Maria Perez

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    • Member Type(s): Content Publisher
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      Communications Professional
      Media - Freelancer
      Media - Broadcast
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    • Title:Director, Online Community Relations
    • Organization:ProfNet
    • Area of Expertise:Media, PR
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    Upcoming PR/Media Events

    Wednesday, August 13, 2014, 11:59 AM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Building a Brand From the Inside Out
    Host: PRSA Dallas
    Date: Aug. 14
    Location: Dallas
    Summary: Ginger Hardage, senior vice president culture & communications for Southwest Airlines Co., will be the guest speaker.
    Complete event info here.

    Event: Summer in the Sky – Sky Deck at Detroit Opera House
    Host: IABC Detroit
    Date: Aug. 15
    Location: Madison Heights, Mich.
    Summary: IABC Detroit members and their guests are invited to experience a historical landmark in a whole new way on the Sky Deck of the Detroit Opera House. As you mingle with fellow members over cocktails, you’ll get a 360 degree view of downtown Detroit and a one-of-a-kind view straight into Comerica Park where they Tigers will face-off against the Seattle Mariners.
    Complete event info here.

    Event: Mapping Communications Strategies to Resonate With the New Buyer
    Host: PR Newswire
    Date: Aug. 19
    Location: Webinar
    Summary: Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning your brand's PR strategy needs to be working in tandem with marketing campaigns. This webinar will discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.
    Complete event info here.

    Event: The Changing Landscape of Media and PR
    Host: SPJ and PRSA
    Date: Aug. 28
    Location: Cincinnati
    Summary: There's no question the PR and media industries are going through a series of changes. Just within the past week, three major media companies departed the newspaper business in order to invest more of their resources in broadcast and digital. What does this mean for newsrooms and PR pros today? Four esteemed panelists will share their real-world experiences and how they're navigating through the changing landscape of media and PR.
    Complete event info here.

    Event: Content Marketing World
    Host: Content Marketing Institute
    Date: Sept. 8-11
    Location: Cleveland
    Summary: Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team and implement a content marketing plan that will grow your business and inspire your audience.  PR Newswire members: Use promo code UBM to receive $100 off the registration rate. And make sure to stop by the PR Newswire & UBM Tech CREATE booth (#16) for a chance to win great prizes.
    Complete event info here.

    Event: Employing Visual Content for Compelling Storytelling
    Host: PR Newswire
    Date: Sept. 12
    Location: Cleveland
    Summary: Speakers will explore how leading organizations like Cleveland Clinic are using visual storytelling and leveraging visual assets to garner higher visibility, spark interaction and build loyalty.
    Complete event info here.

    Event: Demand Audience Attention Now: Creating Your Organization’s Visual Moment of Truth
    Host: PR Newswire
    Date: Sept. 16
    Location: Chicago
    Summary: Your brand’s visual moment of truth is a critical component to the modern buying process. Learn how photos and videos strike an emotional chord with audiences and simplify complex ideas in ways that text cannot. PRN members: Use promo code PRN5 to receive a discounted registration rate of $10.
    Complete event info here.

    Event: Food, Beverage & Hospitality Social Media Marketing Summit & Roundtables
    Host: Business Development Institute
    Date: Sept. 17
    Location: New York
    Summary: This summit will demonstrate how leading food, beverage, and hospitality organizations are harnessing social media platforms to build their brand and engage their audiences. PR Newswire members: Use promo code PRN to receive a discounted registration rate.
    Complete event info here.

    Event: Visually Telling Your Story in a Highly Regulated Environment
    Host: PR Newswire
    Date: Sept. 18
    Location: Cambridge, Mass.
    Summary: Join PR Newswire and industry thought leaders for an engaging live discussion on how to utilize visuals, customize messages, and listen to social conversations to reach the broadest scope of your niche audiences. PRN members: Use promo code PRN10 to receive a discounted registration rate of $20.
    Complete event info here.

    Event: Woman Entrepreneurs Conference
    Host: Womancon
    Date: Sept. 18
    Location: New York
    Summary: Experience a day filled with fresh perspectives on entrepreneurial thinking for aspiring and established women business leaders and company founders. PRN members: Use promo code PRN10 to receive a discounted registration rate of $99.
    Complete event info here.

    Event: The Art of Science and IR
    Host: NIRI Chicago
    Date: Sept. 19
    Location: Chicago
    Summary: Learn how to master the “art and science” of making sensitive judgment calls in the practice of investor relations.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Influential Media Outlets That Used ProfNet in July

    Friday, August 8, 2014, 1:48 PM [ProfNet]
    0 (0 Ratings)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents, or get timely experts and story ideas by email. Both are free! Need help getting started? Email us at profnet@profnet.com.

    ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are always changing, there are still a great many stories being written, and writers still need expert sources.

    Here is a sampling of some of the influential media outlets that used ProfNet last month:


    News Services

    Associated Press
    Bloomberg
    Chicago Tribune Content Agency
    Cronkite News Service
    McClatchy Newswire
    Medill News Service
    Reuters

    General News
    24/7 News Source
    AARP The Magazine
    About.com
    Al Jazeera
    Al Jazeera America
    BuzzFeed
    CBSNews.com
    Christian Science Monitor
    CNN.com
    Consumer Reports
    Consumers Digest
    Epoch Times
    FOX News
    Huffington Post
    Mashable
    Mint Press News
    ModVive
    New York Observer
    Newsmax Media
    NJ Spotlight
    Parade.com
    Philadelphia Magazine
    Postmedia Digital (Canada)
    Today.com
    U.S. News & World Report
    VICE News
    Weather Channel
    Yahoo! en Español
    Yahoo! News

