Maria Perez

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    • Member Type(s): Content Publisher
      Expert
      Communications Professional
      Media - Freelancer
      Media - Broadcast
      Media - Print Journalist
      Media - Student Journalist
      Media - Web-only/Blogger
      Media - Other
      Other
    • Title:Director, Online Community Relations
    • Organization:ProfNet
    • Area of Expertise:Media, PR
    •  

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    Upcoming PR/Media Events

    Friday, September 26, 2014, 12:17 PM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Happy Hour Meetup
    Host: IABC Detroit
    Date: Oct. 7
    Location: Ann Arbor, Mich.
    Summary: The event is open to all marketing, communications, social media and public relations professionals or students, and anyone who wants to learn more about the industry. It’s a chance to enjoy conversation with individuals from the communications industry in a relaxed and friendly environment, while you enjoy Irish fare. There is no fee to attend and advance registration is not required.
    Complete event info here.

    Event: Twitter Q&A: Writing Business Stories That Matter
    Host: ProfNet
    Date: Sept. 30
    Location: Twitter
    Summary: For our next Twitter Q&A, freelance writer Gwen Moran will discuss how to write business stories that matter. Moran is known for showing the human side of business and finding solutions for the problems business owners face. She’ll share tips on finding the part of the story that moves it from a dry business profile to a piece that matters.
    Complete event info here.

    Event: Communicating Through the Changing Health Care Landscape
    Host: IABC Detroit
    Date: Oct. 15
    Location: Detroit
    Summary: How does an organization help its stakeholders understand a vastly changing marketplace? How does an organization communicate while adapting to change? Learn how Blue Cross Blue Shield of Michigan approached these communications challenges and helped its various audiences understand the new reality of health care in the state.
    Complete event info here.

    Event: Heritage Region Conference
    Host: IABC
    Date: Oct. 19-21
    Location: Providence, R.I.
    Summary: The conference provides a rich opportunity for professional communicators from around the country to gather for 21 sessions, five keynotes and numerous networking opportunities. Learn how to change, engage and grow, now and in the future.
    Complete event info here.

    Event: World Conference: The New Public Relations
    Host: PR Daily
    Date: Nov. 5-6
    Location: New York
    Summary: PR is evolving. You no longer have to wait for the media to tell your story. New channels of communication give content creators more control over what they want to say, where it should be, and whom they want to see it. Learn best practices on how to become a content superstar.
    Complete event info here.

    Event: Communications Summit: Elevate! Engage! Evolve!
    Host: PRSA Dallas
    Date: Nov. 7
    Location: Irving, Texas
    Summary: Wherever you may be in your career path, this summit will help elevate and energize you with a day of development and networking. Join more than 200 communications professionals for this powerful conference, the Pegasus Awards luncheon and a networking happy hour. Learn new tools and methods for elevating your role and career in communications.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Upcoming #ConnectChat: Writing Business Stories That Matter

    Thursday, September 25, 2014, 8:37 AM [#ConnectChat]
    0 (0 Ratings)

    There’s more to business writing than earnings and executive appointments.

    For our next Twitter Q&A, freelance writer Gwen Moran will discuss how to write business stories that matter. Moran is known for showing the human side of business and finding solutions for the problems business owners face. She’ll share tips on finding the part of the story that moves it from a dry business profile to a piece that matters.

    The chat will take place Tuesday, Sept. 30, from 3 to 4:30 p.m. EDT. To participate, just follow the #ConnectChat hashtag to view all updates from @GwenMoran, @ProfNet and the rest of the chat participants. We'll start off with a few questions to get the conversation going, but feel free to jump in with your own questions at any point.

    If you do not have a Twitter account or won’t be able to make it to the chat, you can find a recap on ProfNet Connect the following day. To view past #ConnectChat recaps, click here.

    About Gwen Moran
    Moran is an award-winning small-business expert and writer specializing in business and money. She is the co-author of “The Complete Idiot’s Guide to Business Plans,” and her work has appeared in and on FastCompany.com, Entrepreneur, Kiplinger.com, Newsweek.com, Woman’s Day, Los Angeles Times Magazine, and many others. She has been recognized nationally by the U.S. Small Business Administration and was named a 2012 Small Business Influencer Awards Top 100 Champion. You can follow her on Twitter at @GwenMoran or visit her website, gwenmoran.com.

    Upcoming PR/Media Events

    Thursday, September 4, 2014, 2:44 PM [Upcoming Events]
    3.7 (1 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Content Marketing World
    Host: Content Marketing Institute
    Date: Sept. 8-11
    Location: Cleveland
    Summary: Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team and implement a content marketing plan that will grow your business and inspire your audience.  PR Newswire members: Use promo code UBM to receive $100 off the registration rate. And make sure to stop by the PR Newswire & UBM Tech CREATE booth (#16) for a chance to win great prizes.
    Complete event info here.

