Maria Perez

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    • Member Type(s): Content Publisher
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      Communications Professional
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      Media - Broadcast
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    • Title:Director, Online Community Relations
    • Organization:ProfNet
    • Area of Expertise:Media, PR
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    PR Advice From a Cranky Journalist

    Thursday, July 17, 2014, 12:00 PM [General]
    0 (0 Ratings)

    “Every day I get dozens of pitches from PR outfits; almost all go into the trash," writes journalist Jon Talton in a post on the Reynolds Center for Business Journalism website. "The Internet has allowed PR to become a fire hose, mostly of worthless story ideas. Still, a PR professional who really knows her stuff can be a great asset to a working journalist."

    Talton, economics columnist for the Seattle Times and a 30-year veteran financial journalist, shared a few tips for PR professionals hoping to gain the interest of journalists. We’ve heard some of these tips before, but they are worth revisiting.

    You can read Talton’s tips here: Hack to Flacks: PR Advice From a Cranky Journalist

    Tips for Responding to ProfNet Queries

    Thursday, July 10, 2014, 9:48 AM [ProfNet]
    0 (0 Ratings)

    ProfNet succeeds because it gives reporters the ability to obtain high-quality information quickly, conveniently and at no charge.

    Although technology is a key tool in our operation, it's the human dimension that makes ProfNet work. We all have a stake in observing a high standard of etiquette and professional courtesy.

    If you are responding to a reporter's search for sources, either from the ProfNet query feed or a tweet on @ProfNet, we suggest a standard three-paragraph response: 

    • The first provides basic contact information: name, title, phone numbers and email addresses, both for the suggested source and for yourself
    • The second provides a summary of the source's relevant credentials
    • The third -- optional, but often pivotal in persuading a reporter to make contact -- summarizes the source's perspective

    We also recommend including "ProfNet" in the subject line of your response so the reporter knows your email is in direct response to his/her query, rather than unsolicited email or spam.

    Above all, please only respond to queries when you are able to provide reporters with the expertise they are asking for in the query. While it can be tempting to send reporters an off-topic pitch "just this once," it usually does more harm than good.

    You can view our guidelines for responding to queries here: Responding to Reporter Queries: Guidelines for PR Pros and Experts

    For additional tips submitted by our members: ProfNet Members Share Their Tips & Tricks.

    What are some of your best tips for responding to queries? Please share below.

    Upcoming PR/Media Events

    Thursday, July 3, 2014, 10:32 AM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Tracking Tribal Cash and Influence to Washington
    Host: Reynolds Center for Business Journalism
    Date: July 10
    Location: Santa Clara, Calif.
    Summary: This free workshop will teach Native American journalists and others how to tap into the world of money and influence in Washington, and better understand how decisions affecting tribes and Native communities are being influenced -- and who is trying to influence them.
    Complete event info here.

    Event: More Than a Blog: How to Build a Content Marketing Machine
    Host: National Press Club
    Date: July 11
    Location: Washington, D.C.
    Summary: Blogs aren’t dying, they’re evolving, and it’s time for your communications strategy to do the same. This session will cover how to retool your content, add horsepower to your advertising campaigns, and turn one-time visitors into engaged audience members.
    Complete event info here.

    Event: Ladies Who Laugh 2014
    Host: New York Women in Communications
    Date: July 15
    Location: New York
    Summary: This comedy fundraiser will raise money for NYWICI foundation scholarships. Confirmed comediennes include Drama Desk Award-nominated actress, singer and impressionist Christina Bianco, and entertainer Amanda Seales.
    Complete event info here.

    Event: Value-Based Segmentation: Leveraging Customer Engagement Using Segmentation
    Host: MarketingProfs
    Date: July 15
    Location: Online
    Summary: For decades, segmentation of markets and customers has been an accepted tool for tailoring offerings (messages, media, products, and services) cost-efficiently. In this free seminar, Mike Phillips, director of feedback strategy at Cvent, will walk through case studies and outline an approach that enables actionable segmentation of customer portfolios.
    Complete event info here.