    Newspapers
    Arizona Republic
    Atlanta Journal-Constitution
    Austin American-Statesman (TX)
    Belleville News-Democrat (IL)
    Chicago Sun-Times
    Chicago Tribune
    Clarin (Argentina)
    Cleveland Plain Dealer
    Clinton Herald (IA)
    Corpus Christi Caller-Times (TX)
    Courier-Post (NJ)
    Daily Progress (VA)
    Des Moines Register (IA)
    Detroit Free Press
    Fort Worth Star-Telegram (TX)
    Gannett's Yes! Your Essential Shopper
    Globe and Mail (Canada)
    Herald-Dispatch (WV)
    Houston Chronicle
    Independent Tribune (NC)
    Indiana Chronicle
    Jewish Journal
    Lodi News-Sentinel (CA)
    Los Angeles Times
    McClatchy Newspapers
    Miami Herald
    Milwaukee Journal Sentinel
    Morning Call (PA)
    New York Times
    Newsday (NY)
    Nisqually Valley News (WA)
    North Dallas Gazette
    Northeast Mississippi Daily Journal
    Orlando Sentinel (FL)
    Palm Beach Post (FL)
    Philadelphia Daily News
    Philadelphia Inquirer
    Pittsburgh Post-Gazette
    Post and Courier (SC)
    Poughkeepsie Journal (NY)
    Press & Sun-Bulletin (NY)
    Providence Journal (RI)
    Pueblo Chieftain (CO)
    San Francisco Chronicle
    Sheboygan Press (WI)
    St. Joseph News-Press (MO)
    St. Paul Pioneer Press (MN)
    Star-Ledger (NJ)
    Sunday Times of London
    Sydney Morning Herald (Australia)
    The Courier (OH)
    The Monitor (TX)
    The New Pittsburgh Courier
    The Progress (TX)
    The Record (NJ)
    The Star (Malaysia)
    Times Union (NY)
    USA Today
    Wall Street Journal
    Washington Post
    Watertown Daily Times (NY)

    Broadcast (Radio/TV) Outlets
    Army Wife Network
    As We See It with Phil Hulett and Friends
    CBS Chicago
    Discovery Channel
    Fresh Outlook
    Georgia Public Broadcasting
    History Channel
    KFBK-AM (CA)
    King Features Syndicate
    NET News (NE)
    NPR News
    Oxygen Network
    Raycom News Network
    REVOLT TV
    Sports Palooza Radio
    The Price of Business Radio Show
    Voice of America
    WCPO (OH)
    WLRN (FL)
    WUSB 90.1 FM (NY)

    Beauty/Fashion News
    Beauty High
    Beauty in the Bag
    Beauty News NYC
    BELLA NYC Magazine
    Daily Makeover
    eHow Style
    Glamour.com
    Footwear News
    Reign Magazine (CO)

    Business/Industry News
    American Express OPEN Forum
    ANA Magazine
    Backing America's Backbone
    Bank of America Merrill Lynch Perspective
    Bank of America's Small Business Community
    Best's Review
    Big Picture Magazine
    Blueshift Research
    Business Advantage Magazine
    Business Education Forum
    Capital One's Spark Business IQ
    CFO Magazine
    CFO Thought Leader
    Chief Executive Magazine
    China Business Network Weekly
    China Daily USA
    China Outlook magazine
    CommPRO.biz
    Corp! magazine
    Corporate Secretary magazine
    Crain's New York Business
    CRM Magazine
    CSP Magazine
    DDIFO Magazine
    Denver Business Journal
    Direct Marketing News
    Distribution Center magazine
    Diversity Woman Magazine
    Entrepreneur
    Fast Company
    Forbes
    Forbes (Asia)
    Forbes Insights
    Future of Commerce
    Global Delivery Report
    Human Resource Executive
    Inc.
    Industry Market Trends
    Insurance & Financial Meetings Management Magazine
    Insurance Journal
    International Business Times
    Internet Retailer
    JobWeek
    Management Today
    Manufacturing.net
    Monster.com
    My Logistics Magazine
    NewsCred
    Packaging Strategies
    Paper and Packaging International
    PIA magazine
    PR News
    PRWeek
    Retail Leader
    RetailerNOW
    Safety Outlook
    San Fernando Valley Business Journal
    SHRM Online
    Small Business Digest
    SmallBiz-Resources.com
    Spark Business IQ
    StartupNation
    TheLadders
    The Economist
    The Economist Insights
    The Parking Professional
    Time Warner Cable Business Class News
    TJE American Business Magazine
    Traverse City Business News (MI)
    Venture Capital Journal
    Vows magazine
    Wholesale and Distribution International
    Wisconsin Meetings
    Yahoo! Careers
    YP Small-Business Newsletter

    Education News
    AffordableCollegesOnline.org
    Community College Campus News
    Education World
    Higher Ed Tech Decisions
    Loyola Magazine (MD)
    NEA Member Benefits Newsletter
    Noodle
    NowU
    OnlineDegrees.com
    Scholastic Parent & Child magazine
    TakePart.com
    The Edvocate
    University Business magazine

    Energy/Environment News
    Biomass Magazine
    Care2
    Climate Confidential
    Colorado Energy News
    Florida Environments
    Fuel Marketer News
    Independent Gasoline Marketing magazine
    Oil & Gas Monitor
    Oil and Gas Investor
    Oil Technology magazine
    Renewable Energy World
    The Choice Blog

    Entertainment/Media/Sports News
    Billboard
    Boulevard Magazine
    EContent Magazine
    Kids' Sports Psychology
    Slice (Canada)
    The Content Strategist
    Variety
    Yahoo! TV

    Finance/Personal Finance News
    Advisen Risk Network
    Bankrate
    CNBC.com
    Credit Union Management
    Credit Union Times
    DailyWorth.com
    DealNews
    DepositAccounts.com
    Dinero (Colombia)
    Financial Advisor Magazine
    Fiscal Times
    Fund Strategy magazine
    GuideVine
    Healthcare Finance News
    Insight Magazine
    Investopedia.com
    Investor's Business Daily
    LearnVest
    MainStreet.com
    Market Watch magazine
    MarketWatch/WSJ Digital
    Money magazine
    NerdWallet
    Proformative
    Thrivent magazine
    Worthly

    Health/Fitness News
    ADVANCE for Administrators of the Laboratory
    ADVANCE for Nurses
    Behavioral Healthcare
    BioWorld Today
    Caring Magazine
    CHCF Center for Health Reporting
    Chiropractic Economics
    Chronic Disease Fund Blog
    Clinical Lab Products
    Counselor Magazine
    Diet Detective
    Drug Store News
    Energy Times
    Everyday Health
    Fitbie
    For the Record magazine
    Health Behavior News Service
    Health magazine
    Health Monitor Network
    Health Thought Leaders One-to-One
    Health.com
    Healthcare Risk Management
    Healthline
    Heartbeat Magazine
    Managed Care Contracting and Reimbursement Advisor
    Max Sports and Fitness
    Medical Economics
    Medical Travel Today
    MuscleandFitness.com
    NurseZone
    OA Insider
    Oncology Times
    Pharmaceutical Compliance Monitor
    Physician's Money Digest
    Prevention
    Proto magazine
    Psychology Today
    PT in Motion
    Q by Equinox
    Quality Health
    Radiology Today
    Sharecare
    SmartHealth
    Student Health 101
    TravelNursing.com
    Whole Life Times
    Women's Health
    Your Health Magazine

