Maria Perez

Loading...
    • Member Type(s): Content Publisher
      Expert
      Communications Professional
      Media - Freelancer
      Media - Broadcast
      Media - Print Journalist
      Media - Student Journalist
      Media - Web-only/Blogger
      Media - Other
      Other
    • Title:Director, News Operations
    • Organization:ProfNet
    • Area of Expertise:ProfNet, ProfNet Connect, media, PR
    •  

    To become a ProfNet premium member and receive requests from reporters looking for expert sources, click here.

    #ConnectChat Recap: Year in Review

    Wednesday, December 21, 2011, 12:29 PM [#ConnectChat]
    0 (0 Ratings)

    It’s that time of year where we look back at the past 12 months and take stock of our successes and our failures – and, hopefully, the lessons we learned along the way.

    To that end, our latest #ConnectChat, which took place Tuesday, Dec. 20, on Twitter, did not feature a guest speaker. Instead, we asked our followers to share their biggest successes in 2011, what mistakes they made, what they learned from their mistakes, and more:

    ProfNet: Hi, everyone. It's time for #ConnectChat! We typically have a featured guest answer questions about a predetermined topic, but today our guest is … you! Today’s theme is “Year in Review.” With the year coming to a close and a new one on the way, it’s a good time for reflection. We want to hear how your year has been, what you’ve learned, and your thoughts on what 2012 will bring. This is an informal chat, so feel free to jump on in! So, without further ado, let's get this #ConnectChat started! What was your biggest success in 2011?

    @Traypml Other than being named to the Inc. 500/5000 list, it would be integrating social media into our offers and marketing strategy.

    ProfNet: Congratulations! That's an awesome achievement.

    @Traypml Thanks! We are proud as well. Now we aim for 2012!

    @GnosisArts We had a few notable successes this year. Perhaps the biggest was forging the affiliate partnership with PR Newswire’s iReach.

    ProfNet: That's great, Eric. What have the results been like?

    @GnosisArts: It's going well. We have one client using it regularly who loves it, and we used it for our own publicity. Good value … excellent service. It actually generated three conversions for us the first time we used it. This iReach release produced three signups for the service featured therein: mrkt.ms/tj0Cwu

    ProfNet: That’s great!

    @GnosisArts: Other 2011 successes include building new SMS apps and hiring two awesome interns from @CambrianPR. In sum, this year’s successes revolved around building key business relationships with @PRNewswire, @CambrianPR, et al

    @Traypml: How did you go about establishing the relationships?

    @GnosisArts: Well, they just sort of evolved organically over time, via Twitter. There wasn't a conscious plan. I have been developing a relationship with Maria, Evelyn, Sandy, Dan, etc., via Twitter/email/ProfNet for some time. Through those relationships, you keep your eyes open and that's how the iReach partnership opened up. Notice I know all their first names.

    @Traypml: Knowing the first names ALWAYS sets you apart!

    @GnosisArts: The @CambrianPR also developed on Twitter. I had my ears peeled because I needed a couple of interns and Dr. Griffin tweeted. The relationship with Dr. Griffin has been among the most rewarding I've made on Twitter.

    @Traympl: Yet another example we can give when asked, "Can Twitter = lead generation/partnerships?” I love having those!

    @GnosisArts: Oh, definitely. Twitter accounts for a significant, measurable percentage of our firm's revenues.

    @jgombita Any thoughts for a PR column on whether to close your "online" shop for the extended holiday?

    ProfNet: I don't think so. Less noise = more attention. In my opinion, online efforts should continue during the holiday season.

    @jgombita: I just had an offline discussion with #solopr's @kellycrane about how quiet it has been all week. I think next week will be worse.

    ProfNet: For experts, though, this is a great time to connect with journalists, who might be having a hard time finding sources.

    @jgombita: Interesting. @KristK said the same thing in last week's #solopr chat. And @debweinstein also sees "communication opps."

    ProfNet: Great minds think alike. ;-)

    @Traypml: Are people "listening" the same way over the holidays?