    Event: How to Succeed in Public Speaking
    Host: IABC Detroit
    Date: Sept. 9    
    Location: Ann Arbor, Mich.
    Summary: When you have to speak in front of a large audience, do your palms get sweaty, does your heart race, does your voice quiver from nervousness? Tony Collings, an Emmy Award-winning former CNN correspondent and consultant, will share tips on how to deal with your nervousness, how to improve the writing of your speech, and how to deliver it in a way that really connect with your audience.
    Complete event info here.

    Event: Ethics of Convergent Media
    Host: PRSA Dallas
    Date: Sept. 11
    Location: Dallas
    Summary: PRSA has declared September as National Ethics Month. Tony Pederson, professor and Belo Distinguished Chair in Journalism at Southern Methodist University, will discuss his wildly popular media ethics course at SMU and will share his ethics expertise with attendees.
    Complete event info here.

    Event: Employing Visual Content for Compelling Storytelling
    Host: PR Newswire
    Date: Sept. 12
    Location: Cleveland
    Summary: Speakers will explore how leading organizations like Cleveland Clinic are using visual storytelling and leveraging visual assets to garner higher visibility, spark interaction and build loyalty.
    Complete event info here.

    Event: Cocktails & Conversations: Winning at Content Marketing
    Host: New York Women in Communications
    Date: Sept. 16
    Location: New York
    Summary: This panel discussion on content marketing will feature Lori Greene of Maxxus, Katrina Craigwell of GE, Georgia Galanoudis of Meredith Xcelerated Marketing, and Julie Hochheiser Ilkovich of Masthead Media Company.
    Complete event info here.

    Event: Demand Audience Attention Now: Creating Your Organization’s Visual Moment of Truth
    Host: PR Newswire
    Date: Sept. 16
    Location: Chicago
    Summary: Your brand’s visual moment of truth is a critical component to the modern buying process. Learn how photos and videos strike an emotional chord with audiences and simplify complex ideas in ways that text cannot. PRN members: Use promo code PRN5 to receive a discounted registration rate of $10.
    Complete event info here.

    Event: Food, Beverage & Hospitality Social Media Marketing Summit & Roundtables
    Host: Business Development Institute
    Date: Sept. 17
    Location: New York
    Summary: This summit will demonstrate how leading food, beverage, and hospitality organizations are harnessing social media platforms to build their brand and engage their audiences. PR Newswire members: Use promo code PRN to receive a discounted registration rate.
    Complete event info here.

    Event: Visual Storytelling
    Host: Social Media Club NYC
    Date: Sept. 18
    Location: New York
    Summary: Storytelling is a powerful approach that can, when done right, connect and convert your audience into loyal fans. Three experts will explore what makes the elements of a great story, the role of social media in creating this story, how the story will impact your audience, and the different ways to perfect it.
    Complete event info here.

    Event: Visually Telling Your Story in a Highly Regulated Environment
    Host: PR Newswire
    Date: Sept. 18
    Location: Cambridge, Mass.
    Summary: Join PR Newswire and industry thought leaders for an engaging live discussion on how to utilize visuals, customize messages, and listen to social conversations to reach the broadest scope of your niche audiences. PRN members: Use promo code PRN10 to receive a discounted registration rate of $20.
    Complete event info here.

    Event: Woman Entrepreneurs Conference
    Host: Womancon
    Date: Sept. 18
    Location: New York
    Summary: Experience a day filled with fresh perspectives on entrepreneurial thinking for aspiring and established women business leaders and company founders. PRN members: Use promo code PRN10 to receive a discounted registration rate of $99.
    Complete event info here.

    Event: The Art of Science and IR
    Host: NIRI Chicago
    Date: Sept. 19
    Location: Chicago
    Summary: Learn how to master the “art and science” of making sensitive judgment calls in the practice of investor relations.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Staying Ahead of the Latest Google Algorithm Change

    Thursday, September 4, 2014, 10:46 AM [General]
    3.7 (1 Ratings)

    Google is constantly updating its search algorithm in order to provide the most useful content and to stay ahead of "black hat" SEO practices designed to rank sites higher in the search results than they deserve.

    Two recent revisions include using HTTPS encryption as a ranking signal, and an improvement in its mapping and ranking of local businesses.

    Although these small changes receive much less attention than the major updates, these recent revisions could potentially sway small-business ranking results.

    In a recent article on PR Toolkit, Phillip Thune, chief executive officer at Textbroker, breaks down what these changes mean to small businesses, and how businesses can refine their marketing strategy to stay ahead of the curve:

    Tips on How Small Business Can Stay Ahead of the Latest Google Algorithm Change

    Calls to Action: Tips and Guidelines for Effective CTAs

    Thursday, August 14, 2014, 9:44 AM [General]
    0 (0 Ratings)

    Having an effective call to action (CTA) is an important part of any marketing campaign, and choosing the right one can make or break it.

    A call to action is an instruction that urges the audience to take an immediate action, such as “call now” or “click here.” CTAs can involve having readers sign up for a webinar, share your company’s info on social media, signing up for a free trial, downloading an app, making a purchase, and more.