    Event: Taking Your Mobile Business Into the Fast Lane
    Host: Social Media Club NYC
    Date: July 17
    Location: New York
    Summary: Mobile trucks are a prosperous business around the city. They started out as food trucks, but now there are all types of products and services being offered. One challenge for many of these mobile-business owners is that their physical location changes frequently; this is where owners have to get creative and figure out a unique way to market themselves to attract and maintain new and existing customers. Whether you're the owner of a mobile truck, a brick-and-mortar looking to take your business on the road, or any small business, you will want to join this event to learn some of the best practices and strategies for marketing your business.
    Complete event info here.

    Event: Four Topics, Four Experts, One Beneficial Evening
    Host: NJ CAMA
    Date: July 17
    Location: Princeton, N.J.
    Summary: Four local industry experts will discuss four topics: 1) taking your marketing where your customers are; 2) ways to promote your products services using video; 3) creative employment; 4) best practices for getting media coverage.
    Complete event info here.

    Event: Patient Engagement: The Future of Healthcare Communications
    Host: Business Development Institute
    Date: July 24
    Location: New York
    Summary: Healthcare communicators and marketers have a big opportunity to play an important role in directly impacting how their organizations engage patients and health care professionals that serve patients. This conference will showcase thought leaders with perspectives from the different parts of the healthcare system, including big pharma, hospital systems, insurers, technology, and nonprofits. They will share their successes, outline lessons learned, and identify how they overcame challenges.
    Complete event info here.

    Event: How to Use Referral Marketing to Maximize Customer Acquistion
    Host: MarketingProfs
    Date: July 29
    Location: Online
    Summary: If you're like many marketers, you have a customer acquisition problem. You compensate for a lack of new customers by trying to increase share of wallet and repeat purchases among your existing customers. Revenue pressure keeps building, so you keep asking your existing customers for more. But what if you could find something that acquires new customers and drives repeat customers simultaneously? This free online seminar will explore how successful marketers are using referral marketing, alongside SEO and SEM, to attract new customers through referrals from existing customers.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Expert Spotlight: Soccer Coach Jay Martin

    Monday, June 30, 2014, 11:07 AM [Expert Spotlight]
    0 (0 Ratings)

    Each month, we spotlight an expert from the ProfNet community that we think readers and reporters will find interesting and timely. With a network of hundreds of thousands of experts and communicators, ProfNet connects journalists with sources on virtually any topic imaginable, whether experts or “regular people.” Need a source? Submit a ProfNet query – it’s easy and free.

    The World Cup is in full swing, and with more and more Americans interested in the games, we are shining this month’s Expert Spotlight on Jay Martin, head coach, men’s soccer, Ohio Wesleyan University.

    Martin is the winningest coach in college men's soccer history, with a total of 640 wins. He has been the NCAA Regional Coach of the Year 15 times in his 37 years at Ohio Wesleyan, and was named NSCAA national Coach of the Year in 1991, 1998 and 2011. In 2000, Martin received the Ohio Collegiate Soccer Association's Honor Award, only the fourth time that award was bestowed since the association’s founding in 1949. He also received the National Soccer Coaches Association of America's Honor Award in 2007.

    Martin has a diverse background that includes basketball, soccer and volleyball. A native of Hingham, Mass., Martin received his B.A. degree from Springfield College in 1971. He lettered in soccer and lacrosse, earning All-America laurels in the latter. He also played soccer for the Kaiserwerth Club in Germany, played professional basketball, and served on the staff of the Volleyball Pavilion at the 1972 Olympics.

    We sat down with Martin to find out more about the sport and get his prediction of who will win this year's World Cup.

    Which sport is your favorite, soccer or basketball?

    Both are special, and they are very similar: speed, skill, teamwork. Soccer is much more difficult. Can you imagine the score if basketball played for 90 minutes???

    You are the winningest coach in college men's soccer history. To what do you attribute that?

    There are two things: I have been fortunate to have had very good players at Ohio Wesleyan University, and I am very old!  It has been easy to recruit for such a good academic institution.

    Do you have any advice for young soccer players who want to improve their game?

