Maria Perez

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      Media - Freelancer
      Media - Broadcast
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      Media - Student Journalist
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    • Title:Director, Online Community Relations
    • Organization:ProfNet
    • Area of Expertise:Media, PR
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    Upcoming PR/Media Events

    Thursday, October 23, 2014, 11:15 AM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Flight School – A Hands-on Experience in Disaster Preparedness
    Host: HPRMS
    Date: Oct. 27
    Location: New York
    Summary: Flight School gives hands-on experience addressing a crisis in real-time through a simulation exercise that includes a Web-based interactive dashboard. Participants are fully immersed in a customized scenario (a hurricane) that plays out across the news media, Twitter, Facebook, internal company communications channels, and other popular platforms. It gives participants experience addressing crises in real-time ensuring they are confident and ready for any eventuality. Through hands-on experience, they can identify gaps in their response processes and protocols. It's a realistic recreation of a public crisis, incorporating the intricacies of a 21st century media environment.
    Complete event info here.

    Event: World Conference: The New Public Relations
    Host: PR Daily
    Date: Nov. 5-6
    Location: New York
    Summary: PR is evolving. You no longer have to wait for the media to tell your story. New channels of communication give content creators more control over what they want to say, where it should be, and whom they want to see it. Learn best practices on how to become a content superstar.
    Complete event info here.

    Event: PR in the Age of Millennials: Bridging Connections
    Host: IPRA
    Date: Nov. 6
    Location: Vienna, Va.
    Summary: The Millennials are here. Do you know how to reach them? Differences in live values, work ethics, work-life balance expectations, teamwork and communication styles are just a few of the challenges to consider in working with this tech-savvy generation. Shira Harrington, CEO/founder of Purposeful Hire, will share her knowledge about why each generation thinks and behaves the way it does so you can be more successful in your PR workplace and product.
    Complete event info here.

    Event: Managing Intense Media Scrutiny
    Host: PRSA
    Date: Nov. 6
    Location: Irvine, Calif.
    Summary: When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials, and other key stakeholders during an issue or crisis. Go behind the scenes to hear how actual crises were handled, and participate in group breakout sessions to work on realistic scenarios and practice lessons learned. Evaluate the benefits and pitfalls of engaging Twitter, Facebook, YouTube and other social media in a crisis, and decide when to arrange media interviews vs. issuing written statements.
    Complete event info here.

    Event: Catch Your Readers: Write Copy That Sells
    Host: IABC
    Date: Nov. 6 - Dec. 11 (weekly session)
    Location: Online
    Summary: Presenter Ann Wylie, president of Wylie Communications, works with communicators who want to reach more readers and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, where she helps communicators in organizations like NASA, Nike and Nokia polish their skills and find new inspiration for their work. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie's Writing Tips. She has earned more than 60 awards, including two IABC Gold Quill Awards, for her work.
    Complete event info here.

    Event: Communications Summit: Elevate! Engage! Evolve!
    Host: PRSA Dallas
    Date: Nov. 7
    Location: Irving, Texas
    Summary: Wherever you may be in your career path, this summit will help elevate and energize you with a day of development and networking. Join more than 200 communications professionals for this powerful conference, the Pegasus Awards luncheon and a networking happy hour. Learn new tools and methods for elevating your role and career in communications.
    Complete event info here.

    Event: Blogging for Your Brand: How to Leverage Your Blog to Elevate Your Brand
    Host: PRSA
    Date: Nov. 12
    Location: New York
    Summary: Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
    Complete event info here.

    Event: Content Connections
    Host: ASJA
    Date: Nov. 13-14
    Location: Chicago
    Summary: Make more with what you already know. You know how to write. You know how to edit. You know how to collaborate with clients. You know a lot about your areas of specialty and interest. All of this is your platform. At Content Connections Chicago, you’ll learn how to power your platform for professional growth.
    Complete event info here.

    Event: Dateline: DC
    Host: NLGJA, The Association of LGBT Journalists
    Date: Nov. 20
    Location: Washington, D.C.
    Summary: This evening draws together media industry leaders and some of the most high-profile journalists in the nation's capital, along with enthusiastic supporters of the National Lesbian & Gay Journalists Association's work in advancing fair and accurate coverage of the LGBT community and issues.
    Complete event info here.

    Event: New York Press Club Foundation Holiday Party
    Host: NYPC
    Date: Dec. 8
    Location: New York
    Summary: Join colleagues and friends for a festive evening and brighten the holidays for a disadvantaged New York City youngster by bringing with you an unwrapped gift.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Survey: How Are Your Business Communications Evolving?

    Monday, October 20, 2014, 10:57 AM [General]
    0 (0 Ratings)

    How are your media channels changing? How closely is your PR aligned with marketing? How do you quantify successful PR campaigns?

    PR News and PR Newswire are gathering information from PR professionals on how their business communications are evolving. Respondents will be eligible to win a $25 Amazon gift card. Responses are due Oct. 24.

