Maria Perez

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    • Title:Director, Audience Content
    • Organization:ProfNet
    • Area of Expertise:ProfNet
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    Top 10 Blog Posts of 2014

    Monday, December 29, 2014, 10:36 AM [ProfNet Connect]
    0 (0 Ratings)

    We’ve seen some really fantastic blog posts on ProfNet Connect this year, from both ProfNet staffers and outside contributors. Here’s a list of the top ones from 2014:

    Pitching to Small-Business Reporters. Small-business reporters from Crain’s New York Business, Inc. magazine, SmallBizTechnology.com, MSNBC’s “Your Business,” and The New York Times shared what they are looking to cover in each of their outlets: prn.to/MP8x6p

    15 Tips for Creating the Perfect Headline. The first thing most readers notice is the headline of an article, blog post, press release, etc. It is important to catch the reader’s attention and persuade them to continue reading. Experts from the ProfNet community share their tips on creating the perfect headline: prn.to/1p0sXHN

    Top 10 Mistakes Every Author Should Avoid. As any author discovers, there's plenty of free advice out there for what they should -- and shouldn't -- do when publishing a book. Penny Sansevieri, president and CEO of Author Marketing Experts, shared her top 10 list of mistakes authors should avoid at all costs: prn.to/1pO3Olg

    Media 411: Ways Journalists Can Use Twitter. Everyone loves a top 10 list. This post shares the top 10 ways journalists can and should use Twitter: prn.to/Oqx2HS

    The Ins and Outs of Op-Ed Writing. Op-ed pieces have their own structure, length, voice, etc. Knowing how to merge your opinion with factual information is an important part of writing your op-ed piece and attracting readers to your story. Jennifer Finney Boylan, author, speaker, and writer for New York Times Opinion, shared her tips for turning op-ed pieces into compelling stories and pitching them to major publications: prn.to/1qaURnL

    It’s Never Too Early to Get Coverage on Morning News Programs. Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 98% of ideas they receive. What separates stories that air from those that don’t? Producers at the top morning TV shows share their tips: prn.to/1lrajcT

    Pitching to the Medical/Health Beat. Health and medical reporters and editors from Dr. Oz The Good Life, MedPage Today, Wall Street Journal and Veria Living Live shared details on what they look to cover in each of their outlets and some things to keep in mind when pitching your clients to their publications: prn.to/Pnm9qX

    Five Updates to the 2014 AP Stylebook. The Stylebook is full of tricks and treats for writers as they peruse the newest edition of the journalistic-writing reference to keep their prose perfect. Packed with updates that have caused uproars from many linguists to some that have reflected the always-adapting English language, navigating the more than 500-page guide doesn’t have to be frightening. Here are five of the most important updates, courtesy of Steve Vittorioso of InkHouse Media: prn.to/1s0ag7j

    Journalist Spotlight: Amir Khan, U.S. News & World Report: Amir Khan, a health and wellness reporter for U.S. News & World Report, covers a variety of health topics, including health technology, diet and nutrition and fitness, all with an eye towards helping consumers make the best possible decisions about their health. Here’s what he looks for from PR pros: prn.to/1pkZAP9

    PR Newswire’s Media Moves: Each week, PR Newswire posts its weekly audience research newsletter, PR Newswire's Media Moves. The newsletter is chock-full of media news and job changes. You can view all the issues here: prn.to/1AZtBfK

    Ok, I know I said this was a top 10 piece, but there were SO many good articles, I decided to throw in a few extras:

    Protecting Yourself as a Freelance Writer. It’s important for freelancers to be able to generate new story ideas, but it is as equally important for freelancers to know how to protect their own work. Randy Dotinga, freelance writer and vice president of ASJA, discussed what freelancers should look for in a contract, the meaning of copyright, and more: prn.to/1mhG9ch

    Journalist Spotlight: Mark Guarino, Christian Science Monitor. Mark Guarino is a staff writer that covers national news and culture out of Chicago for The Christian Science Monitor. He also contributes on various topics to many other publications, including Reuters, Salon, Chicago Tribune, Chicagon Sun-Times, New York Magazine, Agence France-Press and many others. He shared what he looks for in pitches from PR pros: prn.to/1dGQ7f6

    ASJA 2014: Recapping the Recaps. The American Society of Journalists and Authors hosted its annual conference earlier this year, and we posted recaps of a few panels we were able to attend. Here’s a link to all of them: prn.to/1nKBwbD

    Want to see more? Check out the Blogs section of ProfNet Connect to view all of the blog posts from this year, and keep an eye out for some great ones coming in 2015. Happy new year to all!

