Maria Perez

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    • Member Type(s): Content Publisher
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      Communications Professional
      Media - Freelancer
      Media - Broadcast
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    • Title:Director, Online Community Relations
    • Organization:ProfNet
    • Area of Expertise:Media, PR
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    ProfNet for Journalists: Saving Your Query Preferences

    Tuesday, February 18, 2014, 10:09 AM [ProfNet]
    0 (0 Ratings)

    This weekend, we launched a revamped PR Newswire for Journalists site with a sleek new look and several new features that will make finding what you need even easier than before. You can read about those changes here: PR Newswire for Journalists Gets a Makeover.

    The upgrade also included several enhancements to the ProfNet site for journalists that we think you’ll really like. I’ll break each one down over the course of this week. If you have any questions or feedback about any of the features, please drop me a note at profnet@profnet.com.

    Saving Your Query Preferences

    Via the Query Preferences tab, you can now set distribution preferences for all your queries, saving you time and effort.

    For example, if you always cloak your queries, you can set that as your default preference for all future queries. When you go to submit a query, the cloaked option will already be checked off. The same goes for organization types and regions.

    But don’t worry, you can always edit those options on the query you’re submitting. So if you’re working on a query that you don’t want cloaked, you can remove the cloaking option from that specific query, and it won’t affect your saved preferences.

    To set your query preferences, log on to www.profnet.com and click on Query Preferences. Select your preferences, then scroll down and save. That’s it! Your preferences are now saved.

     

    Stay tuned for tomorrow’s entry: searching our experts database.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    How to Manage Your Query Inbox on ProfNet for Journalists

    Monday, February 17, 2014, 2:23 PM [ProfNet]
    0 (0 Ratings)

    This weekend, we launched a revamped PR Newswire for Journalists site with a sleek new look and several new features that will make finding what you need even easier than before. You can read about those changes here: PR Newswire for Journalists Gets a Makeover.

    The upgrade also included several enhancements to the ProfNet site for journalists that we think you’ll really like. I’ll break each one down over the course of this week. If you have any questions or feedback about any of the features, please drop me a note at profnet@profnet.com.

    Your Query Inbox

    Your Query Inbox is where you can access to all your ProfNet queries. You can view the status of a query (pending, active and inactive) and can re-send or turn it off here.

    To turn off a query, check off the box to the left of the query and then on the “Make Selected Queries Inactive” box at the bottom:

     

    You’ll then find the query in your Inactive folder. Please note: Queries that are made inactive will be deleted from the system after 30 days.

    To re-send a query, just check off the box to the left of the query and then click on the “Resend Query” box at the bottom. You will have the opportunity to edit the query before sending:

    Stay tuned for tomorrow’s entry: how to save your query preferences.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Upcoming PR/Media Events

    Friday, February 14, 2014, 10:43 AM [Upcoming Events]
    0 (0 Ratings)

    We regularly update our ProfNet Connect calendar to include upcoming events we think will be of interest to PR and media professionals. Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: How to Keep Your Content Relevant in the Age of the Selfie
    Host: PR Newswire
    Date: Feb. 18
    Location: Santa Monica, Calif.
    Summary: PR Newswire’s global director of emerging media, Michael Pranikoff, will discuss you how can spark and capture your audience’s attention with tactics that can be adopted to keep your story fresh and attention growing.
    Complete event info here.

    Event: Tech Marketing 360
    Host: OMS
    Date: Feb. 18-20
    Location: Dana Point, Calif.
    Summary: Tech Marketing 360 is the only event dedicated to technology marketers. Discover the most current and cutting-edge innovations and strategies to drive tech marketing success, and hear from and engage with companies like Dun & Broadstreet, ExactTarget, IDC, Leo Burnett, Microsoft, LinkedIn, Juniper Networks, SAS, Young & Rubicam, and more.
    Complete event info here.

    Event: PR and Social Media Conference
    Host: Ragan Communications
    Date: Feb. 18-19
    Location: Washington, D.C.
    Summary: This conference will provide you with the strategies you need to measure the success of your online communications with advocates, customers, media and other stakeholders. You’ll walk away from this event knowing how to measure what matters in a simple way, without breaking the bank.
    Complete event info here.

    Event: Love Bytes: The Complex Relationship Between Brands and Online Customers
    Host: Social Media Club NYC
    Date: Feb. 20
    Location: New York
    Summary: February is the month of love. In the age of digital and social, every customer loves to share their personal experience about a brand. In return, brands love this type of feedback, especially on review sites. What happens when this beautiful relationship turns sour? How should brands moderate negative comments on review sites? How can brands and consumers judge the veracity of a review? Join this interactive discussion with experts on this topic.
    Complete event info here.

    Event: Speed Networking Event
    Host: PR Professionals of Long Island
    Date: Feb. 20
    Location: Melville, N.Y.
    Summary: Get your business cards ready to network with other public relations, marketing and communications practitioners.
    Complete event info here.

    Event: Future of Healthcare Communications Summit
    Host: Business Development Institute
    Date: Feb. 25
    Location: New York
    Summary: This summit will demonstrate how the rapidly evolving digital landscape is influencing patient-focused communications tactics within the healthcare industry.
    Complete event info here.

    Event: Tactics for Maximizing Your Press Releases
    Host: PR Newswire
    Date: Feb. 26
    Location: Online
    Summary: Learn how to create press releases that can compete with the best of the Web's content for audience attention, including press release tactics such as writing headlines that inspire action; constructing your news release copy to channel the interest of your readers; and optimizing content for maximum search engine benefit for your brand.
    Complete event info here.

    Event: Detecting Corporate Fraud
    Host: Reynolds Center for Business Journalism
    Date: Feb. 26
    Location: Baltimore
    Summary: This workshop is for any journalist who wants to learn the basics of corporate fraud detection using public documents. Attendees will leave with fundamental methods for inspecting public filings for corporate fraud. The information gained in this session will allow reporters to spot red flags in corporate disclosures and understand when to pursue a potential fraud investigation.
    Complete event info here.

