Maria Perez

    • Member Type(s): Content Publisher
      Communications Professional
      Media - Freelancer
      Media - Broadcast
      Media - Print Journalist
      Media - Student Journalist
      Media - Web-only/Blogger
      Media - Other
    • Title:Director, Audience Content
    • Organization:ProfNet
    • Area of Expertise:ProfNet

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    ProfNet Success Story: Tara Kachaturoff, Michigan Entrepreneur TV

    Tuesday, November 10, 2015, 10:35 AM [Success Stories]
    0 (0 Ratings)

    A couple of months ago, we received a notification on Facebook that ProfNet user Tara Kachaturoff had posted on our wall:

    “Thanks for helping me connect with amazing entrepreneurs for my TV show, Michigan Entrepreneur TV! I really appreciate your service!”

    We always love hearing from ProfNet users, but especially on Facebook and Twitter, so we decided to talk with Tara and find out more.

    Tara is the creator, producer, and host of “Michigan Entrepreneur,” a weekly television talk show featuring businesses from startup to stellar. This year marks the 10th anniversary of the program, which has featured hundreds of entrepreneurs throughout Michigan. Building on a successful career in finance in the tech sector, Tara provides business coaching and consulting services to entrepreneurs and executives.

    Tara started using ProfNet a couple of years ago. Since that time, she has connected with Steve Lowisz, founder/CEO, Qualigence; Gary Cone, founding partner, Global Productivity Solutions; Sue Voyles, founder, Logos Communications; Ronia Kruse, CEO, OpTech, LLC; Vladimir Gendelman, founder, Company Folders; Bob Marsh, CEO, LevelEleven; and Dr. Perry Daneshgari, founder, president and CEO, MCA, Inc.. All of those connections were made via ProfNet queries.

    We sat down with Tara to find out more about how she uses ProfNet and what advice she has for other users:

    How do you choose which ProfNet experts to work with when you submit a query?

    The first thing I look for is the format of the information they submit. I provide an easy (and required) template for responses so the PR representative (or the expert) can copy it into the body of an email, add their client information, and hit send. It’s fast, easy, and efficient. Due to time limitations on my end, I only review information submitted in the required format.

    Second, I delete inquiries that are irrelevant. For example, although the program focuses exclusively on Michigan-based entrepreneurs and companies, I still receive inquiries to interview guests who are located in other states or who don’t meet any of the other required criteria.

    Finally, I review for interest. Would I be interested in interviewing this entrepreneur? Is this business new or unique? Would others find their story or product fascinating? If there’s a fit, I send the PR representative or expert a short application to complete. I use this information for show prep.

    The application, which takes less than 10 minutes to complete, eliminates a number of potential guests because some representatives don’t want to spend the time to fill it out. Their clients would be quite disappointed if they ever found out they were invited to a 30-minute TV interview and missed out because of their PR firm! No one should ever bypass an opportunity for their client to practice their “on-air” presence!

    Once I receive the final application, we determine a date and time for taping and the guest is booked. It’s easy to complete all of this -- from beginning to end -- with just a couple of emails.

    What do you look for in responses?

    I look for:

    • Innovation: something out of the ordinary. I’m looking for guests who have unique businesses or an interesting twist to an ordinary business. I especially love interviewing inventors and founders of technology companies.
    • A great story. I review responses to see if there’s an interesting personal story that inspired the entrepreneur. If I find it interesting, I think others will, too!
    • From startup to stellar. I enjoy interviewing entrepreneurs at all stages of the business lifecycle -- like my tagline says -- Michigan Entrepreneur: Businesses from startup to stellar! I enjoy interviewing new entrepreneurs who are barely off the ground as much as seasoned veterans who are making millions!
    • Variety. I interview men and women, best friends, families -- there’s always an interesting story to discover. I find it particularly interesting to learn about how business partners first met or how a business became a family legacy. I’ve even interviewed one young entrepreneur who appeared on a popular network television program featuring entrepreneurs.
    • Generations. I’ve interviewed entrepreneurs aged 16 to 94. Young business owners are inspiring the next generation of Michigan entrepreneurs. You’re never too young or too old to start a business!
    • Responsiveness. I’ve worked with some amazing PR representatives over the years. I can tell they truly love what they do and that they care about the success of their clients.

    Do you have any tips for PR pros and experts for responding to ProfNet queries?

    Here are some quick and easy tips for pros and experts:

    Tip #1: Read the query thoroughly prior to responding. Read it again and note any special requirements. Make sure your client is a fit – otherwise, don’t respond. Your time is valuable, so focus your efforts on opportunities that align with the needs of the media outlet.