    @jgombita: I don't think so, at all, and I really don't think next week will be any better. I’m calling it recalibration.

    ProfNet: Ok, here’s a tough one: What mistakes did you make in 2011, and what lessons did you learn from them?

    @GnosisArts: Not as many as in prior years. We're getting better! One mistake: getting too personal and (occasionally) too vulgar on Twitter. I have to watch that one.

    ProfNet: It's a balance. You want to show your personality, but you still have to keep the business in mind. It’s not always easy.

    ProfNet: What goals have you set for yourself and your business for 2012?

    @Traypml: Know what you are great at and then share with potential customers why it is important.

    @mvarmazis: Not being afraid to make the mistakes that help me grow. Taking risks. Staying humble.

    ProfNet: What one piece of advice would you give to grads starting out in the industry next year?

    @charlescosta: Networking is crucial, and keep developing your professional skills and never stop learning!

    @GnosisArts: The advice I gave @BrittneyDWalker and @CaraSanfelice, my two stellar interns, was more about grooming them for NYC agency life. I think we, as managers, have responsibility to our interns not to just give tasks, but to groom for success. (They both want to move to NYC and get jobs in PR here, so I was admittedly tougher on them than I'd have been.) They were awesome. They rose to every challenge and exceeded every expectation. I'm so proud of both of them. They made this video, actually. Unbelievable work: mrkt.ms/tcb9Fm

    @CJ_Powell: Old PR processes are going out the window. Keep the main objective in mind, and try to think strategically about how to get there. Also, wear a tie and spell-check your resume.

    @celestemj: Take an unpaid internship at the place you would most desire working.

    @CarrieFox: Keep an open mind and good things will come.

    ProfNet: Excellent advice! Thanks, everyone, for sharing your thoughts and advice!

    Upcoming #ConnectChat: Year in Review

    Friday, December 16, 2011, 1:34 PM [#ConnectChat]
    0 (0 Ratings)

    It’s that time of year where we look back at the past 12 months and take stock of our successes and our failures – and, hopefully, the lessons we learned along the way.

    To that end, our next #ConnectChat, taking place Tuesday, Dec. 20, will not feature a guest speaker. Instead, we’ll ask you all to weigh in on what your biggest successes were in 2011, what mistakes you made, what you learned from them, what your work/career goals are for 2012.

    Please join us on Twitter from 3 to 4:30 p.m. EST and find out what others have to say about their year and share your own stories.

    To join the chat, just follow the #ConnectChat hashtag to see the conversation (and hopefully chime in with some thoughts of your own). If you don’t have a Twitter account or won’t be able to make it to the chat, we’ll post a recap on ProfNet Connect the following day. To view past #ConnectChat recaps, click here.

    I hope you’ll be able to join us!

    #ConnectChat Recap: How to Connect with the Media

    Wednesday, November 23, 2011, 11:33 AM [#ConnectChat]
    0 (0 Ratings)

    PR professionals are great at connecting with people, but even established PR pros sometimes need a refresher – or some new ideas – on how best to interact with the media.

    In this week’s #ConnectChat, rather than having one “featured guest,” we decided to open up the discussion to all our followers.

    The chat was held Tuesday, Nov. 22, on Twitter, and covered topics such as what PR people should never do; hurdles in connecting with media; social media sites for PR pros; contacting reporters; and more.

    Following is a recap of the chat:

    ProfNet: Welcome and thank you for joining today’s #ConnectChat! This is Evelyn Tipacti, taking over @profnet for our chat. We're changing things around today to discuss how to connect with the media, and instead of having one guest, you are all today's experts. We are hoping to get your expert advice and ideas shared with everyone on the chat so we can learn from each other. So, let's get started and have some fun.


    What is your one best tip for getting media attention?

    @SusynEliseDuris Engage, and develop the relationship before the pitch. Novel concept, isn't it?

    @LoudyOutLoud A great story always helps!

    @SusynEliseDuris A great story and being able to tell it well. I think both go hand in hand. #connectchat

    @jgombita Agreed, except I'd call it a consistent Organizational Narrative (plus actual news, not a product launch)!

