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    • Title:Director, Online Community Relations
    • Organization:ProfNet
    • Area of Expertise:Media, PR
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    Expert Spotlight: Matt Crenshaw, Mother Nature Network

    Wednesday, March 26, 2014, 12:47 PM [Expert Spotlight]
    0 (0 Ratings)

    Each month, we spotlight an expert from the ProfNet community that we think readers and reporters will find interesting and timely. With a network of hundreds of thousands of experts and communicators, ProfNet connects journalists with sources on virtually any topic imaginable, whether experts or “regular people.” Need a source? Submit a ProfNet query – it’s easy and free.

    With Earth Day just around the corner, we couldn’t think of a better person to spotlight than Matt Crenshaw, president of Mother Nature Network (MNN), a site whose mission is to “improve your world.”

    While the name Mother Nature brings to mind the environment, the site is about more than that. It covers all manner of social responsibility issues for everyday people who just want to make the world better. The site features sections on health, lifestyle, technology, business and money, food and drink, home and family and, of course, the environment.

    We sat down with Crenshaw to find out a little more about what he does at MNN and what he sees as the future of the green movement.

    Can you tell us a little bit about your role with Mother Nature Network? What does it entail?

    As president of Mother Nature Network, I focus on building the audience for our content and setting the strategy for growing traffic and revenue to our websites. Over 10 million people from around the world visit our sites every month -- people who find our content through search engines like Google; through social networks like Facebook, Twitter, and Pinterest; and through partnerships like the one that puts our stories on CNN.com's homepage every Friday.

    Has there been a change in the “green” movement in recent years? It seems to have gone beyond just preserving the environment to focusing more generally on socially responsible living.

    I think it's fair to say that we're witnessing several different "green" movements going on at once. From the top down, there are all sorts of individuals, organizations, and companies who are working to shape public policy and strengthen green causes. It's impossible not to recognize those efforts.

    At the same time, however, we're seeing a grassroots movement bubbling up through the mainstream where more people are starting to think about "green" issues, even if they don't refer to them that way. That's the trend we're capturing on Mother Nature Network.

    Not too long ago, health food businesses were small mom n' pop stores in a strip mall that were considered "alternative." Now, the same ethos lives under one roof at Whole Foods and it's very much mainstream. In the old world, healthy living was equated to fitness and neatly divided between cardio and strength training. What was once an "alternative" view of mind-body wellness, yoga, and vegetarianism is all going mainstream now as well.

    In other words, sustainability started out being about the planet, but the recognition of what it takes to make the planet healthy is manifesting itself in how we think of keeping ourselves healthy.

    How is social media affecting the green movement?

    It is impossible to make sweeping statements about social, because we all curate our social feeds based on who we're connected with and who we follow. So, at its worst, social media is nothing more than an echo chamber. But I like to think that social has been positive for the green movement in a number of ways.

    More than anything, social media provides a platform to share the stories that have the greatest emotional impact upon us. On MNN, we post photos to Facebook every morning of sunrises from around the world to connect people to nature and the broader world before they get consumed with all of the other things that occupy their day. Whether it's alarming scientific research, or feel good stories pertaining to simple living or an animal that has been rescued, both types of stories generate strong emotional reactions, and find huge audiences through social media. We have developed a strong pulse on what "green" ideas resonate with people most on an emotional level, which is how we're able to consistently generate engagement rates of 15-20 percent on Facebook -- which is considered through the roof by industry standards.

    What’s the next big thing for the green movement? What will we be hearing about in a year or so?

    As the world's population moves more into urban environments, I believe the next big thing is urban design and development. The next big thing may not be a real "a-ha,” so much as seeing lots of small ideas come together in new creative ways. That means low impact buildings, more green space, and more environmentally friendly ways to get around.

    Even in our own backyard here in Atlanta, a city known for being “the Sultan of Sprawl” -- spread out and heavily dependent upon cars for transportation -- people are buying electric cars at a faster rate than any city in the country. One of the largest in-town renovation projects, Ponce City Market, is being built with green principles at its core, not as an afterthought. They're putting gardens on the roof and building a small transit system to connect with MARTA, the city's public transportation provider. And it's safe to say that more of the people who won't be on public transportation will be taking electric cars to get there.

    These are just a few examples, but I can look out my window and see them, and there are more and more people who live in big cities who can say the same. Are any of these on their own a major breakthrough? No. But when they coalesce, you can sense a real movement is underway.

    What’s next for Mother Nature Network? What are you working on now?

    We have two big sites in our network -- our flagship site at MNN.com, as well as TreeHugger.com. MNN appeals to more of a mainstream audience who is interested in making "green" decisions for their families. TreeHugger reaches a slightly younger audience who is more opinionated and more outspoken about environmental ideas, "green" design, and products that appeal to these values.

    We're looking at ways to bring these two audiences together more closely, so that mainstream readers get a wider array of ideas and content, and thought leaders in the space have a bigger stage for sharing their ideas. If anything with the "green" movement, we've seen ideas that were once considered edgy move quietly and fairly briskly to the middle. We view our network of sites as a catalyst to making that happen.

    Ok, tell us: Have you jammed with [MNN co-founder] Chuck Leavell yet?

    Let me tell you, I have sat three feet away from Chuck while he was playing his piano and belting out the words to Ray Charles' "Georgia." It was mind-blowing. Do you think I'M going to pick up my guitar to interrupt a moment like that? Not a chance.

    Media: To get in touch with Crenshaw, contact Dan Beeson at dbeeson@mnn.com.