    Tip #2: Submit information in the required format. The best way to get your client booked is to submit the information requested -- nothing more and nothing less. Make it easy for the media outlet to review your information. The harder you make it, the less likely they’ll respond.

    Tip #3: Be responsive. When you see a great opportunity or when you receive a reply from a media outlet that they’re interested, get back to them right away! The early bird often gets the opportunity!

    Tip #4: Be prepared. Make sure you have all the information you need to respond on behalf of your clients. The more prepared you are, the faster you can respond.

    Tip #5: Be organized when handling PR queries. If you’re disorganized, you can miss important opportunities. Create a simple spreadsheet to track all the details so you can easily reference them and follow up.

    Is there anything else you’d like to add?

    I’ve enjoyed working with ProfNet over the last few years to source top guests. ProfNet makes it easy for me to connect with experts or those representing experts. I like your simple system, which takes me a minute or two to post what I need. And, you send it out within 24 hours. Your staff has been friendly and helpful since the very first time I used the service. I highly recommend ProfNet for any media outlet that wants to connect with top experts!

    Thanks so much, Tara!

    If you’re a writer, reporter, producer, blogger or any other type of content creator, find out how ProfNet can help you find the sources you need, whether they’re experts or “real people.”

    Just go to to get started or go directly to the journalist query form to submit your query.

    And if you have a ProfNet success story to share, let us know and you might see your smiling face on the Times Square sign!

    Have a Great Success Story to Share?

    Thursday, November 5, 2015, 10:58 AM [ProfNet]
    0 (0 Ratings)

    Want to see your picture in Times Square?

    We’re looking for some great ProfNet success stories.

    Each month, we spotlight a ProfNet user – whether on the PR or media side – who has made great connections using ProfNet. Will you be our next feature?

    If you have been quoted or have found great experts to quote, we want to know about it. Just email with “ProfNet Success Story” in the subject line, and you could be featured next!

    The icing on the cake? If you’re featured as a Success Story, your picture will be posted on the Reuters billboard in Times Square!

    Here are some past features to give you an idea of what they look like: ProfNet Success Stories.

    Ready to make it happen? Just email us all the details – make sure to include links! – of all the impressive connections you’ve made via ProfNet.

    ProfNet Success Story: Freelance Writer Leah Ingram

    Monday, October 26, 2015, 11:00 AM [Success Stories]
    0 (0 Ratings)

    For this month’s ProfNet Success Story, we caught up with freelance writer Leah Ingram, who tells us that ProfNet is her “go-to source for stories that need lots of information,” such as her freebie roundups on

    In fact, here are just a few of her stories that featured information/experts sourced through ProfNet:

    11 National Coffee Day Deals
    Get the Most Money for Your Old iPhone
    What Shoppers Need to Know About New EMV Credit Cards
    Is the Tooth Fairy Feeling the Recession?

    We sat down with Leah to find out more about how she uses ProfNet, and advice for PR pros and experts for getting the most of our queries:

    Leah, how do you choose which ProfNet experts to work with when you send a query?

    When I post a ProfNet query, I try to be as specific as possible about my story's parameters. I also try to provide the details of what I need for my story and what I do not need. When a ProfNet expert replies to my query -- in time for my deadline, naturally -- and has read my query and responds as such, I star that email (I literally click the star in Gmail) and make it one of the ones I'll definitely consider for my story.

    What do you look for in responses?

    I love responses that answer any questions I've asked in my query and maybe offer up a tip or two to support the pitch. Links to more information are always welcome as well. Since I post regularly on, if I've submitted a query for an upcoming story and the expert has taken the time to read some of my past stories and references them, I appreciate that extra level of effort. When an expert makes my job as a writer easier, well, that's just the proverbial icing on the cake.

    Any pet peeves or turnoffs when it comes to query responses?

    Unfortunately, I'll probably have more answers to this question than the others. So some of my pet peeves include:

    • Replies that come after my deadline;
    • Suggestions that I change my story or that a better angle would be [insert angle here];
    • When I'm on a tight deadline and someone sends a reply that says, "So and so is a great expert. Do you want to interview him?" but they haven't provided any background information. How am I supposed to know that the person is great? Show, don't tell.
    • When I’m on a tight deadline and someone replies with an expert, and when I ask to set up an interview, they respond, "Well, she's not available right now." Then why respond at all?
    • Massaging the truth about how good a fit an expert is. I recently had someone respond to a query with information about an expert who seemed perfect for my story. However, once the interview started and I asked a few questions, it quickly became clear that this expert did not possess the expertise I needed for my story at all. He might have had an opinion about the topic, but he was in no way an expert. Now I was in this awkward position of wondering if I should cut the person off mid-interview or politely cut it short. Please don't put a writer in that position just to get a "hit" for your client.
    • They get my name wrong (Laura or Leigh -- yup, it's happened), or they say they are replying to my HARO query (I don’t use HARO) or they offer a guest for my show (I write for print and online primarily). That lack of attention to detail raises a red flag.
    • Making my job harder. For example, pitching me something tips-oriented and, when I ask for more information, suggesting I read their book. Um, that's what a tip sheet is for. Even I, as a book author, always have a tip sheet ready to go when promoting my money-saving advice.
    • Calling me when I haven't said I wanted calls or, worse, calling or sending me a follow-up email less than one hour after replying to my query. When you send out a ProfNet query, it is easy to get inundated, so going through all the emails in less than an hour is often impossible.