    Law/Government/Politics News
    Concussion Litigation Reporter
    CQ Roll Call
    FedScoop
    Governing Magazine
    HR Compliance Law Bulletin
    Law360
    NakedLaw
    National Law Journal
    Politico
    The Crime Report
    Thomson Reuters Westlaw Journals
    Westlaw Journals

    Lifestyle/Parenting/Women’s News
    All You
    American Survival Guide
    Art Bodega Magazine
    Baltimore Beacon
    Better Homes & Gardens
    Betty Confidential
    BlogHer
    City & Shore Magazine
    Divine Caroline
    Erickson Tribune
    EveryJoe.com
    Fifty Is the New Fifty
    Fifty Plus Advocate
    First for Women
    Grandparents.com
    Kiwi Magazine
    Kroger's MyMagazine
    Lifescript.com
    Little Pink Book
    LoveToKnow
    Lx Magazine
    Massage Envy magazine
    Modern Wedding Mom
    ModernMom.com
    New Jersey Monthly
    NYCityWoman.com
    Parenting.com
    Parents magazine
    PBS' Next Avenue
    Pittsburgh Better Times
    Pregnancy & Newborn Magazine
    Quarter Life Circus
    Redbook
    Seasons Magazine
    SELF Magazine
    Senior Outlook Today
    Sesi Magazine
    ShopSmart
    Spry Living
    The Nest
    The Stir by CafeMom
    WhatToExpect.com
    Wisconsin Gazette
    Wisconsin Parent
    Woman's Day
    Woman's World
    Yahoo! Mujer

    Pets/Veterinary News
    Dogster
    Pet Age Magazine
    Puppy Toob
    WagBrag

    Real Estate/Building/Home News
    Appraisal News
    CityLab
    Construction Today
    Daily Properties
    Homeclick
    HouseLogic
    National Real Estate Investor
    Pumper & Cleaner magazines
    Residential Architect
    Senior Housing News
    The Cooperator
    Transportation & Infrastructure
    Yahoo! Homes

    Religion News
    Inside The Pew

    Technology/Science News
    CITEworld
    CNET News
    Computerworld
    CSO
    Data Center Manager
    Datacenter Acceleration
    Desktop Engineering Magazine
    Dice.com
    DigitalSignageToday.com
    E-Commerce Times
    ECT News Network
    Genetic Engineering News
    InnovateThink
    iPhone Life magazine
    ITworld
    KM World
    LiveScience.com
    Motherboard
    Nature Biotechnology
    Polygon
    Quantumrun
    SearchUnifiedCommunications.com
    SiliconANGLE
    Tech Decisions Media
    Tech Page One
    Technologr
    The Economist Technology Quarterly
    TheServerSide.com
    Woman Engineer magazine

    Travel/Hospitality/Food News
    Corporate & Incentive Travel
    FSR Magazine
    Global Traveler
    Hotel News Now
    JWM Magazine
    National Geographic Traveler
    Outside Magazine
    Pathfinders Travel magazine
    Produce Business Magazine
    QSR Magazine
    Restaurant Hospitality
    Souvenirs, Gifts & Novelties magazine
    The Daily Meal
    Tourist Attractions & Parks magazine
    Where Chicago GuestBook
    Wine Business International

    Where did your experts pop up last month? If you have a success story to share, drop me a line at profnet@profnet.com with “Success Story” in the subject line. Or “like” our Facebook page and leave your success story on our wall, and you might see your picture/logo on the big screen in Times Square!

    Not getting ProfNet queries? Email profnet@profnet.com with your contact info, and we’ll send you details on how you can become a ProfNet member and get publicity for your experts.

    Adding Humor to Your Writing

    Wednesday, August 6, 2014, 3:08 PM [#ConnectChat]
    0 (0 Ratings)

    You don’t have to be a humorist to inject a little humor into your writing. And even if you don’t consider yourself a funny person, there are tips and tricks you can use to make humor work for you.

    Yesterday, we hosted a Twitter Q&A with Michele “Wojo” Wojciechowski, an award-winning freelance writer and humorist who writes the humor column “Wojo’s World.” Her humor book, “Next Time I Move, They’ll Carry Me Out in a Box,” won a 2013 Outstanding Book Award from the American Society of Journalists and Authors. She is a weekly contributor to Parade.com, writing about people in the comedy world.

    In addition, her writing has appeared in Reader’s Digest, Los Angeles Times Magazine, Family Circle, Boys’ Life, BaltimoreSun.com, Chicago Tribune’s RedEye.com, PT in Motion, Maryland Life, Baltimore magazine, Baltimore’s Child, countless college and university alumni magazines, and many other publications and websites in the stratosphere.

    Wojo also writes and performs standup comedy, including at the 2014, 2012, 2010, 2008, and 2006 Erma Bombeck Writers’ Workshops (she is the only comic to have performed in every Erma Comedy Show), Ryan’s Daughter (in NYC), The Baltimore Comedy Factory, E.M.P. Collective Theater, restaurants, coffee shops, street corners, and other places where she wouldn’t get arrested. In 2013-2014, she wrote, produced, and performed in “Stand Up and Laugh,” a monthly improv and comedy show at Sully’s Comedy Cellar in Baltimore. Most recently, she headlined the all-female comedy showcase, “Funny Like a Fox,” in Washington, D.C.

    She has also spoken on humor at the American Society of Journalists and Authors annual conferences (including in 2014) and was a faculty member and speaker at the 2012 Erma Bombeck Writers’ Workshop. She speaks to business groups and has assisted many with her humorous and informative talks covering publicity, marketing, getting over the fear of public speaking, adding humor to your life and business, the role of humor in journalism, and many others.

    You can check out her work on her website, WojosWorld.com.

    Following is a recap of the conversation:

    Is there a place for humor in journalism?

    Yes, it just depends on the story you’re covering. A serious business piece? No. A light feature? Absolutely! A whole article can be funny, like when I went undercover at a Renaissance festival and discovered my “inner wench.” Or you can start with a funny anecdote, then move into a more straightforward piece.

    Are there any topics that are off limits? When is humor not appropriate?

    Yes: rape, domestic violence, child abuse. You get the idea. Making a joke way too soon about a recent death or tragedy. People have lost their jobs doing this.

    How do you inject humor into a scary situation, like a war or a fight?

    Tread lightly. With these topics, you're in danger of hitting landmines.

    What's a good humor- serious ratio?

    It depends on the piece. If it's a humor column, a lot of it is funny. If it's for a more straightforward piece, then I mix it up.