    “When thinking about the CTAs you’d like to use, keep in mind your ultimate goal,” advises Sarah Ware, co-founder and chief executive of Markerly. “Is it a purchase? User growth?”

    "Once you know your goal, think about the actions that will create the biggest impact. Maybe it’s signing up for a newsletter or getting a user to purchase a new product," she adds.

    In a recent article on PR Toolkit, Ware shared three guidelines to consider when optimizing your CTA before bringing in mass traffic. It’s a good, quick read: What is a Call-to-Action, and Why Does It Matter?

    You might also want to check out Polina Opelbaum’s recent Q&A Team column, in which she interviewed seven experts from the ProfNet community about CTAs, their purpose and how best to use them.

    Have you used a call to action effectively? What tips do you have for others looking to improve their own CTAs?

    Upcoming PR/Media Events

    Wednesday, August 13, 2014, 11:59 AM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Building a Brand From the Inside Out
    Host: PRSA Dallas
    Date: Aug. 14
    Location: Dallas
    Summary: Ginger Hardage, senior vice president culture & communications for Southwest Airlines Co., will be the guest speaker.
    Complete event info here.

    Event: Summer in the Sky – Sky Deck at Detroit Opera House
    Host: IABC Detroit
    Date: Aug. 15
    Location: Madison Heights, Mich.
    Summary: IABC Detroit members and their guests are invited to experience a historical landmark in a whole new way on the Sky Deck of the Detroit Opera House. As you mingle with fellow members over cocktails, you’ll get a 360 degree view of downtown Detroit and a one-of-a-kind view straight into Comerica Park where they Tigers will face-off against the Seattle Mariners.
    Complete event info here.

    Event: Mapping Communications Strategies to Resonate With the New Buyer
    Host: PR Newswire
    Date: Aug. 19
    Location: Webinar
    Summary: Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning your brand's PR strategy needs to be working in tandem with marketing campaigns. This webinar will discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.
    Complete event info here.

    Event: The Changing Landscape of Media and PR
    Host: SPJ and PRSA
    Date: Aug. 28
    Location: Cincinnati
    Summary: There's no question the PR and media industries are going through a series of changes. Just within the past week, three major media companies departed the newspaper business in order to invest more of their resources in broadcast and digital. What does this mean for newsrooms and PR pros today? Four esteemed panelists will share their real-world experiences and how they're navigating through the changing landscape of media and PR.
    Complete event info here.

    Event: Content Marketing World
    Host: Content Marketing Institute
    Date: Sept. 8-11
    Location: Cleveland
    Summary: Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team and implement a content marketing plan that will grow your business and inspire your audience.  PR Newswire members: Use promo code UBM to receive $100 off the registration rate. And make sure to stop by the PR Newswire & UBM Tech CREATE booth (#16) for a chance to win great prizes.
    Complete event info here.

    Event: Employing Visual Content for Compelling Storytelling
    Host: PR Newswire
    Date: Sept. 12
    Location: Cleveland
    Summary: Speakers will explore how leading organizations like Cleveland Clinic are using visual storytelling and leveraging visual assets to garner higher visibility, spark interaction and build loyalty.
    Complete event info here.

    Event: Demand Audience Attention Now: Creating Your Organization’s Visual Moment of Truth
    Host: PR Newswire
    Date: Sept. 16
    Location: Chicago
    Summary: Your brand’s visual moment of truth is a critical component to the modern buying process. Learn how photos and videos strike an emotional chord with audiences and simplify complex ideas in ways that text cannot. PRN members: Use promo code PRN5 to receive a discounted registration rate of $10.
    Complete event info here.

    Event: Food, Beverage & Hospitality Social Media Marketing Summit & Roundtables
    Host: Business Development Institute
    Date: Sept. 17
    Location: New York
    Summary: This summit will demonstrate how leading food, beverage, and hospitality organizations are harnessing social media platforms to build their brand and engage their audiences. PR Newswire members: Use promo code PRN to receive a discounted registration rate.
    Complete event info here.

    Event: Visually Telling Your Story in a Highly Regulated Environment
    Host: PR Newswire
    Date: Sept. 18
    Location: Cambridge, Mass.
    Summary: Join PR Newswire and industry thought leaders for an engaging live discussion on how to utilize visuals, customize messages, and listen to social conversations to reach the broadest scope of your niche audiences. PRN members: Use promo code PRN10 to receive a discounted registration rate of $20.
    Complete event info here.

    Event: Woman Entrepreneurs Conference
    Host: Womancon
    Date: Sept. 18
    Location: New York
    Summary: Experience a day filled with fresh perspectives on entrepreneurial thinking for aspiring and established women business leaders and company founders. PRN members: Use promo code PRN10 to receive a discounted registration rate of $99.
    Complete event info here.

    Event: The Art of Science and IR
    Host: NIRI Chicago
    Date: Sept. 19
    Location: Chicago
    Summary: Learn how to master the “art and science” of making sensitive judgment calls in the practice of investor relations.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Influential Media Outlets That Used ProfNet in July

    Friday, August 8, 2014, 1:48 PM [ProfNet]
    0 (0 Ratings)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents, or get timely experts and story ideas by email. Both are free! Need help getting started? Email us at profnet@profnet.com.

    ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are always changing, there are still a great many stories being written, and writers still need expert sources.

    Here is a sampling of some of the influential media outlets that used ProfNet last month:


    News Services

    Associated Press
    Bloomberg
    Chicago Tribune Content Agency
    Cronkite News Service
    McClatchy Newswire
    Medill News Service
    Reuters

    General News
    24/7 News Source
    AARP The Magazine
    About.com
    Al Jazeera
    Al Jazeera America
    BuzzFeed
    CBSNews.com
    Christian Science Monitor
    CNN.com
    Consumer Reports
    Consumers Digest
    Epoch Times
    FOX News
    Huffington Post
    Mashable
    Mint Press News
    ModVive
    New York Observer
    Newsmax Media
    NJ Spotlight
    Parade.com
    Philadelphia Magazine
    Postmedia Digital (Canada)
    Today.com
    U.S. News & World Report
    VICE News
    Weather Channel
    Yahoo! en Español
    Yahoo! News

    Newspapers
    Arizona Republic
    Atlanta Journal-Constitution
    Austin American-Statesman (TX)
    Belleville News-Democrat (IL)
    Chicago Sun-Times
    Chicago Tribune
    Clarin (Argentina)
    Cleveland Plain Dealer
    Clinton Herald (IA)
    Corpus Christi Caller-Times (TX)
    Courier-Post (NJ)
    Daily Progress (VA)
    Des Moines Register (IA)
    Detroit Free Press
    Fort Worth Star-Telegram (TX)
    Gannett's Yes! Your Essential Shopper
    Globe and Mail (Canada)
    Herald-Dispatch (WV)
    Houston Chronicle
    Independent Tribune (NC)
    Indiana Chronicle
    Jewish Journal
    Lodi News-Sentinel (CA)
    Los Angeles Times
    McClatchy Newspapers
    Miami Herald
    Milwaukee Journal Sentinel
    Morning Call (PA)
    New York Times
    Newsday (NY)
    Nisqually Valley News (WA)
    North Dallas Gazette
    Northeast Mississippi Daily Journal
    Orlando Sentinel (FL)
    Palm Beach Post (FL)
    Philadelphia Daily News
    Philadelphia Inquirer
    Pittsburgh Post-Gazette
    Post and Courier (SC)
    Poughkeepsie Journal (NY)
    Press & Sun-Bulletin (NY)
    Providence Journal (RI)
    Pueblo Chieftain (CO)
    San Francisco Chronicle
    Sheboygan Press (WI)
    St. Joseph News-Press (MO)
    St. Paul Pioneer Press (MN)
    Star-Ledger (NJ)
    Sunday Times of London
    Sydney Morning Herald (Australia)
    The Courier (OH)
    The Monitor (TX)
    The New Pittsburgh Courier
    The Progress (TX)
    The Record (NJ)
    The Star (Malaysia)
    Times Union (NY)
    USA Today
    Wall Street Journal
    Washington Post
    Watertown Daily Times (NY)

    Broadcast (Radio/TV) Outlets
    Army Wife Network
    As We See It with Phil Hulett and Friends
    CBS Chicago
    Discovery Channel
    Fresh Outlook
    Georgia Public Broadcasting
    History Channel
    KFBK-AM (CA)
    King Features Syndicate
    NET News (NE)
    NPR News
    Oxygen Network
    Raycom News Network
    REVOLT TV
    Sports Palooza Radio
    The Price of Business Radio Show
    Voice of America
    WCPO (OH)
    WLRN (FL)
    WUSB 90.1 FM (NY)

    Beauty/Fashion News
    Beauty High
    Beauty in the Bag
    Beauty News NYC
    BELLA NYC Magazine
    Daily Makeover
    eHow Style
    Glamour.com
    Footwear News
    Reign Magazine (CO)

    Business/Industry News
    American Express OPEN Forum
    ANA Magazine
    Backing America's Backbone
    Bank of America Merrill Lynch Perspective
    Bank of America's Small Business Community
    Best's Review
    Big Picture Magazine
    Blueshift Research
    Business Advantage Magazine
    Business Education Forum
    Capital One's Spark Business IQ
    CFO Magazine
    CFO Thought Leader
    Chief Executive Magazine
    China Business Network Weekly
    China Daily USA
    China Outlook magazine
    CommPRO.biz
    Corp! magazine
    Corporate Secretary magazine
    Crain's New York Business
    CRM Magazine
    CSP Magazine
    DDIFO Magazine
    Denver Business Journal
    Direct Marketing News
    Distribution Center magazine
    Diversity Woman Magazine
    Entrepreneur
    Fast Company
    Forbes
    Forbes (Asia)
    Forbes Insights
    Future of Commerce
    Global Delivery Report
    Human Resource Executive
    Inc.
    Industry Market Trends
    Insurance & Financial Meetings Management Magazine
    Insurance Journal
    International Business Times
    Internet Retailer
    JobWeek
    Management Today
    Manufacturing.net
    Monster.com
    My Logistics Magazine
    NewsCred
    Packaging Strategies
    Paper and Packaging International
    PIA magazine
    PR News
    PRWeek
    Retail Leader
    RetailerNOW
    Safety Outlook
    San Fernando Valley Business Journal
    SHRM Online
    Small Business Digest
    SmallBiz-Resources.com
    Spark Business IQ
    StartupNation
    TheLadders
    The Economist
    The Economist Insights
    The Parking Professional
    Time Warner Cable Business Class News
    TJE American Business Magazine
    Traverse City Business News (MI)
    Venture Capital Journal
    Vows magazine
    Wholesale and Distribution International
    Wisconsin Meetings
    Yahoo! Careers
    YP Small-Business Newsletter