    Upcoming PR/Media Events

    Friday, March 14, 2014, 9:50 AM [Upcoming Events]
    0 (0 Ratings)

    Event: Leading the Way: A Fearless Future for PR
    Host: PRSA Cincinnati
    Date: March 19
    Location: Cincinnati
    Summary: Sonja Popp-Stahly, APR, of the PRSA National Board of Directors will address the evolving role of the public relations professional and current state of the profession, including where public relations and PRSA is headed in 2014 and beyond.
    Complete event info here.

    Event: Content is King: How Storytelling Steers Social Media
    Host: PRSA Detroit
    Date: March 19
    Location: Plymouth, Mich.
    Summary: Amy Lynn Smith, writer, strategist and contributor to Michigan’s Eclectablog.com, and 2012 deputy digital director for Obama for America-Michigan; and Amanda Lewan, founder and editor of Michipreneur, an online community for Michigan startups and creative, will share tactics on creating an effective social media strategy.
    Complete event info here.

    Event: Actionable Insights from SXSW
    Host: Social Media Club NYC
    Date: March 20
    Location: New York
    Summary: Panelists from the Interactive Ad Bureau, Cookbook Create, and Huffington post will discuss new technologies, social tools and trends that got people talking at SXSW. This meeting is open to everyone.
    Complete event info here.

    Event: Evolution of Media: How Newsrooms Are Adapting to the Ever-Changing Digital Media Environment
    Host: PR Newswire
    Date: March 20
    Location: Webinar
    Summary: This webinar will cover how today’s media continues to reinvent their newsrooms and journalists adapt to a faster news cycle. The discussion will tackle issues such as: the debate between speed versus accuracy; owning up to misinformation; tools to help journalists deliver accurate news faster than before.
    Complete event info here.

    Event: Social Media ROI for Journalists
    Host: Reynolds Center for Business Journalism
    Date: March 25
    Location: Online
    Summary: This free, one-hour webinar will examine the four stages of social media use in the newsroom: from an active presence, to engagement, to steering the conversation, to full integration. This webinar will be of interest to managers overseeing social media and online news, and for individuals who are beginning to ask (or are being asked by their publishers), “Is all this time on social media worth it?”
    Complete event info here.

    Event: Detecting Corporation Fraud
    Host: Reynolds Center for Business Journalism
    Date: March 27
    Location: Phoenix
    Summary: In this free workshop, journalists will learn techniques for digging – with an eye for fraud – into U.S. Securities and Exchange Commission filings and other disclosures.
    Complete event info here.

    Event: Delivering Impactful, Interactive and Targeted Online Videos
    Host: IPRA
    Date: April 3
    Location: Vienna, Va.
    Summary: Tom Madden, president of Visual Impact Productions, will discuss the growth of online videos and how independent PR practitioners can use online videos successfully and cost-effectively for their clients.
    Complete event info here.

    Event: Investigating Stockbrokers and Financial Advisers
    Host: Reynolds Center for Business Journalism
    Date: April 9
    Location: Online
    Summary: Learn whether stockbrokers or investment advisers have run afoul of regulators or been the subject of customer complaints. This one-hour webinar will guide you through the FINRA BrokerCheck database and the SEC’s Investment Adviser registration database. You’ll also learn how state securities regulators police the industry and how to obtain results of their investigations for your stories.
    Complete event info here.

    Event: Disruptive Innovation and Strategic Counsel: Keeping Your Institution (And You) Relevant
    Host: PRSA
    Date: April 9-11
    Location: Washington, D.C.
    Summary: Higher education communicators have a full course load, from dealing with the rise in massive open online courses (MOOCs) to preparing a campus-wide crisis communications program. The PRSA Counselors to Higher Education (CHE) Senior Summit offers creative approaches to keep your communication strategies and tactics cutting edge.
    Complete event info here.

    Event: Strategic Corporate Communications Leadership Summit
    Host: IABC
    Date: April 10-11
    Location: Washington, D.C.
    Summary: If you are responsible for corporate communication, public relations, human resources, social media, marketing or organizational effectiveness, join us as we reveal the latest corporate communication strategies, techniques and measurement tools.
    Complete event info here.

    Event: Creating a Strong Brand Identity Through Persuasive Messaging
    Host: NJ CAMA
    Date: April 17
    Location: Princeton, N.J.
    Summary: Whether your business is large or small, a strong brand identity is the key to standing out in a crowded marketplace. Guest speakers will lead an enlightening discussion on creating and maintaining your brand, developing a powerful voice, and how technology can support those efforts.  The event is co-sponsored by the NJ Creative Professionals.
    Complete event info here.

    Event: Investigating Government Contractors
    Host: Reynolds Center for Business Journalism
    Date: April 22
    Location: Online
    Summary: Ron Nixon, domestic correspondent in the Washington bureau of The New York Times, will share how to track local and national government spending on contractors in public databases.
    Complete event info here.