    Do you have any other tips for PR pros and experts for responding to ProfNet queries?

    See above on what not to do. That said, may I make a suggestion for experts, companies or brands that post press releases on PR Newswire? I'll visit the site often to find information for my stories or to get story ideas. When I can't find what I need, then I turn to ProfNet.

    But back to the press releases – please include contact information for your media relations people, especially an email. I see so many press releases without this basic information. I shouldn't have to turn to Google or LinkedIn to try to track down someone.

    Thanks, Leah. That is very helpful! 

    More about Leah:
    Leah is the author of 14 books, including two on frugal living: “Suddenly Frugal: How to Live Happier and Healthier on Less” (Adams Media, 2010) and “Toss, Keep, Sell: The Suddenly Frugal Guide to Getting Organized and Making Money from Your Stuff” (Adams Media, 2010). Her book “Suddenly Frugal” was recently released as an audiobook.

    Leah is also the founder of the popular frugal-living blog called Suddenly Frugal and writes on money-saving topics every week for She has appeared dozens of times, to share her frugal-living tips, on NBC 10 in Philadelphia, as well as "Saving with 6ABC" segments on 6ABC, also in Philadelphia. In addition, she's been a guest expert on “The CBS Evening News,” “Good Morning America,” "Wake Up with Al," ABC News Now and “Good Day New York,” among other programs.

    Leah has also partnered with many national brands to bring her unique-blend of money-saving advice to life through speaking engagements on TV, as well as at colleges, libraries, business associations, financial institutions, and other organizations.

    Want to See Your Name in Lights? Refer ProfNet and You Just Might!

    Thursday, October 8, 2015, 9:56 AM [ProfNet]
    0 (0 Ratings)

    Have you always dreamed of seeing your face in the bright lights of Times Square? Here’s your chance!

    Just tweet out a message referring ProfNet to writers any time between now and Oct. 31. Then, on Nov. 1, we'll pick one person to be featured on the Reuters Times Square billboard.

    A suggested tweet, if I may be so bold Wink (but feel free to be creative!):

    Tweet: Writers: In a pinch? @ProfNet can help you connect with experts quickly. Check it out. It’s easy and free: #profnet

    It’s that simple! Have a question? Drop us a line at

    Six Pieces of Advice From 2015 WiCi Awards Honorees

    Friday, October 2, 2015, 8:53 AM [Event Recaps]
    0 (0 Ratings)

    On Sept. 24, more than 100 people gathered for New York Women in Communications’ 2015 WiCi Awards ceremony, held at the iconic Condé Nast offices at 1 World Trade Center in New York City, to celebrate the extraordinary talent of six rising stars in communications.

    The WiCi Awards recognizes emerging leaders for making a difference and significant contributions in the changing landscape of communications. This year’s WiCi honorees included:

    • Penny Abeywardena, commissioner, Mayor’s Office for International Affairs, City of New York
    • Jessica Bennett, editor, contributor, The New York Times; columnist,; contributing editor, Lean In
    • Katrina Craigwell, director, global content and programming, GE
    • Carrie Hammer, CEO, Carrie Hammer
    • Jolie Hunt, principal, Hunt & Gather, Inc.
    • Genevieve Roth, senior director of special projects, Glamour

    The event, hosted by previous Matrix Award honoree Dyllan McGee, founder/creator of MAKERS, left many full of inspiration, with each of the honorees sharing personal stories, valuable career advice and what key traits contributed most to their success. 