    Young players must learn to practice better -- not always harder, but better. They must go to practice each day with the goal of getting better. They must focus on the exercises and understand how and why the exercise will help them become better. We do not practice well in this country. The players must accept the burden of getting better.

    Why does soccer, despite being one of the most popular sports in the world, still lack a bigger following in the U.S.?

    The simple answer is that soccer is un-American. In the 1800s, immigrants came to this country to get away from Europe and everything European. Then there was WWI and WWII and more anti-European sentiment. And Americans like to do things we do well -- and soccer, although better, is not one of those things. Finally, we like to play American games, games that we "invented" -- basketball, volleyball, football, baseball, etc. We are making strides. It is great to see the reaction to the World Cup.

    I have to ask: What’s your prediction for which team will win this year's World Cup?

    Although difficult to do -- in fact, it has never been done -- I think a European team will win in South America. My pick is Germany. They are a great "tournament team." They have been successful in international competition.

    What are you working on now?

    I just finished editing my third book for the NSCAA and have started another book about coaching and leadership. It should be done by the end on 2014. I am also working on a "new" type of camp for young soccer players -- a soccer psychology camp. I have already tried two and they are going well.

    Media: For more on Martin or to request an interview, contact him at jamartin@owu.edu or visit his website at drjaymartin.com.


    Upcoming PR/Media Events

    Thursday, June 26, 2014, 2:34 PM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Tracking Tribal Cash and Influence to Washington
    Host: Reynolds Center for Business Journalism
    Date: July 10
    Location: Santa Clara, Calif.
    Summary: This free workshop will teach Native American journalists and others how to tap into the world of money and influence in Washington, and better understand how decisions affecting tribes and Native communities are being influenced -- and who is trying to influence them.
    Complete event info here.

    Event: More Than a Blog: How to Build a Content Marketing Machine
    Host: National Press Club
    Date: July 11
    Location: Washington, D.C.
    Summary: Blogs aren’t dying, they’re evolving, and it’s time for your communications strategy to do the same. This session will cover how to retool your content, add horsepower to your advertising campaigns, and turn one-time visitors into engaged audience members.
    Complete event info here.

    Event: Ladies Who Laugh 2014
    Host: New York Women in Communications
    Date: July 15
    Location: New York
    Summary: This comedy fundraiser will raise money for NYWICI foundation scholarships. Confirmed comediennes include Drama Desk Award-nominated actress, singer and impressionist Christina Bianco, and entertainer Amanda Seales.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Upcoming PR/Media Events

    Friday, June 20, 2014, 2:13 PM [Upcoming Events]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: HPRMS Annual Dinner
    Host: Healthcare Public Relations and Marketing Society
    Date: June 25
    Location: New York
    Summary: In addition to the dinner and awards ceremony, ABC News’ Terry Wrong and Erica Baumgart will discuss the making of the eight-part series, “NY Med.”
    Complete event info here.

    Event: How to Find Bloggers, Pitch Your Brand and Measure Results
    Host: Ragan’s PR Daily
    Date: June 25
    Location: Webinar
    Summary: Blogs are a steady bridge to your online audience, but how do you successfully pitch a blogger? Former broadcast journalist Lisa Lublin will discuss how to find influential bloggers, give bloggers exactly what they look for, and measure the results of your online journalism.
    Complete event info here.

    Event: Why PR Needs a Boost: Strategies for Placement, Engagement and Results
    Host: PR Newswire
    Date: June 25
    Location: Webinar
    Summary: If you’ve grown desperate to earn media coverage and your efforts are to no avail, then it’s time you explore new ways of distributing your content. This webinar will look at how national companies can elevate media exposure and lift engagement levels by integrating the practice of traditional PR with supplemental strategies and tools.
    Complete event info here.

    Event: Renaissance Awards
    Host: IABC Detroit
    Date: June 26
    Location: Detroit
    Complete event info here.

