Maria Perez

    • Member Type(s): Content Publisher
      Communications Professional
      Media - Freelancer
      Media - Broadcast
      Media - Print Journalist
      Media - Student Journalist
      Media - Web-only/Blogger
      Media - Other
    • Title:Director, Audience Website Operations
    • Organization:ProfNet
    • Area of Expertise:Website operations

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    LinkedIn, Abercrombie and Storytelling: Last Week’s Top Blogs

    Tuesday, May 28, 2013, 2:50 PM [General]
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    If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:

    LinkedIn Etiquette for Writers. Most of us have a professional profile on LinkedIn, but a good number of us also aren't actively taking advantage of all the features LinkedIn has to offer. In this Q&A Team column, three experts share their tips for how to best use LinkedIn to network, as well as a few do's and don'ts. While the column is targeted to writers, it has helpful information for anyone wanting to know more about using LinkedIn:

    Abercrombie’s PR Disaster. If you were anywhere near social media last week, you probably saw posts, tweets and reports regarding comments made by Abercrombie & Fitch CEO Mike Jeffries in a 2006 interview for Salon. The fact that his comments were making such news proves that, with social media, company news can resurface and receive much more attention than it did just a few years ago. ProfNet’s Evelyn Tipacti discussed:

    The Case for PR and Social Media Marketing. To grow and retain clients today, companies need to be word-of-mouth marketers, says Greg Berardi, founder and partner of Blue Marlin Partners. According to Berardi, word-of-mouth remains the most effective way to build a brand and capture new business. People buy based on recommendations from people they know and from brands they trust. Today on ProfNet Connect, Berardi talks about the best way to generate word-of-mouth in a digital world -- by acting like a publisher:

    Four Ways to Build Storytelling Into Press Releases. Assuming you need to stick to dry language and a certain format when drafting a press release can limit the appeal (and ultimately the success) of your message. Press releases have the potential to reach huge audiences, and constituents of every stripe. So what does work in crafting messages today? Building storytelling into the mix. PR Newswire’s Sarah Skerik explains:

    How Authors Can Protect Themselves From Lies and Scams. We recently hosted a Twitter-based Q&A with Dan Janal, president/founder of, author and speaker. Janal discussed the steps authors can take to build an Internet marketing strategy, and the scams and lies to watch out for when deciding to hire an Internet marketer:

    Inside PRN: Meet Kaye  Evans-Lutterodt. Our Inside PR Newswire series offers a glimpse into the lives of the people that make up PR Newswire. This month, we catch up with photography supervisor Kaye Evans-Lutterodt:

    Annoying Things People Say to Freelancers. In a recent post on Freelance Strategist, writer Dawn Papandrea asking freelancers to relay some of the more annoying things people have said to them. It’s an entertaining – and enlightening – read:

    Internet Week New York: Disruption and Publishing. Internet Week New York opened in Chelsea today, exploring the theme of how technology is disrupting every sector of business. Many of the sessions focused on the impact of that disruption on publishers, both the journalist type and the brand type. Today on ProfNet Connect, Ken Dowell, executive vice president at PR Newswire, shares some highlights from opening day:

    Four Best Practices Brands Should Implement, Now That Twitter is a Yahoo! News Source. Yesterday, Yahoo! announced that users would begin to see tweets “personalized to their interests and preferences” appear in their content stream, delivering on earlier promises that the search and new aggregation giant would move toward more personalization of content for its users. What does this move mean for communicators? PRN’s Victoria Harres explores:

    What were your favorite blog posts last week? Which ones did you find most helpful/interesting?

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at

    What Writers Need to Know About Information Products

    Tuesday, May 14, 2013, 12:34 PM [General]
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    As a writer, you’re likely concerned that the number of opportunities for “traditional” freelance writing is diminishing as more and more news outlets close shop, but there are still plenty of markets for writers who are willing to look beyond magazines and newspapers.

    So says Marcia Layton Turner, executive director of the Association of Ghostwriters.