    Here are some key pieces of advice shared from each of the six exceptional women being honored:

    • “Being generous will set you apart from others. It doesn’t matter how much or little you have, try to be generous with what you have. I think generosity and honesty contribute most to success.” – Jolie Hunt
    • “Good and on deadline is better than late and perfect, every time.” – Genevieve Roth
    • “Be a force for good and bring others along with you.” – Penny Abeywardena
    • “Passion, persistence and resilience contribute most to success.  Those who are successful know that when you get 99 ‘no’s, the 100th could be a ‘yes’. – Carrie Hammer
    • “Don’t be afraid to fail. If it doesn’t work, try something else.”  -- Jessica Bennett
    • Have a strong support system, both professional and personal. They will be there for you when times get rough.” – Katrina Craigwell

    For additional takeaways from the program and this amazing group of women, follow the hashtag #WiCi15 on Twitter.

    How to Break Into Magazine Writing

    Thursday, October 1, 2015, 9:48 AM [#ConnectChat]
    0 (0 Ratings)

    One of the hardest parts of becoming a freelance writer is getting your first assignment. How do you find the right magazine for your story idea? And once you do, how do you get the magazine to give you an assignment?

    We recently hosted a Twitter Q&A with freelance writer Lisa Iannucci (@virgintraveler), who shared tips on writing for both consumer and trade magazines, including how to find assignments, how to create better relationships with your editors, and more.

    Lisa has written many articles for consumer and trade publications. On the consumer side, she has written for Weight Watchers, Muscle & Fitness, Parenting, Shape, ePregnancy, SkyGuide Go (American Express), American Health, USA Weekend,  Parenting, New York Magazine and more. She has also written for the trade market as a regular contributor to New England Condominium, The Cooperator, Business Travel News, DDIFO (a Dunkin’ Donuts trade journal); Sports Travel and more.

    She is also the founder of The Virgin Traveler (, a travel blog for those who always wanted to travel and are finally getting the chance, and co-host of "Sports Palooza Radio" ( A member of the American Society of Journalists and Authors, she has written, contributed to, and ghostwritten 14 other books.

    Lisa, what’s the most important thing someone should know about writing for consumer publications?

    Come up with a fresh idea. So much has been done before. What new twist can you give it -- new research, new anecdotes? Say you want to write about diets. What new research is there? Is there a new weight-loss procedure?

    Shameless plug: And you can use ProfNet to find that information! 

    I'll second that shameless plug. I use ProfNet all the time to network and find sources and something new for my articles.

    What makes writing for trade publications different than writing for consumer publications?

    To write for consumers, you have a broader audience, but to write for trades it's a specific niche that deals with one topic. Example of consumer magazines, Woman's Day, Time, Sports Illustrated. Examples of trades are Creative Screenwriting or Birdwatching magazine.

    Do you have to be an expert on that niche in order to write for trade pubs?

    Not necessarily. I don't own a Dunkin' Donuts franchise, but I write for one of their trades. It depends on the magazine. If it's very technical or medical, then you should come to the table with some knowledge of the subject matter. Also, some magazines require a specific background to write for them, while others don't. Read the articles and see who the writers are.

    Which do you prefer, consumer or trade pubs?

    Honestly, I love my trades. I'll write for both, but with trades, the editorial process is easier/faster. Less hands. Many consumer magazines have "committees" of editors. One article can take months (even more than a year) to go from idea to print. On the flip side, some consumer magazines pay very well if you break in. But for me, trades are steadier work/pay. When I started, I saw my name in consumer magazine lights. When one story took a year to see in print, I rethought that.

    If you’re just starting out and have no connections, what’s the best way to go about getting an assignment?

    Find out the editor/contact and write to them telling them you are looking for freelance work. You can also start with pitching a magazine an idea and why you should write it. Learn how to write a query letter (there are books). If you want to write for a medical journal and you're a nurse, say it. If you want to write for a bird magazine and it's your hobby, say that.

    The best advice on landing an assignment is "write about what you know." Start there and then find magazines where you can do that.

    How does someone go about finding a trade pub to pitch? How do they know which magazines even exist?

    Writer's Market is a great place to start, but you can ask associations what their trade magazines are; they'll know. Also, I've Googled "real estate trade pubs," for example, so you can search it with the industry you are looking for. To find out if they exist, do the old fashioned thing -- call. Some are just websites now, but you can still write for them.

    Once you’ve identified a publication, how do you find out the correct person to pitch?

    Years ago, it used to be easy -- you'd call and get a contact name/number. Now, many magazines use generic editorial emails. Look at their masthead or on their website and start there. Find the editor's name/email. If they have a phone number, call.

    You want to see who the editors are and then target the right one. For example, if you're pitching a fitness story, you want a health editor, not the main ediotor. If they just have one editor, you'll just pitch him/her, so it depends. Keep in mind that one editor may handle multiple magazines, so impress them and they may use you again for other assignments.

    What should your very first pitch contain? Do you have to have the article already written out?