    @JulieDuBrow Never BS’ing the media. Being straight. Following through. Helping journalists solve their problems vs. making more work.

    @SusynEliseDuris I just look at Steve Jobs, who was able to appeal to people's emotions when telling a story. Very much like Bill Clinton.

    @ProfNet Great examples. I agree Jobs was able to reach people, and Clinton certainly has a style that seems to work.

    @SusynEliseDuris But it wasn't flying from the seat of your pants. Very orchestrated. Being an actor and a marketer has helped.

    @LoudyOutLoud A great story told well with supporting proof points works well. The media love it!

    @jgombita I'm sticking with my continuous weaving (like a tapestry) of the Organizational Narrative.

    @LoudyOutLoud "Continuous Weaving of the Organizational Narrative" -- love it! I would love to steal that line in my next meeting with marketing.

    @jgombita Constructing the Organizational Narrative: PR definition in the making: t.co/OFwvPrKH

    @BradDevero PR pitches are good if they have clear news value and are of interest to readers. Help with unearthing a great story/source is great.

    @Alisonbck As a reporter, I learned to always keep the reader/listener/audience. What do they care about? What's in it for them?

    @BradDevero It’s nice when the story is clear without having to cut down a lot of self-promotion.


    Do you use press releases to get your message out?

    @allbeautyntruth It depends on the stakeholders, audience, etc.

    @lastwordy As a small organization currently doing our own PR, we use press releases for big events and new section launches.

    @prforsmallbiz I've been using press releases more for SEO purposes lately.


    What's the most important tip you'd offer to someone just starting out in PR and working with media?

    @prforsmallbiz Don't take anything personally, and fine-tune your follow-up skills.

    @JGinenthal Don't be afraid to pick up the phone.

    @SusynEliseDuris Research, engage, learn -- in that order. Some of these "kids" are too eager to change things. Learning is key first.

    @imbookin Personalize, connect, connect, connect. You want people to know you're real and not a robot, that you're willing to engage and answer questions. Be the authority.

    @JenelleHamilton Don't be shy and be yourself. Make an effort to get to know the media and speak with them on a regular basis. Editors are human too!

    @SDA_PR Don't get hung up on mistakes. It's all part of the learning process.

    @lauramfin Always research a reporter thoroughly before pitching them.

    @prforsmallbiz Don't EVER stalk the media, be pushy or nasty.

    @STACISMAIL Make friends/don't stalk.

    @BradDevero Don't just email a release. If it is truly newsworthy, follow-up calls are appreciated.

    @jgombita Wow! It's the rare journalist who invites follow-up calls to email news releases, in my experience.

    @imbookin Voice is very important. Make sure whatever you say sounds like something the publication would write, at least a little.

    @lauramfin Read lots of their work before ever picking up the phone or emailing. Know what they cover and how they cover stories.

    @HiCaliber1 I agree. Know their beat.

    @jgombita Try to figure out who is in same department – and, for goodness’ sake, don't phone or email more than once.

    @katwife View that journalist’s past stories and bio, get a feel for their writing. Stay on top of trends and make your story a news story for all to take notice.


    What should PR people never do?

    @imbookin Never lie. It sounds so obvious, but getting caught is worse than 'fessing up when there's a mistake and taking it from there.

    @jgombita Don't keep bugging journalists about whether they are interested in your software, book or new widget (same with bloggers)!

    @prforsmallbiz Don't send out pitches that say "Dear Editor" or "To Whom it May Concern." Do your research.

    @lauramfin Always remember that journalists are people; don't treat them like a tool to get your message out -- that's a newswire.

    @SusynEliseDuris What gets me is, seasoned pros are still mass mailing press releases. No. No. No.


    What's the biggest hurdle you've overcome when it comes to connecting with the media? How did you do it?

    @prforsmallbiz Most PR pros face not getting timely responses from the media. I try to overcome by providing extremely relevant pitches.