    In a recent blog post on ASJA’s The Word blog, Layton Turner says one such market is information products, which she defines as the tools for sharing how-to, service-oriented information that are sold online. That includes e-books, special reports, booklets, podcasts, teleseminars, online courses and more.

    In the post, Layton Turner discusses some of the challenges writers may face, and shares a few resources necessary to start creating and selling information products. She also shares a link to a free guide, “10 Steps to Creating Your First Information Product,” which she co-created with Sandra Beckwith.

    It’s helpful information for any writer looking to expand their market base. You can read it here:  What Writers Need to Know About Information Products

    The Seven Stages of Blogging for the Huffington Post

    Wednesday, April 24, 2013, 1:06 PM [General]
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    I used to write for the Huffington Post back when it first launched. I quickly realized that blogging on such a public platform was not for me. I just do not have a thick-enough skin. (Commenters can be MEAN!)

    So, after three columns, I packed up my opinions and launched my own blog, which I haven’t really kept up with, mostly because I’m lazy. True story.

    Anyway, I really enjoyed writer Jean Fain’s article in The Word, ASJA’s member blog, which amusingly details what it's like to blog for HuffPo:  The Seven Stages of Blogging for the Huffington Post.

    "Like dealing with grief, blogging for the Huffington Post happens in stages," writes Fain. "If you want to be a HuffPo blogger, learning about the seven stages will help you proceed with caution and self-compassion."

    It's an entertaining read, and you might just recognize a little of yourself in it.

    Have you blogged for HuffPo? What was your experience like? Are you still doing it? I’d love to hear your story.

    Clydesdales and Zombies: My Favorite Super Bowl Ads

    Monday, February 4, 2013, 10:24 AM [General]
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    Is it just me, or were this year’s Super Bowl ads a bit underwhelming? (And don’t we seem to say that every year?)

    Sure, there were some entertaining ones, and I might have even shed a tear during one or two of them, but all in all, it was kind of a yawn.

    Still, there were a few that stood out. Here are my favorite ads from Super Bowl XLVII:

    Taco Bell – We Are Young.

    I hope I’m having as much “fun.” when I reach their age. Bonus points for the Spanish lyrics. Sing it with me: “Esta noche, nosotros somos jovenes…”

    Budweiser – The Clydesdales: Brotherhood.

    What would the Super Bowl be without a Clydesdale commercial? This beautiful ad didn’t disappoint. Admit it, you shed a tear during this one, too.

    Volkswagen – Get in. Get Happy.

    I can't explain why I like this one as much as I do. It just makes me smile. In reality, having someone at the office tell you to "turn the frown the other way around" would drive us all a little nuts, but it isn’t it nice to imagine that everything really can be solved with just a smile?

    Audi – Prom.

    I’m not a teenage boy, but I’ve been around enough to know this commercial likely taps into the fantasies of many a young lad.

    M&M’s – Love Ballad.

    M&M’s can always be counted on for a chuckle. After all, who doesn’t like an anthropomorphic piece of chocolate candy singing Meatloaf’s “I Would Do Anything for Love (But I Won’t Do That)”?

    Time Warner Cable – The Walking Dead.

    Two words: Daryl. Dixon.  

    Is your favorite ad on this list?

    Math for Writers: Yes, You Do Need It

    Thursday, January 31, 2013, 11:14 AM [General]
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    I'll admit it: One of the main reasons I got into the communications field was because I stink at math. Correction: I don't just stink at it, I hate it -- with every fiber of my being.

    So when I read Laura Laing's blog post in the ASJA newsletter, I breathed a sigh of relief. If she's writing about this, then I'm not the only one who feels this way.

    I heard Laing speak at the ASJA conference last year. I like the way she breaks math down in ways we can all relate -- even those of us (ahem) who are arithmophobes.

    Laing has a new book, "Math for Writers," coming out this spring. I can't believe I'm saying this, but I'm actually looking forward to reading it. There, I said it: I'm looking forward to reading a book about math.

    In the meantime, you can read Laing's post here: Writers Do Need Math (Don't Panic).

    Ok, 'fess up: Do you loathe math as much as I do? And if not, what other subjects make the hair on the back of your neck stand up?

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