    No, don't write it yet. A query letter should intrigue them about the idea. Make the first paragraph riveting so they want more. Then tell them why you as the writer. Do you have experience? Contacts? Sell it!

    Writing is more marketing than you think. If they like it, they'll contact you for more info or an assignment. They will tell you details, etc., so don't write it yet.

    What’s the difference in pay between consumer pubs and trade pubs? Does one pay better than the other?

    Yes and no. You might make more money with consumer magazines per article, depending on the magazine, but if it takes months to finish the article, go through edits and get paid, well? If you're writing a lot, fine, but for me, trades often pay faster with less edits, so since this is my business, I make more with trades. Other writers might say differently. It depends on your own career as you go. At one time, I made more with consumer magazines. Now it's different for me.

    Thanks, Lisa, for the great insight. I’m sure this will be very helpful to those just starting out or considering a career as a freelance magazine writer. And remember, whether you’re just starting out or are a veteran writer, ProfNet can help you find the experts you need:

    Upcoming Twitter Q&A: How to Break Into Magazine Writing

    Monday, September 28, 2015, 1:21 PM [#ConnectChat]
    0 (0 Ratings)

    One of the hardest parts of becoming a freelance writer is getting your first assignment. How do you find the right magazine for your story idea? And once you do, how to you get the magazine to give you an assignment?

    For our next #ConnectChat, we’ll talk with freelance writer Lisa Iannucci, who will share tips on how to break into magazine writing for both consumer and trade magazines. She’ll talk about how to find assignments, some tips for creating better relationships with your editors, and more.

    The chat will take place Tuesday, Sept. 29, from 3 to 4 p.m. EDT on Twitter. Just follow the #ConnectChat hashtag to see the questions and Lisa’s answers. And if you have a question you’d like to ask Lisa, feel free to jump in at any time. Just make sure to use the #ConnectChat hashtag to ensure Lisa sees your question.

    About Lisa Iannucci

    Lisa has written many articles for consumer and trade publications. On the consumer side, she has written for Weight Watchers, Muscle & Fitness, Parenting, Shape, ePregnancy, SkyGuide Go (American Express), American Health, USA Weekend,  Parenting, New York Magazine and more. She has also written for the trade market as a regular contributor to New England Condominium, The Cooperator, Business Travel News, DDIFO (a Dunkin’ Donuts trade journal); Sports Travel and more.

    Lisa is the founder of The Virgin Traveler (, a travel blog for those who always wanted to travel and are finally getting the chance, and co-host of "Sports Palooza Radio" ( A member of the American Society of Journalists and Authors, she has written, contributed to, and ghostwritten 14 other books.

    ProfNet Success Story: Carol Stevenson, Kevin/Ross Public Relations

    Tuesday, September 15, 2015, 11:18 AM [Success Stories]
    0 (0 Ratings)

    When ProfNet user Carol Stevenson sent us a note letting us know about recent media hits for her client that were a result of ProfNet queries, we knew we wanted to feature her as our success story of the month.

    Carol recently secured her client a mention on the HealthLeaders website after replying to a ProfNet query (see: FTC and DOJ May Spoil Mega-Mergers Among Payers).

    We and the client were quite pleased with this hit. It is a prestigious healthcare trade and the topic was right in the client's ‘sweet spot.’”

    But that wasn’t all. Carol was also able to pitch two of her clients in response to one query, which resulted in these hits:

    But wait, there’s more: Her client, MDS Consulting, was also included in an article in Managed Care Contracting & Reimbursement Advisor; she landed this great profile about a doctor through a ProfNet query: Internist/Hospitalist Finds His Outlet; and a client was featured in Physician's Money Digest: ICD-10 Testing: Medical Practices Lagging.

    That’s pretty impressive! We “sat down” with Carol to find out how she has been so successful and what advice she has for other ProfNet users:

    Carol, how do you choose which ProfNet queries to respond to each day?

    I browse *every* ProfNet email that comes in. The first thing I do is scan the all-caps subject categories in search of those that apply to my clients. This typically includes health, insurance and business. I then review the topic and media outlet. For our clients, I want to make sure that the media outlet is a good fit for them. For example, in some cases, a blog makes sense for a client, whereas other clients' messages are better suited for nationally known consumer and trade publications. I rarely respond to cloaked queries. (Luckily, cloaked queries don't come up very often.)

    What do you include in a typical response?

    • My subject line always matches the topic in the ProfNet query. For example, when I responded to the HealthLeaders query on behalf of Strategic Health Group, my subject line read, "Will the FTC Block Health Insurer Mergers?" because that is what the journalist had provided for his article topic.
    • I begin my pitch with "In response to your ProfNet query..." This lets the journalist know how I heard about his need for a source.
    • I briefly explain why my source is an expert on the topic and offer some key points about the insight my source has to offer on the topic.
    • My pitches always include an offer to schedule an interview along with my contact information.

