Maria Perez

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    • Member Type(s): Content Publisher
      Expert
      Communications Professional
      Media - Freelancer
      Media - Broadcast
      Media - Print Journalist
      Media - Student Journalist
      Media - Web-only/Blogger
      Media - Other
      Other
    • Title:Director, Online Community Relations
    • Organization:ProfNet
    • Area of Expertise:Media, PR
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    Six Secrets to Landing a Content Marketing Gig

    Thursday, November 8, 2012, 3:39 PM [General]
    0 (0 Ratings)

    "The world of content marketing has become a go-to destination for creative types of all stripes. But what does it take to land a job?"

    That is the question posed by James O'Brien, a writer for the Boston Globe, in a recent article on The Freelance Strategist.

    "Content marketing has become competitive," writes O'Brien. "There are plenty of talented and tenacious writers all shooting for a chance to work on the next blog."

    So, how do you get the edge in an interview? Content marketing specialists share their secrets.

    So Sue Me: Can Journalists Be Sued for Their Opinions?

    Thursday, October 11, 2012, 2:12 PM [General]
    0 (0 Ratings)

    We hear the terms libel, slander and defamation being used interchangeably, but do you know what they mean? As a freelance writer, it’s important for you to know the difference, to avoid being sued and hurting your own – or someone else’s – reputation.

    Today on The Freelance Strategist, Frank Morgan, a practicing New York attorney and a former freelance associate producer for News12 Connecticut, explains the ins and outs of defamation, and what freelance writers should look out for. You can read it here:

    So Sue Me: What Exactly Is Defamation and Could I Be Sued for an Opinion?

    Take the 100% Journalism Challenge

    Wednesday, September 19, 2012, 9:38 AM [General]
    3.7 (1 Ratings)

    As a journalist, what’s your dream story? What’s the one topic you would love to cover from start to finish, and what’s holding you back?

    Ebyline, a digital publishing platform that recommends quality, vetted freelancers to editors, just launched the 100% Journalism Challenge and is inviting anyone with a passion or interest to submit their ideas for covering that topic from start to finish, end to end and 100%.

    Winning ideas will receive up to $35,000, editorial support, and publicity to fully cover a story they care about – from start to finish.

    Three judges will decide the winners: Leo Wolinsky, former managing editor of the Los Angeles Times; Robert Wallace, former executive editor of Rolling Stone magazine; and Melanie Sill, executive editor of Southern California Public Radio.

    Contest entries are due by Oct. 13. Winners will be announced in December. To apply: www.ebylinecontest.com

    LinkedIn Thrives While Others Crash

    Tuesday, August 28, 2012, 2:46 PM [General]
    3.7 (1 Ratings)

    I recently went on LinkedIn for the first time in a few months, and was impressed with the changes the social network made. While some of the updates are reminiscent of Facebook, LinkedIn still manages to maintain its professional appearance. I see myself using the site more and more for professional connections -- and it looks like I’m not the only one.

    According to statistics company Statista, LinkedIn’s stock performance this year has thrived, while others – namely Facebook, Groupon and Zynga – have seen their stock performance plummet:

    linkedin-thrives-while-others-crash

    You will find more statistics at Statista

    What do you think of the site changes? Will it affect your use of the social network? And do you use LinkedIn in any innovative ways? Let me know and I might feature you in a future post.

    Speaker Service: Your Connection for Finding Speakers

    Tuesday, July 24, 2012, 9:26 AM [General]
    0 (0 Ratings)

    Event organizers: Are you planning out your event schedule for late 2012 and early 2013? Get an early start on finding the speakers you need via ProfNet’s free Speaker Service feature today.

    Whether you are organizing a webinar, conference, workshop or meeting, ProfNet’s Speaker Service will connect you with keynote speakers, moderators, panelists and other types of presenters.

    Submitting a request is easy. Just fill out our easy Speaker Service form with your event info, and we'll distribute it in our next query feed to our extensive network of experts and speakers. You don’t have to be a ProfNet or PR Newswire member to submit a request.

    When filling out the form, please include as much information about the event as you can, including the event title, host company, when and where it is taking place, and any payment made to speakers. You can also re-send your request closer to the event date should you need additional speakers.

    Here are a few examples of recent Speaker Service requests:

    Speaker Service: Health Care Marketing. Medical Office Today will host a marketing-focused webinar in mid-September, and we're looking for experts to speak on the webinar panel. Participating in the webinar requires a fair amount of preparation, including a formal dress rehearsal and the live event. However, it's a great opportunity to get your name out there with our 38,000 readers. Send us a note with a brief description of your (or your client's) expertise and why you'd be great addition to our webinar panel. [Contact info]

    Speaker Service: Conventions and Expos: Pricing Strategies. I'm seeking a conventions executive who would be interested in joining us as a speaker at the upcoming EXPO Next educational seminar, taking place in Baltimore on June 20. The workshop is as follows: "Pricing Strategies: The Art of Finding the Convergence of Highest Price and Most Attendees." Pricing a show is a tricky proposition, part art and part science. Starting with the basic calculation, the full-conference prices, you review what the competition is doing, where your early-bird break should go, whether you should have more than one early bird, and if so, how soon before the event and how far apart each break is. A lot of this is knowledge developed from experience, and in this extended session, we offer case studies from several different kinds of shows. For the complete agenda and other details on EXPO Next, please see this show's website: www.growyourshow.com Please note: All of the speakers will be entitled to attend the complete program, including the lunches and cocktail hour, at no charge. None of the speakers are being compensated. [Contact info]

    Speaker Service: Healthcare Reform for Employers. I am looking for a speaker to present an hour-long audio conference on what HR departments and employers need to do to get ready for health care reform. I am willing to consider different angles of this story, including the steps businesses need to take to get ready, specific legal points employers should consider and financial considerations. Our audience is made up of management and HR professionals across the country. The presentation is delivered virtually, so there's no need to travel. The speaker will be required to submit a PowerPoint presentation that will be sent to the attendees in advance. While speakers will not be compensated for their participation, these audio conferences can provide them with valuable professional exposure, and we encourage speakers to include contact information in our promotions and in their presentation materials. [Contact info]

    Speaker Service: Mobile Payments. [Limited to the Northeast] A technology expert is needed for an educational video presentation on the topic of mobile payments, vendor-neutral discussion on technology, types of transactions, security, industry drivers and futures; for WatchIT, an online IT education provider based in New York. The format is either an interview-style or standup presentation. This is good exposure to an audience of IT professionals and business professionals in Fortune 500 companies. The expert can be from the vendor community, a tech consultant, a book author, etc. We'll share the video clips with the participating individual/organization. There are no fees to participate. [Contact info]

    Questions? Please drop us a line at profnet@profnet.com and let us know how we can help you find the speakers you need.

    *******

    ProfNet members: If you represent a speaker, make sure to keep an eye on your query feeds. Any requests for speakers will be included in the regular query emails you already receive.


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