    Event: More Than a Blog: How to Build a Content Marketing Machine
    Host: National Press Club
    Date: July 11
    Location: Washington, D.C.
    Summary: Blogs aren’t dying, they’re evolving, and it’s time for your communications strategy to do the same. This session will cover how to retool your content, add horsepower to your advertising campaigns, and turn one-time visitors into engaged audience members.
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Five Tips for a Graceful Social Exit

    Friday, June 20, 2014, 8:32 AM [General]
    0 (0 Ratings)

    Many small businesses jump headfirst into social media without having a well thought-out plan. They want to engage with their audience (potential customers), but don't know where to start or how to find the time required to make it successful.

    "When it comes to social media networks, we have all been hit with SNOS -- Shiny New Object Syndrome," said Heather Wied, marketing and sales director for Pubsoft, a cloud-based e-ook publishing platform. "We hop on the flavor-of-the-month social bandwagon without really evaluating whether or not they are worth our time and effort. Sometimes we just can’t help but to dive in headfirst without checking if it's clear."

    However, without a plan, some businesses don't see the results they'd hoped for and eventually decide to step away from some of the social networks they joined. But how can they go about making sure it's a graceful exit?

    Wied recently shared five tips for leaving behind graveyard social accounts. Click here to view the tips on the PR Toolkit website: Five Tips for a Graceful Social Exit

    Upcoming PR/Media Events

    Thursday, June 12, 2014, 12:25 PM [General]
    0 (0 Ratings)

    Here are a few events coming up over the next few weeks. Know of an event coming up? Email us the details and we’ll include in our next post.

    Event: Monthly Luncheon
    Host: PRSA Cincinnati
    Date: June 17
    Location: Cincinnati
    Summary: Two of Edelman’s senior executives will discuss how to navigate the changing media landscape to reach and engage your audiences and amplify the results, including media planning, making every hit and piece of content work harder for you, and how sponsored content can help – if it’s done right.
    Complete event info here.

    Event: Driving Greater Business Growth & Profitability Through Innovation in Our Approach to Marketing
    Host: NJ CAMA and JSPRAA
    Date: June 19
    Location: Princeton, N.J.
    Summary: Jack Gottlieb, president of The Total Solutions Group, Inc., will discuss how being innovative and creative in your marketing strategy can help your business become more profitable.
    Complete event info here.

    Event: The New Media Influencers
    Host: Publicity Club of New York
    Date: June 19
    Location: New York
    Summary: Speakers: Jake Horowitz of PolicyMic, Zach Seward of Quartz, Peter Kafka or Re/code, Andrew Golis of TheWire, and Melissa Bell of Vox.com.
    Complete event info here.

    Event: How to Tie PR Metrics and Reporting to Business Results
    Host: PR Newswire
    Date: June 19
    Location: Online
    Summary: This webinar will explore how to use the Barcelona principles, which identify the need for outcome-based measurement of PR campaigns, and best practices to tie PR results to lead generation, conversion rates and designated KPIs.
    Complete event info here.

    Event: Drinks and Networking
    Host: Social Media Club NYC
    Date: June 19
    Location: New York
    Summary: SMCNYC invites members and prospective members to come out and enjoy some drinks and networking.
    Complete event info here.

    Event: HPRMS Annual Dinner
    Host: Healthcare Public Relations and Marketing Society
    Date: June 25
    Location: New York
    Summary: In addition to the dinner and awards ceremony, ABC News’ Terry Wrong and Erica Baumgart will discuss the making of the eight-part series, “NY Med.”
    Complete event info here.

    Event: Renaissance Awards
    Host: IABC Detroit
    Date: June 26
    Location: Detroit
    Complete event info here.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Legal PR and Marketing: A Behind-the-Scenes Look

    Wednesday, June 11, 2014, 2:26 PM [#ConnectChat]
    0 (0 Ratings)

    A good public relations agency can help a law firm increase its brand recognition, manage its image, position its attorneys as thought leaders, and bring in new clients. Law firm PR does have its challenges, such as working in an industry with many rules around ethics and confidentiality, but lawyers have good stories to tell and the work can be both intellectually and professionally rewarding.

    In our latest #ConnectChat on Twitter, Kevin Aschenbrenner, senior vice president for public relations at Jaffe, a full-service marketing and PR agency serving the legal industry, discussed his experience as a PR pro working with law firms.