    Do you have tips for PR people for responding to ProfNet queries?

    • Research the reporter and news outlet. This gives you insight into the journalist's writing style, interests and biases.
    • Don't pitch off-topic. It's a waste of the journalist's time and a poor reflection of your credibility if you're offering a source that isn't right for their topic.
    • Confirm that your source is available for an interview and comfortable with the topic.
    • Keep your pitch brief. Some of my shortest pitches have been the most successful. I try to touch on as many points from the reporter's query as I can without getting too verbose. Bullet points can be helpful.
    • Once an interview is scheduled, prep your client by providing them with background about the publication and journalist as well as key points on the article topic.

    In addition to responding directly to appropriate queries, ProfNet has allowed me to become familiar with news outlets that I didn't previously know existed. I also appreciate ProfNet Connect for additional insight into media relations and the PR profession.

    Carol, thank you for that wonderful advice! I’m sure your fellow ProfNet users will find it helpful!

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents to find an expert you can quote on virtually any topic. The best part? It’s free! Start your search now: Send a query

    Upcoming Events for PR, Marketing and Media Professionals

    Friday, August 28, 2015, 12:54 PM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events from around the PR, marketing and media worlds that are coming up over the next few weeks. Have one you’d like to add? Email us the details and we’ll include it in our next post.

    Event: Is the Price Right? How to Price and Structure Your Next PR or Marketing Contract
    Host: IPRA and PRSA NCC
    Date: Sept. 3
    Location: Vienna, Va.
    Summary: Suzanne Carawan, chief marketing officer, HighRoad Solution, will discuss the essential components of structuring and pricing PR and marketing contracts, including pricing strategies; cultural, social and technological effects on pricing; competitive research; and what to include in (and leave out of) your next client contract.
    Complete event info here.

    Event: Coming Home, Convention & LGBT Media Summit
    Host: NLGJA
    Date: Sept. 3-6
    Location: San Francisco
    Summary: Join more than 350 journalists, news executives, communications professionals and educators to celebrate the 25th year of NLGJA, Coming Home National Convention and 11th Annual LGBT Media Summit.
    Complete event info here.

    Event: A Conversation With Ana Navarro
    Host: The Poynter Institute
    Date: Sept. 10
    Location: St. Petersburg, Fla.
    Summary: Ana Navarro, political contributor to “The View,” ABC and CNN, will examine issues important to Hispanic voters and how they will impact the 2016 presidential race.
    Complete event info here.

    Event: PR Innovations: Using Virtual Reality as a Storytelling Tool
    Host: PRSA Dallas
    Date: Sept. 10
    Location: Dallas
    Summary: Greg Cohen, vice president of corporate communications at The Patrón Spirits Company, shares the behind-the-scenes story of how and why “The Art of Patrón Virtual Reality Experience” was created. Following the presentation, attendees can step into the Patrón Hacienda via virtual reality headsets and experience the ancient art of tequila making.
    Complete event info here.

    Event: PR Boot Camp: Key Concepts and Techniques of Effective Public Relations
    Host: PRSA
    Date: Sept. 15-16
    Location: New York
    Summary: Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need. Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues presently facing the public relations profession and participate in hands-on teamwork as you create your own public relations plan based on a case study.
    Complete event info here.

    Event: Get Social With Social Media
    Host: IABC Detroit
    Date: Sept. 16
    Location: Plymouth, Mich.
    Summary: Hear how Comcast successfully used social media to successfully reach targeted audiences and achieve sales goals. Michelle Gilbert, vice president public relations, Comcast Cable Heartland Region, will share how Comcast built its brand and drove sales through two award-winning social media campaigns.
    Complete event info here.

    Event: How to Get on Radio and TV
    Host: National Press Club
    Date: Sept. 17
    Location: Washington, D.C.
    Summary: Television and radio appearances can broaden the reach of a print story, and advance the careers of the reporters who wrote them. But if your publication doesn't have a bevy of publicists to line up such appearances, it falls to you. It can be difficult to navigate such terrain. The NPC Journalism Institute's Professional Development Committee is offering a primer designed to explain how to get the attention of bookers as a subject matter expert, and stay on their list. The committee is also working on a follow-up panel on how to shine once you're on the air.
    Complete event info here.