    @Alisonbck Too often we PR folk start with our own angle, what we think of the news/study/product. Instead, write with your audience in mind.

    @imbookin I think, coming from a journalism background, that some media are wary of the sincerity of our claims that it's newsworthy.

    @lauramfin More likely, many do not know how or are afraid to tell their client/boss, "No, this is not news."

    @Alisonbck I call it my "cold water talk." I often throw cold water on the idea -- sorry, if it's not news, I can't pitch it.


    Which social media sites are you using in your capacity as a PR pro? Do you use social media to reach out to journalists?

    @lccole00 We're using mainly Twitter/Facebook, but for some of our constituents we're getting into Pinterest.

    @imbookin Not Google+ yet. I don't think most of our potential audience is on there. I have a Circle just for journalists on Google+.

    @DragonSearch This is a great feature of G+ that mirrors FB.

    @imbookin I also use Facebook, of course, but I feel like it can be a difficult platform if you're not an established well-known brand. Also, if you have the right content for it, Yahoo! Shine is a great platform to spread the word and get clicks.

    @lauramfin Yes, need to interact with people where they are and become part of the larger conversations.

    @jgombita I met the majority of journalists I have a relationship with on social media. Otherwise, it’s mainly email.


    Question from @FatherGator: What is the etiquette about contacting multiple reporters at one newspaper with same story?

    @jgombita DON'T DO IT. When in doubt, contact the business editor (or whomever) to ask -- or the switchboard, in a pinch.

    @WendyMackall I've always tried to let business know I've also contacted news, for example. Reporters hate chasing a story only to find out someone else in the organization is, too.

    @GnosisArts I wouldn't do it.

    @FatherGator Three out of three suggest "no." I'm taking that as strong advice. Thanks to all.

    @lauramfin Normally, I only do so after one passes; in any event, full disclosure is always required -- be honest. But it did once take me 22 no’s from journalists at the WSJ to get one yes -- and it was a great yes.

    @SusynEliseDuris Determine the top three placements for the story. Lead with the strongest. Don't mass mail.

    @imbookin If you must, then absolutely mention that you had already contacted another staff member. Or perhaps send to both saying, "Would either of you be interested?”

    @BradDevero Just let us know who else received the message so we can communicate/coordinate.


    Do you reach out to journalists via social media, or do you prefer to already have a relationship and then go to social media?

    @jgombita A bit of both. Generally, I engage with them (tweet or DM) if they are tweeting about something of interest or if I can add to it.

    @katwife It depends. Over the years, some are friends. If you write good stories, they will respond either way.

    @WendyMackall It depends. I mostly follow as a way to keep up with what they're writing about/interested in.

    @jgombita For a fabulous journalist on Twitter, check out @SusanDelacourt (senior reporter on federal politics and general raconteur).


    What's the most underrated skill/tactic when reaching the media?

    @jgombita Empathy -- appreciating the resource constraints of most journalists today. They have lots of pressure, not much money.

    @WendyMackall Understanding the obstacles journalists face with being asked to do a lot.

    @lauramfin A very thick skin. Media relations pros will have a lot of rejection in their lives, even with good stories to tell.

    @HiCaliber1 Spell-check might rank up there as one of the most underrated tactics when reaching the media.

    @jgombita Especially spell-checking the journalist's name(s). I get some doozy spellings (and pronunciations) on my surname!

    @katwife Respect their time and work, and they will respect yours.

    @ProfNet This ends today's #ConnectChat. Thanks again to all of you for participating, and have a very happy Thanksgiving!

    #ConnectChat Recap: Curating Content for Thought Leadership

    Wednesday, November 9, 2011, 2:38 PM [#ConnectChat]
    0 (0 Ratings)

    “Brands as publishers” is a relatively new concept, but one that is gaining traction as brands start to realize the value of creating and sharing content to establish themselves as thought leaders. The content they post influences what people search and find about them, helping to make them influencers in their subject matter and industry. But content curation is a science, and to do it successfully requires not just sharing information, but sharing it thoughtfully and adding a unique point of view to distinguish yourself from the crowd.