    A summary of the results will be shared on prnewsonline.com, and PR News will provide more in-depth coverage. Individual responses will be kept confidential.

    To take part in this survey: www.prnewsonline.com/pr-newspr-newswire-...

    Upcoming PR and Media Events

    Friday, October 17, 2014, 12:18 PM [General]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Heritage Region Conference
    Host: IABC
    Date: Oct. 19-21
    Location: Providence, R.I.
    Summary: The conference provides a rich opportunity for professional communicators from around the country to gather for 21 sessions, five keynotes and numerous networking opportunities. Learn how to change, engage and grow, now and in the future.
    Complete event info here.

    Event: Flight School – A Hands-on Experience in Disaster Preparedness
    Host: HPRMS
    Date: Oct. 27
    Location: New York
    Summary: Flight School gives hands-on experience addressing a crisis in real-time through a simulation exercise that includes a Web-based interactive dashboard. Participants are fully immersed in a customized scenario (a hurricane) that plays out across the news media, Twitter, Facebook, internal company communications channels, and other popular platforms. It gives participants experience addressing crises in real-time ensuring they are confident and ready for any eventuality. Through hands-on experience, they can identify gaps in their response processes and protocols. It's a realistic recreation of a public crisis, incorporating the intricacies of a 21st century media environment.
    Complete event info here.

    Event: World Conference: The New Public Relations
    Host: PR Daily
    Date: Nov. 5-6
    Location: New York
    Summary: PR is evolving. You no longer have to wait for the media to tell your story. New channels of communication give content creators more control over what they want to say, where it should be, and whom they want to see it. Learn best practices on how to become a content superstar.
    Complete event info here.

    Event: Managing Intense Media Scrutiny
    Host: PRSA
    Date: Nov. 6
    Location: Irvine, Calif.
    Summary: When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials, and other key stakeholders during an issue or crisis. Go behind the scenes to hear how actual crises were handled, and participate in group breakout sessions to work on realistic scenarios and practice lessons learned. Evaluate the benefits and pitfalls of engaging Twitter, Facebook, YouTube and other social media in a crisis, and decide when to arrange media interviews vs. issuing written statements.
    Complete event info here.

    Event: Catch Your Readers: Write Copy That Sells
    Host: IABC
    Date: Nov. 6 - Dec. 11 (weekly session)
    Location: Online
    Summary: Presenter Ann Wylie, president of Wylie Communications, works with communicators who want to reach more readers and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, where she helps communicators in organizations like NASA, Nike and Nokia polish their skills and find new inspiration for their work. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie's Writing Tips. She has earned more than 60 awards, including two IABC Gold Quill Awards, for her work.
    Complete event info here.

    Event: Communications Summit: Elevate! Engage! Evolve!
    Host: PRSA Dallas
    Date: Nov. 7
    Location: Irving, Texas
    Summary: Wherever you may be in your career path, this summit will help elevate and energize you with a day of development and networking. Join more than 200 communications professionals for this powerful conference, the Pegasus Awards luncheon and a networking happy hour. Learn new tools and methods for elevating your role and career in communications.
    Complete event info here.

    Event: Blogging for Your Brand: How to Leverage Your Blog to Elevate Your Brand
    Host: PRSA
    Date: Nov. 12
    Location: New York
    Summary: Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
    Complete event info here.

    Event: Content Connections
    Host: ASJA
    Date: Nov. 13-14
    Location: Chicago
    Summary: Make more with what you already know. You know how to write. You know how to edit. You know how to collaborate with clients. You know a lot about your areas of specialty and interest. All of this is your platform. At Content Connections Chicago, you’ll learn how to power your platform for professional growth.
    Complete event info here.

    Event: Dateline: DC
    Host: NLGJA, The Association of LGBT Journalists
    Date: Nov. 20
    Location: Washington, D.C.
    Summary: This evening draws together media industry leaders and some of the most high-profile journalists in the nation's capital, along with enthusiastic supporters of the National Lesbian & Gay Journalists Association's work in advancing fair and accurate coverage of the LGBT community and issues.
    Complete event info here.

    Event: New York Press Club Foundation Holiday Party
    Host: NYPC
    Date: Dec. 8
    Location: New York
    Summary: Join colleagues and friends for a festive evening and brighten the holidays for a disadvantaged New York City youngster by bringing with you an unwrapped gift.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Influential Media Outlets That Used ProfNet in September

    Wednesday, October 8, 2014, 2:56 PM [ProfNet]
    0 (0 Ratings)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents, or get timely experts and story ideas by email. Both are free! Need help getting started? Email us at profnet@profnet.com.

    ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are always changing, there are still a great many stories being written, and writers still need expert sources.