    A 15-year veteran of legal PR, Aschenbrenner has represented several of the country’s largest law firms, as well as leading midsize firms, smaller boutiques, legal vendors and legal associations. He provides clients with a broad range of PR services, including strategic media relations, crisis communications, content marketing, and social media.

    Following is a recap of the conversation:

    What does your typical day look like?

    Like for most people in PR, no day is typical. But, my day revolves around supporting my clients. It probably starts with clearing out my inbox, a little media review to keep tabs on trends, some follow-up on pitches, and then a brainstorming call with a client, active pitching, some social media. Writing, too. What I love about legal PR is that no day is the same.

    What’s the biggest challenge in doing PR/marketing for law firms?

    One challenge is that we work with an industry that is governed by ethics rules and confidentiality. Another is that our clients are very busy. Most attorneys work long hours, and their time is valuable.

    How do you overcome/work around that?

    Technology, for one. When I started, websites were this new-fangled thing. Many lawyers weren't sure they'd need one. An interview for an online publication was also a harder sell. Lawyers wanted to be quoted in print. Today, of course, they realize that online has so many benefits.

    The tools we use have also changed. I love that we now have media databases that put info at our fingertips. When I started, we had those big Bacon's tomes that were out of date as soon as you ordered them.

    Of course, the media has changed, even in the legal media sphere. Changes. Consolidation. Trying to adapt to new realities. And, more and more attorneys are becoming comfortable with blogging, social media, etc.

    What hasn’t changed?

    It's still about telling a good story. Ultimately, that's why we do what we do. We're storytellers.

    And, working in legal PR, we are lucky to have so much information and knowledge in our clients. I know people think legal stuff is dry and boring. (Ok, it can be. Have you ever read a Supreme Court opinion?) But, a lot of that can be translated into stories that have an impact on business, politics, the way we live and work.

    That's what I love about law firm PR. I get to play with such cool concepts, make them relatable. And, ultimately, I'm still playing the role of a connector between my clients and the broader market.

    Is there a specific type of media (print, trade, etc.) that you deal with more often for legal PR?

    It's really what best serves the client. It flows from a client's target market. For many lawyers, that's in-house counsel -- the attorneys who work inside companies. Sometimes they're best reached with a Wall Street Journal hit, or a legal or industry trade. It depends on the story, too.

    Do you handle PR issues for smaller firms differently than for larger firms?

    The work and tactics are the same whether it's a large or small firm. Larger firms tend to have in-house marketing people with whom we partner. I love making in-house marketers look like stars. For smaller firms, we may act as their marketing folks. In the end, we work with clients in a way that's the most supportive for them, large or small.

    What about social media and legal PR? Do all social media platforms work for law firms?

    For many lawyers and law firms, social media can seem like the Wild West: uncontrollable and a little freaky. I once sat in on marketing committee meeting and asked if they had a social media policy. Reply: “If we have one, they'll do it”!

    For lawyers just getting started, I usually recommend LinkedIn first. It's a more controlled environment that also lets you learn the ins and outs of social media. We work on their profile, talk about engaging others, etc. Once they're comfortable, then maybe we check out Twitter or Google+. I don't usually recommend Facebook for lawyers or law firms. Just not the right audience IMHO. But, it's not a hard-and-fast rule. For some firms it might make sense to use Facebook, particularly for alumni and staff.

    Many lawyers have also found their social media niche in blogging. It's a great tool -- and gives me raw material for pitches. I very often get good pitch material from a client attorney's blog -- often things they've forgotten to tell me about.

    What are some of the regulations related to social media accounts for law firms? Is there certain info that can’t be disclosed?

    Each state bar sets their own rules, and some states are stricter than others. Florida, for example, is probably the strictest, followed by California. Technically, for example, tweets should include full name, firm name, location, and a disclaimer. That leaves very little room for actual content. I don't think most firms follow that exactly, but it's an example of how strict it can be.

    Then there is the issue of what you can disclose on social media. The same rules apply in terms of ethics and confidentiality, which is why it's hard to establish a "persona" behind a law firm Twitter account. But there are many effective lawyer tweeters.

    We always recommend knowing the strictest state bar rules and then working out your strategy from there.