    What are some of your favorite humor devices?

    I love to use the "rule of 3." You set something up, then have three funny parts that follow. Like:

    I grew up in the city.
    We had no wildlife. No critters at all.
    Just waterbugs, pigeons, and rats.

    You get the idea.

    Does the type of humor matter? I would imagine snark, for example, would not be appropriate in most pieces.

    It really depends on the publication, its audience, and the story topic. An alternative weekly might love snark, so the type of humor can vary. I keep my Wojo’s World column clean, but it runs in family pubs. Playboy, CollegeHumor or even The New Yorker can run humor pieces with cursing in them. In other publications, you can’t.

    What happens if someone misinterprets your humor? How do you handle it?

    On the few times this happened, I explained what I was after. If I was out of line, I apologized. I tend to go over my humor and think it through before I let it be published. And when I said I apologized, I told the person that I'm sorry she was offended. But I didn't publish an apology. Like you do with stuff in the fridge, if in doubt, throw it out.

    I’m not a fan of "I'm sorry you were offended" because it puts it on the other person. Do you agree?

    Well, sometimes it is on the other person. People interpret humor in all kinds of ways. I let people know that I wasn't trying to hurt them or be mean. But some folks, frankly, are going to be upset no matter what you write -- humor or otherwise. There are other times, though, when I've actually taken something down off Facebook because someone was upset. I was joking about those really loud commercials about catheters that come on in the middle of the night. A woman got really mad about it. I took it down. Life is too short, and it wasn't that important for me to try to make a point that I thought was funny.

    I'm not offended by many things, so I usually wind up having someone else read through it just in case.

    That's a good thing to do. I've read stuff to my husband and my assistant to make sure I'm not out of line.

    Should people avoid contentious areas like politics, religion, or sexuality?

    It depends on the situation. I joke about having grown up Catholic. I saw a comic recently who joked about being a lesbian. I think if you can without offending people, great. Or, your brand may be offending people. Some great comics and humorists offend folks all the time because they have different points of view. But with my brand, I'm not mean to people, nor would I say/write something to deliberately hurt them.

    You injected a lot of humor into your book on moving. Why was it important to you to do that?

    Using humor got me through our move, which was so stressful. I use humor in many stressful situations. If something crazy or stressful happens and I'm with friends, one will usually say, “Great, now this is going to be a column.” And it usually will end up as one.

    What should writers never do when it comes to adding humor to their writing?

    If you’ve got a brand, don’t go against it. I thought of a funny tweet, but I didn’t post it – it wasn’t my type of humor. For example, you wouldn’t see Ellen [DeGeneres] being cruel to someone. That doesn’t fit her brand or mine.

    Where do you find the comedians you interview for Parade magazine?

    When I started, I interviewed people I wanted to talk with. Now, I get pitched by PR folks, network people, agents, etc. But I still pick folks I want to know more about.

    Where do you seek inspiration for your humor writing?

    Everywhere! Life is full of ridiculous experiences -- that’s comedy gold. I just pay attention and write them down.

    Do you make little notes when you think something's funny?

    All the time! I carry a notebook in my purse, but I've been known to scribble on parts of envelopes, napkins, scraps of paper -- anything I can write on. I wrote something on my hand once, but it rubbed off before I got home.

    Do you have any tips for someone trying to make their humor writing go viral?

    Stuff that goes viral appeals to a mass audience, or it’s just weird. See what has gone viral and use that as examples. Viral stuff also ties in with something that is really topical but covers it in a way that no one else has, so be quirky.

    Who has been your favorite interview?

    There are many. I loved talking with Mel Brooks. I actually asked him something he had never been asked before. I also loved talking with Lewis Black, Hal Sparks, John Fugelsang, Judy Gold, Joel Hodgson, Martin Mull. Like Lays potato chips, I can't have just one.

    In terms of adding bits of humor to a non-comedic piece, what’s your favorite article you’ve written, and why?

    That's easy: "Discovering My Inner Wench." I had humor throughout it, but I was serious about talking with folks behind-the-scenes at this Renaissance festival. They were really interesting, and the reasons they worked there were so cool. But I got to dress up in authentic garb, sing songs when I served people at Steak on a Stake (“’Tis not just lunch, 'tis a weapon too!”). It was so much fun! But it was a more serious story.

    Which humor writers influence your work?

    Erma Bombeck, Fannie Flagg, E.B. White (he wrote great essays), James Thurber, Lewis Grizzard.

    What are you working on next?

    I'm interviewing comedy folks for Parade; writing Wojo’s World; writing upcoming talks/keynotes; doing book signings with my humor tome, “Next Time I Move, They’ll Carry Me Out in a Box”; and finding stuff in life that makes me laugh, because that’s where my new work will come from!

    Upcoming #ConnectChat: Adding Humor to Your Writing

    Thursday, July 31, 2014, 9:44 AM [#ConnectChat]
    0 (0 Ratings)

    You don’t have to be a humorist to inject a little humor into your writing. And even if you don’t consider yourself a funny person, there are tips and tricks you can use to make humor work for you.

    For our next #ConnectChat, Michele “Wojo” Wojciechowski, an award-winning freelance writer, author and humorist, will share her advice for adding humor to your writing.

    The chat will take place Tuesday, Aug. 5, from 3 to 4:30 p.m. EDT on Twitter. To participate in the chat, just follow the #ConnectChat hashtag to view all updates from @TheMicheleWojo, @ProfNet and the rest of the chat participants. We'll start off with a few questions to get the conversation going, but feel free to jump in with your own questions at any point.

    About Michele “Wojo” Wojciechowski:

    Since she was a kid, Wojo has been funny. She began by telling her first jokes, which she read on Dixie cups, then moved onto impressions of Vinnie Barbarino from the ‘70s show “Welcome Back, Kotter.” When her aunts and their friends began to pay her quarters to do this, a professional comic was born. She even gave a commencement speech at her kindergarten graduation. Seriously.

    Today, Wojo is a national award-winning freelance writer and humorist who writes the humor column “Wojo’s World.” Her humor book, “Next Time I Move, They’ll Carry Me Out in a Box,” won a 2013 Outstanding Book Award from the American Society of Journalists and Authors. She is a weekly contributor to Parade.com, writing about people in the comedy world. In addition, her writing has appeared in Reader’s Digest, Los Angeles Times Magazine, Family Circle, Boys’ Life, BaltimoreSun.com, Chicago Tribune’s RedEye.com, PT in Motion, Maryland Life, Baltimore magazine, Baltimore’s Child, countless college and university alumni magazines, and many other publications and websites in the stratosphere.