    Event: Ensure That Your Content Makes the Cut
    Host: PRSA
    Date: Feb. 26
    Location: Online
    Summary: In this webinar, you will learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience.
    Complete event info here.

    Event: “Fires, Spoiled Food and the Norovirus – Your Dream Vacation on the High Seas”
    Host: IABC Detroit
    Date: Feb. 27
    Location: Dearborn, Mich.
    Summary: Keith Spondike, vice president of marketing and communication for Silversea Luxury Cruises, will discuss crisis communications on the high seas and how not to handle a crisis.
    Complete event info here.

    Event: Pitching Boot Camp
    Host: PRSA
    Date: March 6
    Location: Online
    Summary: Media pitching coach Michael Smart’s most popular workshop offers hundreds of practical tips that will instantly boost your media and blog coverage.
    Complete event info here.

    Event: Second Annual Pitching Long Island
    Host: PR Professionals of Long Island
    Date: March 11
    Location: Plainview, N.Y.
    Summary: If you live or work on Long Island, this panel discussion will open your eyes to what it takes to market the region. Panelists include representatives from Island Harvest, Zimmerman/Edelson, Farmingdale State College of New York, and Baker Tilly.
    Complete event info here.

    Event: Social Media ROI for Journalists
    Host: Reynolds Center for Business Journalism
    Date: March 25
    Location: Online
    Summary: This free, one-hour webinar will examine the four stages of social media use in the newsroom: from an active presence, to engagement, to steeting the conversation, to full integration. This webinar will be of interest to managers overseeing social media and online news, and for individuals who are beginning to ask (or are being asked by their publishers), “Is all this time on social media worth it?”
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Influential Media Outlets That Used ProfNet in January

    Thursday, February 6, 2014, 4:13 PM [ProfNet]
    0 (0 Ratings)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents, or get timely experts and story ideas by email. Both are free! Need help getting started? Email us at profnet@profnet.com.

    ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are always changing, there are still a great many stories being written, and writers still need expert sources.

    Here is a sampling of the influential media outlets that used ProfNet last month:

    News Services
    Associated Press
    Bloomberg News
    Capital News Service
    Catholic News Service
    Creators Syndicate
    Cronkite News
    Tribune Content Agency
    McClatchy-Tribune News Service
    Medill News Service
    Religion News Service
    Reuters
    United Press International
    Xinhua

    General News
    24/7 News Source
    Al Jazeera America
    Atlantic Post
    American Profile Magazine
    Boston.com
    BuzzFeed
    Christian Science Monitor
    CNN.com
    Consumers Digest
    FOXNews.com
    Globe and Mail (Canada)
    Huffington Post
    Jewish Exponent
    Journalism Without Walls
    Mint Press News
    Newsmax magazine
    Newsweek
    Parade.com
    Postmedia Digital (Canada)
    Russia Today
    The Chicago Bureau
    The Weather Channel
    Time.com
    U.S. News & World Report
    Yahoo! News

    Newspapers
    amNewYork
    Arizona Republic
    Asheville Citizen-Times (NC)
    Atlanta Journal Constitution
    Belleville News-Democrat (IL)
    Boston Globe
    Chicago Tribune
    Colorado Springs Gazette
    Contra Costa Times (CA)
    Daily American (PA)
    Daily Camera (CO)
    Daily Herald (IL)
    Daily Pennsylvanian
    Detroit Free Press
    Detroit News
    Fort Worth Star-Telegram (TX)
    Harlem Times (NY)
    Hendersonville Times-News (NC)
    Independent Tribune (NC)
    Indiana Chronicle
    Intelligencer/Bucks County Courier Times (PA)
    Journal and Courier (IN)
    Los Angeles Times
    Marianas Variety - Guam Edition
    Metro Newspapers
    Miami Herald
    Milwaukee Journal Sentinel
    Minneapolis Star Tribune
    Montgomery Gazette (MD)
    Morning Call (PA)
    New York Times
    News and Record (NC)
    Newsday (NY)
    Nob Hill Gazette (CA)
    North Dallas Gazette
    Northeast Mississippi Daily Journal
    Orange County Register (CA)
    Orlando Sentinel (FL)
    Philadelphia Daily News
    Philadelphia Inquirer
    Pittsburgh Better Times
    Pittsburgh Post-Gazette
    Post-Crescent Media (WI)
    Providence Journal (RI)
    Record-Searchlight (CA)
    Register-Guard (OR)
    San Diego Union-Tribune
    San Francisco Chronicle
    Sentinel-News (KY)
    Shreveport Times (LA)
    Southampton Press (NY)
    St. Paul Pioneer Press (MN)
    Star-Ledger (NJ)
    Sydney Morning Herald (Australia)
    South China Morning Post (Hong Kong)
    Tampa Tribune (FL)
    The Advocate (LA)
    The Ledger (FL)
    Times of Israel
    Times of London
    USA Today
    Wall Street Journal
    Washington Post
    York Daily Record (PA)

    Broadcast Outlets
    Hallmark Channel
    DIY Network
    ESPN
    Everest Productions
    Flight 33 Productions
    HLN TV
    Hogwild Films
    Marketplace Radio
    Natural Choice Network
    NBC Connecticut News
    New England Cable News
    NPR
    Ultimate Sports Parent Radio
    Voice of America
    WKLB-FM (MA)
    Workaholic Productions
    WTNH News 8 (CT)

    Automotive
    AOL Autos
    Automotive Fleet

    Beauty/Fashion News
    Beauty High
    Beauty in the Bag
    Beauty News NYC
    Bella NYC
    Daily Makeover
    Glamour
    Les Nouvelles Esthetiques & Spa
    Life & Beauty Weekly
    Prime International Anti-Ageing Journal
    Professional Nail Magazine
    Style on Main
    The Fashion Spot