    Event: Supercharge Your Content: Writing and Editing Essentials
    Host: Ragan Communications
    Date: April 22
    Location: Online
    Summary: Grammar Girl Mignon Fogarty, the famed writing and editing pro featured on Oprah, and Word Czar Rob Reinalda, Ragan Communications executive editor and master wordsmith, will discuss grammar basics, gaffes and memorization techniques.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Fashion Blogs, Tech and Business, and Tools for Journalists: Last Week’s Top Blogs

    Monday, March 10, 2014, 3:26 PM [ProfNet Connect]
    0 (0 Ratings)

    If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:

    How Technology and Social Media Are Changing the Business Landscape. A recent Social Media Week event looked at the impact of social media and technology on the business landscape, and the best social media strategies for businesses. Panelists included representatives from Alpha Vert Enterprises, Play Ideal Date, NYS Office for New Americans, The New School, Cloudpeeps.com, Iris House, and Huffington Post: prn.to/1okexzP

    Influential Media Outlets That Used ProfNet in February. Check out this list of some of the influential media outlets that featured ProfNet experts in February, including Associated Press, Christian Science Monitor, FOXNews.com, MSNBC.com, Forbes, The New York Times, and hundreds more: prn.to/1jRCdvm

    MEDIAware: This Week’s Media News & Updates. MEDIAware, PR Newswire’s weekly audience research newsletter, is chock-full of media news and job changes. In the latest issue, you'll read updates on The Washington Post, Daily Beast, Business Insider, MSNBC, T: The New York Times Style Magazine, Women's Wear Daily, Glamour, Politico PRO, New Haven Register, KRIV-TV, KKGO-FM, Los Angeles Daily Journal, Aspen Magazine, The Improper Bostonian, and more: prn.to/Nn8VcU

    How to Keep Your Blog Readers Engaged. If you've ever wondered whether there's a science behind running an engaging blog, you'll want to read this recap of our most recent #ConnectChat, featuring Clarissa Silva, a behavioral scientist, clinician and blogger. During the chat, Silva explained how bloggers can structure their blog to receive more shares, likes and comments, as well as some do's and don’ts on engaging readers: prn.to/NxknCR

    Blog Notes: Fashion Blogs. As PR Newswire's media relations manager, Christine Cube comes across great blogs that cover a wide variety of topics and interests. Each week, she offers brief profiles of blogs you might not have heard of but that might offer pitching opportunities for your clients. In her latest installment, she shared reviews of a few fashion blogs: prn.to/MNpQnW

    Media 411: TV News Segments That Make a Difference. Local newscasts are full of segments designed to help their audience. Whether it’s a regular health segment from a medical reporter (usually a doctor) or one of those popular “On Your Side” segments, they all try to make a positive difference in the lives of those who watch them. Sometimes, one segment sticks out of the bunch. Check out this segment from WFAA TV (Dallas/ABC) where anchor Gloria Campos gets a special surprise visitor: prn.to/1ov7K6E

    The Q&A Team: The Most Annoying Social Media Features. We all have certain social media features that make us want to scream. We asked our network of experts which social features they find the most annoying: prn.to/1ckFbTQ

    Tools for Journalists Reporting Breaking News. With the ability to post anything on social media at any time, our news cycle -- previously hastened by online news sites and 24-hour cable news -- has become instantaneous. Amanda Hicken, manager of media relations for PR Newswire, shares three tools that help journalists quickly sift through statistics: prn.to/1eRgNhl

    Pitching to Small-Business Reporters. At the Publicity Club of New York’s February luncheon, a panel of small-business reporters from Crain’s New York Business, Inc. Magazine, SmallBizTechnology.com, MSNBC’s “Your Business,” and The New York Times shared what they are looking to cover in each of their outlets: prn.to/MP8x6p

    What were your favorite blog posts last week? Which ones did you find most helpful/interesting?

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Influential Media Outlets That Used ProfNet in February

    Wednesday, March 5, 2014, 11:13 AM [ProfNet]
    0 (0 Ratings)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents, or get timely experts and story ideas by email. Both are free! Need help getting started? Email us at profnet@profnet.com.

    ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are always changing, there are still a great many stories being written, and writers still need expert sources.

    Here is a sampling of just some of the influential media outlets that used ProfNet last month:

    News Services
    Associated Press
    Capital News Service
    Catholic News Service
    Medill News Service
    New York City News Service
    Religion News Service
    Reuters

    General News
    Bloomberg News
    BuzzFeed
    Christian Science Monitor
    Daily Beast
    Epoch Times
    FOX News
    Huffington Post
    Independent Voter Network
    Mediabistro
    Mint Press News
    New York Times Upfront
    Newsweek
    Postmedia Digital (Canada)
    TheBlot.com
    Time.com
    Times of Israel
    Tribune Content Agency
    U.S. News & World Report
    Univision.com
    WSJ Digital
    Xinhua
    Yahoo! en Español
    Yahoo! News

    Newspapers
    Arizona Republic
    Asbury Park Press (NJ)
    Asheville Citizen-Times (NC)
    Atlanta Journal Constitution
    Baltimore Beacon
    Belleville News-Democrat (IL)
    Centre Daily Times (PA)
    Charlotte Observer
    Chicago Tribune
    Cincinnati Enquirer
    Clay Today (FL)
    Columbia Missourian
    Daily Camera (CO)
    Denver Post
    Des Moines Register (IA)
    Desert Sun (CA)
    Indiana Chronicle
    Jackson Citizen Patriot (MI)
    KPCC 89.3 (CA)
    La Opinion
    Los Angeles Times
    Miami Herald
    Milwaukee Journal Sentinel
    Morning Call (PA)
    New York Post
    New York Times
    News and Record (NC)
    Newsday (NY)
    Orlando Sentinel (FL)
    Philadelphia Daily News
    Philadelphia Inquirer
    Philadelphia Metro
    Pittsburgh Post-Gazette
    Pittsburgh Tribune-Review
    Pocono Record (PA)
    Port Huron Times Herald (MI)
    Providence Journal (RI)
    Record Searchlight (CA)
    San Antonio Express-News
    San Francisco Chronicle
    St. Joseph News Press (MO)
    St. Louis Post-Dispatch
    St. Paul Pioneer Press (MN)
    Star-Ledger (NJ)
    Sydney Morning Herald (Australia)
    Tampa Tribune (FL)
    The Columbian (WA)
    The Guardian (UK)
    The Record (NJ)
    Times Leader (PA)
    Traverse City Business News (MI)
    USA Today
    Wall Street Journal
    Washington Post