    On a lighter note: What do you like most about working in legal PR?

    I enjoy the intellectual challenge. I learn something every day. My morning could be spent on IP; my afternoon on tax. I'm a writer, so taking complex concepts and turning them into pitches that will pique interest is a lot of fun. I do crisis work, too, and that always keeps me on my toes.

    I also have great colleagues. I’m not sure people know this, but Jaffe is virtual -- we all work from home. I'm based in Victoria, B.C., Canada. I get to do interesting work from the best place on earth to live.

    What advice would you give to someone who would like to go into legal PR?

    Understand that legal PR is its own kind of PR. Our clients are in a unique business that takes some understanding.

    You need a solid foundation in PR basics, plus the ability to deal with complicated topics and issues. Writing skills are also a must.

    We are in a position of trust with clients. You may not be client-facing right away. We do introductions carefully and slowly.

    Legal PR can be stressful and time-sensitive, so you need to be able to roll with things.

    You don't have to be a lawyer to do legal PR. I'm not. Some people are. You do have to learn how to read legal documents, though, such as lawsuit complaints, opinions, rulings. There are tricks. Often the introductory and conclusion paragraphs have the details you need for a pitch.

    The job also has a steep learning curve. Lawyers expect a lot of the people who work for them. You need to demonstrate you've got the chops. When in doubt, drop "prosecution history estoppel" into a conversation with an IP attorney, and you're golden. ;-)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents, or get timely experts and story ideas by email. Both are free! Need help getting started? Email us at profnet@profnet.com.

    Influential Media Outlets That Used ProfNet in May

    Monday, June 9, 2014, 4:13 PM [ProfNet]
    0 (0 Ratings)

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. Send a query to tens of thousands of experts and PR agents, or get timely experts and story ideas by email. Both are free! Need help getting started? Email us at profnet@profnet.com.


    ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are always changing, there are still a great many stories being written, and writers still need expert sources.

    Here is a sampling of some of the influential media outlets that used ProfNet last month:

    News Services
    Associated Press
    Associated Reporters Abroad
    Catholic News Service
    Cronkite News Service
    Dow Jones
    McClatchy Newswire
    Medill News Service
    Reuters

    General News
    24/7 News Source
    AARP The Magazine
    Al Jazeera America
    CBSNews.com
    Christian Science Monitor
    CNN.com
    Consumer Reports
    Huffington Post
    Ivanhoe Broadcast News
    Mint Press News
    National Geographic
    New Idealist
    Postmedia Digital (Canada)
    Quartz
    Raycom News Network
    The Weather Channel
    Time.com
    Times of Israel
    U.S. News & World Report
    Wall Street Journal Digital
    Yahoo! News

    Newspapers
    Advocate (LA)
    Albany Times Union (NY)
    Arizona Daily Star
    Arizona Republic
    Atlanta Journal-Constitution
    Baltimore Sun
    Belleville News-Democrat (IL)
    Bucks County Courier Times (PA)
    Chicago Tribune
    Clarin newspaper (Argentina)
    Cleveland Plain Dealer
    Daily Herald (IL)
    Desert Sun (CA)
    Globe and Mail (Canada)
    Indiana Chronicle
    Indianapolis Star
    Jackson Citizen Patriot (MI)
    Jewish Independent
    Long Island Pulse (NY)
    Los Angeles Times
    Metro Newspapers
    Miami Herald
    Milwaukee Journal Sentinel
    Morning Call (PA)
    New York Post
    New York Times
    Newsday (NY)
    News-Herald (OH)
    News-Press (FL)
    Orange County Register (CA)
    Orlando Sentinel (FL)
    Philadelphia Daily News
    Philadelphia Inquirer
    Pittsburgh Post-Gazette
    Pittsburgh Tribune-Review
    Portland Business Journal (OR)
    Poughkeepsie Journal (NY)
    Providence Journal (RI)
    Portland Tribune
    Record Searchlight (CA)
    San Antonio Express-News
    San Francisco Chronicle
    Star-Ledger (NJ)
    Tampa Tribune (FL)
    The Intelligencer (PA)
    The Islander (FL)
    The Ledger (FL)
    The Registry (CA)
    USA Today
    Wall Street Journal
    Washington Post
    Watertown Daily Times
    Weld for Birmingham (AL)

