Maria Perez

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    • Member Type(s): Content Publisher
      Expert
      Communications Professional
      Media - Freelancer
      Media - Broadcast
      Media - Print Journalist
      Media - Student Journalist
      Media - Web-only/Blogger
      Media - Other
      Other
    • Title:Director, Online Community Relations
    • Organization:ProfNet
    • Area of Expertise:Media, PR
    •  

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    Take the 100% Journalism Challenge

    Wednesday, September 19, 2012, 9:38 AM [General]
    3.7 (1 Ratings)

    As a journalist, what’s your dream story? What’s the one topic you would love to cover from start to finish, and what’s holding you back?

    Ebyline, a digital publishing platform that recommends quality, vetted freelancers to editors, just launched the 100% Journalism Challenge and is inviting anyone with a passion or interest to submit their ideas for covering that topic from start to finish, end to end and 100%.

    Winning ideas will receive up to $35,000, editorial support, and publicity to fully cover a story they care about – from start to finish.

    Three judges will decide the winners: Leo Wolinsky, former managing editor of the Los Angeles Times; Robert Wallace, former executive editor of Rolling Stone magazine; and Melanie Sill, executive editor of Southern California Public Radio.

    Contest entries are due by Oct. 13. Winners will be announced in December. To apply: www.ebylinecontest.com

    LinkedIn Thrives While Others Crash

    Tuesday, August 28, 2012, 2:46 PM [General]
    3.7 (1 Ratings)

    I recently went on LinkedIn for the first time in a few months, and was impressed with the changes the social network made. While some of the updates are reminiscent of Facebook, LinkedIn still manages to maintain its professional appearance. I see myself using the site more and more for professional connections -- and it looks like I’m not the only one.

    According to statistics company Statista, LinkedIn’s stock performance this year has thrived, while others – namely Facebook, Groupon and Zynga – have seen their stock performance plummet:

    linkedin-thrives-while-others-crash

    You will find more statistics at Statista

    What do you think of the site changes? Will it affect your use of the social network? And do you use LinkedIn in any innovative ways? Let me know and I might feature you in a future post.

    Speaker Service: Your Connection for Finding Speakers

    Tuesday, July 24, 2012, 9:26 AM [General]
    0 (0 Ratings)

    Event organizers: Are you planning out your event schedule for late 2012 and early 2013? Get an early start on finding the speakers you need via ProfNet’s free Speaker Service feature today.

    Whether you are organizing a webinar, conference, workshop or meeting, ProfNet’s Speaker Service will connect you with keynote speakers, moderators, panelists and other types of presenters.

    Submitting a request is easy. Just fill out our easy Speaker Service form with your event info, and we'll distribute it in our next query feed to our extensive network of experts and speakers. You don’t have to be a ProfNet or PR Newswire member to submit a request.

    When filling out the form, please include as much information about the event as you can, including the event title, host company, when and where it is taking place, and any payment made to speakers. You can also re-send your request closer to the event date should you need additional speakers.

    Here are a few examples of recent Speaker Service requests:

    Speaker Service: Health Care Marketing. Medical Office Today will host a marketing-focused webinar in mid-September, and we're looking for experts to speak on the webinar panel. Participating in the webinar requires a fair amount of preparation, including a formal dress rehearsal and the live event. However, it's a great opportunity to get your name out there with our 38,000 readers. Send us a note with a brief description of your (or your client's) expertise and why you'd be great addition to our webinar panel. [Contact info]

    Speaker Service: Conventions and Expos: Pricing Strategies. I'm seeking a conventions executive who would be interested in joining us as a speaker at the upcoming EXPO Next educational seminar, taking place in Baltimore on June 20. The workshop is as follows: "Pricing Strategies: The Art of Finding the Convergence of Highest Price and Most Attendees." Pricing a show is a tricky proposition, part art and part science. Starting with the basic calculation, the full-conference prices, you review what the competition is doing, where your early-bird break should go, whether you should have more than one early bird, and if so, how soon before the event and how far apart each break is. A lot of this is knowledge developed from experience, and in this extended session, we offer case studies from several different kinds of shows. For the complete agenda and other details on EXPO Next, please see this show's website: www.growyourshow.com Please note: All of the speakers will be entitled to attend the complete program, including the lunches and cocktail hour, at no charge. None of the speakers are being compensated. [Contact info]

    Speaker Service: Healthcare Reform for Employers. I am looking for a speaker to present an hour-long audio conference on what HR departments and employers need to do to get ready for health care reform. I am willing to consider different angles of this story, including the steps businesses need to take to get ready, specific legal points employers should consider and financial considerations. Our audience is made up of management and HR professionals across the country. The presentation is delivered virtually, so there's no need to travel. The speaker will be required to submit a PowerPoint presentation that will be sent to the attendees in advance. While speakers will not be compensated for their participation, these audio conferences can provide them with valuable professional exposure, and we encourage speakers to include contact information in our promotions and in their presentation materials. [Contact info]

    Speaker Service: Mobile Payments. [Limited to the Northeast] A technology expert is needed for an educational video presentation on the topic of mobile payments, vendor-neutral discussion on technology, types of transactions, security, industry drivers and futures; for WatchIT, an online IT education provider based in New York. The format is either an interview-style or standup presentation. This is good exposure to an audience of IT professionals and business professionals in Fortune 500 companies. The expert can be from the vendor community, a tech consultant, a book author, etc. We'll share the video clips with the participating individual/organization. There are no fees to participate. [Contact info]

    Questions? Please drop us a line at profnet@profnet.com and let us know how we can help you find the speakers you need.