    Here is a sampling of some of the influential media outlets that used ProfNet last month:

    News Services
    Associated Press
    Dow Jones
    McClatchy-Tribune
    Medill News Service
    Thomson Reuters

    General News
    Al Jazeera America
    Baltimore magazine
    BuzzFeed
    CBC News (Canada)
    CBSNews.com
    Christian Science Monitor
    CNN.com
    Consumer Reports
    Consumers Digest
    FOXNews.com
    Huffington Post
    Mint Press News
    Montana Journalism Review
    New Frontier Chronicle
    Ozy Media
    Parade.com
    Raycom News Network
    Slate
    The California Report
    The Weather Channel
    Time.com
    Tribune Brand Publishing
    U.S. News & World Report
    Univision.com
    Yahoo!
    Yahoo! en Español

    Newspapers
    Atlanta Journal-Constitution
    Arizona Republic
    Belleville News-Democrat (IL)
    Chicago Tribune
    Colorado Springs Gazette
    Columbia News (NY)
    Courier-Post (NJ)
    Daily Gazette (NY)
    Daily Herald (IL)
    Daily News-Sun (AZ)
    Fort Worth Star-Telegram (TX)
    Hersam Acorn Newspapers
    Houston Chronicle
    Huntington News (MA)
    Journal and Courier (IN)
    Mail Tribune (OR)
    Milwaukee Journal Sentinel
    Morning Call (PA)
    New York Post
    New York Times
    New York Times Upfront
    Newsday (NY)
    News-Press (FL)
    Orlando Sentinel (FL)
    Philadelphia Daily News
    Philadelphia Inquirer
    Pocono Record (PA)
    Providence Journal (RI)
    Rockford Register Star (IL)
    San Antonio Express-News
    San Diego Union-Tribune
    San Francisco Chronicle
    Scranton Times-Tribune (PA)
    St. Paul Pioneer Press (MN)
    Star-Ledger (NJ)
    Tampa Tribune (FL)
    The Guardian (UK)
    The Plainsman (AL)
    Times Herald (MI)
    USA Today
    Wall Street Journal
    Washington Post
    Wisconsin Gazette
    York Daily Record (PA)

    Broadcast (Radio/TV) Outlets
    Better TV
    Doron Ofir Casting
    Fresh Outlook
    Georgia Public Broadcasting
    MediaTracks
    NBC Connecticut
    NBC15 WMTV (WI)
    NET News/Nebraska Public Radio
    Progressive Radio Network
    Telemundo
    The Price of Business Radio Show
    The Sean Green Show
    Voice of America
    WKLB (MA)
    WUTC 88.1 FM (TN)

    Automotive
    Auto Remarketing
    Automotive Logistics
    Hot Rod magazine
    Work Truck Magazine

    Beauty/Fashion News

    Beauty High
    Beauty in the Bag
    Beauty News NYC
    Daily Makeover
    EmbracingBeauty.com
    Fitness Fashionista
    Latest-Hairstyles.com
    Refinery29
    Style on Main

    Business/Industry News
    American Express OPEN Forum
    ANA Magazine
    AOL Jobs
    Arbitrage Magazine
    Assembly Magazine
    Bank of America's Small Business Community
    Best's Review
    Black Enterprise Magazine
    Blueshift Research
    Business Advantage Magazine
    Business Education Forum
    Business Journals
    Business Perspectives
    CFO Magazine
    CFO Thought Leader
    Chief Executive Magazine
    China Outlook magazine
    CMO.com
    CNBC.com
    CommPRO.biz
    Compliance Week
    Comstock's Magazine
    Connect magazine
    Crain's Chicago Business
    Crain's New York Business
    CRM Magazine
    Customer Experience Report
    Direct Marketing News
    Distribution Center Magazine
    Economist
    EContent Magazine
    Employment Alert
    Employee Benefit News
    Entrepreneur
    Equal Opportunity Publications
    ExecSense
    Fast Company
    FindtheRightJob.com
    Forbes
    Forbes Insights
    Fortune
    Future of Commerce
    HR Compliance Law Bulletin
    Human Resources Executive
    Human Talent Network
    Inc. magazine
    IndustryWeek
    Insurance & Financial Meetings Management Magazine
    International Business Times
    JobWeek
    MarketingProfs
    MarketingSherpa
    n>genuity Journal
    National Federation of Independent Businesses
    Philadelphia Business Journal
    PR News
    Profile Magazine
    PRWeek
    Safety Outlook
    Shopper Marketing Magazine
    SHRM.org
    Small Biz Ahead
    Smart Meetings magazine
    Solution Providers For Retail
    Southeast Asia Globe Magazine
    Spark Business IQ
    Strictly Marketing Magazine
    SUCCESS Magazine
    The Network Journal
    Time Warner Cable Business Class News
    Traverse City Business News (MI)
    US-China Today
    Wholesale and Distribution International
    WorkCompCentral
    Workopolis
    Yellow Pages Small-Business Newsletter
    Yesware Blog

    Education News
    Campus News
    College Planning & Management
    Community College Week
    Currents Magazine
    Diverse: Issues in Higher Education
    Noodle Education
    The Choice Blog
    The College Store
    University Business