    Business/Industry News
    Advantage Magazine (Canada)
    American Express OPEN Forum
    American Management Association
    AOL Jobs
    Association Convention & Facilities Magazine
    Bank of America's Small Business Community
    Bridges.com
    Business Education Forum
    Business Insider
    Business Travel Executive
    CareerBuilder.com
    CEO magazine
    CommPRO.biz
    Compliance Week
    Comstock’s Magazine
    Corp! magazine
    Crain's New York Business
    C-Suite Network
    Dice.com
    Direct Marketing News
    Diversity Executive Magazine
    EContent Magazine
    Entrepreneur.com
    Equal Opportunity magazine
    ExecSense Webinars
    Fast Company
    Finance & Commerce
    Forbes
    FreightWeek
    Future of Commerce
    Gift Shop Magazine
    Human Resource Executive
    Industry Edge
    Industry Market Trends
    Insigniam Quarterly
    International Business Times
    Intuit Small Business Blog
    Jewelry Connoisseur magazine
    JobWeek
    KC Business magazine
    Middle Market Executive
    Monster.com
    New York Enterprise Report
    Productivity@Work
    PR News
    PRWeek
    Real Business
    Retail Leader
    RetailerNOW
    Roanoke Business Magazine
    San Fernando Valley Business Journal
    Small Business Digest
    Stores Magazine
    Supplier Global Resource
    Supply Chain World
    Texas Meetings + Events
    The Network Journal
    Training magazine
    Transaction World
    Upstart Business Journal
    Vows Magazine
    Wholesale and Distribution International
    Wisconsin Meetings magazine
    Workforce Diversity

    Education News
    Community College Campus News
    Community College Week
    Diverse: Issues in Higher Education
    Elearning! Magazine
    Middle Ground
    Minority Education Magazine
    NextStepU
    Scholastic DynaMath Magazine
    University Business magazine

    Energy/Environment News
    Cogeneration & On-Site Power Production
    CSP magazine
    Green Fleet Magazine
    Green Living Magazine
    Independent Gasoline Marketing magazine
    NACS Magazine
    O&P Almanac
    Oil & Gas Monitor
    Oil and Gas Investor

    Entertainment/Sports News
    Blastr
    ESPN
    The WEI Network
    Variety

    Finance/Personal Finance News
    AFE Exchange
    Association for Financial Professionals
    Banking New York
    Bankrate.com
    BBC – Capital
    Best's Review
    CBS MoneyWatch
    CNBC.com
    Credit Union Times
    Credit.com
    Fiscal Times
    Franklin Prosperity Report
    Global Finance
    GlobeSt.com
    Independent Banker
    Insight Magazine
    Institutional Investor Alpha
    Investing Daily
    Investopedia.com
    Investor's Business Daily
    Investors.com
    LearnVest
    Loans.org
    MainStreet.com
    MarketWatch.com
    Mint.com
    Money Talks News
    MReport
    NAMIC Newsletter
    PIA magazine
    Private Wealth
    Proformative.com
    Robb Report
    Tax Notes Today/Tax Analysts
    TheStreet.com

    Health/Fitness News
    ADVANCE for Laboratory Professionals
    ADVANCE for Nurses
    ADVANCE for Respiratory Care & Sleep
    Medicine
    ADVANCE for Speech and Hearing
    AgingCare.com
    AIDS Reader
    American Council on Exercise
    Arthritis Foundation Newsletter
    Care.com
    Chiropractic Economics
    Counselor Magazine
    Drug Topics
    Electronic Health Reporter
    Everyday Health
    Health Data Management
    Health Monitor Network
    Healthcare Dive
    Healthcare Risk Management
    HealthDay
    Healthline
    HealthMonitor.com
    IDEA Health & Fitness Association
    Managed Care Contracting and Reimbursement
    Managed Healthcare Executive
    Max Sports and Fitness
    McKnight's Long-Term Care News
    Medical Design Online
    Medical Travel Today
    MedShadow
    Merion Matters
    Mobility magazine
    New Public Health
    Nurse Without Borders
    NurseZone
    Oncology Times
    Pharmaceutical Compliance Monitor
    PharmaVoice
    Physician's Money Digest
    Population Health News
    QualityHealth
    RT: For Decision Makers in Respiratory Care
    Senior Outlook Today
    Small Physician Practice Website
    Student Health 101
    TCTMD.com
    Today's Dietitian magazine
    Univision Salud
    Univision MiDieta
    WebMD
    Western Pennsylvania Healthcare News
    YourHealth magazine

    Law/Government News
    Federal Times
    FedScoop
    Governing Magazine
    Government Product News
    Government Technology
    Law Quadrangle magazine
    Law360
    Military Times Edge
    NFIB.com
    Westlaw Journals
    World Policy Journal

    Lifestyle/Women’s News
    AARP Life Reimagined
    AARP The Magazine
    All You
    American Baby magazine
    Austin Lifestyle magazine
    Betty Confidential
    Brides
    City & Shore Magazine
    Collective310
    Cosmopolitan
    Creative Loafing
    Dr. Oz: The Good Life
    eHow
    Enterase.com
    Everyday Home
    Family Circle
    Fifty Plus Advocate
    First for Women
    Fit and Fab Living
    Gannett's YES! Your Essential Shopper
    Garden & Gun magazine
    Good Housekeeping
    Gulfshore Life
    HERLIFE Magazine
    Home Specialty Magazine
    Homeclick.com
    HomeStyle Weekly
    HouseLogic
    iVillage
    Life Reimagined
    Lifescript.com
    LION Magazine
    LoveToKnow
    Maxim
    Men's Journal
    MetroParent.com
    Modern Wedding Mom
    MORE Magazine
    New You Magazine
    Next Avenue
    Parents magazine
    Playboy
    Reader's Digest
    Real Weddings Magazine
    Recipe4Living
    Red Tricycle
    Runner's World
    Sesi Magazine
    Shape
    SheKnows.com
    ShopSmart
    SpryLiving.com
    Costco Connection
    USA Today Green Living
    USA Today's Home Magazine
    Walmart Live Better magazine
    Weight Watchers Magazine
    Woman's Day
    Woman's World
    Yahoo! Mujer

