As director of news operations for ProfNet, I come across a dizzying array of blog posts covering everything from public relations and marketing to journalism education and the media industry. Here is a roundup of some of the more interesting PR- and media-related stories I found online last week:
In Hired a PR Agency and All I Got Was This Lousy T-Shirt, Jeff Domansky, aka The PR Coach, shares seven quick tips to help you choose your next PR agency partner.
Cultivating Company Spokespeople: 5 Steps That Will Yield Your Best Spokesperson Group Yet, from Tech Affect, shares five suggestions for growing a thriving spokesperson program to make sure your hard-won media opportunities don’t go to waste.
Top Photo Apps for Getting Instagram Engagement, from Strategic Public Relations, offers five apps you can use for photos on Instagram.
In Social Media Has Created Two Types of Users, guest blogger Tyler Orchard of Zync talks about the two distinct groups of social media users that should inform your social strategies and content.
In Ad Agency Run by High-Schoolers Lands First Paying Client, we read about IAM Advertising, an ad agency run by students from the Innovation and Media High School in Brooklyn, N.Y. The agency was recently hired by PBS to create a social media campaign to promote its documentary series, “DC Met: Life Inside School Reform.”
How to Take Your Career from Social Specialist to Strategist shares tips for those who started their careers as social media specialists and would like to move into the strategist arena but aren’t sure the best way to go about it.
In 12 Bite-Size Takeaways from the Online News Association Conference, Jeff Sonderman shares some of the most important bits of news and ideas from ONA’s annual conference for digital journalism innovators.
It’s the start of the school year, which means students are returning to journalism programs around the country. As the media industry continues to evolve, how well is new talent being trained, and how well are schools preparing them for the real world? In Reboot Journalism School? Take Control of Your Education Instead, Robert Hernandez, journalism professor at USC’s Annenberg School of Communication and Journalism, shares his ideas on how students can make the resources of the j-school, and the Web, better work for them.
Should newspapers be funded by a tax on Internet service providers? In An Internet Tax Won’t Save Journalism – or Newspapers, GigaOm’s Mathew Imgram argues that such a tax is filled with flaws, including the fact that large newspapers are not synonymous with journalism and would do little to save the industry.
Patch.com, AOL’s hyperlocal news experiment, is rolling out a new site that places heavy emphasis on social elements. Patch Unveils a New Site, Focused on Social and Mobile offers more information and a preview of the site.
Do you have a media, PR or communications blog we should be following? Let us know in the comments below.
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