ProfNet Connect users posted hundreds of interesting and timely blog posts this year, so we thought it would be worth another look at some of the most popular ones. Here are a few of the most popular blog posts from members of the ProfNet community:
The Re-imagining of PR. The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. In our most popular post of 2013, Beth Monaghan of InkHouse Media + Marketing, shared an infographic that explains just how much things have changed for PR in the last 15 years, and what will always remain the same: bit.ly/YfTQs3
Getting in Front of National TV Talk Show Producers. Getting your client on a national TV talk show is the holy grail of public relations. At a recent Publicity Club of New York luncheon, talk show producers from "Katie," "Good Morning America," Univision's "Despierta America," and "Piers Morgan" shared their tips on how to make your pitch stand out: bit.ly/1h1H21v
Pitching Journalists You Don’t Know. Approaching journalists you don’t know can often be intimidating. It’s important to keep in mind that journalists are there to do a job and have an editor expecting them to pitch storylines; you are helping them accomplish that by providing new leads and new angles. However, the success or failure of your pitch will rest with how well you have targeted the journalist, and how well you know the journalist’s coverage history and what story angles interest them. Sandra Coyle, founder of Coyle Communications, shared her top five tips for approaching journalists you don't know: bit.ly/18ySwLJ
How to Become an Expert Source for Top-Tier Media. In 2012, Charles Passy, staff writer for the Wall Street Journal Digital Network, sent a query via ProfNet looking for experts on farm stands. Mark Tardif, director of college communications at Unity College in Maine, saw the query and immediately knew he had the perfect expert -- Sara Trunzo, Unity's food and farms project coordinator. Tardif responded to Passy with Trunzo's information, and the pitch resulted in a national media hit for Unity College, a small environmental college with less than 600 full-time students. We thought it would be interesting to hear about the mechanics behind the article and pitch from three different perspectives -- the reporter, the PR professional and the expert -- so we invited Passy, Tardif and Trunzo to be part of a free webinar. The highlights: bit.ly/Zh0BhP
Just Because You Can Spam Reporters Doesn’t Mean You Should. Last week, a New York Times reporter took umbrage at being spammed by press releases sent out via media databases. He was being sent releases that had nothing to do with his beat. Media databases are a wonderful tool, but they are no substitute for common sense, elbow grease and legwork. Kevin Aschenbrenner, senior vice president of public reputation at Jaffe Associates, shared a few tips for getting the most out of these tools so they help your relationships with reporters, not destroy them: bit.ly/1dtRQFc
Anatomy of a Perfect Pitch: Query Responses That Hit the Mark. One of the most common questions we hear from ProfNet members is: What’s the best way to respond to a ProfNet query? We decided to go right to the source and ask reporters for some examples of the best query responses they’ve received: bit.ly/14Azh2R
Tweeting Your Way to Media Coverage. Once upon a time, great media relationships were built over lunches, press conferences, phone calls and in-person media tours. But times have changed, and so has PR. While phone calls still matter a great deal, in-person meetings are rare. The good news is that we now have Twitter, and it's a huge and untapped asset for building relationships with reporters. Samantha McGarry, vice president at InkHouse Media + Marketing, shared four ways PR professionals should be taking advantage of Twitter to help create media coverage opportunities: bit.ly/10SXjPD
20 Tips to Ensure Your Twitter Account is #Winning. Whether you're new to Twitter or just need a refresher, this Q&A Team column is for you. In it, ProfNet experts share their list of top 20 things to keep in mind when using Twitter: bit.ly/16i59ar
How to Behave in Social Media in the Wake of a Tragedy. Every time there is a major news event, companies question their social media activity. The key: Keep it classy, and never capitalize on the tragedy. Still, that seems to be a hard thing for some to do, and there are always examples that surface when the recipient of an unfortunate pitch publicly shames the sender. Tina Cassidy, SVP/chief content office for InkHouse Media + Marketing, shared a few examples of what not to do: bit.ly/11i9yVH
Breaking Into Freelancing for Magazines. Linda Formichelli, a full-time freelancer who has written for more than 150 magazines and websites, discussed everything from starting out, query letters, pay, platform and more: bit.ly/HNfQZR
Are your favorite blog posts on the list? What were some of your favorite posts from 2013? Which ones did you find most helpful/interesting?
Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at firstname.lastname@example.org.