    Ledford specializes in contemporary political theory and teaches courses primarily in democratic theory, feminist theory, modern political thought, and race and class in America.  She has published articles on topics such as the movement to relocate the Confederate flag in South Carolina and the relationship between political representation and social class.  Her first book, “Group Representation, Feminist Theory, and the Promise of Justice,” published in 2012, makes the case for alternative electoral arrangements to increase the representation of women and minorities in Congress.  Ledford received her doctorate in political science from the University of South Carolina and her master’s and bachelor’s degrees in political science from Texas Tech University. Topics she can discuss: campaign/electoral strategies; race, class, gender and sexuality in electoral politics; domestic policy, especially as it relates to labor, the environment, immigration and mass incarceration.
    Contact: Benjamin Marvin, marvinb@strose.edu

    Ryane McAuliffe Straus
    Associate Professor of U.S. Politics
    The College of Saint Rose
    Straus’ research interests include race and ethnicity, urban politics and public policy, with a particular interest in urban education policy.  She teaches courses in American politics, education politics, urban politics, public policy, and racial and ethnic politics.  Her dissertation focused on the use of magnet schools to desegregate the Los Angeles Unified School District, and her publications include “Reconstructing Los Angeles Magnet Schools: Representations in Newspapers” in the Peabody Journal of Education (2004), “Measuring Multi-Ethnic Integration” in Education and Urban Society (forthcoming) and several encyclopedia articles on education.  Straus received her doctoral and master’s degrees from the University of California, Irvine and her bachelor’s degree from the University of California, Santa Barbara. Topics she can discuss: education and politics; race and politics; issues related to education and race, especially the recent spate of police shootings.
    Contact: Benjamin Marvin, marvinb@strose.edu

    Patrick Miller
    Assistant Professor of Political Science
    University of Kansas
    Miller can speak about national politics, social media and politics, voting trends, polling analysis and race in politics. He monitors state and national polling made available and tweets analysis at Twitter.com/pmiller1693.
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Burdett Loomis
    Professor of Political Science
    University of Kansas
    Loomis is available to speak about Congress, U.S. politics and lobbying.
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Mark Johnson
    Lecturer in Journalism and Law
    University of Kansas
    Johnson, also a partner in an international law firm, can speak about voter eligibility, post-election disputes over results, campaign finance, including contributions and expenditures, as well as The U.S. Supreme Court ruling in Citizens United and what it meant for American elections.
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Don Haider-Markel
    Professor and Chair of the Department of Political Science
    University of Kansas
    Haider-Markel can speak about national political trends and races and potential policy implications. His research includes American politics and public policy.
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Christina Bejarano
    Associate Professor of Political Science
    University of Kansas
    Bejarano is available to talk about U.S. politics. Her work focuses on women and Latinos in U.S. electoral politics, both their voting trends and political candidates. She has written two books: "The Latino Advantage: Gender, Race and Political Success" and "The Latino Gender Gap in U.S. Politics.”
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Paul Johnson
    Professor of Political Science
    Director, Center for Research Methods and Data Analysis
    University of Kansas
    Johnson is available to discuss polling data, public opinion, elections and voting behavior. His broad research interests include interest group politics, electoral institutions, public opinion and data analysis.
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Alesha Doan
    Chair of Women, Gender and Sexuality Studies Department
    Associate Professor of Political Science
    University of Kansas
    Doan can address political issues nationally and in Kansas related to women, including topics of abortion, reproductive policy.
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Robert Rowland
    Professor of Communication Studies
    University of Kansas
    Rowland researches political rhetoric, including political debates and the rhetoric of presidents. Recently, he published a journal article on the first 2012 presidential debate.
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Gary Reich
    Associate Professor of Political Science
    University of Kansas
    Reich is available to speak about immigration-related issues and policy. His research includes immigration policy at state and federal levels.
    Contact: George Diepenbrock, gdiepenbrock@ku.edu

    Updates will be posted here: www.profnetconnect.com/mariaperez/blog/c...

    ProfNet Success Story: Freelance Writer Terri Williams

    Friday, July 31, 2015, 11:43 AM [Success Stories]
    0 (0 Ratings)

    For this month’s Success Story, we caught up with Terri Williams, a freelance writer with a long and versatile list of business, education, career, and lifestyle clients, including USA Today, Yahoo, U.S. News & World Report, and Robert Half. Her work has also been published in the online editions of The Houston Chronicle, San Francisco Chronicle, Arizona Central, and Livestrong.

    In addition, Terri writes about issues in digital ethics for Loyola University-Chicago’s Center for Digital Ethics and Policy. Her work was included in “A Guide to Digital Journalism Ethics,” a book published by Loyola University in 2014.

    Terri, how do you choose which ProfNet experts to work with when you submit a query?

    Usually, the type of expert I use is determined by my client’s needs. For example, for an education client like U.S. News & World Report, I generally need college professors and deans. For my business, HR, and talent management clients, I use executives, managers, and HR personnel. For the Yahoo Homes vertical, I’m looking for mortgage lenders, Realtors, and personal finance experts. I also have a client in the healthcare industry, so I’m seeking responses from health policy analysts and lawyers, and healthcare practitioners for those stories. I love, love, love being able to find all of these sources in one location!

    Also, I like variety, so I’ll include responses from the dean of an Ivy League school, assistant professors at lesser-known colleges, and instructors at online universities. I’m looking for a range of perspectives to provide a complete story.  

    I usually receive so many great responses that I try to include as many as possible, which makes the articles much longer than anticipated, and sometimes leads to “spin-off” articles. For example, one time I sent out a query for a story on freshmen students dropping out of college. The responses led to a second article on depression among college freshmen, a third article on the decline of male students in college, and a fourth article on the financial factors that determine how students choose colleges.

    What do you look for in responses?

    Coherency! A few sources provide rambling answers with no consistency. At the same time, I need more than a one-sentence response. I always provide specific questions in advance so the sources have time to think about their answers. Also, the responses should address the question and not promote a particular organization or person. If the question is, “What makes data science a good degree choice?” your response should not be “At ABC school . . . students at ABC school . . . graduates from ABC school . . . the staff at ABC school . . .” because the article is not about ABC school.

    In addition, I look for well-rounded responses. For example, one business school dean listed both the pros and cons of pursuing an MBA. A nursing administrator once said, “Yes, students can get a nursing certificate or an associate degree, but no one tells them that most employers are only going to hire the applicants with the bachelor’s degree.” A mortgage lender once stated, “While your credit score should be in this range, if it’s not, you still may able to secure a loan if you do this.”

    Do you have any tips for PR pros and experts for responding to ProfNet queries?

    Yes. It doesn’t happen often, but every now and then, someone will respond to the query and pitch another story. If the query is about accounting and finance jobs, and I receive an email pitching a story idea on industrial psychologists, I am notorious among the ProfNet staff for flagging these types of responses.

    Also, be sure to thoroughly read the query and requirements. My editors are dogmatic about fact-checking sources. If the query is limited to U.S. sources, and you tell me you’re in the U.S. but you’re not, they will find out and they will yank your quotes out of the story.

    Thanks, Terri. That is great advice!

    Follow Terri on Twitter at @Territoryone or find her on LinkedIn: bit.ly/1MzIIDH


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