    Besides writing for publications, Wojo writes and performs standup comedy, including at the 2014, 2012, 2010, 2008, and 2006 Erma Bombeck Writers’ Workshops (she is the only comic to have performed in every Erma Comedy Show), Ryan’s Daughter (in NYC), The Baltimore Comedy Factory, E.M.P. Collective Theater, restaurants, coffee shops, street corners, and other places where she wouldn’t get arrested. In 2013-2014, she wrote, produced, and performed in “Stand Up and Laugh,” a monthly improv and comedy show at Sully’s Comedy Cellar in Baltimore. Most recently, she headlined the all-female comedy showcase, “Funny Like a Fox,” in Washington, D.C.

    Since giving her first speech at age six, Wojo has loved public speaking. She has spoken on the humor panel at the annual conference of the American Society of Journalists and Authors many times (including in 2014) and was a faculty member and speaker at the 2012 Erma Bombeck Writers’ Workshop. She also speaks to business groups and has assisted many with her humorous and informative talks covering publicity, marketing, getting over the fear of public speaking, adding humor to your life and business, the role of humor in journalism, and many others.

    You can check out her work on her website, WojosWorld.com.

    Expert Alerts and Roundups: Another Way to Score Some ‘Ink’

    Wednesday, July 30, 2014, 3:16 PM [Expert Alerts]
    0 (0 Ratings)

    As a ProfNet member, you know that reporter queries are a great way to score some “ink” for you or your clients. But did you know there’s another feature  of our service that can help get experts in front of reporters?

    ProfNet's Expert Alerts is an easy way to pitch your expert to journalists who cover the topics your expert can talk about.

    An Expert Alert is sort of a "reverse query" -- instead of reporters asking for an expert, you tell reporters about your expert and what he/she can talk about.

    Expert Alerts is free, but available only to ProfNet subscribers. Find out more about Expert Alerts, including instructions on how to set one up and samples, here: Get Proactive With Expert Alerts and Roundups.

    There are currently more than 2,500 reporters receiving the Expert Alerts newsletters. Here is a list of some of the publications getting the Expert Alerts feed.

    Note: We also have hundreds and hundreds of freelancers signed up to receive alerts, covering a variety of publications in every industry.


    News Services

    Associated Press
    Catholic News Service
    CD Publications
    Dow Jones
    EFE America
    Feature Story News
    Gannett News Service
    McClatchy DC News
    Medill News Service
    Reuters

    General News
    ABC News
    About.com
    Al Jazeera English
    Black Star News
    Bloomberg News
    Canada.com
    CBC (Canada)
    CBS News
    Christian Science Monitor
    CNN.com
    FOXNews.com
    Media24 (South Africa)
    Mother Jones
    MyCentralJersey.com (NJ)
    Naspers (South Africa)
    NBC News
    News Service of Florida
    Newsweek
    Philadelphia Magazine
    PhillyBurbs
    Postmedia Digital (Canada)
    Reader's Digest
    Salon
    Time magazine
    U.S. News & World Report
    Univision.com
    USA Weekend
    Wiretap Magazine
    Yahoo! News

    Newspapers
    Aftonbladet (Sweden)
    Akron Beacon Journal (OH)
    Anchorage Daily News
    Anniston Star (AL)
    Antelope Valley Press (CA)
    Arizona Republic
    Arkansas Democrat-Gazette
    Arusha Times Newspaper (Tanzania)
    Austin American-Statesman (TX)
    Baltimore Sun
    Belleville News-Democrat (IL)
    Bellingham Herald (WA)
    Bend Bulletin (OR)
    Bermuda Sun
    Birmingham News (AL)
    Birmingham Post-Herald (AL)
    Boston Herald
    Botswana Gazette
    Boulder Daily Camera (CO)
    Bristol Herald Courier (VA)
    Buffalo News (NY)
    Calkins Media
    Champion Newspapers (CA)
    Chicago Sun-Times
    Chicago Tribune
    Cincinnati Enquirer
    Cleveland Plain Dealer
    Colorado Springs Gazette
    Columbus Dispatch (OH)
    Connecticut Post
    Contra Costa Times (CA)
    Courier-Journal (KY)
    Courier-Post (NJ)
    Daily Herald (IL)
    Daily Journal (IN)
    Daily Messenger (NY)
    Dallas Morning News
    Democrat and Chronicle (NY)
    Deseret News (UT)
    Desert Sun (CA)
    Detroit Free Press
    Detroit Metro Times
    Die Burger (South Africa)
    Eagle Tribune (MA)
    El Diario (Mexico)
    Erie Times-News (PA)
    Fort Worth Star-Telegram (TX)
    Fresno Bee (CA)
    Geelong Advertiser (Australia)
    Globe and Mail (Canada)
    Great Falls Tribune (MT)
    Greenville News (SC)
    Hamilton Spectator (Canada)
    Hartford Courant (CT)
    Herald Democrat (TX)
    High Country News
    Hockessin Community News (DE)
    Houston Chronicle
    India West
    Indianapolis Star
    Journal News (NY)
    Journal Star (NE)
    Kansas City Star
    Kokomo Tribune (IN)
    Korea Times
    La Opinion
    La Tribune (France)
    Lansing State Journal (MI)
    Las Vegas Review-Journal
    Long Island Business News (NY)
    Los Angeles Times
    Los Angeles/San Francisco Daily Journal
    LRP Publications
    Macomb Daily (MI)
    Maryland Daily Record
    Maryland Gazette
    Metro (Sweden)
    Metro New York
    Miami Herald
    Minneapolis Star Tribune
    Monterey County Herald (CA)
    Morning Journal (OH)
    National Post (Canada)
    New York Daily News
    New York Post
    New York Times
    News & Review (CA)
    Newsday (NY)
    News-Press (FL)
    Niagara Gazette (NY)
    Northwest Florida Daily News
    NWA Online (AR)
    Orange County Register (CA)
    Orlando Sentinel (FL)
    Orlando Weekly (FL)
    Ottawa Citizen (Canada)
    Palm Beach Post (FL)
    Patriot-News (PA)
    Pennsylvania Newspaper Association
    Periodica Reforma (Mexico)
    Philadelphia City Paper
    Philadelphia Inquirer
    Pittsburgh Post-Gazette
    Pittsburgh Tribune-Review
    Portland Tribune (OR)
    Press & Sun-Bulletin (NY)
    Press-Register (AL)
    Providence Journal (RI)
    Reading Eagle (PA)
    Reminder Publications (MA)
    Richmond Times-Dispatch (VA)
    Sacramento Bee (CA)
    Salt Lake Tribune
    San Diego Union-Tribune
    San Francisco Chronicle
    Saratoga Wire (NY)
    Seattle Post-Intelligencer
    Seattle Times
    South Bend Tribune (IN)
    Southeast Missourian
    Southwest Times Record (AR)
    Spartanburg Herald Journal (SC)
    Spokane Journal of Business (WA)
    Spokesman-Review (WA)
    St. Catharines Standard (CA)
    St. Louis Post-Dispatch (MO)
    St. Petersburg Times (FL)
    Star-Ledger (NJ)
    Sun-Sentinel (FL)
    Tampa Tribune (FL)
    The Columbian (WA)
    The Commentary (Canada)
    The Guardian (Nigeria)
    The Herald (WA)
    The Leader (NY)
    The Oklahoman
    The Oregonian
    The Stranger (WA)
    The Sun News (FL)
    The Times (UK)
    The Tribune (OH)
    Times Herald (PA)
    Toledo Blade (OH)
    Tri-City Herald (WA)
    Tuscaloosa News (AL)
    USA Today
    Virginian-Pilot
    Visalia Times-Delta (CA)
    Visión Hispana Newspaper
    Volksblad (South Africa)
    Wall Street Journal
    Washington Hispanic
    Wichita Falls Times Record News (TX)
    Yakima Herald Republic (WA)