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

    Headlines, Op-Eds and Morning News: The Year’s Top Blogs (So Far)

    Monday, July 28, 2014, 2:34 PM [ProfNet Connect]
    0 (0 Ratings)

    There is a heck of a lot of great content on the ProfNet Connect blogs, from both internal and external contributors. So, with the year more than half over, we thought it would be a good time to take a look at our most popular blog posts of 2014 so far. If you need a reading break to get through your day, I recommend taking a look at these:

    Pitching to Small-Business Reporters. This post, from way back in February, featured highlights from the Publicity Club of New York’s monthly luncheon, in which a panel of small-business reporters from Crain’s New York Business, Inc. magazine, SmallBizTechnology.com, MSNBC’s “Your Business,” and The New York Times shared what they look to cover in each of their outlets: prn.to/MP8x6p

    15 Tips for Creating the Perfect Headline. Whether you're a PR person trying to catch the attention of a journalist, or a journalist trying to catch the attention of readers, it's important that your headline persuade your target audience to continue reading. But what goes into a great headline? We asked our expert community to share their best tips on creating the perfect headline: prn.to/1p0sXHN

    Media 411: Ways Journalists Can Use Twitter. Everyone loves a Top 10 list. This post features the top 10 ways journalists can and should use Twitter: prn.to/Oqx2HS

    The Ins and Outs of Op-Ed Writing. Op-ed pieces have their own structure, length, voice, etc. Knowing how to merge your opinion with factual information is an important part of writing your op-ed piece and attracting readers to your story. Jennifer Finney Boylan, author, speaker, and writer for the New York Times Opinion page, was a guest on our latest Twitter Q&A and shared how she makes op-ed pieces compelling, and how to pitch your own op-eds to major publications. You can read a recap of the chat here: prn.to/1qaURnL

    Ten AP Stylebook Entries That Should be Changed. The AP Stylebook, with its 5,000+ entries, can be a writer’s best friend, but that’s not to say it’s infallible. In this post, we listed 10 Stylebook entries with which we disagree: bit.ly/eK1Bm5

    Tips for Responding to ProfNet Queries. ProfNet succeeds because it gives reporters the ability to obtain high-quality information quickly, conveniently and at no charge. Although technology is a key tool in our operation, it's the human dimension that makes ProfNet work. We all have a stake in observing a high standard of etiquette and professional courtesy. For those responding to a reporter's search for sources, we offered these tips and guidelines: prn.to/1kHZb6U

    Top 10 Mistakes Every Author Should Avoid. As any author discovers, there's plenty of free advice out there for what they should -- and shouldn't -- do when publishing a book. Today on ProfNet Connect, Penny Sansevieri, president and CEO of Author Marketing Experts, shares a Top 10 list of mistakes authors should avoid at all costs: prn.to/1pO3Olg

    Pitching to the Medical/Health Beat. At a March 26 Publicity Club of New York luncheon we heard from a panel of health and medical reporters and editors about what they are looking to cover in each of their outlets. Here are some things to keep in mind when pitching your clients to these publications, which included Dr. Oz The Good Life, MedPage Today, Wall Street Journal and Veria Living Live: prn.to/Pnm9qX

    It’s Never Too Early to Get Coverage on Morning News Programs. Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 95-98 percent of ideas sent them. What separates stories that air from those that don’t? See prn.to/1lrajcT for the inside scoop.

    PR Advice From a Cranky Journalist. “Every day I get dozens of pitches from PR outfits; almost all go into the trash." So writes journalist Jon Talton in an article on the Reynolds Center for Business Journalism website. The sentiment is likely echoed by reporters across the country, but there are things PR professionals can do to ensure their relationship with reporters is productive for both sides. Talton shares his tips in the article, a link to which can be found here: prn.to/1mY9R5v

    What were your favorite blog posts so far this year? Which ones did you find most helpful/interesting?