    Pets/Veterinary News
    Pet Age Magazine

    Real Estate/Building/Home News
    Building and Construction Canada
    Building Times Bulletin
    Construction Today
    Daily Properties
    Illinois Realtor magazine
    Multifamily Executive
    NJ Cooperator
    NY Cooperator
    Real Estate Forum
    Realtor Magazine
    Stormwater Magazine
    The Cooperator
    The Electrical Distributor magazine
    The Real Deal
    Yahoo! Homes

    Technology/Science News
    Architecture & Governance Magazine
    Computerworld
    CSO magazine
    Discovery News
    E-Commerce Times
    ECT News Network
    ID360
    KM World
    MIT Technology Review
    Network World
    RFIDinsider
    Small Business Computing
    Tech Page One
    TechTarget

    Travel/Hospitality/Food News
    Bar Business Magazine
    Corporate & Incentive Travel
    El Restaurante Mexicano
    Fodors.com
    Frommer's
    Global Traveler
    Leisure & Hospitality International
    Refrigerated & Frozen Foods
    Souvenirs, Gifts & Novelties magazine
    Specialty Coffee Retailer
    Tourist Attractions & Parks magazine
    Travel + Leisure

    Where did your experts pop up last month? If you have a success story to share, drop me a line at profnet@profnet.com with “Success Story” in the subject line. Or “like” our Facebook page and leave your success story on our wall, and you might see your picture/logo on the big screen in Times Square!

    Not getting queries? Email profnet@profnet.com with your contact info, and we’ll send you details on how you can become a ProfNet member and get publicity for your experts.

    Upcoming PR/Media Events

    Friday, January 31, 2014, 11:37 AM [Upcoming Events]
    0 (0 Ratings)

    We regularly update our ProfNet Connect calendar to include upcoming events we think will be of interest to PR and media professionals. Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Introduction to Search Engine Optimization
    Host: ASJA
    Date: Feb. 5
    Location: New York
    Summary: This presentation will cover the basics of search engine keywords, including how to research, select, and incorporate keywords into documents, and how to make content "search-engine friendly." Presenters will also provide an overview of how online pages are structured, covering such concepts as title tags, meta description, and header tags.
    Complete event info here.

    Event: Perfecting Personality Profiles
    Host: Reynolds Center for Business Journalism
    Date: Feb. 5-6
    Location: Online
    Summary: Pulitzer winner Jacqui Banaszynski will explore the characteristics of memorable and accurate profiles, as well as offer a range of profile approaches that can suit your purpose, publication and audience. She’ll also dive more deeply into the reporting and writing techniques that can help any beat reporter pursue sparkling profiles.
    Complete event info here.

    Event: Influencer Marketing Forum
    Host: Business Development Institute
    Date: Feb. 6
    Location: New York
    Summary: Learn how leading brands and agencies are harnessing influencer marketing to earn media and gain authenticity for their brands.
    Complete event info here.

    Event: Content as Commerce: Are Brands Disrupting the Media Business?
    Host: New York Women in Communications
    Date: Feb. 6
    Location: New York
    Summary: As advertisers get into publishing and the Federal Trade Commission investigates, what does it all mean for brands? This conversation will feature Linda Descano of Citi and Diane DiCostanzo of Time Inc Content Solutions.
    Complete event info here.

    Event: Transform Your Pitch From Snooze to News
    Host: PRSA
    Date: Feb. 6
    Location: Online
    Summary: Journalists are fewer and farther between, and they are more harried and overworked than ever. Also, bloggers are developing a reputation for impatience with -- even an aversion to -- public relations pitches. This webinar will teach you eight proven ways to transform your routine story into the type of content that grabs their attention in the first sentence.
    Complete event info here.

    Event: Executive Leadership Seminar
    Host: IABC
    Date: Feb. 6
    Location: New Orleans
    Summary: Explore the nature of good leadership and learn how to build your reputation as a business leader and someone who can engage employees and deliver business results.
    Complete event info here.

    Event: Small-Business Media Luncheon
    Host: Publicity Club of New York
    Date: Feb. 12
    Location: New York
    Summary: Hear from journalists from Crain’s New York Business, Inc. magazine, MSNBC’s “Your Business,” New York Times, and SmallBizTechnology.com.
    Complete event info here.

    Event: Do’s and Don’ts of Self-Publishing
    Host: ASJA
    Date: Feb. 12
    Location: New York
    Summary: Are you thinking about self-publishing for the first time? Don't make these common mistakes that most authors make. Miral Sattar, CEO of author services marketplace BiblioCrunch.com, will go over the ins and outs of self-publishing and help you create your publishing checklist to make sure you put out the best book possible.
    Complete event info here.

    Event: Monthly Luncheon
    Host: PRSA Dallas
    Date: Feb. 13
    Location: Dallas
    Summary: When it comes to texting and driving, no text is worth a life or injury. Brad Burns, vice president of global media relations at AT&T, will share how AT&T is leading an aggressive, national effort to reach more people with their message to never text and drive.
    Complete event info here.

    Event: PR and Social Media Conference
    Host: Ragan Communications
    Date: Feb. 18-19
    Location: Washington, D.C.
    Summary: This conference will provide you with the strategies you need to measure the success of your online communications with advocates, customers, media and other stakeholders. You’ll walk away from this event knowing how to measure what matters in a simple way, without breaking the bank.
    Complete event info here.

    Event: Love Bytes: The Complex Relationship Between Brands and Online Customers
    Host: Social Media Club NYC
    Date: Feb. 20
    Location: New York
    Summary: February is the month of love. In the age of digital and social, every customer loves to share their personal experience about a brand. In return, brands love this type of feedback, especially on review sites. What happens when this beautiful relationship turns sour? How should brands moderate negative comments on review sites? How can brands and consumers judge the veracity of a review? Join this interactive discussion with experts on this topic.
    Complete event info here.

    Event: Future of Healthcare Communications Summit
    Host: Business Development Institute
    Date: Feb. 25
    Location: New York
    Summary: This summit will demonstrate how the rapidly evolving digital landscape is influencing patient-focused communications tactics within the healthcare industry.
    Complete event info here.

