If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:
How to Create a Winning Blogger Pitch Every Time. In this week's Q&A Team column, five experts from the ProfNet Community discuss the benefits of getting your product or news covered in a "mommy blog," how to find the right blogs to pitch, what to do -- and not do -- when pitching, and more: bit.ly/10WlVq6
Three Tips for Formatting Press Releases for Maximum Online Readership. The Financial Times this week launched FastFT, a nimble and ultra-short-form news service publishing extremely short stories. The reasoning behind the new service? While the 140-character limit on Twitter is a bit too confining, it's clear that readers prefer short snippets rather than long-form. The FT is adding the short-format service to their mix, in order to "create more portals and routes for readers to consume the publication's content." FastFT is going to be a winner for the Financial Times, says Sarah Skerik, vice president of social media for PR Newswire. Today on ProfNet Connect, Skerik talks about important lessons that PR pros need to pay attention to when crafting press releases and other messages: bit.ly/13gY5Iw
Grammar Hammer: I Think I May, I Think I Might. "I might go to the movies this weekend." "I may go to the movies this weekend." Is there a difference between these two sentences? Today's Grammar Hammer explores the subtle differences between "may" and "might." The answer might surprise you: bit.ly/10VHmLr
Upcoming #ConnectChat: Networking Secrets for Freelance Writers. Networking is essential for freelance writers. It's how you build relationships, share stories and find support from others in the trenches. For our next #ConnectChat, Minda Zetlin, president of the American Society of Journalists and Authors (ASJA), will share some networking secrets for freelance writer. The chat will take place Tuesday, June 11, on Twitter. You can find all the details of the upcoming chat here: bit.ly/15E6lTm
MEDIAware June Media Moves. The June issue of MEDIAware, PR Newswire's audience research newsletter, is now available and is chock-full of media news and updates. This month's edition has info on Politico, ESPN, Rolling Stone, The Advocate, Los Angeles Times, Chicago Sun-Times, NY Daily News and more: bit.ly/18O9Los
Chicago Sun-Times Lays off Photographers and Opens Door for Newsworthy Third-Party Content. The Chicago Sun-Times' decision to lay off of its entire photography staff opens the door for PR professionals to garner visibility using visuals for the brands they represent, as long as they keep the audience's interests firmly in mind. Sarah Skerik, vice president of content marketing for PR Newswire, discussed the opportunities brands have to fill voids with newsworthy content, and shared four questions that should shape your visual content strategy: bit.ly/12TxKP3
Where Did Your Experts Pop up in May? From major wire services to national newspapers, health publications to lifestyle blogs, more than 400 media outlets featured ProfNet experts in May. You can see a list of some of them here: bit.ly/ZrtIhV
Is Translating Global Press Releases Really Necessary? When you send out press releases globally, do you translate it to the native language of the recipient? If not, you might be doing yourself a disservice. Today on ProfNet Connect, Colleen Pizarev, vice president of strategic communication for PR Newswire, explains why it's important to translate global press releases, along with other resources to get your global PR program off the ground: bit.ly/15STdKJ
Intro to DIY Mobile Journalism. On Tuesday, May 28, ProfNet hosted a Twitter-based Q&A on mobile journalism. Cindy Rodriguez, journalist-in-residence at Emerson College in Boston, discussed how reporters are using smartphones to collect soundbites and do interviews, tips on which apps work best for mobile storytelling, and much more. If you missed it, you can read a recap of the very informative chat here: bit.ly/175AWgx
Why Warren Buffet and I Are Long on Newspapers. Much ink has been spilled over the state of America’s newspapers and magazines, but one fact is absolutely clear: Social media has been a boon for the watchdogs of democracy -- and both publishers and reporters have been the big beneficiaries. In this post, Greg Berardi, founder and partner at Blue Marlin Partners, shares eight reasons why a beaten industry is better off with social media: bit.ly/11iu5sS
What were your favorite blog posts last week? Which ones did you find most helpful/interesting?
Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at firstname.lastname@example.org.