    Education News
    AffordableCollegesOnline.org
    Community College Campus News
    Education World
    Higher Ed Tech Decisions
    Loyola Magazine (MD)
    NEA Member Benefits Newsletter
    Noodle
    NowU
    OnlineDegrees.com
    Scholastic Parent & Child magazine
    TakePart.com
    The Edvocate
    University Business magazine

    Energy/Environment News
    Biomass Magazine
    Care2
    Climate Confidential
    Colorado Energy News
    Florida Environments
    Fuel Marketer News
    Independent Gasoline Marketing magazine
    Oil & Gas Monitor
    Oil and Gas Investor
    Oil Technology magazine
    Renewable Energy World
    The Choice Blog

    Entertainment/Media/Sports News
    Billboard
    Boulevard Magazine
    EContent Magazine
    Kids' Sports Psychology
    Slice (Canada)
    The Content Strategist
    Variety
    Yahoo! TV

    Finance/Personal Finance News
    Advisen Risk Network
    Bankrate
    CNBC.com
    Credit Union Management
    Credit Union Times
    DailyWorth.com
    DealNews
    DepositAccounts.com
    Dinero (Colombia)
    Financial Advisor Magazine
    Fiscal Times
    Fund Strategy magazine
    GuideVine
    Healthcare Finance News
    Insight Magazine
    Investopedia.com
    Investor's Business Daily
    LearnVest
    MainStreet.com
    Market Watch magazine
    MarketWatch/WSJ Digital
    Money magazine
    NerdWallet
    Proformative
    Thrivent magazine
    Worthly

    Health/Fitness News
    ADVANCE for Administrators of the Laboratory
    ADVANCE for Nurses
    Behavioral Healthcare
    BioWorld Today
    Caring Magazine
    CHCF Center for Health Reporting
    Chiropractic Economics
    Chronic Disease Fund Blog
    Clinical Lab Products
    Counselor Magazine
    Diet Detective
    Drug Store News
    Energy Times
    Everyday Health
    Fitbie
    For the Record magazine
    Health Behavior News Service
    Health magazine
    Health Monitor Network
    Health Thought Leaders One-to-One
    Health.com
    Healthcare Risk Management
    Healthline
    Heartbeat Magazine
    Managed Care Contracting and Reimbursement Advisor
    Max Sports and Fitness
    Medical Economics
    Medical Travel Today
    MuscleandFitness.com
    NurseZone
    OA Insider
    Oncology Times
    Pharmaceutical Compliance Monitor
    Physician's Money Digest
    Prevention
    Proto magazine
    Psychology Today
    PT in Motion
    Q by Equinox
    Quality Health
    Radiology Today
    Sharecare
    SmartHealth
    Student Health 101
    TravelNursing.com
    Whole Life Times
    Women's Health
    Your Health Magazine

    Law/Government/Politics News
    Concussion Litigation Reporter
    CQ Roll Call
    FedScoop
    Governing Magazine
    HR Compliance Law Bulletin
    Law360
    NakedLaw
    National Law Journal
    Politico
    The Crime Report
    Thomson Reuters Westlaw Journals
    Westlaw Journals

    Lifestyle/Parenting/Women’s News
    All You
    American Survival Guide
    Art Bodega Magazine
    Baltimore Beacon
    Better Homes & Gardens
    Betty Confidential
    BlogHer
    City & Shore Magazine
    Divine Caroline
    Erickson Tribune
    EveryJoe.com
    Fifty Is the New Fifty
    Fifty Plus Advocate
    First for Women
    Grandparents.com
    Kiwi Magazine
    Kroger's MyMagazine
    Lifescript.com
    Little Pink Book
    LoveToKnow
    Lx Magazine
    Massage Envy magazine
    Modern Wedding Mom
    ModernMom.com
    New Jersey Monthly
    NYCityWoman.com
    Parenting.com
    Parents magazine
    PBS' Next Avenue
    Pittsburgh Better Times
    Pregnancy & Newborn Magazine
    Quarter Life Circus
    Redbook
    Seasons Magazine
    SELF Magazine
    Senior Outlook Today
    Sesi Magazine
    ShopSmart
    Spry Living
    The Nest
    The Stir by CafeMom
    WhatToExpect.com
    Wisconsin Gazette
    Wisconsin Parent
    Woman's Day
    Woman's World
    Yahoo! Mujer

