Maria Perez

    • Member Type(s): Content Publisher
      Communications Professional
      Media - Freelancer
      Media - Broadcast
      Media - Print Journalist
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    • Title:Director, Audience Content
    • Organization:ProfNet
    • Area of Expertise:ProfNet

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    Six Pieces of Advice From 2015 WiCi Awards Honorees

    Friday, October 2, 2015, 8:53 AM [Event Recaps]
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    On Sept. 24, more than 100 people gathered for New York Women in Communications’ 2015 WiCi Awards ceremony, held at the iconic Condé Nast offices at 1 World Trade Center in New York City, to celebrate the extraordinary talent of six rising stars in communications.

    The WiCi Awards recognizes emerging leaders for making a difference and significant contributions in the changing landscape of communications. This year’s WiCi honorees included:

    • Penny Abeywardena, commissioner, Mayor’s Office for International Affairs, City of New York
    • Jessica Bennett, editor, contributor, The New York Times; columnist,; contributing editor, Lean In
    • Katrina Craigwell, director, global content and programming, GE
    • Carrie Hammer, CEO, Carrie Hammer
    • Jolie Hunt, principal, Hunt & Gather, Inc.
    • Genevieve Roth, senior director of special projects, Glamour

    The event, hosted by previous Matrix Award honoree Dyllan McGee, founder/creator of MAKERS, left many full of inspiration, with each of the honorees sharing personal stories, valuable career advice and what key traits contributed most to their success. 

    Here are some key pieces of advice shared from each of the six exceptional women being honored:

    • “Being generous will set you apart from others. It doesn’t matter how much or little you have, try to be generous with what you have. I think generosity and honesty contribute most to success.” – Jolie Hunt
    • “Good and on deadline is better than late and perfect, every time.” – Genevieve Roth
    • “Be a force for good and bring others along with you.” – Penny Abeywardena
    • “Passion, persistence and resilience contribute most to success.  Those who are successful know that when you get 99 ‘no’s, the 100th could be a ‘yes’. – Carrie Hammer
    • “Don’t be afraid to fail. If it doesn’t work, try something else.”  -- Jessica Bennett
    • Have a strong support system, both professional and personal. They will be there for you when times get rough.” – Katrina Craigwell

    For additional takeaways from the program and this amazing group of women, follow the hashtag #WiCi15 on Twitter.

    Words of Wisdom From Successful Women in Communications

    Tuesday, November 4, 2014, 1:48 PM [Event Recaps]
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    The path to success is not always a straight line, and it can sometimes feel overwhelming when faced with the obstacles life throws at us. Although it’s easy to let these obstacles deter us from achieving our business goals, there are ways to conquer them so we can become successful.

    On Oct. 28, New York Women in Communications presented their annual WiCi Awards, honoring nine extraordinary women who have made significant achievements in the communication field. The award ceremony was emceed by 2014 Matrix Award winner Dyllan McGee, founder and executive of Makers.

    At the evening reception, each of the honorees shared her unique inspiring stories of how she overcame challenges and achieved success. It was evident throughout the night that no two stories were alike. The women’s words of wisdom left each member of the audience feeling empowered and motivated.

    Here are the top words of wisdom from the 2014 WiCi honorees to help guide you in the business world:

    “In chaos comes great opportunity.” – Stacy Martinet, CMO, Mashable

    “I don’t have a definition of success. If you can define success, then there’s nothing left to do.” -- Zain Habboo, senior director for digital and multimedia strategy, United Nations Foundation

    “Perseverance is key when it comes to success. It requires a tremendous amount of conviction and a willingness to see beyond what’s possible and just get it done.” -- Sarah Hofstetter, chief executive officer, 360i

    “Fail hard, fail fast, fail often. If you have an idea, you just have to put it out there in the world. If you haven’t failed yet, you haven’t tried anything!” – Reshma Saujani, founder and CEO of Girls Who Code

    “Persistence is victory. Success is not a straight trajectory; there are ups and downs and unexpected twists and turns. But if you keep your eye on the prize and focus on the finish line, eventually you’ll get there.” – Mara Schiavocampo, correspondent at ABC News

    “For a long time, whenever I was about to tackle a new assignment, I would have this terrifying sense of fear. Then it hit me that if I’m not a little bit terrified, a new project probably isn’t worth pursuing.” – J. Courtney Sullivan, bestselling author