    Broadcast Outlets
    ABC2 News (MD)
    Business Sense Radio
    CBS Chicago Morning News
    Discovery Networks
    Natural Choice Network
    NBC Connecticut
    NET News/Nebraska Public Radio
    The Money Pit
    Voice of America
    WKLB (MA)
    WUTC 88.1 FM (TN)
    XETV "The CW" San Diego 6

    Automotive
    Automotive Logistics
    Green Fleet Magazine
    MotorWorld

    Beauty/Fashion News
    Beauty High
    Beauty in the Bag
    Beauty News LA
    Beauty News NYC
    Bella NYC
    Collective310
    Daily Makeover
    Fashion 360
    Latest-Hairstyles.com
    Life & Beauty Weekly
    The Fashion Spot

    Business/Industry News
    American Express OPEN Forum
    American Management Association
    ANA Magazine
    Assembly Magazine
    Association Conventions & Facilities
    Baltimore Business Journal
    Bank of America Small Business Community
    Best's Review
    Blueshift Research
    Business Insider
    Chief Executive Magazine
    Chief Learning Officer
    China Business Network Weekly
    CMO.com
    CommPRO.biz
    Compliance Week
    Content Marketing Institute
    Crain's New York Business
    Delivered magazine
    Dice.com
    EContent Magazine
    Employment Alert
    Entrepreneur
    Fast Company
    Forbes
    Forbes CMO Network
    Forbes EMCVoice
    HR Compliance Bulletin/Thomson Reuters
    HRWire/Thomson West
    Human Resource Executive
    Inc. magazine
    Insurance & Financial Meetings Management
    Insurance Networking News
    International Association of Exhibitions and Events
    International Business Times
    Intuit Small Business Blog
    JobWeek
    KM World
    Maritime Executive magazine
    Mobility Magazine
    Monster.com
    National Association of Mutual Insurance Companies
    National Center for the Middle Market
    PIA magazine
    Plastics Today
    Profit magazine
    Promotional Products Business
    PRWeek
    Real Business
    RetailerNOW
    Roanoke Business Magazine
    San Fernando Valley Business Journal
    Shareaholic's Content Marketing Blog
    SHRM.org
    Solution Providers For Retail
    tED Magazine (The Electrical Distributor)
    The CEO Magazine
    The Content Strategist
    The Holmes Report
    Transaction World
    Venture Capital Journal
    Wholesale and Distribution International
    Workopolis

    Education News
    College Planning & Management Magazine
    Community College Week
    Exchange Magazine
    MyEducation.com
    TakePart.com
    The Choice Blog
    University Business

    Energy/Environment News
    Energy Digital magazine
    Energy Efficiency Markets
    Energy Executive
    Oil & Gas Monitor
    Renewable Energy World
    World Oil Magazine

    Entertainment/Sports News
    Athletic Business
    BuzzFeed! Sports
    Cheer Professional
    ESPN
    ICSS Journal
    Sports Palooza Radio Show
    The Source
    The WEI Network
    Variety
    WWE Kids

    Finance/Personal Finance News
    AFP Exchange
    American Banker
    BBC Capital
    CNBC.com
    Credit Union Times
    DI Wire
    FierceMarkets
    Fiscal Times
    Futures and Options Association
    InvestingDaily.com
    Investopedia.com
    Investor's Business Daily
    LearnVest
    MainStreet.com
    Manilla.com
    MarketWatch.com
    Mint.com
    Money Talks News
    Motley Fool
    Paytech.com
    Plan Adviser magazine
    Poder y Negocios (Mexico)
    Proformative.com
    Reuters Money
    Tax Analysts
    The Federal Credit Union
    TheStreet.com
    Transactional Investor magazine

    Health/Fitness News
    ADVANCE for Laboratory Professionals
    ADVANCE for Respiratory Care & Sleep Medicine
    ADVANCE Newsmagazines
    Broward Health magazine
    CareersinPsychology.org
    Counselor Magazine
    Drug Topics
    Electronic Health Reporter
    Everyday Health
    Health Monitor Network
    Health Science Now
    Health Thought Leaders One-to-One
    Healthcare Briefings
    Healthcare Dive
    Healthcare Finance News
    Healthcare Risk Management
    Healthline
    HemOnc Today
    IDEA Health & Fitness Association
    Managed Care Contracting and Reimbursement Advisor
    Max Sports & Fitness
    McKnight's Long Term Care News
    MD Magazine
    MedShadow
    MedEsthetics Magazine
    Medical Design Online
    Medical Economics
    Medical Marijuana Outlook
    Medical Practice Insider
    Medical Travel Today
    MedicareSupplement.com
    Modern Healthcare
    NurseZone
    Oncology Times
    OnFitness Magazine
    Oxygen magazine
    Pharmaceutical Compliance Monitor
    Physician's Money Digest
    Plastic Surgery News
    Plastic Surgery Practice
    PracticeLink Magazine
    QualityHealth
    RA Today
    Shape.com
    The AIDS Reader
    The Rheumatologist
    Today's Dietitian
    Univision's MiDieta
    Western Pennsylvania Healthcare News
    YourHealth magazine