    Pets/Veterinary News
    Dogster
    Pet Age Magazine
    Puppy Toob
    WagBrag

    Real Estate/Building/Home News
    Appraisal News
    CityLab
    Construction Today
    Daily Properties
    Homeclick
    HouseLogic
    National Real Estate Investor
    Pumper & Cleaner magazines
    Residential Architect
    Senior Housing News
    The Cooperator
    Transportation & Infrastructure
    Yahoo! Homes

    Religion News
    Inside The Pew

    Technology/Science News
    CITEworld
    CNET News
    Computerworld
    CSO
    Data Center Manager
    Datacenter Acceleration
    Desktop Engineering Magazine
    Dice.com
    DigitalSignageToday.com
    E-Commerce Times
    ECT News Network
    Genetic Engineering News
    InnovateThink
    iPhone Life magazine
    ITworld
    KM World
    LiveScience.com
    Motherboard
    Nature Biotechnology
    Polygon
    Quantumrun
    SearchUnifiedCommunications.com
    SiliconANGLE
    Tech Decisions Media
    Tech Page One
    Technologr
    The Economist Technology Quarterly
    TheServerSide.com
    Woman Engineer magazine

    Travel/Hospitality/Food News
    Corporate & Incentive Travel
    FSR Magazine
    Global Traveler
    Hotel News Now
    JWM Magazine
    National Geographic Traveler
    Outside Magazine
    Pathfinders Travel magazine
    Produce Business Magazine
    QSR Magazine
    Restaurant Hospitality
    Souvenirs, Gifts & Novelties magazine
    The Daily Meal
    Tourist Attractions & Parks magazine
    Where Chicago GuestBook
    Wine Business International

    Where did your experts pop up last month? If you have a success story to share, drop me a line at profnet@profnet.com with “Success Story” in the subject line. Or “like” our Facebook page and leave your success story on our wall, and you might see your picture/logo on the big screen in Times Square!

    Not getting ProfNet queries? Email profnet@profnet.com with your contact info, and we’ll send you details on how you can become a ProfNet member and get publicity for your experts.

    Adding Humor to Your Writing

    Wednesday, August 6, 2014, 3:08 PM [#ConnectChat]
    0 (0 Ratings)

    You don’t have to be a humorist to inject a little humor into your writing. And even if you don’t consider yourself a funny person, there are tips and tricks you can use to make humor work for you.

    Yesterday, we hosted a Twitter Q&A with Michele “Wojo” Wojciechowski, an award-winning freelance writer and humorist who writes the humor column “Wojo’s World.” Her humor book, “Next Time I Move, They’ll Carry Me Out in a Box,” won a 2013 Outstanding Book Award from the American Society of Journalists and Authors. She is a weekly contributor to Parade.com, writing about people in the comedy world.

    In addition, her writing has appeared in Reader’s Digest, Los Angeles Times Magazine, Family Circle, Boys’ Life, BaltimoreSun.com, Chicago Tribune’s RedEye.com, PT in Motion, Maryland Life, Baltimore magazine, Baltimore’s Child, countless college and university alumni magazines, and many other publications and websites in the stratosphere.

    Wojo also writes and performs standup comedy, including at the 2014, 2012, 2010, 2008, and 2006 Erma Bombeck Writers’ Workshops (she is the only comic to have performed in every Erma Comedy Show), Ryan’s Daughter (in NYC), The Baltimore Comedy Factory, E.M.P. Collective Theater, restaurants, coffee shops, street corners, and other places where she wouldn’t get arrested. In 2013-2014, she wrote, produced, and performed in “Stand Up and Laugh,” a monthly improv and comedy show at Sully’s Comedy Cellar in Baltimore. Most recently, she headlined the all-female comedy showcase, “Funny Like a Fox,” in Washington, D.C.

    She has also spoken on humor at the American Society of Journalists and Authors annual conferences (including in 2014) and was a faculty member and speaker at the 2012 Erma Bombeck Writers’ Workshop. She speaks to business groups and has assisted many with her humorous and informative talks covering publicity, marketing, getting over the fear of public speaking, adding humor to your life and business, the role of humor in journalism, and many others.

    You can check out her work on her website, WojosWorld.com.

    Following is a recap of the conversation:

    Is there a place for humor in journalism?

    Yes, it just depends on the story you’re covering. A serious business piece? No. A light feature? Absolutely! A whole article can be funny, like when I went undercover at a Renaissance festival and discovered my “inner wench.” Or you can start with a funny anecdote, then move into a more straightforward piece.

    Are there any topics that are off limits? When is humor not appropriate?

    Yes: rape, domestic violence, child abuse. You get the idea. Making a joke way too soon about a recent death or tragedy. People have lost their jobs doing this.