    Event: Effective Messaging: Writing and Speaking With Words That Resonate
    Host: PRSA
    Date: Sept. 17
    Location: Chicago
    Summary: Many media interviews and spokespeople are ineffective due to one reason -- their key messages fail to resonate with audiences. Weak, bulleted key messages kill interviews, speeches and written communications because they add no context to the conversation, they fail to be quotable and they are generally empty words. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages. Prepare to throw out your old beliefs and adopt a new approach that will benefit you, your spokespeople and your employer for decades to come.
    Complete event info here.

    Event: Strategic Planning for the Practical Communicator
    Host: IABC
    Date: Sept. 17 – Oct. 8
    Location: Online
    Summary: As communication professionals, we are often challenged by our colleagues in management to assure that measurable objectives and well-conceived strategies are in place before we apply tactics. This course will be an interactive tutorial that delivers a simple strategic planning model with the emphasis on developing measurable objectives, which enable us to build a strategic communication plan and move away from “order taker” syndrome.
    Complete event info here.

    Event: The Digital PR Strategist’s Toolkit: Working Smarter in the Ever-Changing Communications Landscape
    Host: PRSA
    Date: Sept. 18
    Location: Arlington, Va.
    Summary: Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape. Join Shonali Burke, ABC, acclaimed and award-winning social public relations strategist, for a deep dive into the skills and tools public relations professionals need to stay abreast of in the digital age.
    Complete event info here.

    Event: Excellence in Journalism 2015
    Host: SPJ, RTDNA and NAHJ
    Date: Sept. 18-20
    Location: Orlando
    Summary: Hosted by the Society of Professional Journalists, the Radio Television Digital News Association and the National Association of Hispanic Journalists, the Excellence in Journalism 2015 conference is set to be the journalism event of the year and will be host to top news professionals from broadcast, print and digital newsrooms around the country.
    Complete event info here.

    Event: 2015 Conference on Journalism
    Host: New York Press Club
    Date: Oct. 3
    Location: New York
    Summary: Planning is underway for the New York Press Club Foundation's 23rd annual Conference on Journalism. Save the date and plan to attend New York's most accessible and informative gathering of journalists, journalism students, academics, and those in the know. Conference details and program coming soon.
    Complete event info here.

    Event: National Conference: Connect … Engage … Advance
    Host: The Association for Women in Communications
    Date: Oct. 9-10
    Location: Kansas City
    Summary: Attendees will have the opportunity to connect with other AWC members and speakers from around the country.  The speakers during the conference will engage everyone to think how best to utilize their communication skills as they inspire and challenge all to advance in their professional careers.
    Complete event info here.

    Event: ScienceWriters2015
    Host: National Association of Science Writers
    Date: Oct. 9-13
    Location: Cambridge, Mass.
    Summary: A meeting for science writers, by science writers. Join us for professional development workshops, briefings on scientific research presented by the Council for the Advancement of Science Writing, and lab tours and science field trips organized by Knight Science Journalism at MIT.
    Complete event info here.

    Event: Media Day 2015
    Host: PRSA Cincinnati
    Date: Oct. 14
    Location: Cincinnati
    Summary: Communications professionals will learn about new trends in marketing, public relations, communications, branding and more. The event will focus on topics such as reputation management, content strategy and the convergence of media.
    Complete event info here.

    Event: High Octane: Canada West Region Conference
    Host: IABC Canada West Region
    Date: Oct. 15-17
    Location: Calgary, Alberta
    Summary: This biannual conference is designed for business communication and public relations professionals at the intermediate to senior levels of career development and will feature tracks for leadership and best practices, in addition to the unique blend of networking and fun that has become the signature of IABC events worldwide.
    Complete event info here.

    Event: ASNE-APME 2015 Convention
    Host: American Society of Newspaper Editors
    Date: Oct. 16-18
    Location: Stanford, Calif.
    Summary: Lively and topical sessions will focus on digital transformation and the innovative use of technology in the newsroom; diversity in the newsroom and in reaching new audiences; First Amendment and access issues; newsroom leadership.
    Complete event info here.

    Event: ASME NEXT Magazine Workshop
    Host: American Society of Magazine Editors
    Date: Oct. 21-22
    Location: New York
    Summary: In this two-day seminar for junior-level editors on print and digital fundamentals will cover how to pitch and assign, line edit, write display type, work with art and photo, write and edit for the Web, maximize the value of social media, and manage your career.
    Complete event info here.

    Event: Mobile Matters: Maximizing Moment-to-Moment Media
    Host: American Society of Magazine Editors
    Date: Nov. 5
    Location: New York
    Summary: Despite mobile’s rapid pace of consumer adoption -- and the fastest growing audience platform for magazine brands today -- it is still largely untapped from an engagement and monetization perspective. Mobile Matters will bring together leaders in magazine media and the many technology partners working to harness all that the promise of the mobile platform has to offer.
    Complete event info here.