    Law/Government News
    American Lawyer Media
    California Lawyer
    Emergency Management
    FedScoop
    FedTech Magazine
    Government Product News
    Juvenile Justice Information Exchange
    Law Enforcement Technology
    Law360
    Military Officers Association of America
    Thomson Reuters Westlaw Journals
    Westlaw Journals

    Lifestyle/Women’s News
    All You
    American Baby
    American Profile
    CafeYak.com
    CBS SmartPlanet
    City & Shore Magazine
    Closer Weekly
    Consumer Eagle
    Costco Connection
    Creative Living magazine
    Creative Loafing
    DivineCaroline
    Elle
    Erickson Tribune
    Everyday Home
    Family Circle
    FamilyFun magazine
    Fifty Plus Advocate
    First for Women
    Fit and Fab Living
    FitPregnancy magazine
    Gannett's YES! Your Essential Shopper
    HERLIFE Magazine
    HomeStyle Weekly
    inRandom
    Jewish Exponent
    Life Refined
    Life Reimagined
    Lifescript.com
    LoveToKnow
    Maxim
    Metro Parent
    Parade.com
    Parents.com
    PBS Next Avenue
    PhenoLot Magazine
    Pittsburgh Better Times
    Pittsburgh Parent
    Popular Hispanics
    Quarter Life Circus
    Redbook
    Reign Magazine
    Senior Planet
    SheKnows.com
    ShopSmart
    SpryLiving.com
    Whole Life Times
    Woman's Day
    Woman's World
    Yahoo! Mujer

    Real Estate/Building/Home News
    American Builders Quarterly
    Builder+Architect
    Building & Construction Canada
    Cleaner magazine
    Construction Today
    Habitat Magazine
    Plumber magazine
    North American Builder Magazine
    Ocean Home
    The Cooperator
    Worship Facilities Designer
    Yahoo! Homes
    Your Home Magazine

    Technology/Science News
    ACORD.org
    CableFAX
    Colloquy
    Computerworld
    CSO magazine
    Data Center Management
    Database Trends & Applications
    Dell's TechPageOne
    E-Commerce Times
    ECT News Network
    Genetic Engineering News
    InfoWorld
    Network World
    Open Mobile Media
    Polygon
    RFIDinsider
    SC Magazine
    SearchManufacturingERP.com
    Servo Magazine
    Techie.com
    The Economist Technology Quarterly

    Travel/Hospitality/Food News
    Arrive magazine
    Bar Business Magazine
    Business Travel Executive
    Business Traveler USA
    Corporate & Incentive Travel
    Fodors.com
    Food & Wine Radio Network
    FSR magazine
    Global Traveler
    Leisure & Hospitality International
    National Culinary Review
    New England Ski Journal
    QSR magazine
    Restaurant Business Magazine
    Specialty Coffee Retailer
    The Weather Channel
    Tourist Attractions & Parks magazine
    Vegetarian Times
    Yankee Magazine

    Where did your experts pop up last month? If you have a success story to share, drop me a line at profnet@profnet.com with “Success Story” in the subject line. Or “like” our Facebook page and leave your success story on our wall, and you might see your picture/logo on the big screen in Times Square!

    Not getting queries? Email profnet@profnet.com with your contact info, and we’ll send you details on how you can become a ProfNet member and get publicity for your experts.

    Upcoming PR/Media Events

    Friday, February 28, 2014, 10:50 AM [Upcoming Events]
    0 (0 Ratings)

    We regularly update our ProfNet Connect calendar to include upcoming events we think will be of interest to PR and media professionals. Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: How to Keep Your Content Relevant in the Age of the Selfie
    Host: PR Newswire
    Date: March 4
    Location: Atlanta
    Summary: PR Newswire’s global director of emerging media, Michael Pranikoff, will show you how to spark and capture your audience’s attention with tactics that can be adopted to keep your story fresh and attention growing.
    Complete event info here.

    Event: Financial Services Social Business Leadership Forum
    Host: Business Development Institute
    Date: March 6
    Location: Boston
    Summary: Financial institutions are changing how they do business as technology continues to impact the way financial services companies communicate and collaborate with customers, employees, recruits, agents, advisers, partners, media, and the public. Learn how leading financial institutions can embrace new social technologies while meeting compliance and legal requirements.
    Complete event info here.

    Event: Pitching Boot Camp
    Host: PRSA
    Date: March 6
    Location: Chicago
    Summary: Media pitching coach Michael Smart’s most popular workshop offers hundreds of practical tips that will instantly boost your media and blog coverage.
    Complete event info here.

    Event: How to Develop Rapport and Become a Valued Resource
    Host: PRSA
    Date: March 7
    Location: Chicago
    Summary: In this complement to Michael Smart’s popular pitching workshop, you’ll learn how to get on the radar screen of reporters and bloggers even when you don’t have a story to pitch. Learn how to identify and choose the media outlets that matter most to you, and use free resources to evaluate the influence of various blogs and online-only media.
    Complete event info here.

    Event: Second Annual Pitching Long Island
    Host: PR Professionals of Long Island
    Date: March 11
    Location: Plainview, N.Y.
    Summary: If you live or work on Long Island, this panel discussion will open your eyes to what it takes to market the region. Panelists include representatives from Island Harvest, Zimmerman/Edelson, Farmingdale State College of New York, and Baker Tilly.
    Complete event info here.