    How do you inject humor into a scary situation, like a war or a fight?

    Tread lightly. With these topics, you're in danger of hitting landmines.

    What's a good humor- serious ratio?

    It depends on the piece. If it's a humor column, a lot of it is funny. If it's for a more straightforward piece, then I mix it up.

    What are some of your favorite humor devices?

    I love to use the "rule of 3." You set something up, then have three funny parts that follow. Like:

    I grew up in the city.
    We had no wildlife. No critters at all.
    Just waterbugs, pigeons, and rats.

    You get the idea.

    Does the type of humor matter? I would imagine snark, for example, would not be appropriate in most pieces.

    It really depends on the publication, its audience, and the story topic. An alternative weekly might love snark, so the type of humor can vary. I keep my Wojo’s World column clean, but it runs in family pubs. Playboy, CollegeHumor or even The New Yorker can run humor pieces with cursing in them. In other publications, you can’t.

    What happens if someone misinterprets your humor? How do you handle it?

    On the few times this happened, I explained what I was after. If I was out of line, I apologized. I tend to go over my humor and think it through before I let it be published. And when I said I apologized, I told the person that I'm sorry she was offended. But I didn't publish an apology. Like you do with stuff in the fridge, if in doubt, throw it out.

    I’m not a fan of "I'm sorry you were offended" because it puts it on the other person. Do you agree?

    Well, sometimes it is on the other person. People interpret humor in all kinds of ways. I let people know that I wasn't trying to hurt them or be mean. But some folks, frankly, are going to be upset no matter what you write -- humor or otherwise. There are other times, though, when I've actually taken something down off Facebook because someone was upset. I was joking about those really loud commercials about catheters that come on in the middle of the night. A woman got really mad about it. I took it down. Life is too short, and it wasn't that important for me to try to make a point that I thought was funny.

    I'm not offended by many things, so I usually wind up having someone else read through it just in case.

    That's a good thing to do. I've read stuff to my husband and my assistant to make sure I'm not out of line.

    Should people avoid contentious areas like politics, religion, or sexuality?

    It depends on the situation. I joke about having grown up Catholic. I saw a comic recently who joked about being a lesbian. I think if you can without offending people, great. Or, your brand may be offending people. Some great comics and humorists offend folks all the time because they have different points of view. But with my brand, I'm not mean to people, nor would I say/write something to deliberately hurt them.

    You injected a lot of humor into your book on moving. Why was it important to you to do that?

    Using humor got me through our move, which was so stressful. I use humor in many stressful situations. If something crazy or stressful happens and I'm with friends, one will usually say, “Great, now this is going to be a column.” And it usually will end up as one.

    What should writers never do when it comes to adding humor to their writing?

    If you’ve got a brand, don’t go against it. I thought of a funny tweet, but I didn’t post it – it wasn’t my type of humor. For example, you wouldn’t see Ellen [DeGeneres] being cruel to someone. That doesn’t fit her brand or mine.

    Where do you find the comedians you interview for Parade magazine?

    When I started, I interviewed people I wanted to talk with. Now, I get pitched by PR folks, network people, agents, etc. But I still pick folks I want to know more about.

    Where do you seek inspiration for your humor writing?

    Everywhere! Life is full of ridiculous experiences -- that’s comedy gold. I just pay attention and write them down.

    Do you make little notes when you think something's funny?

    All the time! I carry a notebook in my purse, but I've been known to scribble on parts of envelopes, napkins, scraps of paper -- anything I can write on. I wrote something on my hand once, but it rubbed off before I got home.

    Do you have any tips for someone trying to make their humor writing go viral?

    Stuff that goes viral appeals to a mass audience, or it’s just weird. See what has gone viral and use that as examples. Viral stuff also ties in with something that is really topical but covers it in a way that no one else has, so be quirky.

    Who has been your favorite interview?

    There are many. I loved talking with Mel Brooks. I actually asked him something he had never been asked before. I also loved talking with Lewis Black, Hal Sparks, John Fugelsang, Judy Gold, Joel Hodgson, Martin Mull. Like Lays potato chips, I can't have just one.

    In terms of adding bits of humor to a non-comedic piece, what’s your favorite article you’ve written, and why?

    That's easy: "Discovering My Inner Wench." I had humor throughout it, but I was serious about talking with folks behind-the-scenes at this Renaissance festival. They were really interesting, and the reasons they worked there were so cool. But I got to dress up in authentic garb, sing songs when I served people at Steak on a Stake (“’Tis not just lunch, 'tis a weapon too!”). It was so much fun! But it was a more serious story.

    Which humor writers influence your work?

    Erma Bombeck, Fannie Flagg, E.B. White (he wrote great essays), James Thurber, Lewis Grizzard.

    What are you working on next?

    I'm interviewing comedy folks for Parade; writing Wojo’s World; writing upcoming talks/keynotes; doing book signings with my humor tome, “Next Time I Move, They’ll Carry Me Out in a Box”; and finding stuff in life that makes me laugh, because that’s where my new work will come from!