    Broadcast (Radio/TV) Outlets
    10News (CA)
    American Public Media's Marketplace
    Atlantic Productions (UK)
    BBC (UK)
    Boston Neighborhood Network
    CBS Sacramento (CA)
    Clear Channel Radio
    Columbia TriStar TV
    CTV (Canada)
    Fitness Business Radio Podcast
    KATU (OR)
    KCPW (UT)
    KEX Portland (OR)
    KEX-AM (OR)
    KGO-AM (CA)
    KING 5 News (WA)
    KIRO Radio 97.3 (WA)
    KJZZ-TV (UT)
    NewsRadio KFBK (CA)
    NPR
    On the House with the Carey Brothers
    PBS NewsHour
    Regional News Network (NY)
    Talk Radio News Service
    Three Eagles Communications
    Turner Broadcasting
    Voice of America
    WBHM (AL)
    WFMZ (PA)
    WGHP (NC)
    WHDH (MA)
    WHYY (PA)
    WJHL (TN)
    WNVR (IL)
    WNYC (NY)
    WPEC (FL)
    WPEC-TV CBS12 News (FL)
    WRNI (RI)
    WTVQ (KY)

    Automotive
    Motor Trend

    Beauty/Fashion News
    Glamour
    Hearst Publications
    LNE Online
    Meredith Publishing

    Business/Industry News
    Alaska Journal of Commerce
    Aspen Publishers
    Atlanta Business Chronicle
    Best's Review
    Black Enterprise
    Bloomberg BNA
    Boston Business Journal
    Business Examiner (WA)
    Business Publishers, Inc.
    Business Review West Michigan
    Businessweek
    Central NY Business Journal
    Central Penn Business Journal (PA)
    Central Valley Business Times (CA)
    Charleston Regional Business Journal (SC)
    Chief Executive
    Crain Publications
    Cygnus Business Media
    Daily Journal of Commerce
    East Bay Business Times
    Enterprise Management
    Exhibitor Magazine
    Farm Progress
    Forbes
    IndustryWeek
    Internet Retailer
    KIP Business Report
    Long Island Business News (NY)
    MarketingProfs
    McGraw-Hill
    New Orleans CityBusiness
    NonProfit Times
    Penton Media
    Primedia Business Magazines
    Reed Business Information
    Sales and Marketing Management
    San Fernando Valley Business Journal (CA)
    Small Business Digest
    Solution Providers for Retail
    South Florida Business Journal
    Success Magazine
    Tampa Bay Business Journal (FL)
    The Business Journals
    Transport Topics

    Education News
    Chronicle of Higher Education
    Education.com
    Noodle
    Pearson Education
    Scholastic
    University Business

    Energy/Environment News
    CSRwire
    Energy Metro

    Entertainment/Sports News
    Deadline News
    ESPN.com
    StarsEntertainment.com
    The Source

    Finance/Personal Finance News
    Barron's
    Investor's Business Daily
    IRAsuccess.com
    Kiplinger
    MarketWatch.com
    Online Banking Report
    The Economist
    TheStreet.com

    Health/Fitness News
    Addiction Professional
    ADDitude Magazine
    AdvanceWeb
    APE Editorial (Mexico)
    Behavioral Healthcare
    BioCentury Publications
    BioPharm Insight
    Cancer Research Journal
    Diagnostic Imaging
    Eslevier
    Everyday Health
    FDAnews
    Great Valley Publishing
    Health Facilities Management magazine
    Health magazine
    Health News Digest
    Healthcare Technology Network
    HealthTalk
    Hospital Case Management
    MedCity News
    Medscape
    Nutrition Digest
    Pharmacist's Letter/Prescriber's Letter
    Physician's Practice
    Psychopharmacology Bulletin
    Univision's Mi Dieta
    WebMD

    Law/Government/Politics News
    Aspen Publishers
    Bloomberg BNA
    Governing Magazine
    Government Technology
    Immigrant Magazine Online
    Land Line Magazine
    Law 360
    National Notary Magazine
    Westlaw Journal

    Lifestyle/Parenting/Women’s News
    AsianWeek
    BabyCenter.com
    Cape Cod Online (MA)
    Catalina Magazine
    Costco News
    Diablo Magazine (CA)
    Hearst Publications
    Hooters Magazine
    Hope for Women Magazine
    How Stuff Works
    Howcast.com
    Maxim
    Men's Journal
    Meredith Publishing
    Modern Wedding Mom
    New Jersey Family
    NorthJersey.com
    Parent to Parent
    SJ Magazine (NJ)
    The Rotarian
    Third Age
    Today's Woman Now
    Toy Tips Magazine
    Weight Watchers magazine

    Real Estate/Building/Home News
    Comstock's magazine
    Hanley Wood
    Health Facilities Management magazine
    Pure Contemporary
    Smithers Interior News

    Religion News
    Christian World News
    Inside the Pew

    Technology/Science News
    American Association for the Advancement of Science
    CIO.com
    CNET News
    Computerworld
    Dice.com
    Government Technology
    National Association of Science Writers
    Network World
    PCWorld
    Red Herring
    Silicon Valley Watcher
    TabTimes
    Technology Advertising Report
    Wired
    Ziff Davis

    Travel/Hospitality/Food News
    Casino Travel News
    Chinese Restaurant News
    Conde Nast
    Kandessa Media
    Outside Magazine
    Refrigerated and Frozen Food
    Travel & Leisure

    Pretty impressive, right? For more info, click here or email us at profnetalerts@prnewswire.com. Happy pitching!