    Energy/Environment News
    Canary Publications
    Independent Gasoline Marketing
    InsideClimate News
    Kitco News
    Oil & Gas Monitor
    Platts Biofuels Alert
    Propane Energy Update
    Recyclebank
    Renewable Energy World

    Entertainment/Media/Sports News
    Celebrity Toob
    Dance Magazine
    ESPN The Magazine
    Narrative Magazine
    Variety
    Yahoo! Sports

    Finance/Personal Finance News
    American Banker
    BBC Capital
    CardRatings.com
    CBS MoneyWatch
    Credit Union Management Magazine
    Credit Union Times
    Daily Finance
    Debtwire
    DepositAccounts.com
    Franklin Prosperity Report
    GuideVine.com
    Insight magazine
    Investor's Business Daily
    LearnVest
    MainStreet.com
    Marketplace
    MarketWatch.com/Wall Street Journal Digital
    Money.com
    Motley Fool
    NerdWallet
    Plan Adviser magazine
    Proformative.com
    Real Assets Adviser
    TheStreet.com
    Worthly.com

    Health/Fitness News
    ADVANCE for Administrators of the Laboratory
    ADVANCE for Speech Language Pathologists & Audiologists
    AgingCare.com
    AlliedHealthWorld.com
    American Council on Exercise
    Arthritis Self-Management
    AuntMinnie
    Behavioral Healthcare
    Body & More magazine
    California Healthy Living Magazine
    Clinical Laboratory Products magazine
    Diabetes Focus
    Emergency Physicians Monthly
    Energy Times
    Everyday Health
    Fit and Fab Living
    Fit Pregnancy magazine
    Fitbie
    Genetic Engineering News
    Health Thought Leaders One-to-One
    Health.com
    Healthcare Business Today
    Healthcare Risk Management
    HealthDay
    Healthline
    Healthy Living Made Simple
    HoneyColony
    IDEA Health & Fitness
    InformationWeek Healthcare
    Managed Care Contracting and Reimbursement Advisor
    Managed Healthcare Executive
    Medical Design Magazine
    Medscape
    MedShadow
    Men's Health magazine
    Minority Nurse
    Natural Health
    New Nutrition Business
    Ophthalmology Management
    Part B News
    Pharmaceutical Compliance Monitor
    Pharmaceutical Manufacturing Magazine
    Physician's Money Digest
    Plastic Surgery News
    PracticeLink Magazine
    PRIME Journal
    Prevention
    Quality Health
    RA Insider
    RemedyMD Health Guide
    RT: For Decision Makers in Respiratory Care
    Strategic Health Care Marketing
    TapGenes.com
    The Fix
    Today's Dietitian
    Today's Geriatric Medicine
    Univision Salud
    Vim & Vigor
    Whole Life Times Magazine
    Women's Health Magazine

    Law/Government/Politics News
    Employee Terminations Law Bulletin
    FedScoop
    Government Product News
    India Business Law Journal
    Law360
    MOAA: Military Discounts & Offers
    National Law Journal
    National Notary magazine
    Politico

    Lifestyle/Parenting/Women’s News
    Affluent Magazine
    All You magazine
    American Baby
    AskMen.com
    Baltimore Beacon
    Baystateparent
    Better Homes and Gardens
    BlogHer
    Boston City Guide Examiner
    Chesapeake Home Living
    ColumbiaFAVS (MO)
    Cosmopolitan for Latinas
    Divine Caroline
    EveryJoe.com
    Examiner.com
    First for Women
    Gannett's Yes! Your Essential Shopper
    Garden & Gun magazine
    GoodHousekeeping.com
    HERLIFE Magazine
    HomeStyle
    In Trend Magazine
    Indiana Chronicle
    Lifescript
    LoveToKnow.com
    Mamás Latinas
    MetroParent.com
    Modern Man
    ModVive
    NowU
    Parenting
    Parents magazine
    PBS Next Avenue
    Petersen's Bowhunting
    Pittsburgh Better Times
    Scholastic Parent & Child magazine
    Sesi Magazine
    SheBudgets.com
    SpryLiving.com
    The Pulse (OH)
    The Stir by CafeMom
    Vero Beach Magazine
    Weight Watchers Magazine
    WhatToExpect.com
    Wisconsin Parent
    Woman's World
    WomansDay.com
    Yahoo! Mujer

    Pets/Veterinary News
    Dog Time
    KittenToob.com
    Pet Age Magazine
    Pet Product News
    Puppy Toob
    WagBrag

    Real Estate/Building/Home News
    AOL Real Estate
    Apartment Finance Today
    Building and Construction Canada
    Daily Properties
    GlobeSt.com
    Hardware Retailing magazine
    Marcone World
    Modern Home Builder
    Modern Infrastructure
    National Real Estate Investor
    North American Builders
    Paint & Decorating Retailer magazine
    The Cooperator

    Religion News
    Canadian Jewish News
    Catholic News Service
    CITIZEN Magazine
    Jewish Exponent