    This was the topic of our latest #ConnectChat, held Tuesday, Nov. 8, on Twitter. Angela Dunn (@blogbrevity), a content strategist who specializes on content curation and building digital thought leadership. Her post on "Content Curation for Twitter: How to Be a Thought Leader DJ" has helped more than 50,000 people. She recently launched CurationZen, a community for those interested in learning more about content curation and best practices.

    Dunn shared tips on how to find, organize and share information that adds value and encourages engagement for the audience you’re hoping to influence. Following is a recap:

    ProfNet: Angela, thanks for joining us!

    Dunn: Thank you. It’s a pleasure to be here and share ideas on content curation!

    ProfNet: I attended your presentation earlier this year at #RLTM. Very impressive and thought-provoking. Definitely one of my favorites.

    Dunn: You did an amazing recap post of my talk. Recap posts are great content to share! bit.ly/kHw9HE

    ProfNet: Thanks! Ok, let’s get started. First, for those who may not be familiar with the concept, what is content curation?

    Dunn: Content curation is the art and science of finding, organizing and sharing information that adds value on a topic. Your goal with content curation is to build a community and engagement around a topic in your industry.

    @Hoovers: Content curation = continually finding, organizing and sharing relevant online content that caters to a specific audience.

    @Colleen_Young: @andrewspong is another talented content curator.

    ProfNet: Why does content curation matter? What are the benefits of being a content curator?

    Dunn: Content curation is a great way to build thought leadership and a digital brand. It helps you build community -- the 21st century way of doing business. Almost 79 percent of companies curate for thought leadership (bit.ly/tTTBY5). Your interest graph is built around topics; content curation helps you rule your interest graph.

    @Hoovers: Content curation matters because others' words and ideas can help establish you as a value-added resource/information destination.

    @Colleen_Young: Content curation matters in health to help tailor good content for specific audiences. Why create what already exists? Curate and editorialize. Content curation supports knowledge brokering and information adaptation.

    @Tonia_Ries: Content curation is one of the reasons I love open networks like Twitter – it lets you connect with people around shared interests.

    @GnosisArts: We curate primarily for lead generation and creating brand visibility/buzz.

    ProfNet: Is content curation the same as content aggregation? What's the difference?

    Dunn: Curation is selective; aggregation is collective. Curators don’t just collect information, they distill it to find great nuggets and add their point of view. Think of museum curators -- they bring a point of view to a subject matter and curate the best bits.

    @GnosisArts: I think curation also involves the notion of checking and reviewing data for accuracy, revising and tweaking. A member of our wiki community supplied a pretty good definition of curation: gnosisarts.com/home/PR_Dictionary

    @andrewspong: Curation infers selection/point of view/”taste.” To me, aggregation is collation/redistribution/syndication, and need not infer value-adding.

    @Hoovers: But does thought leadership come from curation alone? Doesn't a company need to create something of unique value?

    Dunn: Yes! Content curation and creation are both important parts of a content strategy.

    @jonmertz: My take would be "yes" -- it is still a community. Companies need to contribute and share.

    @Colleen_Young: Is curating for health equivalent to thought leadership or vetting according to expertise?

    Dunn: In healthcare, you are organizing a body of thought leadership built on experts for your curation.

    @andrewspong: That's a great question. Curation =/= a static exercise. Through content presented, new perspectives can be engendered. That's why I think the museum metaphor doesn't quite work, to be honest. Curation can be put to work challenging the precepts of a given subject area, as well as expanding them. Curators aren’t, of necessity, cheerleaders. Curation can be a radical exercise too.

    Dunn: Curation may also involve showcasing opposite points of view in presenting your thought leadership.

    @jonmertz: Yes, even in one post.

    @colleen_young: Agree. I'm not keen on the equation of content curator = cheerleader, nor muckraker, for that matter.

    @Hoovers: Agreed. Curation can be a platform for deconstruction -- opening up previous assumptions to reveal new questions.

    Dunn: For example, you may curate several blog posts on a topic and then write a post with your point of view.