    “When you hear no, say thank you and use that to make your next pitch better to get to yes.” – Danielle Weisberg, co-founder, theSkimm

    “In the day-to-day grind, it's sometimes easy to lose sight of the bigger picture or get distracted by shiny opportunities, but staying tethered to a goal has been key to our success so far.” -- Carly Zakin, co-founder, theSkimm

    “You don’t have to have all the answers to take on a new opportunity or a new role in your career. The expression ‘fake it until you make it’ can work, and if you have the passion, the work ethic and the commitment to do something, those three ingredients are enough” – Maureen Sullivan, president, and Lifestyle Brands

    Hear more words of wisdom from these successful businesswomen: The 2014 WiCi Award honorees

    Pictured above, L-R: Dyllan McGee (host), Reshma Saujani, Mara Schiavocampo, J. Courtney Sullivan, Sarah Hofstetter, Carly Zakin, Danielle Weisberg, Stacy Martinet, Zain Habboo, Maureen Sullivan.

    Photo credit: Jan Goldstoff

    ASJA 2014: Recapping the Recaps

    Wednesday, May 14, 2014, 2:32 PM [Event Recaps]
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    The American Society of Journalists and Authors (ASJA) hosted its annual conference last month in New York, and we've been posting recaps of a few panels we were able to attend.

    If you missed any of the recaps, here’s a link to all of them:

    Sassy Sentences and Wicked Good Prose: How to Craft Better Writing: San Francisco-based journalist Constance Hale shares her tips for perking up your writing in surprising ways.

    Social Media Crash Course: Write Tweets People Read: Social media experts from BuzzFeed and The New York Times share their insight.

    The Hero's Journey: The Fiction Foundation for Great Nonfiction Interviews: Writer Mary-Kate Mackey shares tips for nonfiction writers.

    Taking Control of Your Book’s Success: A Self-Publishing Primer: A panel of bestselling authors and book publishing professionals cover the basics of self-publishing.

    So You Want to Be a Bestselling Novelist: Diane O’Connell, a book development expert and former Random House editor, led this workshop.

    Humor Writing for Yuks (and Bucks!): A panel of writers talk about how to add humor to your writing.

    Meet the Masters: The Art of Science Writing: This panel featured Carl Zimmer, who writes a weekly column for the New York Times and a blog, The Loom, for National Geographic; and Pamela Weintraub, the neuroscience and longform acquisitions editor at Aeon and contributing editor at Discover.

    Recordings of the 40+ individual sessions are also available at $10 for ASJA members and $15 for nonmembers (or $200/$250 for the full set). Visit for a link to all the available recordings.

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at

    ASJA 2013: Recapping the Recaps

    Friday, May 10, 2013, 9:59 AM [Event Recaps]
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    The American Society of Journalists and Authors (ASJA) held its annual conference a couple of weeks ago in New York City. The conference featured numerous sessions covering a wide range of topics, from custom publishing and university writing to lawsuit prevention and personal finance.

    As one of the conference sponsors, we were present not only to connect with writers, but also to attend as many of the sessions as we could and bring the highlights back to you. Over the last two weeks, we posted recaps of several of the sessions. If you missed any of them, here is a recap of the recaps:

    We hope you find the recaps interesting and useful. And if you’re looking for experts for an article you’re writing, give ProfNet a try. You can send a query to thousands of experts and PR agents, search more than 60,000 profiles on ProfNet Connect, or sign up for our Expert Alerts “tip sheets” featuring timely experts and story ideas – all at no charge. Ready to get started? Visit our website or email us at

    How to Increase Content & Messaging Visibility with a Multi-Channel Distribution Strategy

    Tuesday, April 23, 2013, 9:23 AM [Event Recaps]
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    We’re all creating content today, but how do we do it right?

    Jon Miller, co-founder of Marketo, joined Michael Pranikoff, PR Newswire’s director of emerging media, to answer that question.

    Miller and Pranikoff were the featured speakers at a recent webinar, "Connecting the Content Dots: How to Increase Content and Messaging Visibility With a Multi-Channel Distribution Strategy," hosted by PR Newswire.

    In it, they talked about how marketing has changed in recent years, and how content marketing is impacting marketers.

    If you missed the webinar, you can access a recording here, or view highlights by Jillian Courtright, senior customer content specialist at PR Newswire, here.

    You can also view a slideshow of the presentation:

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