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    Expert Roundup: 2016 Presidential Election (Continued)

    Tuesday, August 18, 2015, 1:23 PM [General]
    0 (0 Ratings)

    Following area additional experts who are available to discuss various election-related issues. You can view the original roundup here:

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    Will McInnes
    “It’s no secret that social is changing almost every landscape, including politics. It’s also not surprising that, traditionally, presidential candidates might not know how to draft a tweet, yet they do understand the power social yields and surround themselves with people proficient at creating and sustaining social campaigns. For 2016, social will be critical for reaching various demographics – just take a look at how each candidate chose to announce their candidacy and it’s clear that the battleground for the popular vote in the 2016 presidential race will take place largely via social. This week’s first GOP debate is the first indicator of who’s leading the race – on social.”
    McInnes can speak to trends in the industry that will impact the race. Brandwatch has up-to-the-minute data on which candidates are winning in the battle for buzz and which topics are getting the most social traction.
    Contact: Marissa Toselli,

    Matthew Gerber, Ph.D.
    Associate Professor of Communication
    Director of Glenn R. Capp Debate Forum
    Baylor University
    “A good public debater should have strong presence. Presence is a little hard to define, but it entails confidence and the ability to communicate one’s expertise and qualifications to the audience. It is often not the candidate with the most political experience that ultimately wins the election. It is the candidate who has the ability to persuade the audience that they he or she is the most qualified for the job, even if he or she lacks significant political experience. At least part of that persuasive ability rests in the candidate’s presence and rhetorical skill.”
    Gerber, who directs Baylor University’s nationally recognized debate program, is a seasoned debate coach and judge who can provide expert commentary on the U.S. presidential debates. As a college debater, he qualified for the National Debate Tournament three times. He’s judged hundreds of college, high school and public debates during his career. His research areas include argumentation and debate, rhetorical criticism and, specifically, the rhetoric of American foreign policy. Baylor’s debate program has been represented at the National Debate Tournament more than 50 times since 1947, including three national championships and nine Final Four appearances.
    Contact: Eric Eckert,

    Harlan Ullman
    The Killowen Group
    “Not one candidate at the Republican debate had specific plans for how to repair a government that was badly broken along party lines -- only the belief it could be done. And many were simply ill informed or not informed on basic facts. Some of the biggest whoppers, for example, concerning only the Iranian nuclear deal were: abrogate the agreement on taking office irrespective of whether it was working or not; deny Iran all nuclear capacity even though the non-proliferation treaty guarantees nuclear power for peaceful purposes; re-station missile defense in Europe to protect against a nuclear Iran even though, over the next few years, the process is underway to deploy such systems. Equally blunt critique could be liberally applied to the other topics. That is not to say Democrats are any better. Perhaps because that field is a quarter of the size, their debates will be less entertaining. But the Democrats have one big advantage Republicans ignore at their peril: to win the presidency, the magic number is 270 electoral and no popular votes. Arguably, the Democratic candidate most likely over 200 electoral votes virtually assured. Demographics for women and minorities are also skewed in their favor, especially as the Republicans in the debate had little to say to change that dynamic. And Mr. Trump's answer to a question of why he has described women as "pigs" and worse did little to gain the female vote. If Republicans are truly serious about winning the White House, they need to come to their electoral senses. First, facts matter. Words are cheap. Basic understanding of reality, rather than fantasy or whim, must underwrite policy prescriptions. Second, women and minorities most likely will determine the next president. Third, politics in Washington and internationally are far tougher, more complex and complicated. The naiveté shown by many of the candidates will not survive prime time. Will their prescriptions improve? One hopes, but hope may be the only possibility.”
    Washington, D.C.-based Ullman is a former naval officer with combat commands in the Vietnam War and later in the Persian Gulf. He chairs The Killowen Group, which advises leaders of government and business at the highest levels, including presidential candidates here and abroad, through a brains-based approach to strategic thinking. Since the 1980s, he has developed a reputation as a strategic thought leader and thinker in the public and private sectors. He is known for the doctrine of shock and awe and sits on advisory boards for the Supreme Allied Commander Europe and Commander US Forces Europe. Currently a senior adviser to the Atlantic Council and Business Executives for National Security, he was a Distinguished Senior Fellow at the National Defense University and professor of military strategy at the National War College. A student and practitioner of global economies, he writes often on the financial crises in UPI and other media, and sits on the boards of both private and public companies in the high-technology and financial services sectors. His latest book is “A Handful of Bullets -- How the Murder of Archduke Franz Ferdinand Still Menaces the Peace.”
    Contact: Ryan McCormick,

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