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    ProfNet members: If you represent a speaker, make sure to keep an eye on your query feeds. Any requests for speakers will be included in the regular query emails you already receive.

    7 Business Lessons From Your Dog

    Wednesday, June 27, 2012, 1:39 PM [General]
    4.1 (2 Ratings)

    Anyone who has ever had a dog can tell you they’ve learned a lot from their furry friend: an appreciation for the simple things in life; the comfort of a good hug; the beauty of afternoon naps; the value of good friends; the power of unconditional love. But our pups can also teach us a few lessons that translate into the business world:

    1. Ignore your limitations. My dog, Mr. Toodles (aka Toody), has a never-ending supply of energy. He loves to chase after the ball and has been known to massacre a stuffed toy or two. (The poor cow never saw it coming!) He is also blind -- but don’t tell him that.

    Since the day he was abandoned on the streets of Newark, N.J., Toody has fought to stay in the game. He hasn’t let hunger, loneliness or lack of eyesight keep him from doing what he has to do to survive. He doesn’t cry about it. He just goes on.

    All businesses have limitations. We don’t have unlimited budgets or personnel; there are only so many hours in each day; and although technology is pretty advanced, it’s not perfect. Don’t let that stop you. Focus on your advantages and keep fighting to stay in the game.

    2. No news is not good news. When Toody is too quiet, I can be sure he is doing something he shouldn't be doing. The same goes for your customers. If your customers are not talking to you, are not interacting with you, are not complaining to you, you could sit back and put your feet up and think everything is rosy. Or you could be smart. Your customers (and prospective customers) are talking about your company – they’re just not talking to you about your company. If you aren’t actively providing value and keeping up communication, your dog is going to go play in someone else’s yard.

    3. Be open to communication – in whatever form it takes. When Toody is anxious, he compulsively licks his nose. When he’s happy, he wags his tail. When he knows he has done something wrong (which is almost every day), he curls up in a ball.

    In the “old days,” if your customers had an issue, they would call you. Social media has changed the game. Your customers now have so many more ways to talk to you – and about you. Don’t fear social media; own it. If your customers are on Twitter, be on Twitter. If they are on Facebook, be on Facebook. It doesn’t matter how you communicate with them, just communicate with them.

    4. Show people you are happy to see them. The best part of my day is when I come home from work and Toody is waiting and anxious to kiss his mommy. I can see the pure joy emanating from him. Who wouldn’t love that?

    Everyone wants to feel loved and appreciated – your co-workers, your managers, your customers. People feel great when you show them you’re happy to see them -- even if you only just saw them the day before.

    5. Embrace the differences. Toody, a Toy Poodle, weighs in at 9 pounds and loves to play. His “cousin” Luna, a Labrador Retriever, tips the scales at 90 pounds and loves to cuddle. While Luna is content to lie on the couch all day long, Toody doesn’t like to sit still. Yet these two very different dogs coexist peacefully (well, as peacefully as two dogs can coexist).

    No one does business in exactly the same way. Some customers like to talk by phone; others like to communicate by email. Some need lots of hand-holding; others like to be left alone. Customer service is not one-size-fits-all. You must adapt to your customers’ needs.

    6. Patience pays off. When I first adopted Toody, he was scared of everything – my upstairs neighbors, people passing by the window, anyone walking in the house. While some things do still make him nervous, he has come a long way from the frightened pup from six months ago.

    If you believe in your product/company/service, stick with it. Fight for it. If you provide something valuable to your customers, they will stick with you.

    7. Don’t forget to have fun. There will always be work to do. Sometimes you just have to take a minute and play.

    Paywalls Are Paying off for Newspapers

    Tuesday, May 22, 2012, 11:17 AM [General]
    0 (0 Ratings)

    According to the New York Times Media Group, circulation revenue has steadily increased since the introduction of the paywall a year ago:

    Chart courtesy of Statista.com

    In fact, it has proven so popular that the Times has cut the number of free stories nonsubscribers are allowed to read in half, from 20 to 10 per month.

    And it’s not just the Times. Newspapers across the country have shown modest circulation gains in the last six months, according to a report by the Audit Bureau of Circulations.

    Will 2012 be the year of the paywall, as some experts are saying? Will we continue to see gains in newspaper circulation throughout the year? Or do paywalls only work in very specific situations for certain kinds of readers? Share your thoughts below.


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