Visuals are playing an increasingly important role in companies’ PR and marketing efforts. A good photo can increase visibility for your news release, and photo-sharing sites like Pinterest and Instagram are more popular than ever.

So, what makes a good photo? Do you need special equipment? What should companies be thinking about when looking to increase their use of photos in their PR and marketing campaigns?

Jill Ulicney, PR Newswire’s manager of photo products, will answer these questions and more during our next #ConnectChat, taking place Tuesday, Sept. 11, from 3 to 4:30 p.m. EDT.

In her role as manager of photo products, Jill oversees PR Newswire’s image distribution options, which include delivery to the media, online distribution, placement on the Reuters Sign in Times Square, and photo archival. She also manages PR Newswire’s assignment photography service, which provides customers with event coverage, executive portraits, and product shots. To view PR Newswire’s Photos feed on Twitter, follow @PRNphotos.

To join the chat, just follow the #ConnectChat hashtag to view all updates from @PRNphotos, @ProfNet and the rest of the chat participants. We'll start off the chat with a few questions to get the conversation going, but feel free to ask away at any point.

If you do not have a Twitter account or won’t be able to make it to the chat, you can find a recap on ProfNet Connect the following day. To view past #ConnectChat recaps, click here.