We regularly update our ProfNet Connect calendar to include upcoming events we think will be of interest to PR and media professionals. Following is a summary of the events taking place over the next week or so:
CHICAGO: PRSA Chicago is partnering with 15 other Midwest PRSA chapters for PRSA Midwest Conference, July 18-20 at Loyola University’s School of Communications. The programs feature industry experts from leading brands and organizations across a variety of public relations disciplines, including digital and traditional media, crisis and issues management, consumer packaged goods, B2B, politics and more. Details
DALLAS: Social Media Club of Dallas presents its Second Annual Social Media Showcase, July 19 from 6 to 9 p.m. The event will showcase social media case studies of Dallas-based companies, and will explore how companies are implementing social media campaigns and the results they are achieving. Speakers include representatives from Atomic Design and Consulting, Fleishman-Hillard, Online Performance Marketing, Weber Shandwick, Wasp Barcode Technologies, Digital Growth Strategies. Details
NEW YORK: ASJA presents "Exploiting and Profiting from Your Book's Audio Right," July 23, from 5:30 to 6:30 p.m., at ASJA Office. Jason Ojalvo, VP of content creation at Audible, will discuss how to turn your book into an audiobook and expose your work to the exponentially growing audience of audiobook listeners. Details
NEW YORK: PR Newswire and the Business Development Institute are hosting "Social Communications & Healthcare 2012: Case Studies and Roundtables," July 19 at the Graduate Center of the City University of New York. Speakers from leading healthcare brands will demonstrate how they are accomplishing business objectives with social technologies, as well as how pharmas and hospital groups are integrating social into their overall marketing and communications platform. Details
NEW YORK: CUNY Graduate School of Journalism presents "Social Engagement: Join the Conversation," July 21 from 10 a.m. to 5 p.m. This CUNY J-Camp course will look at ways digital journalists can reach and engage audiences. In addition to using social media platforms like Twitter, Facebook and Pinterest, the course will explore how to spread brand messages in the physical world. Details
NEW YORK: CUNY Graduate School of Journalism presents "Reporting with Social Media," July 25 from 7 to 9 p.m. Research lecturer Barbara Gray will discuss how to track trends, discover unique and diverse voices, and find and background people using social media tools. Details
SACRAMENTO, CALIF.: Social Media Club Sacramento and the College of Continuing Education at Sacramento State present "The Unconference," July 20, from 12:45 to 5 p.m., at Sac State College of Continuing Education. Details
SACRAMENTO, CALIF.: SARTA presents "Guerrilla PR Strategies for Startups," July 18 at Drexel University. Speakers from Endicott Communications, Edelman Digital, Chrometa and The Sacramento Bee will discuss how a startup can create buzz about their product or service without spending a fortune. Details
WEBINAR: PRSA is hosting a webinar, "Copyright Compliance: Stay Compliant and Stay Out of Trouble," July 19 from 3 to 4 p.m. EDT. More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. Keith M. Kupferschmid, senior vice president of intellectual property policy and enforcement for the Software & Information Industry Association, will discuss what is considered public domain; how to attribute others’ content safely; the ins and outs of copyright law, including the Software & Information Industry Association’s anti-piracy efforts; and what you need to do in order to comply and still effectively do your job. Details
WEBINAR: MarketingProfs presents a webinar, "How to Hammer Your Brand Into the Minds of Your Consumers," July 19 at noon EDT. A visual representation of your brand communicates the emotional power and presence of your brand and hammers an idea into the minds of your consumers. B2B brands can benefit greatly from using these "visual hammers," which help give breadth to goods and services that are essentially invisible, and give your brand the opportunity to take on a personality of its own. Laura Ries, president of Atlanta’s Ries & Ries, will discuss the 10 types of visual hammers, why you need one, and how to find the perfect one for your brand. Details
WEBINAR: MarketingProfs is hosting a webinar, "Tips for Generating Demand with Social Media," July 24 at noon EDT. Tim Kucera, senior research analyst at The Aberdeen Group, and Rob Bois, product marketing manager at Eloqua Social Suite, will discuss recent research and case studies highlighting companies achieving social lead gen success. They will share new trends and technologies that make it easier than ever to generate demand with social media. Details
To view all upcoming events on our calendar, go to our home page and scroll down to the Upcoming Events tab on the right. And if you’ve got a PR/media-related event (such as an IABC meeting, PRSA luncheon, etc.), please send the details to us by email, and we’ll do our best to get it listed.