    @jonmertz: Curation is thought leadership, I believe. More sharing = more thought leadership = expanding and engaging community.

    @andrewspong: Curation should resist being defined as “entropic librarianship.” In my opinion, it can be more of a vital force.

    @jonmertz: I think I agree. Curation needs to be an expanding, additive, active process.

    Dunn: It is always additive!

    @colleen_young: Content curation has parallels with community management in your definition, @jonmertz. I like that.

    @jonmertz: Glad I am joining this chat! I’m getting all my words for the day in! Education at its best!

    ProfNet: What makes someone a good content curator? What skills are involved?

    Dunn: With content curation, you need to narrow in on a specific topic, and cast wide for sources and people. A good content curator sees patterns in the information, connects the dots to distill the best. A good curator is a polymath, inquisitive and passionate about the topic.

    @Hoovers: Content curation skills: research, analytical thinking, a good ear for language, a good eye for detail, big-picture perception.

    @andrewspong: Ultimately, a curator is no more than the sum of the content they marshal and their competence in excerpting its value. Curators need to be great sub-editors, for one thing. Great source content can be killed by lousy titles with sub-optimal SEO.

    Dunn: Yes. Knowing how to craft titles and tweets is a key skill. Here’s a great video on why you should follow a lot of people to be a good curator: bit.ly/rX5SFN

    ProfNet: How do you go about finding great sharable content? How do you wade through all the noise?

    Dunn: First, find people by searching keywords by hashtag. Find the leaders in the conversation. Engage and cross-pollinate ideas. Create and curate “how-to” information, which is always popular. Share your experiences/methods. Find content with curation tools like @pinterest, @scoopit, @thoora, @twylah, @storify, @flipboard. Curation tools are services that curate or organize tweets based on Twitter lists or keywords. They help you collect information; it’s the job of a great curator to select the information.

    @Hoovers: We're constantly reading, searching and bookmarking content! There's no easy way -- you just have to love finding hidden gems.

    @andrewspong: The platform chosen can determine output -- narrative (Storify) vs. layout (Scoop.it) vs. taxonomy (StumbleUpon), for example.

    Dunn: Share great content from your industry’s conferences by following conference hashtags on Twitter. Search and share slide presentations from @slideshare and @scribd on your topic.

    @GnosisArts: "Truth has as much to do with what is selected as with what is omitted." -- Howard Zinn

    ProfNet: That’s a great quote!

    @jonmertz: How does Tumblr fit in to a curation strategy, or does it?

    @andrewspong: Another good question. The rich media possibilities of Tumblr (as well as great sharing options) make it a great curation prospect. What stops me using Tumblr more personally is a lack of clarity around growing community on the platform.

    Dunn: Tumblr is great for its brevity and ability to link to all types of content quickly. You need to curate the written word and visual elements -- videos/pics/infographics.

    @andrewspong: Automation is the antithesis of great curation, in my opinion. I'd rather publish nothing than “fill a hole” in a schedule

    @GnosisArts: Agree. I think that's another way curation differs from aggregation. Aggregators tend to be fully automated.

    @andrewspong: Stats suggest that Tumblr is beginning to exert a significant influence as a platform of/for content discovery.

    @GnosisArts: How does curation intersect with content marketing?

    Dunn: Curation is about building a community and providing value; content marketing involves a bigger picture.

    @andrewspong: It’s a complex question. Curation can be viewed as a means of delivering value whilst manifesting one's credentials as an authority. Such benefits as curation may confer upon the curator are indirect rather than direct from a marketing perspective. My POV: Social Web credibility will come to hinge upon factors such as curatorial aptitude. bit.ly/rrgbvC

    ProfNet: How does curation affect online influence?

    Dunn: A content curator builds trust first, then influence. You build trust by helping others. Mix great content that others will want to share, comment on, like, reply and retweet so they look smart.

    @andrewspong: Influence metrics are the first fruits of social metadata. Curated content elements with URLs are worker drones for your influence.