    Event: PR Boot Camp
    Host: PRSA
    Date: March 11-12
    Location: Miami
    Summary: Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need.
    Complete event info here.

    Event: 2014 Pro-Am Day
    Host: PRSA Dallas
    Date: March 14
    Location: Dallas
    Summary: Pro-Am Day connects students with experienced public relations professionals through a shadowing opportunity followed by an educational luncheon program. Students will be paired with an experienced practitioner during the morning to gain valuable public relations insight and establish network contacts in this unique mentoring opportunity. Afterward, all participants are invited to the PRSA Dallas luncheon for more mingling and to see a fantastic panel of North Texas communicators headlining, "All-Star Insights."
    Complete event info here.

    Event: Evolution of Media: How Newsrooms Are Adapting to the Ever-Changing Digital Media Environment
    Host: PR Newswire
    Date: March 20
    Location: Webinar
    Summary: This webinar will cover how today’s media continues to reinvent their newsrooms and journalists adapt to a faster news cycle. The discussion will tackle issues such as: the debate between speed versus accuracy; owning up to misinformation; tools to help journalists deliver accurate news faster than before.
    Complete event info here.

    Event: Social Media ROI for Journalists
    Host: Reynolds Center for Business Journalism
    Date: March 25
    Location: Online
    Summary: This free, one-hour webinar will examine the four stages of social media use in the newsroom: from an active presence, to engagement, to steeting the conversation, to full integration. This webinar will be of interest to managers overseeing social media and online news, and for individuals who are beginning to ask (or are being asked by their publishers), “Is all this time on social media worth it?”
    Complete event info here.

    Event: Detecting Corporation Fraud
    Host: Reynolds Center for Business Journalism
    Date: March 27
    Location: Phoenix
    Summary: In this free workshop, journalists will learn techniques for digging – with an eye for fraud – into U.S. Securities and Exchange Commission filings and other disclosures.
    Complete event info here.

    Event: Investigating Stockbrokers and Financial Advisers
    Host: Reynolds Center for Business Journalism
    Date: April 9
    Location: Online
    Summary: Learn whether stockbrokers or investment advisers have run afoul of regulators or been the subject of customer complaints. This one-hour webinar will guide you through the FINRA BrokerCheck database and the SEC’s Investment Adviser registration database. You’ll also learn how state securities regulators police the industry and how to obtain results of their investigations for your stories.
    Complete event info here.

    Event: Disruptive Innovation and Strategic Counsel: Keeping Your Institution (And You) Relevant
    Host: PRSA
    Date: April 9-11
    Location: Washington, D.C.
    Summary: Higher education communicators have a full course load, from dealing with the rise in massive open online courses (MOOCs) to preparing a campus-wide crisis communications program. The PRSA Counselors to Higher Education (CHE) Senior Summit offers creative approaches to keep your communication strategies and tactics cutting edge.
    Complete event info here.

    Event: Strategic Corporate Communications Leadership Summit
    Host: IABC
    Date: April 10-11
    Location: Washington, D.C.
    Summary: If you are responsible for corporate communication, public relations, human resources, social media, marketing or organizational effectiveness, join us as we reveal the latest corporate communication strategies, techniques and measurement tools.
    Complete event info here.

    Event: Creating a Strong Brand Identity Through Persuasive Messaging
    Host: NJ CAMA
    Date: April 17
    Location: Princeton, N.J.
    Summary: Whether your business is large or small, a strong brand identity is the key to standing out in a crowded marketplace. Guest speakers will lead an enlightening discussion on creating and maintaining your brand, developing a powerful voice, and how technology can support those efforts.  The event is co-sponsored by the NJ Creative Professionals.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Upcoming PR/Media Events

    Friday, February 21, 2014, 11:00 AM [Upcoming Events]
    0 (0 Ratings)

    We regularly update our ProfNet Connect calendar to include upcoming events we think will be of interest to PR and media professionals. Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Future of Healthcare Communications Summit
    Host: Business Development Institute
    Date: Feb. 25
    Location: New York
    Summary: This summit will demonstrate how the rapidly evolving digital landscape is influencing patient-focused communications tactics within the healthcare industry.
    Complete event info here.

    Event: Tactics for Maximizing Your Press Releases
    Host: PR Newswire
    Date: Feb. 26
    Location: Online
    Summary: Learn how to create press releases that can compete with the best of the Web's content for audience attention, including press release tactics such as writing headlines that inspire action; constructing your news release copy to channel the interest of your readers; and optimizing content for maximum search engine benefit for your brand.
    Complete event info here.

    Event: Detecting Corporate Fraud
    Host: Reynolds Center for Business Journalism
    Date: Feb. 26
    Location: Baltimore
    Summary: This workshop is for any journalist who wants to learn the basics of corporate fraud detection using public documents. Attendees will leave with fundamental methods for inspecting public filings for corporate fraud. The information gained in this session will allow reporters to spot red flags in corporate disclosures and understand when to pursue a potential fraud investigation.
    Complete event info here.

    Event: Ensure That Your Content Makes the Cut
    Host: PRSA
    Date: Feb. 26
    Location: Online
    Summary: In this webinar, you will learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience.
    Complete event info here.

    Event: Fires, Spoiled Food and Norovirus – Your Dream Vacation on the High Seas
    Host: IABC Detroit
    Date: Feb. 27
    Location: Dearborn, Mich.
    Summary: Keith Spondike, vice president of marketing and communication for Silversea Luxury Cruises, will discuss crisis communications on the high seas and how not to handle a crisis.
    Complete event info here.