    Event: Detecting Corporate Fraud
    Host: Reynolds Center for Business Journalism
    Date: Feb. 26
    Location: Baltimore
    Summary: This workshop is for any journalist who wants to learn the basics of corporate fraud detection using public documents. Attendees will leave with fundamental methods for inspecting public filings for corporate fraud. The information gained in this session will allow reporters to spot red flags in corporate disclosures and understand when to pursue a potential fraud investigation.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Calls to Action, Story Ideas and Google’s Algorithm: Last Week’s Top Blogs

    Monday, January 27, 2014, 3:31 PM [ProfNet Connect]
    0 (0 Ratings)

    If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:

     

    The Effects of Hummingbird on Search and Social. Social Media Club NYC recently hosted an event about Google’s new algorithm change, Hummingbird. Experts from Landsman Communications Group, AOL, and Hamlet Batista Group explained the change and its impact on SEO and social for users and brands: prn.to/1g4Xfsa

     

    How to Become a Story-Idea Machine. This Thursday, Jan. 30, ProfNet will host a Google+ Hangout On Air, "How to Become a Story-Idea Machine." Writers Diana Burrell and Mark Aiken will share ideas on how to never run out of ideas, as well as how to sell these ideas to the appropriate markets. You won't want to miss it. Details here: prn.to/1dVrI8y

     

    Call-to-Action Use in Social Media. In the latest Q&A Team column, seven experts from the ProfNet community discuss calls to action in social media, including their purpose, channels to use, examples, do’s and don’ts, and more: bit.ly/1j63k7H

     

    ProfNet Success Story: MyMortgageInsider.com. We love hearing from ProfNet members who’ve found success after responding to a journalist request. In this post, we caught up with Tim Lucas of MyMortgageInsider.com, who shared how he has successfully responded to ProfNet queries: prn.to/KPnF34

     

    The Role of Hispanic Media in 2014. We recently hosted a Twitter chat featuring Maritza Puello, managing editor of Newscore at Fusion, the ABC-Univision venture that launched in October of last year. In the chat, Puello discussed the role of Hispanic media in 2014, including the differences between Spanish- and English-language stations, challenges in the industry, and much more: prn.to/1aLLmPW

     

    MEDIAware: This Week’s Media News and Updates. MEDIAware, PR Newswire’s weekly audience research newsletter, is chock-full of media news and job changes. In the latest issue, you'll find updates on U.S. News & World Report, Bloomberg News, Sports Illustrated, Self magazine, Crain’s New York, Bloomberg View, CBS Newspath, Boston Globe, Houston Chronicle, St. Paul Pioneer Press and more: prn.to/1kRdUBr

     

    Social Networking Compliance for FINRA and SEC Regulated Organizations. On Thursday, Jan. 9, Joanna Belbey, a social media and compliance specialist at Actiance, led a webinar about how to comply with the regulations surrounding social media use in the financial industry. Here are highlights from the discussion: prn.to/1e7hFJV

     

    What were your favorite blog posts last week? Which ones did you find most helpful/interesting?

     

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Tech for Writers, Freelancer Rules, and Secret PR Tools: Last Week’s Top Blogs

    Monday, January 13, 2014, 3:50 PM [ProfNet Connect]
    0 (0 Ratings)

    If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:

    How Technology Can Help Writers. Julio Ojeda-Zapata, author and technology writer for the St. Paul Pioneer Press, shares how technology can help writers, including which devices and apps writers should be using, on-screen keyboards vs. add-on keyboards, and more: bit.ly/1cPrsTM

    Grammar Hammer: Passive Aggressive. Has your writing taken on a more passive tone as of late? In this edition of the weekly Grammar Hammer column, Cathy Spicer takes a look at active (vs. passive) voice in writing, and how to use (or avoid) it: bit.ly/1ktOcCX

    MEDIAware Media Moves and Updates. MEDIAware, PR Newswire’s weekly audience research newsletter, is chock-full of media news and job changes. In this issue, you'll read updates on the Washington Post, Forbes, National Geographic, "Katie," HR Magazine, Sacramento Bee, Houston Business Journal and more: bit.ly/1da0vjL

    Old-School Freelance Writers Rules You Should Break. Seasoned and successful freelancers have a lot of great advice to offer to those who are starting out, but be warned -- some of their tips are old school, irrelevant to your particular business goals, and even outdated. Read on to see what successful freelancing veterans have learned about the changing nature of the writing business: bit.ly/1dqPy8o

    Influential Media Outlets That Used ProfNet in December. Check out this list of some of the hundreds of influential media outlets that featured ProfNet experts in December: bit.ly/1eqtFYw

    The Secret PR Tool: Mat Releases. January is the perfect time of year for articles offering tips on everything from health, to career to performing everyday tasks. It is also the perfect time of year to pull out one of the lesser-known tools of the public relations trade: mat releases. Never heard of a mat release? Sandra Coyle of Coyle Communications explains what they are and how you can use them: bit.ly/1cIw7qE

    Blog Notes: Travel and Policy Blogs. As PR Newswire's media relations manager, Christine Cube comes across great blogs that cover a wide variety of topics and interests. Each week, she offers brief profiles of blogs you might not have heard of but that might offer pitching opportunities for your clients. She shared reviews of a couple of travel and policy blogs: bit.ly/1aDWazo

    Top 10 Blog Posts of 2013. ProfNet Connect users posted hundreds of interesting and timely blog posts this year, so we thought it would be worth another look at some of the most popular ones. Here are a few of the most popular blog posts from members of the ProfNet community: bit.ly/1bzaIjk

    What were your favorite blog posts last week? Which ones did you find most helpful/interesting?

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Influential Media Outlets That Used ProfNet in December

    Wednesday, January 8, 2014, 1:50 PM [ProfNet]
    0 (0 Ratings)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents, or get timely experts and story ideas by email. Both are free! Need help getting started? Email us at profnet@profnet.com.

    ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are always changing, there are still a great many stories being written, and writers still need expert sources.