    Technology/Science News
    Citeworld
    Computerworld
    CSO magazine
    DevOps.com
    Dice.com
    Diversity/Careers in Engineering & IT
    E-Commerce Times
    ECT News Network
    Enterprise CIO Forum
    Geek Magazine
    Gigaom
    Global Delivery Report
    IEEE Xplore
    Internet Retailer magazine
    iPhone Life magazine
    Laptop Magazine
    Life Science Leader
    LiveScience
    Microwaves & RF magazine
    New Scientist
    Pacific Standard
    SC Magazine
    Sync Magazine
    Tech Page One
    Techly (Australia)
    Technology Transfer Tactics
    TechSource
    TechTarget
    TheServerSide.com
    WatchIT
    WD Ventito

    Travel/Hospitality/Food News
    About.com Business Travel
    Association Conventions & Facilities Magazine
    Bar Business Magazine
    Beverage Media
    Corporate & Incentive Travel
    Daily Leisure
    Daily Meal
    Frommer's
    Hotel News Now
    Inside Bethesda (MD)
    Inside Columbia Magazine (MO)
    Leisure and Hospitality International
    Lodging Magazine
    National Culinary Review
    National Geographic Traveler
    National Provisioner
    Pizza Today Magazine
    Souvenirs, Gifts & Novelties magazine
    The College Store
    Tourist Attractions & Parks magazine
    Travel Trolley

    Weddings
    Bride & Groom magazine
    Brides.com
    Vows magazine


    Where did your experts pop up last month? If you have a success story to share, drop me a line at profnet@profnet.com with “Success Story” in the subject line. Or “like” our Facebook page and leave your success story on our wall, and you might see your picture/logo on the big screen in Times Square!

    Not getting ProfNet queries? Email profnet@profnet.com with your contact info, and we’ll send you details on how you can become a ProfNet member and get publicity for your experts.

    Writing Business Stories That Matter

    Thursday, October 2, 2014, 10:22 AM [#ConnectChat]
    0 (0 Ratings)

    There’s more to business writing than earnings and executive appointments.

    For our latest Twitter Q&A, we asked freelance writer Gwen Moran to share some of her insight on how to find the part of the story that moves it from a dry business profile to a piece that matters.

    An award-winning small-business expert and writer specializing in business and money, Moran is known for showing the human side of business and finding solutions for the problems business owners face. She is the co-author of “The Complete Idiot’s Guide to Business Plans,” and her work has appeared in and on FastCompany.com, Entrepreneur, Kiplinger.com, Newsweek.com, Woman’s Day, Los Angeles Times Magazine, and many others. She has been recognized nationally by the U.S. Small Business Administration and was named a 2012 Small Business Influencer Awards Top 100 Champion. You can follow her on Twitter at @GwenMoran or visit her website, gwenmoran.com.

    Following are highlights of the Twitter chat:

    I would think most business stories are about dry topics like theory and numbers, but you say it’s not the case.

    Businesses are run by and affect people. Think about the courage it takes to give up a paycheck and bet everything on an idea. What I mean by “business stories that matter” are those that have a disruptive, human or service element -- business issues that owners and employees face.

    Lately, I’ve been writing about women in business and the challenges we still face. Inclusion is still an issue in many sectors.

    And I also mean business stories that help business owners avoid common mistakes/do things better. They matter. These have become somewhat areas of specialization for me.

    When I write a service piece, my goal is to surprise and inform. I owe it to readers to make the story worth their time. People who start businesses find solutions to problems. They see what we need and provide it. The fervor of pursuit we see in business settings has a driving force. Find that story. It’s the one worth telling. Numbers can be fascinating. A startup creating a new sector (eBay, Uber) can change the way we live.

    Why are those kinds of stories important to tell?

    Because they show how businesses and people in businesses can change the world -- or a small corner of it. I like to write stories about interesting people in business or the ways businesses make a difference. For example:

    • [words] Bookstore is a haven for autistic children and a magnet for high-profile authors: bit.ly/1xvnjEa
    • Shiza Shahid left a promising career at McKinsey & Company to co-found Malala Fund: bit.ly/1s0MXcA
    • Glassybaby has donated $2 million+ to cancer-related charities: bit.ly/1CBHVKV

    I also often write about how businesses and employees can do things better, find solutions, or be more successful. For example:

    So it can really be anything from how to do business better, to how to be a better business.

    Yes. What matters -- to people, to business owners, to business communities? So many of us spend a good part of our lives working. Some fascinating things are going on in the workplace – good and bad. Entrepreneurs solve problems. And they often do so in interesting ways.

    I’m also interested in why we do what we do and how we can make it better – find solutions, hacks, better methods. People who use their businesses or careers to make the world a better place are often worthy of recognition. It’s one thing to give X% to a cause, but when giving back or caring for employees is part of company DNA, it’s often a good story.

    What is the key to finding that human side of business stories? What do you look for?