    Event: Chapter Breakfast Meeting
    Host: PRSA Dallas
    Date: Feb. 28
    Location: Dallas
    Summary: Karen Raskopf, chief communications officer at Dunkin' Brands, will share how Dunkin' is using social media.
    Complete event info here.

    Event: Pitching Boot Camp
    Host: PRSA
    Date: March 6
    Location: Online
    Summary: Media pitching coach Michael Smart’s most popular workshop offers hundreds of practical tips that will instantly boost your media and blog coverage.
    Complete event info here.

    Event: Second Annual Pitching Long Island
    Host: PR Professionals of Long Island
    Date: March 11
    Location: Plainview, N.Y.
    Summary: If you live or work on Long Island, this panel discussion will open your eyes to what it takes to market the region. Panelists include representatives from Island Harvest, Zimmerman/Edelson, Farmingdale State College of New York, and Baker Tilly.
    Complete event info here.

    Event: Social Media ROI for Journalists
    Host: Reynolds Center for Business Journalism
    Date: March 25
    Location: Online
    Summary: This free, one-hour webinar will examine the four stages of social media use in the newsroom: from an active presence, to engagement, to steeting the conversation, to full integration. This webinar will be of interest to managers overseeing social media and online news, and for individuals who are beginning to ask (or are being asked by their publishers), “Is all this time on social media worth it?”
    Complete event info here.

    Event: Detecting Corporation Fraud
    Host: Reynolds Center for Business Journalism
    Date: March 27
    Location: Phoenix
    Summary: In this free workshop, journalists will learn techniques for digging – with an eye for fraud – into U.S. Securities and Exchange Commission filings and other disclosures.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    ProfNet for Journalists: Searching the Experts Database

    Wednesday, February 19, 2014, 4:02 PM [ProfNet]
    0 (0 Ratings)

    This weekend, we launched a revamped PR Newswire for Journalists site with a sleek new look and several new features that will make finding what you need even easier than before. You can read about those changes here: PR Newswire for Journalists Gets a Makeover.

    The upgrade also included several enhancements to the ProfNet site for journalists that we think you’ll really like. I’ll break each one down over the course of this week.

    So far, we’ve covered how to manage your query inbox and how to save your query preferences. Today we'll look at how you can search our experts database on ProfNet Connect through a simple link on the profnet.com site.


    How to Search the Experts Database

    Log on to the ProfNet site at www.profnet.com and click on Search Experts Database:

     

    This will redirect you to the ProfNet Connect site, where our experts database is housed. Please note: Because ProfNet Connect has its own login system, you’ll want to log on to ProfNet and click on the Search Experts Database link to access it. This way, ProfNet Connect will recognize your profnet.com login and will grant you access. If you go to ProfNet Connect directly, you’ll need to register separately if you want access to contact information.

    Once on ProfNet Connect, type your keyword(s) in the search field:


     

    Tip: To search for an exact phrase, put your search in quotes.

    The results page will give you a brief snippet of the expert’s profile, along with a picture, if available.

    You can contact the expert in one of two ways:

    • Click on the expert’s picture to open his/her profile and view direct contact info.
    • Click on Contact This Person to send him/her a message through the ProfNet Connect site.

     

    If you click on the expert’s picture, you’ll be able to read more about him/her, including direct contact information:

     

    That’s it! I hope you’ve found this series helpful in managing your ProfNet query flow. If you have any questions or feedback about any of the features, please drop me a note at profnet@profnet.com. Happy querying!

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    ProfNet for Journalists: Saving Your Query Preferences

    Tuesday, February 18, 2014, 10:09 AM [ProfNet]
    0 (0 Ratings)

    This weekend, we launched a revamped PR Newswire for Journalists site with a sleek new look and several new features that will make finding what you need even easier than before. You can read about those changes here: PR Newswire for Journalists Gets a Makeover.

    The upgrade also included several enhancements to the ProfNet site for journalists that we think you’ll really like. I’ll break each one down over the course of this week. If you have any questions or feedback about any of the features, please drop me a note at profnet@profnet.com.

    Saving Your Query Preferences

    Via the Query Preferences tab, you can now set distribution preferences for all your queries, saving you time and effort.

    For example, if you always cloak your queries, you can set that as your default preference for all future queries. When you go to submit a query, the cloaked option will already be checked off. The same goes for organization types and regions.

    But don’t worry, you can always edit those options on the query you’re submitting. So if you’re working on a query that you don’t want cloaked, you can remove the cloaking option from that specific query, and it won’t affect your saved preferences.

    To set your query preferences, log on to www.profnet.com and click on Query Preferences. Select your preferences, then scroll down and save. That’s it! Your preferences are now saved.

     

    Stay tuned for tomorrow’s entry: searching our experts database.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    How to Manage Your Query Inbox on ProfNet for Journalists

    Monday, February 17, 2014, 2:23 PM [ProfNet]
    0 (0 Ratings)

    This weekend, we launched a revamped PR Newswire for Journalists site with a sleek new look and several new features that will make finding what you need even easier than before. You can read about those changes here: PR Newswire for Journalists Gets a Makeover.

    The upgrade also included several enhancements to the ProfNet site for journalists that we think you’ll really like. I’ll break each one down over the course of this week. If you have any questions or feedback about any of the features, please drop me a note at profnet@profnet.com.

    Your Query Inbox

    Your Query Inbox is where you can access to all your ProfNet queries. You can view the status of a query (pending, active and inactive) and can re-send or turn it off here.