    Here is a sampling of the influential media outlets that used ProfNet last month:

    News Services
    AFP/Relaxnews
    Associated Press
    Bloomberg News
    Postmedia Digital (Canada)
    Xinhua (China)

    General News
    Al Jazeera America
    Catholic News Service
    Christian Science Monitor
    CNN.com
    Consumer Reports
    Content That Works
    FOXNews.com
    History Magazine
    Huffington Post
    Jewish Exponent
    La Opinion
    Wall Street Journal Digital
    Medill News Service
    Mint Press News
    MSN.com
    NationSwell
    Parade
    PBS Next Avenue
    Raycom Media
    Reuters
    St. Louis Magazine
    The Atlantic
    The Chicago Bureau
    Time.com
    Times of Israel
    U.S. News & World Report
    Univision.com
    Vocativ
    Weather Channel
    Yahoo! News
    Yahoo! en Español

    Newspapers
    Annapolis Capital (MD)
    Arizona Republic
    Baltimore Sun
    Belleville News-Democrat (IL)
    Bend Bulletin (OR)
    Boston Globe
    Chicago Tribune
    Corpus Christi Caller-Times (TX)
    Daily American (PA)
    Daily Camera (CO)
    Daily Gazette (NY)
    Daily Herald (IL)
    Detroit News
    Erickson Tribune
    Fresno Bee (CA)
    Houston Chronicle
    Indiana Chronicle
    Journal News (NY)
    Los Angeles Times
    McClatchy-Tribune Newspapers
    Metro newspapers
    Miami Herald
    Milwaukee Journal Sentinel
    Morning Call (PA)
    New York Post
    New York Times
    Newsday (NY)
    Nob Hill Gazette (CA)
    Northeast Mississippi Daily Journal
    Orlando Sentinel (FL)
    Philadelphia Daily News
    Philadelphia Metro
    Pittsburgh Post-Gazette
    Pittsburgh Tribune-Review
    Pocono Record (PA)
    Providence Journal (RI)
    Record-Searchlight (CA)
    Sacramento Bee (CA)
    San Antonio Express-News
    San Jose Mercury News (CA)
    Sioux City Journal (IA)
    South Florida Sun-Sentinel
    St. Paul Pioneer Press (MN)
    Star-Ledger (NJ)
    Stockton Record (CA)
    Sun Sentinel (FL)
    Sydney Morning Herald (Australia)
    The Ledger (FL)
    The Record (NJ)
    Times of Northwest Indiana
    USA Today
    Ventura County Star (CA)
    Virginian-Pilot
    Wall Street Journal
    York Daily Record (PA)

    Radio/TV Outlets
    Clear Channel Radio
    Comcast SportsNet New England
    Everest Productions
    MediaTracks
    Michigan Entrepreneur TV
    NBC Connecticut News
    New Tang Dynasty Television
    NPR
    Voice of America
    WUSB 90.1 FM (NY)

    Beauty/Fashion News
    Beauty High
    Beauty News NYC
    Bella NYC
    Collective310
    Daily Makeover
    Fashion 360
    Glamour
    Life & Beauty Weekly
    NYCityWoman
    Refinery29
    The Fashion Spot

    Business/Industry News
    Air Cargo Focus
    American City Business Journals
    American Management Association
    Bank of America's Small Business Community
    BBC Capital
    Business Edge
    CFO Magazine/CFO.com
    Chief Executive Magazine
    China Business Network Weekly
    Chippewa Valley Business Report (WI)
    CMO.com
    CommPRO.biz
    Connect Meetings magazine
    Content Strategist
    Corporate Compliance Insights
    Crain's Chicago Business
    Crain's Cleveland Business
    Direct Marketing News
    Direction magazine
    Diversity Executive Magazine
    EContent Magazine
    Entrepreneur
    ExecSense Webinars
    Executive Insight
    Fast Company
    Feed Management magazine
    Forbes.com
    Forbes Insights
    Global Trade magazine
    HR Magazine
    Human Resource Executive Online
    HRWire/Thomson West
    International Association of Exhibitions and Events
    JobWeek
    Los Angeles Business Journal
    Maritime Executive Magazine
    MediaBistro.com
    Middle Market Executive
    NFIB.com
    Nonprofit Business Advisor
    American Express OPEN Forum
    Productivity@Work
    PRWeek
    Reynolds Journalism Institute
    San Francisco Business Times
    Shopper Marketing Magazine
    SHRM.org
    Small Market Meetings Magazine
    SmartCEO
    Texas Meetings + Events
    Textile Services magazine
    The Glass Hammer
    Training magazine
    Workforce Diversity
    World Trade - WT100

    Education News
    College Planning & Management
    CollegeBound.net
    CollegeRecruiter.com
    Community College Campus News
    NEA Member Benefits
    University Business

    Energy/Environment News
    InsideClimate News
    Oil & Gas Monitor
    The Electrical Distributor Magazine

    Finance/Personal Finance News
    Accounts Payable Journal
    AFP Exchange
    CNBC.com
    Compliance Week
    Credit Union Times
    DailyWorth
    FierceMarkets
    GlobeSt.com
    Fiscal Times
    Franklin Prosperity Report
    Industry Edge
    Industry Market Trends
    Institutional Investor
    Insurance & Financial Meetings Management
    Interest.com
    Investing Daily
    Investor’s Business Daily
    LearnVest
    Loans.org
    MainStreet.com
    MarketWatch.com
    Mint.com
    PIA magazine
    Proformative.com
    The Federal Credit Union magazine
    TheStreet.com
    Transaction World
    Venture Capital Journal
    Vertical Response

    Health/Fitness News
    About.com Assisted Living
    ACEP Now
    ADVANCE for Nurses
    ADVANCE for Physical Therapy
    BioPharm Insight
    Clinical Laboratory Products magazine
    Counselor magazine
    Electronic Health Reporter
    Everyday Health
    FDAnews
    Florida Medical Business
    Health Monitor Network
    HealthBiz Decoded
    Healthcare Briefings
    Healthcare Dive
    Healthcare Risk Management
    HealthDay
    HealthGauge.com
    Healthline.com
    Healthy Aging
    Insulin Nation
    Managed Care Contracting and Reimbursement Advisor
    Managed Healthcare Executive
    Massage Envy Magazine
    Max Sports and Fitness
    Medical Design Online
    New Nutrition Business
    New Public Health
    Nurse Without Borders
    Oncology Times
    OnFitness Magazine
    Pharmaceutical Compliance Monitor
    PharmaVoice
    Physician's Money Digest
    Pregnancy & Newborn
    Psychology Today
    PT in Motion
    QualityHealth
    Remedy Health
    RT Magazine
    Student Health 101
    The Hearing Journal
    Univision's Mi Dieta
    Vim & Vigor
    Whole Life Times