    Headlines, Op-Eds and Morning News: The Year’s Top Blogs (So Far)

    Monday, July 28, 2014, 2:34 PM [ProfNet Connect]
    0 (0 Ratings)

    There is a heck of a lot of great content on the ProfNet Connect blogs, from both internal and external contributors. So, with the year more than half over, we thought it would be a good time to take a look at our most popular blog posts of 2014 so far. If you need a reading break to get through your day, I recommend taking a look at these:

    Pitching to Small-Business Reporters. This post, from way back in February, featured highlights from the Publicity Club of New York’s monthly luncheon, in which a panel of small-business reporters from Crain’s New York Business, Inc. magazine, SmallBizTechnology.com, MSNBC’s “Your Business,” and The New York Times shared what they look to cover in each of their outlets: prn.to/MP8x6p

    15 Tips for Creating the Perfect Headline. Whether you're a PR person trying to catch the attention of a journalist, or a journalist trying to catch the attention of readers, it's important that your headline persuade your target audience to continue reading. But what goes into a great headline? We asked our expert community to share their best tips on creating the perfect headline: prn.to/1p0sXHN

    Media 411: Ways Journalists Can Use Twitter. Everyone loves a Top 10 list. This post features the top 10 ways journalists can and should use Twitter: prn.to/Oqx2HS

    The Ins and Outs of Op-Ed Writing. Op-ed pieces have their own structure, length, voice, etc. Knowing how to merge your opinion with factual information is an important part of writing your op-ed piece and attracting readers to your story. Jennifer Finney Boylan, author, speaker, and writer for the New York Times Opinion page, was a guest on our latest Twitter Q&A and shared how she makes op-ed pieces compelling, and how to pitch your own op-eds to major publications. You can read a recap of the chat here: prn.to/1qaURnL

    Ten AP Stylebook Entries That Should be Changed. The AP Stylebook, with its 5,000+ entries, can be a writer’s best friend, but that’s not to say it’s infallible. In this post, we listed 10 Stylebook entries with which we disagree: bit.ly/eK1Bm5

    Tips for Responding to ProfNet Queries. ProfNet succeeds because it gives reporters the ability to obtain high-quality information quickly, conveniently and at no charge. Although technology is a key tool in our operation, it's the human dimension that makes ProfNet work. We all have a stake in observing a high standard of etiquette and professional courtesy. For those responding to a reporter's search for sources, we offered these tips and guidelines: prn.to/1kHZb6U

    Top 10 Mistakes Every Author Should Avoid. As any author discovers, there's plenty of free advice out there for what they should -- and shouldn't -- do when publishing a book. Today on ProfNet Connect, Penny Sansevieri, president and CEO of Author Marketing Experts, shares a Top 10 list of mistakes authors should avoid at all costs: prn.to/1pO3Olg

    Pitching to the Medical/Health Beat. At a March 26 Publicity Club of New York luncheon we heard from a panel of health and medical reporters and editors about what they are looking to cover in each of their outlets. Here are some things to keep in mind when pitching your clients to these publications, which included Dr. Oz The Good Life, MedPage Today, Wall Street Journal and Veria Living Live: prn.to/Pnm9qX

    It’s Never Too Early to Get Coverage on Morning News Programs. Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 95-98 percent of ideas sent them. What separates stories that air from those that don’t? See prn.to/1lrajcT for the inside scoop.

    PR Advice From a Cranky Journalist. “Every day I get dozens of pitches from PR outfits; almost all go into the trash." So writes journalist Jon Talton in an article on the Reynolds Center for Business Journalism website. The sentiment is likely echoed by reporters across the country, but there are things PR professionals can do to ensure their relationship with reporters is productive for both sides. Talton shares his tips in the article, a link to which can be found here: prn.to/1mY9R5v

    What were your favorite blog posts so far this year? Which ones did you find most helpful/interesting?

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Upcoming PR/Media Events

    Thursday, July 24, 2014, 2:44 PM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: How to Use Referral Marketing to Maximize Customer Acquistion
    Host: MarketingProfs
    Date: July 29
    Location: Online
    Summary: If you're like many marketers, you have a customer acquisition problem. You compensate for a lack of new customers by trying to increase share of wallet and repeat purchases among your existing customers. Revenue pressure keeps building, so you keep asking your existing customers for more. But what if you could find something that acquires new customers and drives repeat customers simultaneously? This free online seminar will explore how successful marketers are using referral marketing, alongside SEO and SEM, to attract new customers through referrals from existing customers.
    Complete event info here.

    Event: What’s Next in Covering the Affordable Care Act
    Host: Reynolds Center for Business Journalism
    Date: Aug. 6
    Location: Online
    Summary: In this free, one-hour webinar, Tami Luhby, who covers health care for CNNMoney, will help you identify local story ideas and give you a roadmap to possible sources to develop them.
    Complete event info here.

    Event: REFRAME: The Summit
    Host: Cross-Cultural Marketing & Communications Association
    Date: Aug. 7
    Location: New York
    Summary: This conference will explore how the Total Market industry vertical is reshaping the enterprise, and will focus on key questions brand and business leaders have.  You'll hear stories, lessons learned and examples of organizations navigating their way through the Total Market Enterprise transformation.
    Complete event info here.

    Event: How to Drive Demand Generation With PR Tactics
    Host: PR Newswire
    Date: Aug. 13
    Location: Webinar
    Summary: As PR and marketing communications are often competing for budget with demand generation and marketing technology, it is important to better understand the impact of PR and branding on demand and lead generation. This webinar will discuss the role of earned media in influencing buyer behavior; PR’s measurable impact on marketing and demand generation; new opportunities for PR to leverage existing content to increase brand profile and create new leads.
    Complete event info here.

    Event: Summer in the Sky – Sky Deck at Detroit Opera House
    Host: IABC Detroit
    Date: Aug. 15
    Location: Madison Heights, Mich.
    Summary: IABC Detroit members and their guests are invited to experience a historical landmark in a whole new way on the Sky Deck of the Detroit Opera House. As you mingle with fellow members over cocktails, you’ll get a 360 degree view of downtown Detroit and a one-of-a-kind view straight into Comerica Park where they Tigers will face-off against the Seattle Mariners.
    Complete event info here.