    To turn off a query, check off the box to the left of the query and then on the “Make Selected Queries Inactive” box at the bottom:

     

    You’ll then find the query in your Inactive folder. Please note: Queries that are made inactive will be deleted from the system after 30 days.

    To re-send a query, just check off the box to the left of the query and then click on the “Resend Query” box at the bottom. You will have the opportunity to edit the query before sending:

    Stay tuned for tomorrow’s entry: how to save your query preferences.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Upcoming PR/Media Events

    Friday, February 14, 2014, 10:43 AM [Upcoming Events]
    0 (0 Ratings)

    We regularly update our ProfNet Connect calendar to include upcoming events we think will be of interest to PR and media professionals. Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: How to Keep Your Content Relevant in the Age of the Selfie
    Host: PR Newswire
    Date: Feb. 18
    Location: Santa Monica, Calif.
    Summary: PR Newswire’s global director of emerging media, Michael Pranikoff, will discuss you how can spark and capture your audience’s attention with tactics that can be adopted to keep your story fresh and attention growing.
    Complete event info here.

    Event: Tech Marketing 360
    Host: OMS
    Date: Feb. 18-20
    Location: Dana Point, Calif.
    Summary: Tech Marketing 360 is the only event dedicated to technology marketers. Discover the most current and cutting-edge innovations and strategies to drive tech marketing success, and hear from and engage with companies like Dun & Broadstreet, ExactTarget, IDC, Leo Burnett, Microsoft, LinkedIn, Juniper Networks, SAS, Young & Rubicam, and more.
    Complete event info here.

    Event: PR and Social Media Conference
    Host: Ragan Communications
    Date: Feb. 18-19
    Location: Washington, D.C.
    Summary: This conference will provide you with the strategies you need to measure the success of your online communications with advocates, customers, media and other stakeholders. You’ll walk away from this event knowing how to measure what matters in a simple way, without breaking the bank.
    Complete event info here.

    Event: Love Bytes: The Complex Relationship Between Brands and Online Customers
    Host: Social Media Club NYC
    Date: Feb. 20
    Location: New York
    Summary: February is the month of love. In the age of digital and social, every customer loves to share their personal experience about a brand. In return, brands love this type of feedback, especially on review sites. What happens when this beautiful relationship turns sour? How should brands moderate negative comments on review sites? How can brands and consumers judge the veracity of a review? Join this interactive discussion with experts on this topic.
    Complete event info here.

    Event: Speed Networking Event
    Host: PR Professionals of Long Island
    Date: Feb. 20
    Location: Melville, N.Y.
    Summary: Get your business cards ready to network with other public relations, marketing and communications practitioners.
    Complete event info here.

    Event: Future of Healthcare Communications Summit
    Host: Business Development Institute
    Date: Feb. 25
    Location: New York
    Summary: This summit will demonstrate how the rapidly evolving digital landscape is influencing patient-focused communications tactics within the healthcare industry.
    Complete event info here.

    Event: Tactics for Maximizing Your Press Releases
    Host: PR Newswire
    Date: Feb. 26
    Location: Online
    Summary: Learn how to create press releases that can compete with the best of the Web's content for audience attention, including press release tactics such as writing headlines that inspire action; constructing your news release copy to channel the interest of your readers; and optimizing content for maximum search engine benefit for your brand.
    Complete event info here.

    Event: Detecting Corporate Fraud
    Host: Reynolds Center for Business Journalism
    Date: Feb. 26
    Location: Baltimore
    Summary: This workshop is for any journalist who wants to learn the basics of corporate fraud detection using public documents. Attendees will leave with fundamental methods for inspecting public filings for corporate fraud. The information gained in this session will allow reporters to spot red flags in corporate disclosures and understand when to pursue a potential fraud investigation.
    Complete event info here.

    Event: Ensure That Your Content Makes the Cut
    Host: PRSA
    Date: Feb. 26
    Location: Online
    Summary: In this webinar, you will learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience.
    Complete event info here.

    Event: “Fires, Spoiled Food and the Norovirus – Your Dream Vacation on the High Seas”
    Host: IABC Detroit
    Date: Feb. 27
    Location: Dearborn, Mich.
    Summary: Keith Spondike, vice president of marketing and communication for Silversea Luxury Cruises, will discuss crisis communications on the high seas and how not to handle a crisis.
    Complete event info here.

    Event: Pitching Boot Camp
    Host: PRSA
    Date: March 6
    Location: Online
    Summary: Media pitching coach Michael Smart’s most popular workshop offers hundreds of practical tips that will instantly boost your media and blog coverage.
    Complete event info here.

    Event: Second Annual Pitching Long Island
    Host: PR Professionals of Long Island
    Date: March 11
    Location: Plainview, N.Y.
    Summary: If you live or work on Long Island, this panel discussion will open your eyes to what it takes to market the region. Panelists include representatives from Island Harvest, Zimmerman/Edelson, Farmingdale State College of New York, and Baker Tilly.
    Complete event info here.

    Event: Social Media ROI for Journalists
    Host: Reynolds Center for Business Journalism
    Date: March 25
    Location: Online
    Summary: This free, one-hour webinar will examine the four stages of social media use in the newsroom: from an active presence, to engagement, to steeting the conversation, to full integration. This webinar will be of interest to managers overseeing social media and online news, and for individuals who are beginning to ask (or are being asked by their publishers), “Is all this time on social media worth it?”
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com


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