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Fashion Blogs, Tech and Business, and Tools for Journalists: Last Week’s Top Blogs

    Monday, March 10, 2014, 3:26 PM [ProfNet Connect]
    0 (0 Ratings)

    If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:

    How Technology and Social Media Are Changing the Business Landscape. A recent Social Media Week event looked at the impact of social media and technology on the business landscape, and the best social media strategies for businesses. Panelists included representatives from Alpha Vert Enterprises, Play Ideal Date, NYS Office for New Americans, The New School, Cloudpeeps.com, Iris House, and Huffington Post: prn.to/1okexzP

    Influential Media Outlets That Used ProfNet in February. Check out this list of some of the influential media outlets that featured ProfNet experts in February, including Associated Press, Christian Science Monitor, FOXNews.com, MSNBC.com, Forbes, The New York Times, and hundreds more: prn.to/1jRCdvm

    MEDIAware: This Week’s Media News & Updates. MEDIAware, PR Newswire’s weekly audience research newsletter, is chock-full of media news and job changes. In the latest issue, you'll read updates on The Washington Post, Daily Beast, Business Insider, MSNBC, T: The New York Times Style Magazine, Women's Wear Daily, Glamour, Politico PRO, New Haven Register, KRIV-TV, KKGO-FM, Los Angeles Daily Journal, Aspen Magazine, The Improper Bostonian, and more: prn.to/Nn8VcU

    How to Keep Your Blog Readers Engaged. If you've ever wondered whether there's a science behind running an engaging blog, you'll want to read this recap of our most recent #ConnectChat, featuring Clarissa Silva, a behavioral scientist, clinician and blogger. During the chat, Silva explained how bloggers can structure their blog to receive more shares, likes and comments, as well as some do's and don’ts on engaging readers: prn.to/NxknCR

    Blog Notes: Fashion Blogs. As PR Newswire's media relations manager, Christine Cube comes across great blogs that cover a wide variety of topics and interests. Each week, she offers brief profiles of blogs you might not have heard of but that might offer pitching opportunities for your clients. In her latest installment, she shared reviews of a few fashion blogs: prn.to/MNpQnW

    Media 411: TV News Segments That Make a Difference. Local newscasts are full of segments designed to help their audience. Whether it’s a regular health segment from a medical reporter (usually a doctor) or one of those popular “On Your Side” segments, they all try to make a positive difference in the lives of those who watch them. Sometimes, one segment sticks out of the bunch. Check out this segment from WFAA TV (Dallas/ABC) where anchor Gloria Campos gets a special surprise visitor: prn.to/1ov7K6E

    The Q&A Team: The Most Annoying Social Media Features. We all have certain social media features that make us want to scream. We asked our network of experts which social features they find the most annoying: prn.to/1ckFbTQ

    Tools for Journalists Reporting Breaking News. With the ability to post anything on social media at any time, our news cycle -- previously hastened by online news sites and 24-hour cable news -- has become instantaneous. Amanda Hicken, manager of media relations for PR Newswire, shares three tools that help journalists quickly sift through statistics: prn.to/1eRgNhl

    Pitching to Small-Business Reporters. At the Publicity Club of New York’s February luncheon, a panel of small-business reporters from Crain’s New York Business, Inc. Magazine, SmallBizTechnology.com, MSNBC’s “Your Business,” and The New York Times shared what they are looking to cover in each of their outlets: prn.to/MP8x6p

    What were your favorite blog posts last week? Which ones did you find most helpful/interesting?

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Calls to Action, Story Ideas and Google’s Algorithm: Last Week’s Top Blogs

    Monday, January 27, 2014, 3:31 PM [ProfNet Connect]
    0 (0 Ratings)

    If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:

     

    The Effects of Hummingbird on Search and Social. Social Media Club NYC recently hosted an event about Google’s new algorithm change, Hummingbird. Experts from Landsman Communications Group, AOL, and Hamlet Batista Group explained the change and its impact on SEO and social for users and brands: prn.to/1g4Xfsa

     

    How to Become a Story-Idea Machine. This Thursday, Jan. 30, ProfNet will host a Google+ Hangout On Air, "How to Become a Story-Idea Machine." Writers Diana Burrell and Mark Aiken will share ideas on how to never run out of ideas, as well as how to sell these ideas to the appropriate markets. You won't want to miss it. Details here: prn.to/1dVrI8y

     