    Law/Government News
    GX Magazine
    Home Defender Magazine
    Law360
    Military Times Edge
    MOAA: Military Discounts & Offers
    Westlaw Journals

    Lifestyle/Women’s News
    AARP's Life Reimagined
    All You
    Body & More
    Brides
    Bride's Guide Magazine
    Creative Loafing
    Ebony
    First for Women
    Gannett's YES! Your Essential Shopper
    Gentleman's Gazette
    Gulfshore Life
    Hearst Media
    HERLIFE Magazine
    iVillage
    Ladies' Home Journal
    Lifescript.com
    LoveToKnow
    Maxim
    ModernMan.com
    More Magazine
    O, The Oprah Magazine
    Parents.com
    ParentsCanada
    Purple Clover
    Redbook
    Star Magazine
    The Costco Connection (U.S., Canada, UK editions)
    Woman's Day
    Woman's World
    Yahoo! Mujer

    Pets/Veterinary News
    Pet Age Magazine
    WagBrag

    Real Estate/Building/Home News
    Commercial Property Executive
    Construction Today
    Hanley Wood
    Homeclick.com
    HomeStyle Weekly
    HouseLogic
    Modern Home Builder
    SpareFoot
    The Cooperator
    The Workbench Life
    Transportation & Infrastructure
    Yahoo! Homes

    Technology/Science News
    Channel Pro magazine
    Computerworld
    CSO magazine/CSO.com
    Data Center Management
    Data Informed
    Database Trends & Applications
    Desktop Engineering Magazine
    E-Commerce Times
    ECT News Network
    IDG News Service
    iPhone Life magazine
    Life Science Leader
    Machinery
    Network World
    Popular Science
    RFID Insider
    Science Magazine
    Servo Magazine
    Tech Page One
    Tech Transfer Tactics
    WatchIT

    Travel/Hospitality/Food News
    About.com Business Travel
    American Spirit
    Fodors.com
    Food Technology magazine
    Global Traveler
    Hospitality Technology
    Hospitality Today
    Hotel News Now
    International Association of Venue Managers
    Pizza Today
    Refrigerated & Frozen Foods magazine
    Specialty Coffee Retailer
    Tea & Coffee Trade Journal
    U.S. Domestic Medical Travel

    Where did your experts pop up last month? If you have a success story to share, drop me a line at profnet@profnet.com with “Success Story” in the subject line. Or “like” our Facebook page and leave your success story on our wall, and you might see your picture/logo on the big screen in Times Square!

    Not getting queries? Email profnet@profnet.com with your contact info, and we’ll send you details on how you can become a ProfNet member and get publicity for your experts.

    Top 10 Blog Posts of 2013

    Tuesday, December 31, 2013, 12:19 PM [ProfNet Connect]
    0 (0 Ratings)

    ProfNet Connect users posted hundreds of interesting and timely blog posts this year, so we thought it would be worth another look at some of the most popular ones. Here are a few of the most popular blog posts from members of the ProfNet community:

    The Re-imagining of PR. The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. In our most popular post of 2013, Beth Monaghan of InkHouse Media + Marketing, shared an infographic that explains just how much things have changed for PR in the last 15 years, and what will always remain the same: bit.ly/YfTQs3

    Getting in Front of National TV Talk Show Producers. Getting your client on a national TV talk show is the holy grail of public relations. At a recent Publicity Club of New York luncheon, talk show producers from "Katie," "Good Morning America," Univision's "Despierta America," and "Piers Morgan" shared their tips on how to make your pitch stand out: bit.ly/1h1H21v

    Pitching Journalists You Don’t Know. Approaching journalists you don’t know can often be intimidating. It’s important to keep in mind that journalists are there to do a job and have an editor expecting them to pitch storylines; you are helping them accomplish that by providing new leads and new angles. However, the success or failure of your pitch will rest with how well you have targeted the journalist, and how well you know the journalist’s coverage history and what story angles interest them. Sandra Coyle, founder of Coyle Communications, shared her top five tips for approaching journalists you don't know: bit.ly/18ySwLJ

    How to Become an Expert Source for Top-Tier Media. In 2012, Charles Passy, staff writer for the Wall Street Journal Digital Network, sent a query via ProfNet looking for experts on farm stands. Mark Tardif, director of college communications at Unity College in Maine, saw the query and immediately knew he had the perfect expert -- Sara Trunzo, Unity's food and farms project coordinator. Tardif responded to Passy with Trunzo's information, and the pitch resulted in a national media hit for Unity College, a small environmental college with less than 600 full-time students. We thought it would be interesting to hear about the mechanics behind the article and pitch from three different perspectives -- the reporter, the PR professional and the expert -- so we invited Passy, Tardif and Trunzo to be part of a free webinar. The highlights: bit.ly/Zh0BhP

    Just Because You Can Spam Reporters Doesn’t Mean You Should. Last week, a New York Times reporter took umbrage at being spammed by press releases sent out via media databases. He was being sent releases that had nothing to do with his beat. Media databases are a wonderful tool, but they are no substitute for common sense, elbow grease and legwork. Kevin Aschenbrenner, senior vice president of public reputation at Jaffe Associates, shared a few tips for getting the most out of these tools so they help your relationships with reporters, not destroy them: bit.ly/1dtRQFc

    Anatomy of a Perfect Pitch: Query Responses That Hit the Mark. One of the most common questions we hear from ProfNet members is: What’s the best way to respond to a ProfNet query? We decided to go right to the source and ask reporters for some examples of the best query responses they’ve received: bit.ly/14Azh2R

