For this month’s featured success story, we caught up with Michelle Dutro, host of The Game Changer Podcast (www.thegamechangerpodcast.com), which features stories from “game changers” – men and women who are willing to look differently, act differently and swim in their own direction. The show looks at their challenges, successes and, most importantly, the “why” behind what they do.
Dutro tells us she has had a lot of success using ProfNet to find guests (for an example, see www.thegamechangerpodcast.com/andrew), so we asked her to share her insight on how podcasts can use ProfNet to find sources, and how PR pros can best use ProfNet to get their experts featured in podcasts.
Michelle, can you tell us a little more about you and the show?
For as long as I can remember, I have been inspired by people who are willing to risk it all to pursue their dream, stand up for what they believe, or go above and beyond to help another. Right behind that fascination is the curiosity of the mindset of these individuals and what sets them apart. One thing they all have in common is their realization that they need to be willing to leave the pack and go their own way. That is the reason behind the artwork I chose for this show. One must be willing to not only head in a different direction, but also look differently, act differently, to simply be different from the masses. These are “the game changers” that I look forward to bringing on the show.
It is my hope that people are inspired by those who are just like you and who are making a difference. They will see that it doesn’t take a million dollars, quitting their job, or knowing Bill Gates in order to contribute in a significant way. They can do amazing things from where they are right now. And if there are beliefs that are holding them back, hopefully they will see that some of these people had doubts at one time as well. We look at what it takes to push through those fears and confidently swim in your own direction.
How has ProfNet helped you with your podcasts?
Finding quality guests is the part of podcasting that takes the most amount of time. ProfNet has helped me with this exponentially! There are many services and PR agencies, but I find ProfNet and the people in their database to be top-notch.
How do you choose which ProfNet users to work with when you submit a query?
I look for those people that I really feel are game changers – people who are willing to swim in their own direction and follow their passion.
What do you look for in responses?
Responses that are not cut-and-pasted. It is very obvious when I receive a response that has nothing to do with my show or what I'm looking for in a guest. I also look for people that have great passion about what they are doing.
Do you have any tips for PR pros for responding to ProfNet queries?
See my above answer. And be authentic. Your uniqueness has to shine through. Read through your response and ask yourself if what you wrote is really intriguing and leaving the reader wanting to know more. And respond only to what is a fit. Know your audience.
Do you have any advice for other media professionals considering using ProfNet?
Try ProfNet. The people they work with are unique and take the time to respond mindfully to the submissions. I believe you will find this source of great talent -- for whatever it is you are looking for -- to alleviate a great stress. Finding quality people is always a challenge. This is truly a great resource, and one I am happy to have connected with!
What are you working on now?
I’m finishing an online course and a book, both of which will be released under my parent company at: www.innernorthstar.com
If you’re a writer, producer, blogger or any other type of content creator, find out how ProfNet can help you find the sources you need. Just go to www.profnet.com to sign up or go directly to the query form at www.prnewswire.com/profnet/journalist-qu... to submit your query.