    Event: Mapping Communications Strategies to Resonate With the New Buyer
    Host: PR Newswire
    Date: Aug. 19
    Location: Webinar
    Summary: Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning your brand's PR strategy needs to be working in tandem with marketing campaigns. This webinar will discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.
    Complete event info here.

    Event: Content Marketing World
    Host: Content Marketing Institute
    Date: Sept. 8-11
    Location: Cleveland
    Summary: Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team and implement a content marketing plan that will grow your business and inspire your audience. Already confirmed 2014 speakers include such brands as Kraft Foods, Microsoft, Facebook, SAP, Cisco Systems, Coca-Cola Brazil and more than 100 content marketing experts from around the globe. Actor Kevin Spacey will be closing keynote speaker.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    PR Advice From a Cranky Journalist

    Thursday, July 17, 2014, 12:00 PM [General]
    0 (0 Ratings)

    “Every day I get dozens of pitches from PR outfits; almost all go into the trash," writes journalist Jon Talton in a post on the Reynolds Center for Business Journalism website. "The Internet has allowed PR to become a fire hose, mostly of worthless story ideas. Still, a PR professional who really knows her stuff can be a great asset to a working journalist."

    Talton, economics columnist for the Seattle Times and a 30-year veteran financial journalist, shared a few tips for PR professionals hoping to gain the interest of journalists. We’ve heard some of these tips before, but they are worth revisiting.

    You can read Talton’s tips here: Hack to Flacks: PR Advice From a Cranky Journalist

    Tips for Responding to ProfNet Queries

    Thursday, July 10, 2014, 9:48 AM [ProfNet]
    0 (0 Ratings)

    ProfNet succeeds because it gives reporters the ability to obtain high-quality information quickly, conveniently and at no charge.

    Although technology is a key tool in our operation, it's the human dimension that makes ProfNet work. We all have a stake in observing a high standard of etiquette and professional courtesy.

    If you are responding to a reporter's search for sources, either from the ProfNet query feed or a tweet on @ProfNet, we suggest a standard three-paragraph response: 

    • The first provides basic contact information: name, title, phone numbers and email addresses, both for the suggested source and for yourself
    • The second provides a summary of the source's relevant credentials
    • The third -- optional, but often pivotal in persuading a reporter to make contact -- summarizes the source's perspective

    We also recommend including "ProfNet" in the subject line of your response so the reporter knows your email is in direct response to his/her query, rather than unsolicited email or spam.

    Above all, please only respond to queries when you are able to provide reporters with the expertise they are asking for in the query. While it can be tempting to send reporters an off-topic pitch "just this once," it usually does more harm than good.

    You can view our guidelines for responding to queries here: Responding to Reporter Queries: Guidelines for PR Pros and Experts

    For additional tips submitted by our members: ProfNet Members Share Their Tips & Tricks.

    What are some of your best tips for responding to queries? Please share below.

    Upcoming PR/Media Events

    Thursday, July 3, 2014, 10:32 AM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Tracking Tribal Cash and Influence to Washington
    Host: Reynolds Center for Business Journalism
    Date: July 10
    Location: Santa Clara, Calif.
    Summary: This free workshop will teach Native American journalists and others how to tap into the world of money and influence in Washington, and better understand how decisions affecting tribes and Native communities are being influenced -- and who is trying to influence them.
    Complete event info here.

    Event: More Than a Blog: How to Build a Content Marketing Machine
    Host: National Press Club
    Date: July 11
    Location: Washington, D.C.
    Summary: Blogs aren’t dying, they’re evolving, and it’s time for your communications strategy to do the same. This session will cover how to retool your content, add horsepower to your advertising campaigns, and turn one-time visitors into engaged audience members.
    Complete event info here.

    Event: Ladies Who Laugh 2014
    Host: New York Women in Communications
    Date: July 15
    Location: New York
    Summary: This comedy fundraiser will raise money for NYWICI foundation scholarships. Confirmed comediennes include Drama Desk Award-nominated actress, singer and impressionist Christina Bianco, and entertainer Amanda Seales.
    Complete event info here.

    Event: Value-Based Segmentation: Leveraging Customer Engagement Using Segmentation
    Host: MarketingProfs
    Date: July 15
    Location: Online
    Summary: For decades, segmentation of markets and customers has been an accepted tool for tailoring offerings (messages, media, products, and services) cost-efficiently. In this free seminar, Mike Phillips, director of feedback strategy at Cvent, will walk through case studies and outline an approach that enables actionable segmentation of customer portfolios.
    Complete event info here.

    Event: Taking Your Mobile Business Into the Fast Lane
    Host: Social Media Club NYC
    Date: July 17
    Location: New York
    Summary: Mobile trucks are a prosperous business around the city. They started out as food trucks, but now there are all types of products and services being offered. One challenge for many of these mobile-business owners is that their physical location changes frequently; this is where owners have to get creative and figure out a unique way to market themselves to attract and maintain new and existing customers. Whether you're the owner of a mobile truck, a brick-and-mortar looking to take your business on the road, or any small business, you will want to join this event to learn some of the best practices and strategies for marketing your business.
    Complete event info here.

    Event: Four Topics, Four Experts, One Beneficial Evening
    Host: NJ CAMA
    Date: July 17
    Location: Princeton, N.J.
    Summary: Four local industry experts will discuss four topics: 1) taking your marketing where your customers are; 2) ways to promote your products services using video; 3) creative employment; 4) best practices for getting media coverage.
    Complete event info here.

    Event: Patient Engagement: The Future of Healthcare Communications
    Host: Business Development Institute
    Date: July 24
    Location: New York
    Summary: Healthcare communicators and marketers have a big opportunity to play an important role in directly impacting how their organizations engage patients and health care professionals that serve patients. This conference will showcase thought leaders with perspectives from the different parts of the healthcare system, including big pharma, hospital systems, insurers, technology, and nonprofits. They will share their successes, outline lessons learned, and identify how they overcame challenges.
    Complete event info here.

    Event: How to Use Referral Marketing to Maximize Customer Acquistion
    Host: MarketingProfs
    Date: July 29
    Location: Online
    Summary: If you're like many marketers, you have a customer acquisition problem. You compensate for a lack of new customers by trying to increase share of wallet and repeat purchases among your existing customers. Revenue pressure keeps building, so you keep asking your existing customers for more. But what if you could find something that acquires new customers and drives repeat customers simultaneously? This free online seminar will explore how successful marketers are using referral marketing, alongside SEO and SEM, to attract new customers through referrals from existing customers.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com


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