    Tweeting Your Way to Media Coverage. Once upon a time, great media relationships were built over lunches, press conferences, phone calls and in-person media tours. But times have changed, and so has PR. While phone calls still matter a great deal, in-person meetings are rare. The good news is that we now have Twitter, and it's a huge and untapped asset for building relationships with reporters. Samantha McGarry, vice president at InkHouse Media + Marketing, shared four ways PR professionals should be taking advantage of Twitter to help create media coverage opportunities: bit.ly/10SXjPD

    20 Tips to Ensure Your Twitter Account is #Winning. Whether you're new to Twitter or just need a refresher, this Q&A Team column is for you. In it, ProfNet experts share their list of top 20 things to keep in mind when using Twitter: bit.ly/16i59ar

    How to Behave in Social Media in the Wake of a Tragedy. Every time there is a major news event, companies question their social media activity. The key: Keep it classy, and never capitalize on the tragedy. Still, that seems to be a hard thing for some to do, and there are always examples that surface when the recipient of an unfortunate pitch publicly shames the sender. Tina Cassidy, SVP/chief content office for InkHouse Media + Marketing, shared a few examples of what not to do: bit.ly/11i9yVH

    Breaking Into Freelancing for Magazines. Linda Formichelli, a full-time freelancer who has written for more than 150 magazines and websites, discussed everything from starting out, query letters, pay, platform and more: bit.ly/HNfQZR

    Are your favorite blog posts on the list? What were some of your favorite posts from 2013? Which ones did you find most helpful/interesting?

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    How to Write a Killer Book Proposal

    Wednesday, December 18, 2013, 11:38 AM [#ConnectChat]
    0 (0 Ratings)

    Everyone has a book in them, but coming up with the idea is just the first step. You still have to sell your idea to a publisher (if you choose not to self-publish). And in order to get an agent’s/publisher’s interest, you have to write a killer book proposal. So, what goes into a book proposal, and what will make it stand out from the crowd?

    That was the topic of yesterday’s #ConnectChat with Jennifer Lawler, author or co-author of more than 40 books. Lawler’s website, Be Your Own Book Doctor, has a ton of great info on the book-writing process. She is also hosting two online courses in March on book proposals and self-publishing.

    If you missed the chat, here are a few highlights:

    Why is a book proposal important?

    A book proposal is a business plan for your book. You need it; your agent needs it; your editor needs it. People think writing a book proposal is just hoop-jumping, but if it is, you’re doing it wrong. A book proposal teaches you as much about your book as it sells it to an agent/editor. I’ve had students realize “this is not what I want to do” when writing a book proposal. What a great realization! It saves time and effort. Researching a book proposal helps you figure out how to tell your story in a way that will appeal to your audience. Sometimes your book idea needs a tweak -- the proposal shows you that and points you in the right direction.

    What’s the biggest misconception about book proposals?

    Writers think a book proposal is about describing a book idea. It’s not. It’s about selling a book. Also, [people think] it takes forever to write a proposal, but I’ve had students do it over a weekend (and have done it myself).

    What’s the optimal length for a book proposal?

    A book proposal should be as long or short as it needs to be to answer the likely questions an agent/editor will have. Remember, people don’t have time. When writing your book proposal, be concise. Use supplements to flesh out points.

    What are the ideal components of a book proposal?

    Book proposals usually have an overview, an “about the author” section, competitive analysis, promotion, chapter summaries, and sample material.

    The overview describes what your book is about. The “about the author” section describes why you’re the right person to write the book (credentials, etc.). The competitive analysis section shows how your book differs from others like it and that there’s an audience for it. The promotion section showcases your platform and what you’ll do to get your book in front of its audience. Chapter summaries go into more detail about the content of your book. Sample material (such as sample chapters) show that you can write the book you’re proposing.

    It's common for you to have to go back and tweak sections as you do additional research. For example, you describe your book in the overview, then, as you research the competition, you realize you need to tweak your content. I always recommend Michael Larsen's book, "How to Write a Book Proposal." Tons of great info.

    What is the one most important thing a book proposal needs to include?

    The most important thing in a book proposal is to answer why readers will want to buy the book. You really have to know your audience -- who they are, where to find them, why they need your book.

    How about the flip side: What should a good book proposal never include?

    A book proposal should not include the statement, “No one has ever written a book like this before!” That equals no audience.

    Does it matter what genre your book fits into? Are there different proposal guidelines for different types of books?

    Most nonfiction is sold by proposal, but some creative nonfiction, like a memoir, requires a complete manuscript, or a partial manuscript and a synopsis. Fiction is rarely sold by proposal unless you’re already established as a novelist. A fiction proposal usually just needs an outline or synopsis plus sample chapters -- but only if you're established. If your book is more about narrative vs. content (narrative nonfiction vs. how-to), then agents/editors will want to see more sample chapters.

    What about digital books? Is there a different process if you’re pitching an e-book?

    If you’re pitching a traditional publisher, the book proposal follows the same format whether it’s a print or e-book. If pitching an e-book, show your familiarity with them by not proposing a ton of illustrations, for example. If you’re self-publishing, a book proposal gives you a roadmap for planning your book. It helps you avoid pitfalls early on.

    This question comes from Rich McDonald (@biomedicaldude): “I read a book proposal should mimic a movie proposal (i.e., this movie is a cross of ‘Harry Potter’ and ‘Titanic’). True?”

    It can help to compare your book to big books that are like it, yes. It helps orient the agents/editors.

    This one is from N.B. Carroll (@enbeecee): Has the definition of “platform” changed for non-fiction proposals since online media has gained so much dominance?

    Platform is still your ability to reach readers, but your social media presence is now a huge part of your platform. Sometimes it can pay to partner with a co-author if your platform/expertise isn't sufficient.

    You host a class on writing book proposals. Can you tell us a little more about it?

    My book proposal class starts March 3. Students get instruction and feedback on their proposals. More info: BeYourOwnBookDoctor.com. My class for self-publishing authors helps you plan your book, though you don’t need a traditional book proposal.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.


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