    Look beyond the surface. What motivates employees or leaders, their partners, customers? Why do people want to work there? Why do they stay? Start asking questions about what makes the people tick. At companies with great stories, it's rarely about the paycheck or the profit. What are their values? It may be to make money -- that’s okay. Why is that a value? Look at where they’re focusing their efforts. That tells you a lot about what’s important to them.

    Philanthropy: Businesses give back for a reason. Is there an interesting backstory? Is the mission connected to philanthropy? But it has to be part of the culture, not just cutting a check.

    Another aspect of the human element: People, of course. What do they care about? That affects what they do every day. Ask about mistakes, proudest moments, biggest surprises in business. Stories are most interesting when business owners show warts. Find common workplace issues – discrimination, poor engagement, innovation – and look for ways businesses are solving them.

    I’m not as interested in XYZ business or business leader as I am in what it/he/she does. That’s usually the story.

    What is the difference between companies that seem to care as part of genuine company culture vs. all for show?

    That definitely starts from the top. If the leader doesn't believe in initiatives, they are all for show -- because they will be jettisoned when the first tough decision has to be made to support them. I’m also seeing more companies convene employee advisory boards, which helps make decisions with varied perspectives.

    What are the important elements of a good business story that matters?

    First: Can people relate to it? Can they learn from it?

    Also, is it genuine? Just writing a check or giving meaningless perks, or if manufactured or inauthentic, it won’t work.

    Is it exciting or emerging? We want to hear about innovation – that there is something new under the sun.

    Does it make us push “pause” on cynicism? There really are people out there making the world a better place.

    Any tips on finding/identifying these types of companies? So often, pitches are all about sales numbers or new products.

    We have to get beyond the great company or businessperson façade. I ask about what's underneath. So, when I get one of those pitches, I ignore the fluff and ask, "Tell me about the owner/founder." Or tell me about one of your more interesting employees or executives.

    Other ways to find them:

    • Look at a problem that bothers you – gender bias, waste, etc. – and start asking questions.
    • Look at what you need to do better. Organization? Dealing with difficult people? Then look at who’s got answers.
    • Notice details about businesses or leaders you admire. What are they doing that’s different? Are others doing similar?
    • Look for problems business owners face. What can be done about them?

    Once you find a great story and it's filed, circle back to the leader and ask what her/his favorite business or business leader is. Good leaders usually have others in their networks.

    I ask people pitching me to ask, “So what?” Who will care? What will the takeaway be for others? If it’s unclear, dig deeper. It's worth it. Stories make a difference. A "Power Mentor” story reader wrote to me that he improved his entire business model. A story I wrote about resilience resulted in a letter from a teen cancer survivor who said it inspired him. Themes are universal.

    What's best way to pitch a doing-good story to business writers?

    It depends on whether it's coming from the business or the organization. But some universals, first: Give context. Why does this matter? How big is the organization, and what kind of difference is it making? Quantify. Tell the backstory. How did the business get involved?

    Less interesting: giving 10% to breast cancer research in October. More interesting: The owner's mother had breast cancer and she started a foundation to help women who are going through it.

    What is the narrative? What is the impact? What is the passion?

    What are things companies should make sure to *avoid* when pitching you this type of story?

    Fluff. I get so many pitches about businesses donating X% of profits or proceeds. That's meaningless. Many people in business are creative. How are you using creativity to make the world or the business a better place?

    What are the biggest ways you’re seeing that businesses are trying to make a difference?

    I think one of the most important challenges for businesses now is employee engagement. A 2013 Gallup report found that around 70% of workers are not engaged in their jobs. The disconnect between companies that need committed, productive employees and their inability to foster them is a problem. We’re seeing all sorts of consulting and theory around how to bridge the gap. We need more attention paid to fostering diversity. Some are taking it seriously, but not nearly enough.

    How can business writers leverage social media to find these important stories?

    Ask people in your networks about businesses they love or business people who are doing interesting things. Follow interesting businesses and leaders online and watch the activity on their social networks. Watch the profiles of key figures at the organizations. What are their specializations? What do they do with time off? Notice industry awards or community service awards announcements. Are businesses or people being recognized for their work? Look for the accomplishments that are listed at the end of announcement. Often, what's important to that person is there.

    Can you tell us a little about what you’re working on now? What’s next?

    I write regularly for FastCompany.com about leadership, productivity and women’s issues. I’m researching a book about resilience based on this story: 6 Habits of Resilient People. My blog, Biziversity.com, is a work in progress. I’m always on the lookout for great business stories.

    Upcoming PR/Media Events

    Friday, September 26, 2014, 12:17 PM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Happy Hour Meetup
    Host: IABC Detroit
    Date: Oct. 7
    Location: Ann Arbor, Mich.
    Summary: The event is open to all marketing, communications, social media and public relations professionals or students, and anyone who wants to learn more about the industry. It’s a chance to enjoy conversation with individuals from the communications industry in a relaxed and friendly environment, while you enjoy Irish fare. There is no fee to attend and advance registration is not required.
    Complete event info here.