    Dunn: Also, your influence is determined by your "role." Many people find that when they leave a position, they do not carry over all the social capital they built for the brand.

    ProfNet: What are some good examples of brands doing content curation?

    Dunn: Some examples of CEOs who know how two curate and tweet include @CommunispaceCEO and @gcolony. Using @twylah, @wholefoods showcases seasonal interest: www.twylah.com/wholefoods. Also, creating a separate hub curating on a topic is a great brand strategy. For B2C, @TiffanyAndCo does a nice job with this romance site: bit.ly/tiffanyromance. For B2B in healthcare IT, see @corepointhealth and its @healthstandards site, bit.ly/hl7standards. I will embarrass him, but @andrewspong is a master on @scoopit: www.scoop.it/t/pharma. @Nordstrom groups its products according to themes on @pinterest: pinterest.com/nordstrom/. These are just some examples of what some folks are doing.

    ProfNet: We only have a few minutes left. Before we go, can you tell us a little about CurationZen?

    Dunn: CurationZen will be a community where everyone can share their methods, resources, expertise and tools regarding content curation. All are invited.

    @GnosisArts: Congratulations, Angela! CurationZen must be a really exciting accomplishment for you.

    Dunn: Thank you! It will be a labor of love! I am always curating for others.

    ProfNet: Ok, and it's a wrap. Thank you so much to everyone who took part in #ConnectChat. I hope you found it interesting. Angela, you are brilliant. Thank you for being our guest. I hope you enjoyed it.

    Dunn: Thank you, #ConnectChat community and ProfNet for all your support and knowledge sharing!

    @GnosisArts: @ProfNet, This was a good chat. Thanks to @blogbrevity for sharing her curation wisdom!

    @andrewspong: @profnet Thank you for moderating.

    Dunn: This was a great chat -- my first 90-minute one! I enjoyed every minute.

    Upcoming #ConnectChat: Curating Content on Twitter for Thought Leadership

    Thursday, November 3, 2011, 9:00 AM [#ConnectChat]
    0 (0 Ratings)

    Earlier this year, I attended the RealTime NY conference (formerly known as TWTRCON) that explored mobile, social and real-time Web. One of the workshops was presented by Angela Dunn (@blogbrevity), who talked about how to curate content on Twitter for thought leadership. Dunn’s presentation was so informative, I thought she would make a great guest for #ConnectChat.

    Join us on Tuesday, Nov 8, from 3 to 4:30 p.m. EST, as Dunn will share her insight on the art and science of content curation on Twitter.

    Dunn will share tips on how to find, organize, and share information that adds value and encourages engagement for the audience you’re hoping to influence. It is a cyclical process: What you find and what you post influence what people search and find about you.

    “Your goal is to grow a community,” says Dunn. “People will engage with you if they find value.”

    To join the chat, just follow the #ConnectChat hashtag to view all updates from @blogbrevity, @ProfNet and the rest of the chat participants. We'll start off the chat with a few questions for Dunn to get the conversation going, but feel free to ask away at any time.

    If you do not have a Twitter account or won’t be able to make it to the chat, you can find a recap on ProfNet Connect the following day. To view past #ConnectChat recaps, click here.


    About Angela Dunn:

    Dunn is a "happy connector of people and ideas." She is a content strategist who specializes in content curation and building digital thought leadership. Her post on "Content Curation for Twitter: How to Be a Thought Leader DJ" has helped more than 50,000 people.

    Dunn is launching a new community, CurationZen, for those interested in learning more about content curation and best practices. A global speaker, Dunn covers content curation, Twitter chats and business blogging -- all keys for developing a digital brand.

    Dunn is the founder of #ideachat, a monthly Twitter chat about "ideas." She is also an analyst who does market research and blogs about digital and mobile trends for the healthcare and pharmaceutical industry. Early in her career, Dunn actually was a DJ and the creative catalyst behind one of the top clubs in the world.

    You can follow Angela Dunn on Twitter at @blogbrevity or via Google+.


    Page 6 of 10  •  Prev 1 ... 4 5 6 7 8 ... 10 Next