    Broadcast (Radio/TV) Outlets
    Better TV
    Fresh Outlook
    KFBK-AM (CA)
    MediaTracks
    Michigan Entrepreneur TV
    NET News/Nebraska Public Radio
    Oxygen Network
    Sports Palooza Radio
    Voice of America
    WGCU (FL)
    WKLB-FM (MA)
    WTNH-TV (CT)

    Automotive
    MotorHome Magazine

    Beauty/Fashion News
    Beauty High
    Beauty in the Bag
    Beauty News NYC
    Betty Confidential
    Daily Makeover
    Latest-Hairstyles.com
    Life & Beauty Weekly
    Style on Main
    The Fashion Spot
    YouBeauty.com

    Business/Industry News
    American Express OPEN Forum
    ANA Magazine
    Association Convention & Facilities Magazine
    Bank of America's Small Business Community
    Bloomberg News
    CEO Magazine (South Africa)
    CFO Thought Leader
    Chief Executive magazine
    China Outlook magazine
    Christian Retailing magazine
    CommPRO.biz
    Corporate Compliance Insights
    CPGmatters
    Crain's Chicago Business
    Crain's New York Business
    EContent Magazine
    Entrepreneur
    Fast Company
    Floral Management magazine
    Forbes.com
    Gulfshore Business
    Human Resource Executive magazine
    HVACR/Hydronics Distribution Business
    Illinois/Indiana AgriNews
    Inc. magazine
    Independent Dealer
    IndustryWeek
    Insurance & Financial Meetings Management
    Insurance Networking News
    International Business Times
    Ivey Business Journal
    JCK magazine
    JobWeek
    KM World
    Managing Your HR
    MarketingProfs
    Modern Metals magazine
    Monster.com
    National Association of Mutual Insurance Companies
    National Center for Supply Chain Technology Education
    NJ Meetings + Events magazine
    PR News
    PRWeek
    Pumper and Cleaner magazines
    Retail Leader magazine
    Risk Management Magazine
    San Francisco Business Times
    Shopper Marketing Magazine
    SHRM.org
    Small Business Trends
    Solution Providers For Retail
    Strategy Magazine
    SUCCESS Magazine
    Time Warner Cable Business Class News
    Transaction World
    Venture Capital Journal
    Westlaw Journal Employment
    Workforce Diversity
    Workforce Management

    Education News
    Campus News
    Chronicle of Higher Education
    Diverse: Issues in Higher Education
    NerdScholar
    Scholastic
    University Business magazine
    Yahoo! Education

    Energy/Environment News
    CBS SmartPlanet
    ClimateWire
    Energy Executive Magazine
    Independent Gasoline Marketing magazine
    Natural Choice Network
    Oil & Gas Monitor
    Resource Recycling

    Entertainment/Sports News
    Celebrity Toob
    ESPN The Magazine
    Monsters and Critics
    Runner's World
    Variety

    Finance/Personal Finance News
    American Banker
    Barron's
    BBC Capital
    CBS MoneyWatch
    cent$ magazine
    CNBC.com
    Community Investor
    Credit Union Times
    Daily Finance
    Financial Advisor Magazine
    Fiscal Times
    Franklin Prosperity Report
    Fund Strategy Magazine
    GuideVine
    Independent Banker Magazine
    Investor's Business Daily
    MainStreet.com
    MarketWatch.com
    Mint.com
    Money magazine
    Motley Fool
    MReport
    NerdWallet
    Newsmax
    Proformative.com
    Registered Rep
    Tax Analysts
    TheStreet.com