    Event: Twitter Q&A: Writing Business Stories That Matter
    Host: ProfNet
    Date: Sept. 30
    Location: Twitter
    Summary: For our next Twitter Q&A, freelance writer Gwen Moran will discuss how to write business stories that matter. Moran is known for showing the human side of business and finding solutions for the problems business owners face. She’ll share tips on finding the part of the story that moves it from a dry business profile to a piece that matters.
    Complete event info here.

    Event: Communicating Through the Changing Health Care Landscape
    Host: IABC Detroit
    Date: Oct. 15
    Location: Detroit
    Summary: How does an organization help its stakeholders understand a vastly changing marketplace? How does an organization communicate while adapting to change? Learn how Blue Cross Blue Shield of Michigan approached these communications challenges and helped its various audiences understand the new reality of health care in the state.
    Complete event info here.

    Event: Heritage Region Conference
    Host: IABC
    Date: Oct. 19-21
    Location: Providence, R.I.
    Summary: The conference provides a rich opportunity for professional communicators from around the country to gather for 21 sessions, five keynotes and numerous networking opportunities. Learn how to change, engage and grow, now and in the future.
    Complete event info here.

    Event: World Conference: The New Public Relations
    Host: PR Daily
    Date: Nov. 5-6
    Location: New York
    Summary: PR is evolving. You no longer have to wait for the media to tell your story. New channels of communication give content creators more control over what they want to say, where it should be, and whom they want to see it. Learn best practices on how to become a content superstar.
    Complete event info here.

    Event: Communications Summit: Elevate! Engage! Evolve!
    Host: PRSA Dallas
    Date: Nov. 7
    Location: Irving, Texas
    Summary: Wherever you may be in your career path, this summit will help elevate and energize you with a day of development and networking. Join more than 200 communications professionals for this powerful conference, the Pegasus Awards luncheon and a networking happy hour. Learn new tools and methods for elevating your role and career in communications.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Upcoming #ConnectChat: Writing Business Stories That Matter

    Thursday, September 25, 2014, 8:37 AM [#ConnectChat]
    0 (0 Ratings)

    There’s more to business writing than earnings and executive appointments.

    For our next Twitter Q&A, freelance writer Gwen Moran will discuss how to write business stories that matter. Moran is known for showing the human side of business and finding solutions for the problems business owners face. She’ll share tips on finding the part of the story that moves it from a dry business profile to a piece that matters.

    The chat will take place Tuesday, Sept. 30, from 3 to 4:30 p.m. EDT. To participate, just follow the #ConnectChat hashtag to view all updates from @GwenMoran, @ProfNet and the rest of the chat participants. We'll start off with a few questions to get the conversation going, but feel free to jump in with your own questions at any point.

    If you do not have a Twitter account or won’t be able to make it to the chat, you can find a recap on ProfNet Connect the following day. To view past #ConnectChat recaps, click here.

    About Gwen Moran
    Moran is an award-winning small-business expert and writer specializing in business and money. She is the co-author of “The Complete Idiot’s Guide to Business Plans,” and her work has appeared in and on FastCompany.com, Entrepreneur, Kiplinger.com, Newsweek.com, Woman’s Day, Los Angeles Times Magazine, and many others. She has been recognized nationally by the U.S. Small Business Administration and was named a 2012 Small Business Influencer Awards Top 100 Champion. You can follow her on Twitter at @GwenMoran or visit her website, gwenmoran.com.

    Upcoming PR/Media Events

    Thursday, September 4, 2014, 2:44 PM [Upcoming Events]
    3.7 (1 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Content Marketing World
    Host: Content Marketing Institute
    Date: Sept. 8-11
    Location: Cleveland
    Summary: Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team and implement a content marketing plan that will grow your business and inspire your audience.  PR Newswire members: Use promo code UBM to receive $100 off the registration rate. And make sure to stop by the PR Newswire & UBM Tech CREATE booth (#16) for a chance to win great prizes.
    Complete event info here.

    Event: How to Succeed in Public Speaking
    Host: IABC Detroit
    Date: Sept. 9    
    Location: Ann Arbor, Mich.
    Summary: When you have to speak in front of a large audience, do your palms get sweaty, does your heart race, does your voice quiver from nervousness? Tony Collings, an Emmy Award-winning former CNN correspondent and consultant, will share tips on how to deal with your nervousness, how to improve the writing of your speech, and how to deliver it in a way that really connect with your audience.
    Complete event info here.

    Event: Ethics of Convergent Media
    Host: PRSA Dallas
    Date: Sept. 11
    Location: Dallas
    Summary: PRSA has declared September as National Ethics Month. Tony Pederson, professor and Belo Distinguished Chair in Journalism at Southern Methodist University, will discuss his wildly popular media ethics course at SMU and will share his ethics expertise with attendees.
    Complete event info here.