    Upcoming #ConnectChat: Adding Humor to Your Writing

    Thursday, July 31, 2014, 9:44 AM [#ConnectChat]
    0 (0 Ratings)

    You don’t have to be a humorist to inject a little humor into your writing. And even if you don’t consider yourself a funny person, there are tips and tricks you can use to make humor work for you.

    For our next #ConnectChat, Michele “Wojo” Wojciechowski, an award-winning freelance writer, author and humorist, will share her advice for adding humor to your writing.

    The chat will take place Tuesday, Aug. 5, from 3 to 4:30 p.m. EDT on Twitter. To participate in the chat, just follow the #ConnectChat hashtag to view all updates from @TheMicheleWojo, @ProfNet and the rest of the chat participants. We'll start off with a few questions to get the conversation going, but feel free to jump in with your own questions at any point.

    About Michele “Wojo” Wojciechowski:

    Since she was a kid, Wojo has been funny. She began by telling her first jokes, which she read on Dixie cups, then moved onto impressions of Vinnie Barbarino from the ‘70s show “Welcome Back, Kotter.” When her aunts and their friends began to pay her quarters to do this, a professional comic was born. She even gave a commencement speech at her kindergarten graduation. Seriously.

    Today, Wojo is a national award-winning freelance writer and humorist who writes the humor column “Wojo’s World.” Her humor book, “Next Time I Move, They’ll Carry Me Out in a Box,” won a 2013 Outstanding Book Award from the American Society of Journalists and Authors. She is a weekly contributor to Parade.com, writing about people in the comedy world. In addition, her writing has appeared in Reader’s Digest, Los Angeles Times Magazine, Family Circle, Boys’ Life, BaltimoreSun.com, Chicago Tribune’s RedEye.com, PT in Motion, Maryland Life, Baltimore magazine, Baltimore’s Child, countless college and university alumni magazines, and many other publications and websites in the stratosphere.

    Besides writing for publications, Wojo writes and performs standup comedy, including at the 2014, 2012, 2010, 2008, and 2006 Erma Bombeck Writers’ Workshops (she is the only comic to have performed in every Erma Comedy Show), Ryan’s Daughter (in NYC), The Baltimore Comedy Factory, E.M.P. Collective Theater, restaurants, coffee shops, street corners, and other places where she wouldn’t get arrested. In 2013-2014, she wrote, produced, and performed in “Stand Up and Laugh,” a monthly improv and comedy show at Sully’s Comedy Cellar in Baltimore. Most recently, she headlined the all-female comedy showcase, “Funny Like a Fox,” in Washington, D.C.

    Since giving her first speech at age six, Wojo has loved public speaking. She has spoken on the humor panel at the annual conference of the American Society of Journalists and Authors many times (including in 2014) and was a faculty member and speaker at the 2012 Erma Bombeck Writers’ Workshop. She also speaks to business groups and has assisted many with her humorous and informative talks covering publicity, marketing, getting over the fear of public speaking, adding humor to your life and business, the role of humor in journalism, and many others.

    You can check out her work on her website, WojosWorld.com.

    Expert Alerts and Roundups: Another Way to Score Some ‘Ink’

    Wednesday, July 30, 2014, 3:16 PM [Expert Alerts]
    0 (0 Ratings)

    As a ProfNet member, you know that reporter queries are a great way to score some “ink” for you or your clients. But did you know there’s another feature  of our service that can help get experts in front of reporters?

    ProfNet's Expert Alerts is an easy way to pitch your expert to journalists who cover the topics your expert can talk about.

    An Expert Alert is sort of a "reverse query" -- instead of reporters asking for an expert, you tell reporters about your expert and what he/she can talk about.

    Expert Alerts is free, but available only to ProfNet subscribers. Find out more about Expert Alerts, including instructions on how to set one up and samples, here: Get Proactive With Expert Alerts and Roundups.

    There are currently more than 2,500 reporters receiving the Expert Alerts newsletters. Here is a list of some of the publications getting the Expert Alerts feed.

    Note: We also have hundreds and hundreds of freelancers signed up to receive alerts, covering a variety of publications in every industry.


    News Services

    Associated Press
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    Meredith Publishing
    Modern Wedding Mom
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    Parent to Parent
    SJ Magazine (NJ)
    The Rotarian
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    Toy Tips Magazine
    Weight Watchers magazine

    Real Estate/Building/Home News
    Comstock's magazine
    Hanley Wood
    Health Facilities Management magazine
    Pure Contemporary
    Smithers Interior News

    Religion News
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    Computerworld
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    Silicon Valley Watcher
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    Technology Advertising Report
    Wired
    Ziff Davis

    Travel/Hospitality/Food News
    Casino Travel News
    Chinese Restaurant News
    Conde Nast
    Kandessa Media
    Outside Magazine
    Refrigerated and Frozen Food
    Travel & Leisure

    Pretty impressive, right? For more info, click here or email us at profnetalerts@prnewswire.com. Happy pitching!


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