    Health/Fitness News
    ADVANCE for Administrators of the Laboratory
    ADVANCE for Speech and Hearing
    Arthritis Today
    Everyday Health
    For The Record magazine
    Healthcare Briefings
    Healthcare Dive
    Healthcare Risk Management
    HealthDay
    Healthline
    Managed Care Contracting and Reimbursement Advisor
    Managed Healthcare Executive
    Max Sports & Fitness
    McKnight's Long Term Care News
    Medical Design Magazine
    Medical Device Diagnostic Industry
    Medical Economics
    Medical Marijuana Outlook
    Medical Practice Insider
    MedShadow
    Merion Matters
    New Public Health
    NurseZone
    Oncology Times
    Pharmaceutical Compliance Monitor
    PharmaVoice
    Physician's Money Digest
    Plastic Surgery Practice
    PT in Motion
    Proto magazine
    Quality Health
    Rheumatology Practice Management
    Student Health 101
    Today's Dietitian
    U.S. Domestic Medical Travel
    Univision Salud
    Upwave
    Western Pennsylvania Healthcare News

    Law/Government/Politics News
    C4ISR & Networks
    Counselor Magazine
    Employee Terminations Law Bulletin
    Employment Alert
    Federal Times
    Government Product News
    Law360
    Law Enforcement Technology
    Military Officers Association of America
    NARFE magazine
    StateTech Magazine
    Thomson Reuters Westlaw Journals
    Westlaw Journal Government Contract

    Lifestyle/Parenting/Women’s News
    805 Living Magazine
    AARP Life Remimagined
    All You
    Art Bodega Magazine
    BlogHer
    Brides magazine
    CafeMom's The Stir
    Chesapeake Home Living
    CVS Caremark’s Belonging Newsletter
    CVS Caremark's PH Messenger
    CVS Grow With Us Newsletter
    Divine Caroline
    DealNews
    EveryJoe
    Fifty is the New Fifty
    Fit and Fab Living
    Gannett's YES! Your Essential Shopper
    HERLIFE Magazine
    Life Refined
    Life Reimagined
    LoveToKnow
    Mamás Latinas
    Modern Man
    ModernMom.com
    Next Avenue
    Organic Hudson Valley
    Parade.com
    Parenting.com
    Parents.com
    Pittsburgh Better Times
    Prevention
    Redbook
    Senior Outlook Today
    SheBudgets.com
    SheFinds.com
    SheKnows.com
    South Florida Luxury Guide
    The Costco Connection
    Thrillist
    USA Today's Hunt & Fish Magazine
    Vero Beach Magazine
    Vim & Vigor
    WhatToExpect.com
    Whole Life Times
    WickedLocal.com
    Woman's World

    Pets/Veterinary News
    Pet Age Magazine
    Veterinary Practice News

    Real Estate/Building/Home News
    Building and Construction Canada
    Construction Today
    Daily Properties
    Homeclick.com
    HouseLogic.com
    Modern Home Builder
    Multi-Housing News
    New England Condominium
    NJ Realtor Magazine
    NY Cooperator
    Realtor Magazine
    Residential Architect
    The Cooperator
    The Electrical Distributor (TED)
    The Nest
    Yahoo! Homes

    Technology/Science News
    BuzzFeed Science
    CIO magazine
    CNET News
    Computerworld
    CSO magazine
    Dice.com
    E-Commerce Times
    ECT News Network
    Future Intelligence News (UK)
    Geek Magazine
    Genetic Engineering & Biotechnology News
    iPhone Life magazine
    Life Science Leader
    LiveScience.com
    MIT Technology Review
    National Robotics Education Foundation
    Network World
    PM Network
    Polygon
    RFIDinsider
    Science | Business
    Tech Page One
    Technology Transfer Tactics
    Telematics Update
    TheServerSide.com
    Utility Dive
    WatchIT

    Travel/Hospitality/Food News
    Bar Business Magazine
    Corporate & Incentive Travel
    FSR Magazine
    Global Traveler
    International Association of Exhibitions and Events
    National Culinary Review
    National Geographic Traveler
    Outside magazine
    Pizza Today Magazine
    Produce Business Magazine
    Restaurant Business
    RestaurantBev
    Souvenirs, Gifts & Novelties magazine

    Where did your experts pop up last month? If you have a success story to share, drop me a line at profnet@profnet.com with “Success Story” in the subject line. Or “like” our Facebook page and leave your success story on our wall, and you might see your picture/logo on the big screen in Times Square!

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