    Event: Employing Visual Content for Compelling Storytelling
    Host: PR Newswire
    Date: Sept. 12
    Location: Cleveland
    Summary: Speakers will explore how leading organizations like Cleveland Clinic are using visual storytelling and leveraging visual assets to garner higher visibility, spark interaction and build loyalty.
    Complete event info here.

    Event: Cocktails & Conversations: Winning at Content Marketing
    Host: New York Women in Communications
    Date: Sept. 16
    Location: New York
    Summary: This panel discussion on content marketing will feature Lori Greene of Maxxus, Katrina Craigwell of GE, Georgia Galanoudis of Meredith Xcelerated Marketing, and Julie Hochheiser Ilkovich of Masthead Media Company.
    Complete event info here.

    Event: Demand Audience Attention Now: Creating Your Organization’s Visual Moment of Truth
    Host: PR Newswire
    Date: Sept. 16
    Location: Chicago
    Summary: Your brand’s visual moment of truth is a critical component to the modern buying process. Learn how photos and videos strike an emotional chord with audiences and simplify complex ideas in ways that text cannot. PRN members: Use promo code PRN5 to receive a discounted registration rate of $10.
    Complete event info here.

    Event: Food, Beverage & Hospitality Social Media Marketing Summit & Roundtables
    Host: Business Development Institute
    Date: Sept. 17
    Location: New York
    Summary: This summit will demonstrate how leading food, beverage, and hospitality organizations are harnessing social media platforms to build their brand and engage their audiences. PR Newswire members: Use promo code PRN to receive a discounted registration rate.
    Complete event info here.

    Event: Visual Storytelling
    Host: Social Media Club NYC
    Date: Sept. 18
    Location: New York
    Summary: Storytelling is a powerful approach that can, when done right, connect and convert your audience into loyal fans. Three experts will explore what makes the elements of a great story, the role of social media in creating this story, how the story will impact your audience, and the different ways to perfect it.
    Complete event info here.

    Event: Visually Telling Your Story in a Highly Regulated Environment
    Host: PR Newswire
    Date: Sept. 18
    Location: Cambridge, Mass.
    Summary: Join PR Newswire and industry thought leaders for an engaging live discussion on how to utilize visuals, customize messages, and listen to social conversations to reach the broadest scope of your niche audiences. PRN members: Use promo code PRN10 to receive a discounted registration rate of $20.
    Complete event info here.

    Event: Woman Entrepreneurs Conference
    Host: Womancon
    Date: Sept. 18
    Location: New York
    Summary: Experience a day filled with fresh perspectives on entrepreneurial thinking for aspiring and established women business leaders and company founders. PRN members: Use promo code PRN10 to receive a discounted registration rate of $99.
    Complete event info here.

    Event: The Art of Science and IR
    Host: NIRI Chicago
    Date: Sept. 19
    Location: Chicago
    Summary: Learn how to master the “art and science” of making sensitive judgment calls in the practice of investor relations.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Staying Ahead of the Latest Google Algorithm Change

    Thursday, September 4, 2014, 10:46 AM [General]
    3.7 (1 Ratings)

    Google is constantly updating its search algorithm in order to provide the most useful content and to stay ahead of "black hat" SEO practices designed to rank sites higher in the search results than they deserve.

    Two recent revisions include using HTTPS encryption as a ranking signal, and an improvement in its mapping and ranking of local businesses.

    Although these small changes receive much less attention than the major updates, these recent revisions could potentially sway small-business ranking results.

    In a recent article on PR Toolkit, Phillip Thune, chief executive officer at Textbroker, breaks down what these changes mean to small businesses, and how businesses can refine their marketing strategy to stay ahead of the curve:

    Tips on How Small Business Can Stay Ahead of the Latest Google Algorithm Change

    Calls to Action: Tips and Guidelines for Effective CTAs

    Thursday, August 14, 2014, 9:44 AM [General]
    0 (0 Ratings)

    Having an effective call to action (CTA) is an important part of any marketing campaign, and choosing the right one can make or break it.

    A call to action is an instruction that urges the audience to take an immediate action, such as “call now” or “click here.” CTAs can involve having readers sign up for a webinar, share your company’s info on social media, signing up for a free trial, downloading an app, making a purchase, and more.

    “When thinking about the CTAs you’d like to use, keep in mind your ultimate goal,” advises Sarah Ware, co-founder and chief executive of Markerly. “Is it a purchase? User growth?”

    "Once you know your goal, think about the actions that will create the biggest impact. Maybe it’s signing up for a newsletter or getting a user to purchase a new product," she adds.

    In a recent article on PR Toolkit, Ware shared three guidelines to consider when optimizing your CTA before bringing in mass traffic. It’s a good, quick read: What is a Call-to-Action, and Why Does It Matter?

    You might also want to check out Polina Opelbaum’s recent Q&A Team column, in which she interviewed seven experts from the ProfNet community about CTAs, their purpose and how best to use them.

    Have you used a call to action effectively? What tips do you have for others looking to improve their own CTAs?


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