    Call-to-Action Use in Social Media. In the latest Q&A Team column, seven experts from the ProfNet community discuss calls to action in social media, including their purpose, channels to use, examples, do’s and don’ts, and more: bit.ly/1j63k7H

     

    ProfNet Success Story: MyMortgageInsider.com. We love hearing from ProfNet members who’ve found success after responding to a journalist request. In this post, we caught up with Tim Lucas of MyMortgageInsider.com, who shared how he has successfully responded to ProfNet queries: prn.to/KPnF34

     

    The Role of Hispanic Media in 2014. We recently hosted a Twitter chat featuring Maritza Puello, managing editor of Newscore at Fusion, the ABC-Univision venture that launched in October of last year. In the chat, Puello discussed the role of Hispanic media in 2014, including the differences between Spanish- and English-language stations, challenges in the industry, and much more: prn.to/1aLLmPW

     

    MEDIAware: This Week’s Media News and Updates. MEDIAware, PR Newswire’s weekly audience research newsletter, is chock-full of media news and job changes. In the latest issue, you'll find updates on U.S. News & World Report, Bloomberg News, Sports Illustrated, Self magazine, Crain’s New York, Bloomberg View, CBS Newspath, Boston Globe, Houston Chronicle, St. Paul Pioneer Press and more: prn.to/1kRdUBr

     

    Social Networking Compliance for FINRA and SEC Regulated Organizations. On Thursday, Jan. 9, Joanna Belbey, a social media and compliance specialist at Actiance, led a webinar about how to comply with the regulations surrounding social media use in the financial industry. Here are highlights from the discussion: prn.to/1e7hFJV

     

    What were your favorite blog posts last week? Which ones did you find most helpful/interesting?

     

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.

    Tech for Writers, Freelancer Rules, and Secret PR Tools: Last Week’s Top Blogs

    Monday, January 13, 2014, 3:50 PM [ProfNet Connect]
    0 (0 Ratings)

    If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:

    How Technology Can Help Writers. Julio Ojeda-Zapata, author and technology writer for the St. Paul Pioneer Press, shares how technology can help writers, including which devices and apps writers should be using, on-screen keyboards vs. add-on keyboards, and more: bit.ly/1cPrsTM

    Grammar Hammer: Passive Aggressive. Has your writing taken on a more passive tone as of late? In this edition of the weekly Grammar Hammer column, Cathy Spicer takes a look at active (vs. passive) voice in writing, and how to use (or avoid) it: bit.ly/1ktOcCX

    MEDIAware Media Moves and Updates. MEDIAware, PR Newswire’s weekly audience research newsletter, is chock-full of media news and job changes. In this issue, you'll read updates on the Washington Post, Forbes, National Geographic, "Katie," HR Magazine, Sacramento Bee, Houston Business Journal and more: bit.ly/1da0vjL

    Old-School Freelance Writers Rules You Should Break. Seasoned and successful freelancers have a lot of great advice to offer to those who are starting out, but be warned -- some of their tips are old school, irrelevant to your particular business goals, and even outdated. Read on to see what successful freelancing veterans have learned about the changing nature of the writing business: bit.ly/1dqPy8o

    Influential Media Outlets That Used ProfNet in December. Check out this list of some of the hundreds of influential media outlets that featured ProfNet experts in December: bit.ly/1eqtFYw

    The Secret PR Tool: Mat Releases. January is the perfect time of year for articles offering tips on everything from health, to career to performing everyday tasks. It is also the perfect time of year to pull out one of the lesser-known tools of the public relations trade: mat releases. Never heard of a mat release? Sandra Coyle of Coyle Communications explains what they are and how you can use them: bit.ly/1cIw7qE

    Blog Notes: Travel and Policy Blogs. As PR Newswire's media relations manager, Christine Cube comes across great blogs that cover a wide variety of topics and interests. Each week, she offers brief profiles of blogs you might not have heard of but that might offer pitching opportunities for your clients. She shared reviews of a couple of travel and policy blogs: bit.ly/1aDWazo

    Top 10 Blog Posts of 2013. ProfNet Connect users posted hundreds of interesting and timely blog posts this year, so we thought it would be worth another look at some of the most popular ones. Here are a few of the most popular blog posts from members of the ProfNet community: bit.ly/1bzaIjk

    What were your favorite blog posts last week? Which ones did you find most helpful/interesting?

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com.


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